...Apple Case Study Paper Rhonda Ellis-Thomas MKT 571 November 27, 2012 Professor Linda Kulka View as single page Apple Case Study Paper Apple, Inc. was started by Steve Jobs, Steve Wozniak, and Ronald Wayne; Apple has stretched from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007 (CrunchBase, 2012). Among the main contributions from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the iPhone (now available for sale in over 90 countries), and the iPad. The purpose of this paper is to consider both the environmental and internal pressures contributing to the changing market dynamics facing Apple, Inc., and use a problem-solving model, identify and define one specific problem Apple will need to address and apply a robust problem-solving process. The problem, according to the Forbes article “Will Apple Repeat The Most Dangerous Strategic Mistake Leaders of Fast Growing Corporation Can Make?” by Panos Mourdoukoutas, seems to involve the fact that Apple, Inc. may be taking their customers for granted. Is it a result of pressure from the competitors? Is it the economy? Could it possibly be from a mix of internal and external issues? Research will so what may be causing this problem throughout this document...
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...------------------------------------------------- Your Personal Library of Research Papers for Mac · Also available for Windows and iOS Repository of knowledge Search article repositories and download articles without leaving Papers All your papers at a glance Papers lets you view, browse and search your library, iTunes style Manuscripts and Citations A revolutionary new way to cite papers and format references. Write. Cite. Done. Use Papers, save trees → Papers doesn’t just save your library from disarray, it can also save a few trees. File management made easy Ease the pain of organizing and naming files on your hard drive with Papers' automatic management Papers Livfe Share your collection with colleagues and peers, discover new papers, collaborate. “At last, I’m back to knowing what I have and where it is. Bedlam has been defeated.” ↪ New York Times Download Trial → Try Papers free for 30 days Also available for Windows Papers for iOS Your personal library on the go Papers Helpcenter Support and Feedback How to upgrade from Papers 1.x Buy Papers → €59 / $79 Student and group discounts Select your field of research above to find out more about the features you will love most: Your field: Overview Science Business Education Law News Pharma Technology Read, Write, Cite. Your research will never be the same with Papers2 and Citations. Papers revolutionizes the way you deal with your research documents. It allows you to search...
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...Professor: University Abstract This paper describes the elements of the Marketing Mix of Apple computers. This paper provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at company. MACINTOSH (Apple Computer) Marketing Mix Analysis: Macintosh (Apple computers) This paper will introduce the Marketing Mix for Apple Computers. We have researched the this company and will describe the way they approach the marketing of their product. Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities . Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs. After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock. Target Market Target markets for Apple include environments where graphic design, video and audio editing are in demand. The price of Apple computers indicates that they also...
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...Apple Manufacturing: Should More Apple Products Say “Assembled in the USA”? Production and Operations Management, BUS 5461 Abstract Apple, Inc. is a $170B global corporation that designs, markets and sells consumer electronic products such as the iPhone, iPad, and the Mac computer. Apple has structured their manufacturing and supply chain processes to take advantage of China’s cheap and plentiful labor. However, Apple has made an innovative decision to have the new ultra high-end Mac Pro partially manufactured and assembled in the US. This report includes research and analysis on the benefits available to Apple by expanding production in the US. Recommendations are presented that will help ensure apple succeeds in moving production to the US, and help reduce the risks Apple faces as a global corporation. Tables of Contents Chapter I – An Introductory Look at Apple, Inc………………………………………. 5-6 Chapter II – The Issues Facing Apple…………………………………. ……………… 6-8 Chapter III – Analysis: A Closer Look into Apple..…………………………………… 8-15 Chapter IV – Recommendations..……………………………………………………… 15-20 Chapter V – Summary ……………………….………………………………………… 20-22 References……………………………………………………………………………… 23-26 List of Figures Figure 1:Average Hourly Compensation Costs in Manufacturing, U.S. Dollars, 2002-2009….....9 Figure 2: Average Hourly Compensation Costs in Manufacturing, U.S. Dollars, 2002-2009……9 ...
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...Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big opportunity to enter Chinese market, as China just has the boom...
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...three different IMC campaigns briefly b. explain why you chose the three IMC campaigns c. Describe each campaign to cover its target audience, communication objectives (speculate if you need to if these are not described in your research resources), its campaign idea, and how all or some IMC tools were used to convey the idea. d. Include also how the three IMC campaigns had generated news media coverage and/or social media communication e. Analyse similarities and differences of the three IMC campaigns f. Conclude on your favourite IMC campaign and reasons g. Suggest integrated marketing communications tips for marketers based on your analysis of the three IMC campaigns individual reflection (500 words) include in your report at the end a reflection on these questions: 1. what were the 'high' and 'low' moments of self-directed learning during the research and writing process, especially since part of self-directed learning required you to read ahead of lecture notes? 2. what have you learnt about the integrated marketing communications concept and specially about some or all of the IMC tools through this report? IMC Campaign Of Apple Executive Summary Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a...
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...Strategy Paper Innovation Strategy Paper Not many companies, if any, are known for more innovation than Apple Inc. The products and software produced by Apple Inc. always seem to be years beyond the reach of other companies. Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple, 2011, pg. 1). Apple Inc. (Apple) produces such items and services as the “iPhone®, iPad®, Mac®, iPod®, Apple TV®, a portfolio of consumer and professional software applications, the iOS and Mac OS®X operating systems, iCloud®, and a variety of accessory, service and support offerings” (Apple, 2011). Apple’s innovation strategy is described below and is evaluated along with the risks involved with the strategy. Apple’s financials and business plan are also described below. Innovation Strategy Innovative companies can thrive even in a tough economy. Apple Inc. has seen hard times and good times. Apple has survived as a company because of a renewed commitment to innovation. This commitment to innovation spearheaded by Steve Jobs has caused other companies to analyze how Apple does so well. First, it is important to note that Apple has not been always successful. Today Apple epitomizes...
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...International Journal of Research in Computer and Communication Technology, Vol 2, Issue 11, November- 2013 ISSN (Online) 2278- 5841 ISSN (Print) 2320- 5156 Windows, Linux and Mac Operating system Booting Process: a Comparative Study Prof. Amar Rajendra Mudiraj Assistant Professor MIT (E), Aurangabad,Maharashtra, India. Email:amarmudiraj@gmail.com Abstract This paper presents a comparative study of Booting Paradigm of Windows, Linux and Mac, the three popular operating systems. Booting process is the essential and first step perform by the OS after this process execution all other processes can get the chance to execute , so we may say that booting is the first process because of which all other OS processes can execute. This experimental study gives an overview on the similarity and difference in Booting Process. As every operating system have to initially do the booting and as every OS providing different feature of each others, the paper is highlighting those micro and essential similarities and differences having by the operating systems during the Booting Process. Keywords: Booting, Cold booting, Worm booting, Linux Booting, Windows Booting, Mac Booting. In Worm Booting the computer get restart without shutdown the system, in which the system application and memory just get cleared and then reloading the operating system in primary memory. With the above two booting types we also have some other flavor in the computer booting like Sleep, Hibernate. Power - ON Load Instruction...
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...Journal of Engineering and Technology Management, 8 ( 1991 ) 67-83 Elsevier Towards a new theory of innovation management: A case study comparing Canon, Inc. and Apple Computer, Inc. Ikujiro Nonaka Institute of Business Research, Hitotsuhashi University, Kunitachi, Tokyo, Japan Martin Kenney Department of Applied Behavioral Sciences, University of California, Davis, CA 95616, USA Abstract This paper argues that innovation can be best understood as an information process which is then concretized as a product that meets demand. Two very different firms, Canon Inc. and Apple Computer Inc., are used as case study illustrations. Innovation does not proceed through logical deduction, but rather is furthered by the use of metaphors and analogies. The bureaucratic and staid structures of the firm can be challenged and broken up to provide the space for innovations to emerge. The leader’s role in the innovating firm is as a catalyst and facilitator, not as an allknowing despot. The importance of innovations is not merely in the new product, but also the “ripple” effects of innovations which can propel the firm into a self-renewal process. Keywords: Innovation management, High-technology, Case study. 1. Introduction Increasingly, corporate competitive success is hinging upon the effective management of innovation. Innovation has been the object of considerable academic study from a variety of perspectives. However, innovations are usually considered as objects. We...
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...It is a shared realisation among marketers that customer loyalty stems from purchase satisfaction, however in the current climate of “me-too” products, sceptical consumers and media fragmentation, loyalty has become something more complicated to achieve. In this new century, the satisfaction-loyalty model may no longer be as relevant to explain the behaviour of consumers (McAlexander, Kim & Roberts, 2003). While there may be many ways to build customer loyalty, this essay will examine the notion of brand community to build long-term loyalty. A range of literature will be examined and an example will be used to further illustrate the theory of brand community. I will begin by defining the terms used and by looking at the traditional satisfaction-loyalty model. Neal, Quester and Hawkins (2003) define loyalty as a consumer’s commitment to a brand because they believe it satisfactorily meets their overall needs and they have formed an emotional attachment to the brand. However this definition of loyalty presumes that satisfaction is an antecedent to loyalty. A less presumptuous definition of loyalty, and the one this essay will make use of, states that loyalty is a deeply held: ‘commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior” (Oliver, 1999, p.34). Neal et al (2003)...
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...Evan Barnet This paper discusses the SWOT analysis that includes strengths, weaknesses, opportunities and threats for Apple Inc. The information that was gained from the analysis will become important to the author on the decision of whether or not to invest in this company. Apple Computers Inc. is an U.S based founded in 1976 as the leading software and hardware multinational company handles with consumer electronics goods and computer software. Apple Inc. has been involved in the development, designing, and marketing of their personal communication devices, network solutions, and their portable digital music devices. The well-known hardware for Apple Inc. is Mac computers, iPod, iPhone, and iPad. The software products include the Mac OS X operating systems, iTunes, and iWork suite, iLife suite, Safari the web browser. Apple sells its products to a wide customer base; it ranges from individuals, educational institutions, creative professional, and small and mid level businesses. Strengths * One of the key strengths for Apple its brand recognition. Apple has a very strong customer base. Strong devoted customer followers. * Strong products such as iPhone, iPod, iPad, and all Macs computers. * Apple strengths also include their innovative thinking when they invented iTunes music. Apple created iTunes as an additional source of revenue, which helped increase their overall sales and control a good portion of the music market. * Apple has a tight control...
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... 5 TECHNOLOGICAL INNOVATION 7 ANALYSIS 10 (i)SAMSUNG 10 (ii)APPLE 12 PORTER’S 5 FORCE MODEL COMPARISON 15 SWOT ANALYSIS 17 CONCLUSION & RECOMMENDATION 19 REFERENCES 21 INTRODUCTION This paper seeks to compare core and enabling technologies of two organizations in the consumer electronics industry. Apple is currently first in the brand value while Samsung is sitting in the second position. Whereas Samsung has the maximum market share in the mobile industry. Apple leads the line in the tablet segment. Both the companies compete fiercely in almost all the segments such as Laptops, mobiles. Apple’s is preparing the next innovative product called the Apple Tv. Apple and Samsung both generate huge profits but it is the latter which returns huge revenues each year and Apple is slightly losing its charm since Samsung is coming up with innovative and high tech products every year.. This paper further analyzes contrasting strategies of core and enabling technologies between two organizations. Both companies rely heavily on R&D and Innovating new technologies. Apple has been the leading innovator since the launch of its first iPhone. On the other hand Samsung over the past few years has been top notch since launching the Samsung S series mobile. When it comes to the PC and Laptop Apple leads Samsung. Apple has its own OS and user friendly interface which not many...
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...Research of Objective-C October 9, 2012 Introduction There is little doubt in today’s dynamic and fast moving technology market that Objective-C is a powerful, high-level, flexible programming language that has been around since the early 1980s and has the staying power to last a long time. Objective-C is an extension of the programming language C developed by Brad Cox and Tom Love to support the object oriented features of Smalltalk another programming language. Objective-C is the main language from which Apple’s MAC OS X for Desktops and laptops and iOS for iPhones and iPads are derived. There have been variants to this language as well, Objective-C++ and Objective-C 2.0 which proves the sustainability of this language. Due its portability, Objective-C has shown its flexibility and the ability to adapt to the ever changing and fast moving arena of mobile devices especially from Apple. What is Objective-C? Objective-C is a reflective programming language which aims to provide object orientated concepts and Smalltalk messaging to C. GNU Compiler Collection (GCC) provides a compiler for Objective-C, however due to the rich library support on OpenStep based operating systems (Mac OS X, IPhone, GNUstep) it is typically only used on these platforms. Objective-C is implemented as an augmentation to the C language. It is a superset of C which means that any Objective-C compiler can also compile C. To illustrate what Objective-C looks like as a language I will show you...
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...{RSS} Monday, May 26, 2014Monday, May 26, 2014 IMC Campaign of Apple Executive Summary Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Ap ple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once in the Super Bowl revolutionized the advertising industry and helped Apple in creating a brand image. Soon after the departure of Steve Jobs the company lost it brand image as the advertisements now focused more on the price and features of the product rather than the brand itself. However, Steve Jobs rejoined the company in 1997 and a campaign was launched call “Think Different” which again helped the company restore its brand image in the consumers mind. This paper will talk about the IMC campaign of Apple. Introduction of the Organization Apple Inc. is well known for producing stylish, trendy, technologically advanced, and innovative products which are simple in nature and easy to use. Based in California, America, Apple is a brand introduced by Steve Wozniak, Steve Jobs, and Ronald Wayne on 1st April, 1976 focusing on software and consumer electronics. Consumer electronics include mobile phones, personal computers, portable music players, peripherals, etc. Apple believes in revolutionizing the world by producing products with...
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...Week 4 Individual Paper: Operating Systems Analysis Paper POS/355 November 7, 2011 Jeff Rugg Introduction The operating system, commonly known as OS, is the brain or the center of all computer systems. It controls the input/output and controls various tasks of the hardware. Apart from serving as a go-between for application programs and the hardware of the computer, the OS also consists of information and programs while providing general services to make sure that several software applications can operate accordingly. Operating systems can be found in almost any type of a computer device such as personal computers, supercomputers, cellular telephones, and video game consoles as stated by Linux Systems (2011). As the research was being conducted for this paper, it raised a question whether the internet uses the operating system? It proved to be a challenge to actually pin point the most common operating systems on the Internet, but as the research continued, it was obvious that these three, Windows, Mac OS X, and Linux are considered to be the most common operating systems used on the Internet today. Background of each Operating System Windows Privately owned operating systems, Microsoft Windows is generally used on personal computers and as of today, the most commonly used version is Windows XP with the new version of Windows 7 for personal computers and Windows Server 2008 R2 for servers is entering the market. Mac OS X Mac OS X is a graphical operating...
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