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Appex

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Submitted By honeybe
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Summary The Apex Corporation started off as a small company, of only 25 employees. They provide services to cellular carriers, which at the time was a still developing market. They owe their initial success to preempting the cellular market, with a solution to a need, while others were still trying to assess the need. Apex offers two types of services, Intercarrier Services (ICS) and Cellular Management
Information Systems (IS). ICS consisted of managing cellphone calls, while the customer was “roaming,” and IS was the management of the cell company’s logistical information. In the beginning while the cellular market was still getting its feet wet, the company was small.
This allowed for a very relaxed company atmosphere with a Corporateur management system. Apex had a close employee environment and was able to turn around a product quickly. Due to the excellent communication between employees and small management, this enabled Apex to compete with established companies. This worked well in the beginning, but the market developed at an extremely aggressive pace. Apex’s lack of structure soon began to pose a problem; the supply was surpassed by the demand. The company didn’t have realistic forecasting and underestimated their employment needs. They soon became a “fire-fighting” organization, and tackled everything by throwing money and people at the problems as they arose. The investors saw the problem and stepped in. Shikhar Ghosh was hired by the investors to help get the company back on track. Ghosh came in with new ideas and experience. He graduated from Harvard Business School in 1980, and spent the next eight years as a consultant for BCG. Apex had a working relationship with BCG, which is how Ghosh was recruited to be the COO, while being in line for CEO. Ghosh realized the lack of structure had become the company’s

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