...LG and Samsung – which are the most manufactured foods in South Korea. Both companies have a reputation for quality, innovation and value. Focus: Samsung Less than a decade ago, Samsung Electronics was a maker of lower-end consumer electronics, barely noticeable in global markets. The company figured out how to move up the value chain by building a strong brand image and innovation. Its efforts are paying off: in 2009, Samsung ranked 19th on Interbrand’s Best Global Brands list. Samsung’s rise in ranking over the last decade was the fastest among any of the top 100 brands. It has even surpassed rival Sony with a ranking of 20 and sony 29. Hyundai Motor and LG Electronics are making similar dramatic progress. In 2012, it overtook longtime leader Nokia to become the No. 1 player in cellphones, with 29% market share worldwide. In smartphones, those high-end devices with advanced computing power, Samsung is also No. 1 globally and in a dead heat with Apple in the U.S.: In the weeks following the launce of Apple’s iphone 5, Samsung sold a record-breaking no. of its own sig. smartphone, the Galaxy SIII. Most analysts show Apple with a slight edge in smartphone sales, while one outfit, ABI Research, says Samsung’s share of smartphone shipments topped...
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...Procurement As competitive advantage…………………………………………………4 1. Center-led procurement…………………………………………………………..5 2. Strategic sourcing………………………………………………………………….5 3. Supplier integration……………………………………………………………….6 4. Enterprise spend management……………………………………………………6 5. Cross-industry benchmarking…………………………………………………….7 6. E – Procurement…………………………………………………………………...7 Advantages of Apple’s procurement……………………………………………………..8 Disadvantages of Apple’s Procurement…………………………………………………..9 Conclusion…………………………………………………………………………………10 Introduction: When Apple design guru Jony Ive wanted a new feature for the next MacBook: a small dot of green light above the screen, shining through the computer’s aluminum casing to indicate when its camera was on, the problem? It’s physically impossible to shine light through metal. Apple discovered it could use a customized laser to poke holes in the aluminum small enough to be nearly invisible to the human eye but big enough to let light through. Applying that solution at massive volume was a different matter. Apple needed lasers, and lots of them. Most of Apple’s customers have probably never given that green light a second thought, but its creation speaks to a massive competitive advantage for Apple: Operations. This is the world of manufacturing, procurement, and logistics in which the new chief executive officer, Tim Cook, excelled, earning him the trust of Steve Jobs. What Apple learned is that for a very profitable business, you...
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...perspective, he wanted a unique and effective insight about how people wanted to interact with technology. Steve Job believes in the ideology of Henry Ford who once said. “If I had asked people what they wanted, they will say faster horses.” Further illustrating the ideology that customer’s main problem is thinking on what they know instead on what is possible. So Job and his colleagues thought about customer experience more deeply than the customers could. According to Steve Job, Apple’s mission statement is to contribute to the world by making tools for the mind that advance humankind, through the innovation of PC and mobile devices. Thus, this vision statement is satisfactory and suited to the condition of apple. However, Apple’s mission statement fails to indicate goals for other areas of the business. It lacks details about factors like innovation and market leadership. Apple mission statement is manageable, achievable and realistic but it is just too narrow to lead in the business world. Apple’s downfall was certain in 1976 went the company was almost declared bankrupt, but Steve use important marketing...
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...The Apple Supply Chain: The Best in the World? by Steve Banker July 2nd, 2012 Many supply chain professionals consider Apple’s supply chain to be the best in the world. I don’t. The reasoning appears to be that since Apple is one of the fastest growing and most profitable companies in the world, it must surely have one of the best supply chains too. This is a “halo effect” fallacy. Apple is the best in the world at innovative product development. Because the company develops hardware, software, and associated digital services—rather than just focusing on one dimension—it can provide an unmatched user experience. This allows Apple to capture high margins from its products and services. But by my definition, product development is not supply chain management; procurement, manufacturing, and logistics are. That said, Apple has a fascinating supply chain that is very different from traditional supply chains. This supply chain comes with pre-built advantages and disadvantages. On the advantage side, demand management is easier. Apple doesn’t have to get the demand forecast for a new product right. As long as it underestimates demand for a hot new product, Apple will have loyal customers clamoring for the new devices and willing to wait. In fact, the projected backlog leads customers to line up for hours before stores open to buy a new product. This helps to create marketing buzz. Because Apple has become so large, it has procurement advantages smaller rivals can’t match....
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...Communications in Business 100 Assessment 1: Critical Essay (Word Count: 1565) Introduction Apple Inc., the world’s third largest mobile phone maker, ranks in 2013 as the world's “second largest information technology company in terms of revenue” (“Gartner Says Worldwide Sales” 2012). Apple is the world’s “most valuable brand” in the report Best Global Brands produced by Omnicom Group in 2013 (Elliott 2013). For companies as large as Apple, which utilise a wide range of resources and whose influence and power are evident, the society is increasingly demanding these companies to act in a socially responsible manner (Fassin 2012, 87). In the general view, companies are expected to adapt business strategies that can benefit all stakeholders, manifesting an organisational performance that exceeds beyond pure business functions (Harrison and Freeman 1999). One of the predominant theories of organisational administration is stakeholder management, which involves identifying the stakeholders and analysing their diverse demands and interest in developing effective strategies (Davila, Rodriguez-Lluesma, and Elvira 2013, 186). Business organisations that are not considering the interests and demands of their stakeholders encounter detrimental aspects that may cause the demise of the firm, such as declining market share and brand image due to ethical considerations affecting consumers’ brand preferences (Post, Preston, and Sachs 2002, 139). This report will seek to assess the...
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...Apple Computer, Inc Company Report I have chosen to do Apple Computer, Inc for my company report. Apple is in the computer software industry and in the technology sector. Apple is a very interesting company with its vast relationships with other big companies and also huge loyal customer base it has created over the years. From the buyer concentration aspect Apple has many relationships with huge manufacturing companies such as LG and previously Samsung for their iPhone and iPad displays. All the way to their partner in China called Foxconn which is the company responsible for employing Chinese workers to build Apple's devices. At the same time however though Apple has a huge seller concentration with selling its multiple product lines to the public. This includes iPhones, iPods, iPads, iMacs, Macbooks, vast accessories for their products, and Apple TV. Apple sells these various products through its massive amount of storefronts but also through partnerships with the major Telecommunications companies such as AT&T, Verizon, and Sprint to name the ones in the U.S. They do have partnerships with other Telecommunications internationally as well. The company operates in Cupertino, California and " The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their power, productivity, ease of use and the simplicity of seamless integration into information...
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...1. Apple Inc: Strong Innovative Strategy “Innovation distinguishes between a leader and a follower." – Steve Jobs I listed Apple Inc because of the innovative style of their management. Apple has kept the pace by using strategic innovation to maintain leadership position in the technology industry. Apple's innovative strategy is simply breathe taking. You can never predict what they’ve got up their sleeves. They are always coming out every now and then with one innovative product or the other. They’ve caused several frenzies in the marketplace with products such as iMac, GMac, IPod and IPad. "To turn really interesting ideas and fledging ideas into a company that can continue to innovate for years, it requires a lot of disciplines." – Steve Jobs "In three years, every product my company makes will be obsolete. The only question is whether we will make them obsolete or somebody else will." – Bill Gates Apple’s innovative style has made them consistently rank top ten in the Fast Company's list of innovative companies. I try to model Apple in my own little way byconstantly improving on businesses. I constantly seek innovative ways to increase customer’s loyalty and profit. If you want to make innovation one of your company’s core values, then Apple is one of the successful business strategy models you can emulate. "Pretty much, Apple and Dell are the only ones in this industry making money. They make...
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...by potential competitors 8 2.2.4. Substitutes 8 2.2.5. Rivalry 9 3. Internal environment of Apple 9 3.1. Brand positioning 9 3.2. Life cycle of Apple Inc. Core Product 10 3.3. Finance 10 3.4. Human Resource Process 11 CEO 11 4. Current Strategy 12 4.1. Business-level strategy 12 4.1.1. Differentiation strategy 12 4.1.2. Strategy to manage rivalry 14 4.2. Global Strategy 15 4.2.1. Apple’s foreign operations 15 4.2.2. Global retail stores 16 4.2.3. Brand loyal and value promotion 16 4.2.4. Acquisition strategy 16 4.2.5. Methods used by Apple in order to enter new markets 17 5. Conclusion 18 6. References 19 7. Bibliography 21 8. Appendix 22 9. Group log 25 9.1. First meeting 25 9.2. Second meeting 25 9.3. Third meeting 25 9.4. Fourth meeting 26 9.5. Fifth meeting 26 9.6. Sixth meeting 26 10. Reflection 28 Nguyen Thi Diu 28 Hany Jawad 28 He Miao 28 Hani Elyas 29 Yousaf Khan 29 Abstract Apple made several hugely successful products over years and now it has become the most famous technology company over the world. This report considers Apple’s premium brand that command the higher price as a competitive business in the context of needs-based positioning. It is needed to lower its price if Apple wants to control all the markets. This report will discuss strategies...
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...the computer market, and with a balance sheet holding of four billion in cash, neither its stock value nor its market share is very high. Every few months or so, a journalist reports on impending trouble for Apple Computer. Part of the reason for this negative press is that its main competitor has a 95% market share and billions more in cash. By any other standards, Apple would be judged to be an astonishing success, but a bigger question remains: Why is the Apple market share so small when it has a superior product? Blaming Microsoft for the 'ills' of Apple really misses the point. Both companies were formed early in the computer age, both had product, innovation and opportunity at a critical time, but their history is vastly different. Apple's small market share must be the result of its business model. While the business model has failed the aspirations of the Macintosh Revolution, there is a New Revolution. The Macintosh has given birth to OS X and the Digital Age. Structure of Current Business Model The current Apple business model follows three broad industry categories: Software Engineering, Hardware Manufacturing, and Retail. In essence, Apple is a conglomeration of three successful but completely different company types: Microsoft, Dell and The Gap. It is...
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...Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada, Microsoft's Windows Phone, Hewlett-Packard's webOS, and embedded Linux distributions such as Maemo and MeeGo. Smartphones are the latest technology of the cell phone market and all the major mobile manufacturers are pushing it out in the market for a pie of the market share. Earlier mobile phones were associated with your status, higher your status more expensive should be the mobile in...
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...Brand loyalty is hard to come and consumer will always buy the next thing. In this report, marketing of company Apple had maintained a strong sale and uses a differentiation business strategy in creation of their products. Although Apple has problem too. Technology is a very competition weapon in this competition market. Apple also must do more R&D to make products better than another competitor, example Samsung, acer, Sony, and HTC. A SWOT analysis was done to recognize the strengths and weakness of Apple with the opportunities and threats that company will facing in the future. The company also spending a lot of money on development of new product to achieve customer requirements nowadays. The analysis helped company to identifying the success factors and to solve the problems to be faced, example customer requirements of the product is getting higher with the change of technology. This is the reasons company must to improve their product to achieve customer’s...
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...will give you a presentation on the latest tablet made by Amazon – the Kindle Fire. We will discuss about its main features, as well as compare the overall cost to make our iPad 2 with the Kindle, to see whether it can be our direct competitor or not. Firstly, let’s take a brief look about Amazon and its main weapon – the Kindle Fire. Amazon is an international electronic commercial organization, with the headquarters located in Washington, United states. Together with Alibaba, Wal-mart and eBay, the company is considered to be one of the largest online retailers in the US. At first, Amazon is purely an online bookstore. Later on, it has decided to diversify its merchandise to provide many other goods, such as movies, songs, applications and many more. The Kindle Fire is a mini portable computer, also known as a tablet, which is Amazon’s attempt to enter the promising tablet market. Initially, it was just a device that allow people to read online books and that’s it. When it was firstly announced at the end of 2011, it has been considered by many reviewers to be the real competitor of the iPad 2. It was the second best selling tablet at that time, right after the Apple’s iPad 2. Now, we compare the Kindle Fire with the iPad 2, based on the functionality aspect. <Nhìn bảng so sánh 3 tablet> We can see that in general, the iPad 2 has more functionalities than the Kindle Fire. It has camera and Bluetooth, while the Kindle Fire does not. Thus, the iPad 2 will perform better...
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...INTERNATIONAL SCHOOL OF INFORMATICS AND MANAGMENT For partial fulfillment of MBA programme 2011-2013 [pic] CONTEMPORARY REPORT ON “ STRATEGY ANALYSIS OF APPLE CORPORATION AND ITS PRODUCTS” [pic] |Submitted to: |Submitted by: | |Mr.Sandeep Vyas | Neha Singh | |Mr.Rahul Sharma |MBA/11/2065 | | | | CERTIFICATE This is to certify that the project work of market research and analysis in the report entitled “Strategy analysis of apple corporation and its product” is a bonafide work carried out by Ms. Neha singh under my supervision and guidance. The project is submitted for the partial fulfillment of the requirement for the award of Masters of Business Administration. The project is the original work carried out by the Student herself. Date:26/04/2012 Faculty Mentor: Mr.Sandeep Vyas Mr.Rahul Sharma PREFACE This project has been undertaken to understand the strategy of Apple...
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...Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia had major problems with smartphones – see Case 9.2 and Case 15.1 for this later situation. Early beginnings To understand any company’s strategy, it is helpful to begin by looking back at its roots. Founded in 1976, Apple built its early reputation on innovative personal computers that were par-ticularly easy for customers to use and as a result were priced higher than those of competitors. The inspiration for this strategy came from a visit by the founders of the company – Steven Jobs and Steven Wozniack – to the Palo Alto research laboratories of the Xerox company in 1979. They observed that Xerox had developed an early version of a computer interface screen with the drop-down menus that are widely used today on all personal computers. Most computers in the late 1970s still used complicated technical interfaces for even simple tasks like typing – still called ‘word-processing’ at the time. Jobs and Wozniack took the concept back to Apple and developed their...
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...“IPad’s” Security Breach BUS 508: Contemporary Business August 16, 2011 Strayer University Dr. Robert L. Kight Assignment 4: iPad’s Security Breach This document will attempt to discuss hacking into a Web site. Is it ever justifiable? The document will create a corporate ethics statement for a computer security firm that would allow or even encourage activities like hacking. The document will discuss whether it is important for organizations like Gawker Media to be socially responsible. It will determine factors CEOs should consider when responding to a security breach. Finally, it will create an email script to be sent to AT&T customers informing them of the security breach and a plan to resolve the issue and state the rationale. Apply your theory to a real-world case in which someone hacked into a system, including the name of the company and details. As I attempt to discuss this assignment, I could not avoid thinking about the age-old opinion that Apple products were unique, and that they were protected against criminal encroachments. As such, Apple became one of the hottest technological innovations in the industry. Today, like most other such technology, Apple is becoming increasingly vulnerable to intrusion. It is becoming a medium for posing threats to an entire corporate network as well as devices for official and unofficial use. My answer to this question is twofold. In other words qualification of any kind for such conduct must be based...
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