...Applied Business Research Project: Benefits of Business Group Collaboration Systems April 12th, 2009 Table of Contents Abstract 3 Purpose of the Report 4 Background of the Company 4 Discussion of Current Business Issues 5 Research Findings on the Topic 6 Recommendations for the Executive Management Team 8 Bibliography 10 Abstract One of the fastest moving industries is gas and convenience store market and also one of the toughest to maintain. Facing giants like Wal-mart, BP, Circle-K, and Exxon Mobil, Phillips 66 and many other retail chains like yours often results in competition operating across the street from one another. So in this type of industry that has a saturated market of convenience, how do you make profit and retain customer loyalty through business strategies that differentiate you from the competition? Does it begin in the gas price? Perhaps it begins with the sale of milk with cookies? No, I think it begins with business intelligence that tells you the customer sees the lower gas price, stops in to pay for and sees the coffee and donut deal that further lowers his cost of gas. How does all that happen? According to an Oracle White paper “Daily Business Intelligence requires an information delivery environment that offers advanced analytics that are easy to use.”(Mirani, Jagdish) This business intelligence often filters through many departments before it ever reaches the executive decision makers, which ultimately leads marketing...
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...2. Applied research has a practical problem-solving emphasis. Applied research applies research to discovering solutions for immediate problems or opportunities. Pure research or basic research is also problem-solving based, but in a different sense. It aims to solve perplexing questions or obtain new knowledge of an experimental or theoretical nature that has little direct or immediate impact on action, performance, or policy decisions. Applied research will find out how compensation (salary or commission) would affect the company revenue. Pure research might study the influence on the sales that pay by commission versus salary. 3. Explanatory research answers the questions of "why" and "how" something happened. It establishes a cause and effect relationship between two variables. Hence, the research explains. For example, the research shows a relationship between the increased presence of police patrols in certain cities versus the reduction of crimes. Predictive research is involved with the forecasting (predicting) of a likelihood of something happening. This research usually begins with, or leading to, finding what will happen, given that some baseline is already known. This research usually involves some form of human behavior decision or condition. For example if we know that teens in intercity schools, aged 13-16, are prone to high dropout rates, predictive research might assess (predict) a relationship between age or gender and not graduating from high school...
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...Business Research Elizabeth Kleine BUS642: Business Research Methods & Tools Dr. Kurt Diesch June 17, 2013 BUSINESS RESEARCH When answering questions that require business research, it is important to know what is business research is. Business research is an inquiry or set of inquiry that provides information and understanding about a specific thing which will guide decision makers to make better decisions. Understanding the definition of business research is important because it allows managers to “organize and manage” (Cooper and Schindler, 2011, p. 4) responsibilities. One of the first stages of business research is to translate the research into a business decision over a situation into relevant objectives that can be put into action. When applying research, knowing the difference between applied research and pure or basic research assists in researching and having the ability to make clear and precise decisions regarding a given situation. According to Peter Lennon, (1995) “The difference between applied research and pure research is that in one work is done in order to bring a particular product to the market place, and in the other research is done out of curiosity about how the world works”. To be more precise, applied research is research that, in a given situation, will help decision makers understand what factors and the conclusions and consequences of making certain decisions. Pure, or basic, research is just research without any given...
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...Business research, is a systematic inquiry that provides information to guide managerial decisions. More specifically, it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance return on investment (ROI). At its most simplistic, when we measure ROI, we calculate the financial return for all expenditures. Increasingly, organizational managers want to know what strategies and tactics capture the highest return. management dilemma, the problem or opportunity that requires a management decision. Several factors should stimulate your interest in studying research methods: 1 1. Information overload. Although the Internet and its search engines present extensive amounts of information, the information’s quality and credibility must be continuously evaluated. The ubiquitous access to information has brought about the development of knowledge communities and the need for organizations to leverage this knowledge universe for innovation—or risk merely drowning in data. 2. Technological connectivity. Individuals, public-sector organizations, and businesses are adapting to changes in work patterns (real-time and global), changes in the formation of relationships and communities, and the realization that geography is no longer a primary constraint. With the increased acceptance and use of mobile technology, information...
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...Vallin BUS 642 Business Research Methods & Tools Instructor: Donald Platine August 19, 2012 Discussion Questions 1. What is business research? Business research is a systematic inquiry that provides information to guide managerial decisions. It is also a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance (Cooper & Schindler, 2011). Why should there be any questions about the definition of research? There is a variety of a different type of research projects grouped under the label “business research”. The definition of research is not a simple standard that is the same for every individual. It is based on the person that is conducting the research. It has to be defined so that everyone understands what they are doing when they hear the word research. This is due to it having such a broad definition with many different meanings. 2. What is the difference between applied research and basic or pure research? Applied research has a practical problem-solving emphasis. Pure research or basic research aims to solve perplexing questions or obtain new knowledge of an experimental or theoretical nature that has little direct or immediate impact on action, performance, or policy decisions. Even though both forms of research are problem-solving based, applied research is directed much...
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...Current Events in Business Research RES/351 February 29, 2016 Current Events in Business Research For the purpose of this paper, we were asked to select an article in the University Library that contains a research study in a functional area of our own job or a functional area we desire to be a part of someday. My intended field will be in mental health counseling; specifically, substance abuse counseling. I came through many years in active addiction. Overcoming those years led to my passion for the field in which I have chosen to embrace. I have selected to write based on an article from the ProQuest Psychology Journals entitled, “Social Workers Employed in Substance Abuse Treatment Agencies: A Training Needs Assessment,” (Hall, Amodeo, Shaffer, Vander Bilt, 2000). Improving upon this growing profession and identifying areas of weakness are key. In the pages to follow, I will identify the research problem, the method used, how the research has solved the problem, and other potential applications for this research within functional and related areas. Identifying the Research Problem and Method Used Business research, as we use it in our text, is a systematic inquiry that provides information to guide managerial decisions. More specifically, it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in...
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...level. In this situation tea stall business provide a poor family in Bangladesh with the opportunity to grow a unique small business and serve their community with refreshing tea as well as earn money .Thousands of ordinary people earn their livelihood by selling tea, in every part of Bangladesh. As a student’s of research method we try to find out the average daily income of tea sellers in dhanmondi area, Dhaka Statement of the problem & setting Objective Every research have some objectives .We choose tea stall business for our research, because there is no sufficient research about tea stall business in our country. That’s why we conduct a small research, in three tea stall at dhanmondi area and our research objectives as follows- 1. To assess the daily average income of a tea sellers 2. How they improve their business 3 .To know about their future business plan 4. Is there any loan or credit facilities for tea sellers 5. To provide some suggestions for business development Review of Literature A literature review is a body of text that aims to review the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic . Literature reviews are secondary sources, and such . Research ultimate goal is to bring the reader up to date with current literature on a topic and forms the basis for another goal ,such as future research that may be needed in the area. We also...
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...1 Kolb-01.indd 1 Introduction to Uses and Methods of Marketing Research 2/7/2008 6:10:15 PM Kolb-01.indd 2 2/7/2008 6:10:16 PM 1 1 2 3 4 5 Introduction to Marketing Research Learning Objectives Recognize that research is an integral component of marketing strategy Define marketing research Describe the development of marketing research as a profession Explain how marketing research is incorporated into the marketing plan Discuss the importance of conducting ethical research WHAT MOTIVATES YOUNG PEOPLE TO BUY? AUTOMAKERS NEED TO KNOW! Surprisingly 6 per cent of all US car sales are made to people 16 to 24 years old. Because this is a sizeable target market segment, automobile companies have spent millions on design and advertising trying to win this segment’s brand loyalty. However, the distinctive stylish designs created for the Pontiac Aztek, Chrysler PT Cruiser and Toyota Echo failed to interest young potential auto buyers. Why did the cars fail to attract buyers? CNW Marketing Research studied young auto buyers to learn what really motivates them to purchase. They found that the average price of autos purchased by this group was only $15,000. The research found that young people were interested in style, but first wanted low price, good value and long warranties. Was the research correct? The South Korean company Hyundai Motors produced two cars that offered these benefits. When the automaker introduced the Accent (priced at $10,000) and the Elantra...
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...Major League Baseball Research Paper RES/341 April 11, 2012 Major League Baseball Research Paper Research is made of two categories, applied research, and basic research. Applied research is used by individuals on a daily basis to solve problems that occur in a business or a personal atmosphere. Basic research, also known as fundamental research, or pure research, is used to create a body of knowledge that is available to solve or predict problems before they occur. The purpose of basic research is not the formation of a definite solution, but to create a set of probabilities to predict current or future events. Team B has chosen a set of data that includes statistic relating to the business of Major League Baseball. The statistical value of this sport is more main-stream than ever after the release of Money Ball, a movie based on true events that focused solely on statistics and not player’s visual abilities or presence. Team B will use the statistics presented to determine if there is a measurable advantage in the production of games won based on a team’s payroll, facility size, and attendance record. The statistics provided are for the years of 1989 to 2005. Team B will attempt to predict who the Major League Champion will be in 2006 using only the statistics given in the data set. Purpose of the research The purpose of this research is for Team B to try...
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...ID: 21735049 Exam: 500647RR - INTRODUCTION TO BUSINESS RESEARCH When you have completed your exam and reviewed your answers, click Submit Exam. Answers will not be recorded until you hit Submit Exam. If you need to exit before completing the exam, click Cancel Exam. Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page break, so be sure that you have seen the entire question and all the answers before choosing an answer. 1. The guarantee of informed consent can be traced to the first ten points in the A. Kyoto Treaty. B. Consumer Bill of Rights. C. Constitution. D. Nuremberg Code. 2. Which form of budgeting involves taking a fixed percentage of some criterion, such as sales, as the basis for the research budget? A. Departmental budgeting B. Rule-of-thumb budgeting C. Percentage-of-sales budgeting D. Functional-area budgeting 3. Pilot tests typically use a sample size of _______ participants. A. less than 100 B. 100–500 C. more than 1000 D. 501–1000 4. _______ variables are included to prevent, reduce, or control for bias in results. A. Moderating B. Intervening C. Interaction D. Control 5. Visionary decision makers tend to base business decisions on A. secondary data. B. past experience. C. proprietary business research. D. instinct. 6. Which of the following forms of budgeting allocates a portion of total expenditures in the unit to research activities? A. Percentage-of-sales budgeting...
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...School of Computing and Mathematics Faculty of BCL Request for Ethical Approval for Individual Study / Programme of Research by University Students Students conducting PG Independent Scholarship (PG IS), UG Applied Research Project (UG ARP), UG Maths Projects (UG MP) or Learning-through-Work (LTW) projects must complete this form and submit to their project supervisors for approval. After initial approval, project supervisors need to submit these forms to PG IS, UG ARP, UG MP or LTW coordinator who would then submit these to the Chair of the Computing Ethics Committee (CREC) for further consideration. Students conducting PG Research projects (eg MPhil, PhD etc) must also complete this form and submit to their research supervisors for approval who would then submit these to the Chair of the CREC for further consideration. Feedback on your application will be via the Project/Research Supervisor. 1. Your Name: | | 2a. Programme name and code: BSc (Hons) Information Technology (G502)2b. Your student ID: | 3. Contact Info | Email: Tel No. Address: | 4. Module name and code | Applied Research Project | 5. Name of project/research supervisor: | 6. Title or topic area of proposed study: Assessing the benefits and fears of Cloud computing for the Small and Medium Enterprises | | 7. What is the aim and objectives of your study? | The aimThe aim of this study will be to perform an assessment of the extent of benefits...
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...Researching Assignments ITT-Technical Institute Researching Assignments The benefits of undergraduate research is that the student will go into deeper understanding of the material that has been presented for the assignment. We need to go out and find the resources available to us and it will give more in depth results. With Itt Tech, there are many tools and resources available to us for free and we just need to use them. There are numerous benefits for undergraduate students who get involved in research. The benefits of researching will give us an opportunity to show our strengths in being able to find the information that is presented to us. Researching information gives us the experience to allow us as undergraduate students to better understand information and resources available, we also have the opportunity to gain skills such as informative and rhetorical writing, we can also gain the skills of performing searches to find the information that is needed for our writing assignment, and it also prepares us for our professional careers when we need to research information and present it. With this exposure to research as students, many students develop a knack for researching information and may continue on to pursuing careers with researching as their main job function. It did surprise me that a person could write this much on this subject. I never understood how in-depth this subject could get. This was a very inspiring article. This article was good to read since...
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...three research methods. The first method is causal research. Causal research involves testing the product (Schiffman & Kanuk, 2007). I’ve participated in this type of research before. In some ways it is awesome because people get to test out the product. Who wouldn’t want to try out a new M&M line? I tried out a new Hershey’s product. This research method is the most effective for the new M&M because it gives the company a feel for whether or not people will accept the new product before actually spending all of the money in releasing and packaging and shipping the product. Next, there is descriptive research. Descriptive research is statistical research (Schiffman & Kanuk, 2007). Who is this product focused on; where are these people? Food is focused on mostly everybody, so it wouldn’t be the best method of research. Yachts are focused on rich people; tricycles focus on little kids; guns focus on adults, etc. All classes purchase M&Ms. Lower-class citizens buy them just as much as upper or middle class. Kids want them, and so do adults. My mother used to hide chocolate in her room. She loved it more than my siblings and I did. So, M&M doesn’t need to focus on whom to market the product to. Finally, there is exploratory research. Exploratory research is the first most basic kind of research. It is basic research that usually needs more research done (Schiffman & Kanuk, 2007). Basic research is the stepping stone to more research. Basic research is never...
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...Current Events in Business Research The purpose of this summary is to discuss the business research process. Pure and applied areas of the research process are essential. The summary will include a list of steps in the research process, and a description of the business research process from an experience in the workplace. The business research process includes pure and applied research. Pure research does not answer specific questions or solve specific problems (Cooper & Schindler, 2011). Pure research is completed in order to develop knowledge and search into the unknown. For example, an examiner, involved in shaping how employee demographics of on-the-job relate to preference for flexible work schedules, may signify pure research. In applied research, the examiner attempts to resolve a dilemma and find specific answers to questions. Prediction is an example of applied research. Both pure and applied research deals with difficult explanations and problem solving. Business research involves several steps. The most important steps include defining the research problem, collecting data, selecting procedures, analyzing data, and making the right decision. However, that does not indicate each step must be accomplished before the next step is undertaken. In the experience of opening a recycling company, pure research was applied. Applying pure research assisted in making a decision about the following: pricing equipment used for the business, where to locate recyclables,...
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...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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