Apple Inc. Business Strategies MTG 521 June 27th, 2011 Abstract The purpose of this paper is to review the company Apple Inc. strategic initiatives taken by the company relative to organizational and operational adaptation to changing markets. As my role of mutual manager, am going to review how recent economic trends have influence the business, what strategies Apple has used in adaptation to changing markets, what tactics the company has implemented to achieve their strategic goals and how the role of human resources plays in helping the company achieve its business goals. After a couple years of layoffs, bankruptcies, and bailouts, Apple managed to report record revenues, sell a record number of IPods and IPhones, and moved the second highest number of Macs per year in the company’s 32- year history in 2010. Apple achieved this by getting 46 % of their revenues offshore. According to Tim Cook, Apple COO, United State IPod sales stale, at the unit level, three percent year over year, but all growth numbers, came from international markets. He stated that international versus the United States, international on Mac was much stronger than in the United States. International growth was 16% on Mac year over year and two percent in the US. He also noted that several countries exceed 20 percent in Mac growth. Apple CFO Peter Oppenheimer stated that the retail performance outside the United States was a bit stronger similar to what we saw in other parts of the business. “We think our retail stores are helping us in each of our geographies, they are a great place for new customers particularly those new to the Mac to come experience our products and understand them.” Oppenheimer added that “some choose to buy in our stores; some choose