...Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .....................................................................................................
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...security and privacy with discussion points taken from the in-progress Apple v. DOJ case, and what does this mean for future legislation of information security? Objective: To explore what points the privacy and national security parties make in defending their case as similar arguments will likely be raised when these legal battles inevitably proceeds to the Supreme Court on a larger scale. Also to exemplify the murkiness and gaps in current legislations which too will drive resolutions. For students to read before class: http://www.wired.com/wp-content/uploads/2015/10/gov.uscourts.nyed_.376325.2.0.pdf . Overview of the background and case as given by the judge....
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Case Study Apple-Merging Technology, Business, and Entertainment Marcus Burch University of Maryland, University College Author Note This paper was prepared for AMBA 640. Executive Summary In the case study of Apple-Merging Technology, Business, and Entertainment, Apple transformed itself from a computer company with limited success to a major digital company with almost limitless potential and outstanding success. Apple Inc. brings more than 35 years of mission management and problem solving ability to the digital environment. The computer and or digital industry is latent with slogans and catch phrases about its technology, innovations and proven commitment to development. Apple’s core products are the most revolutionary innovations of the digital age. The iPod, iPad, iPhone, and iOS App Store help usher in a change in the way we use and purchase products. These products spawned a new revolution in the marketing of electronics. Introduction The purpose of this case analysis is to critically analyze the case study, Apple-Merging Technology, Business, and Entertainment from Baltzan’s book Business Driven Information Systems 3E.(2012). The analysis will discuss the influence that the iPhone, iPad, iPod, and other Apple products have had over the last 10 years on the company and its competitors. Over the last 30 plus years Apple has transformed itself from a computer hardware or PC...
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...Apple v. Proview Source: http://www.macobserver.com/tmo/article/apple_proviews_ipad_stance_in_china_misleading/ Apple v. Proview Dispute Resolution Project Instructions & Preparation Aide This set of instructions is intended to (i) help you understand what is expected of your group and you for the dispute resolution assignment, (ii) more clearly explain how you and your group will be assessed for the dispute resolution assignment, and (iii) provide you with some practical tips to help you prepare. Assignment Scenario: A few years back, Apple and Proview had a legal dispute concerning the ownership of the “IPAD” trademark in China. There were multiple lawsuits, with Apple winning some and Proview winning others. In the end, they settled outside of court for a reported US$60,000,000. In this assignment we are going to pretend that Apple failed to pay the US$60 million to Proview, and that the two sides are going to arbitration in Hong Kong to settle the dispute once and for all. Your group will represent either Apple or Proview, and will prepare a “legal brief” for submission to the arbitration panel stating your side’s case, and providing legal research backing up your position. Instructions and Expectations a. Venue of the Case This dispute is going to take place as an arbitration in Hong Kong. Thus, the groups are to argue their sides as though you were arguing the case to a real arbitration panel.If you have any questions about what...
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...APPLE, INC. A Case Study in External Communication Written by: Jenny Lee Bachelor’s Degree Candidate Ian McCarthy Bachelor’s Degree Candidate Andrew Nguyen Bachelor’s Degree Candidate Robbie Reid Bachelor’s Degree Candidate Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication April 25, 2012 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several weeks later, after a hectic morning in the office, David Jones drove home to meet his wife, Mary, during his lunch break. “Hey, David, I wasn’t expecting you to be home for lunch today. How’s work?” Mary warmly greeted her husband and proceeded to set the dining table. “It’s fine—mundane as usual,” David replied. “It’s not the project Mr. Owens just assigned that’s stressing me out; my iPhone keeps dropping calls. My calls have dropped multiple times during important conference calls,” David sighed as he immediately went to the couch and took his shoes off to relax. Mary had not experienced any problems with her own iPhone and wondered if David had somehow received a defective phone. She placed a plate of pasta on the dining table and responded, “I’m sorry to hear that; we should take care of that. I haven’t had any problems with my iPhone...
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...APPLE, INC. A Case Study in External Communication Written by: Jenny Lee Ian McCarthy Andrew Nguyen Robbie Reid Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication 2013 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several weeks later, after a hectic morning in the office, David Jones drove home to meet his wife, Mary, during his lunch break. “Hey, David, I wasn’t expecting you to be home for lunch today. How’s work?” Mary warmly greeted her husband and proceeded to set the dining table. “It’s fine—mundane as usual,” David replied. “It’s not the project Mr. Owens just assigned that’s stressing me out; my iPhone keeps dropping calls. My calls have dropped multiple times during important conference calls,” David sighed as he immediately went to the couch and took his shoes off to relax. Mary had not experienced any problems with her own iPhone and wondered if David had somehow received a defective phone. She placed a plate of pasta on the dining table and responded, “I’m sorry to hear that; we should take care of that. I haven’t had any problems with my iPhone. You should give AT&T a call and we’ll get it figured out.” David called AT&T and was connected to a customer service representative who said,...
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...2: Option 1 Apple’s challenges and its dependency on market Apple was founded in 1976 and has, since its founding, offered a line of products that was distinct from that of its competitors. In the very beginning, it was actually the first company to sell an easy-to-use, desktop computer. The Apple II was very successful, and started the market for personal computers, bringing it to over $1 billion in less than three years.[1] However, within a few years, IBM and Microsoft entered the market, and by 1982 the IBM-compatibles had driven down Apple’s share to just 6.2%[2]. Since then, Apple has launched several other successful product lines, such as the PowerPC, iMAC or MacBook. But in retrospect, one can only wonder why despite Apple’s initial success and its easy-use, versatile product line, its market share in the PC market has remained so low. Even in the past few years, it has produced less than 5% of the PCs sold worldwide.[3] According to resource dependency theory[4], organizations are often controlled by external forces, and their ability to transform their goals is limited by those who they depend on for their survival. These outside actors range from suppliers to venture partners to advocacy groups and to competitors. The path of Apple has been influenced by the demand for a particular kind of computers and by the PC model that was prevalent in the market. In my paper, I will attempt to explain Apples successes and failures through the lens of its relationship with...
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...XXXX Case Analysis 1- Apple Computer NETW-583 7/12/15 Apple’s greatest achievement could be defined not as its comeback from the precipice of bankruptcy but as the indelible mark it has left on the technological landscape and online business. Design is high on this list of legacy achievements. Apple products share a minimalist architecture that is unique, user friendly and instantly recognizable. Due to the degree of this branding by design, Apple has even taken Samsung to court over what they deemed to be infringement over the look and feel of their iPhone (Robertson, 2015). Apple has also influence how users interface technology by with touch sensitive surfaces. With the arrival of the first iPhone, a new standard of tapping and moving a fingertip along a screen to select menus, scroll through documents, or magnifying viewing space was introduced (Tynan, 2015). Apple rolled out a continuous stream of stream of products that created entire new IT categories of product lines with the iPhone, iPod, iPad, and are now continuing to incorporate their products into everyday accessories such as watches to further imbed themselves into the daily lives of the masses. Apple has also altered music by changing the way that it is bought and sold through the creation of iTunes. Hollywood was the next stop as Apple brought movies and TV shows to all manner of handheld devices and helped to assist with legitimizing streaming services (Tynan, 2015). Not all of Apple’s attempts have...
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... The statement of client need: 2 1.2. The project team: 5 1.3. The Project Budget: 7 1.4. Risk Management 8 2. The Project Planning: 12 2.1. The Work Breakdown Structure: 12 2.2. The precedence for each activity on the Work Breakdown Structure: 14 2.3. The resources needed to complete the activities each day: 15 2.4. The Activity on Node Network Diagram: 15 2.5. The critical path: 15 References: 17 1. Project Initiation Document: We are a Project Management company, with twenty employees and four owners and managers at the same time: Denisa Nicoara, Camilla Coriani, Horatiu Ilea and Nicola Longo. 1.1. The statement of client need: The Apple team has asked us, the Orchid Project Management company to assign a team that is going to plan the launch of their new IPhone 5S. When Apple launches a new product, everything needs to be planned to the last detail and no one can know about what is going to happen during the launch, but everybody has to be talking about the launch long time before it takes place. The launch has to take place in San Francisco's Yerba Buena Center for the Arts and the invitations for the event have to have on the envelope only the date of the event and inside only the location, the hour and the designated seat. Our goal is to invite one thousand people to the launch of the new IPhone 5S. The mission of the project is to launch the new IPhone in the whole world at the same time as in the US through a live broadcast; therefore...
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...Case Analysis- IPhone Becomes ITrack Weiwen Yang MBA 520: Managing with Technology Instructor: John Stager City University of Seattle Apr 28th , 2015 Introduction Where there is a will there is a way that with the development of science and technology in the 21st century, there are many unbelievable achievements and inventions. Smart-phone is one of the most useful and significant inventions which gains its popularity for people to use. People not only use smart-phone to make phone calls and text messages, but also use their smart-phones to surf the Internet, send or receive E-mails, listen to music, play games, take pictures, etc. The functions of today’s smart-phone are unbelievable and amazing that almost everyone use smart-phones because of the convenience. People can also use smart-phone as basic camera, video and music player which invisibly saved people’s money. In addition, the true value of smart-phones is more than these. There are two most popular operating system using in smart-phones which are Apple’s iOS and Google’s Android. Based on these two major operating system, customers could download and run thousands of applications on their smart-phones. Apple, for example, added software to its products as extra value to make profit from customers. “Users spent $10 billion last year in the App Store, with $1 billion coming in December alone.” (Brustein, J, 2014). Customers are willing to pay the applications on App Store; however, they have...
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...Case Assignment Analysis Week 1 MRKT 5000 Consumers Take a Shine to Apple Inc. Case Summary: Apple is one of the leading and profitable technology companies in the world. Their products are sold and consumed in over five continents across the globe. Beginning as a computer company in 1976, Apple has transcended into a technology company with a product mix that is dominating many electronic spectrums. Apple has revolutionized the way tech companies market to their consumers. This case study shows how Apple uses advanced innovations that make everyday life simpler for their users. They use price, promotion, and distribution strategies that set a sense of prestige for their products and the people using them. Key Marketing Issues: Pricing – Many electronic customers stray away from consuming Apple products because of the pricing set on the products. They are traditionally priced high compared to competitors. The low-income consumer that does not see the benefit of purchasing the Apple product versus the competitor that also gets the job done will go with the better-priced item. High Innovation Expectations – Apple expectations to create more innovative products on a short schedule is an issue for Apple. Because of their track record and time line that they place on their product releases, they are pressured to make multiple changes to a product within a short period of time. Leadership Public Perception – Leadership has been an issue for Apple since the passing...
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