Questions : Identify a company (either a local business or a national firm) that you think has a strong customer orientation. Briefly describe why you think so. Also identify specific marketing strategies used by the company that seem to contribute to its success.

Also identify a company that has a poor customer orientation (perhaps a local firm with which you have had experience) and describe what marketing strategies contribute to that state. What are the consequences of this?Offer suggestions on how to improve the customer service of the company using different concepts from the text material.

From my perspective, Apple has a strong customer orientation because it meets it does whatever it takes to meet its customers’ needs and. I decided to write about Apple and the changes that it has made over the years and how will survive without Steve Jobs. After Apple lost Steve Jobs the stock fell many people questioned the future of this company; how could this organization survive without its founder, its creative foundation, its perfectionist. The challenges for the new CEO, Tim Cook, is keeping innovation image and fulfill the customers expectation in order to maintain the original culture values. Because continue the current culture can ensure the profitability and successful of the company. Steve Jobs’ always worked as the main character involved in the whole culture at Apple, and it is a challenge for Apple to adopt this major loss and realizing a new era. After Steve Jobs, the basic value of culture will not have major change, but Apple will need to maintain the organizations stronghold on creativity, growth and innovation in their market. The true test, for not only the organization but the new CEO Tim Cook, will come with development and release of new products after Steve’s have been exhausted. Tim Cook has stepped up to plate to show everyone the