For this week’s topic, I want to talk about the recently viewed Nationwide commercials that have gotten lots of publicity since the Super Bowl. There were lots of people expecting the usual commercials full of booze and bikini wearing women that were confused at this year’s commercials. Eyebrows rose when the airing of Nationwide’s commercial of a boy who wouldn’t live to do great things as he would die young. Many people said the commercials this year were dark and depressing, showing daddy issues and not your usual funny ads people often look forward to during the annual Super Bowl. Honestly before doing further research I thought the same thing, and said to myself, what’s up with all these sad commercials. Nationwide is trying to teach us too many life lessons one after another. Nationwide selling insurance is one thing but getting our attention in such a fashion may deter possible business away. I know behind the scenes they think creativity may bring in new customers, but I honestly think these ads may have left a bad taste in a mouth or two. Nationwide recently teamed up with the NFL in 2014 to become an official sponsor through the 2016 season. Though they may not have broken any legal contracts with their ads, they may not have brought in the business they were hoping for through these so called dark commercials. I am sure this is only the beginning of the publicity they will gain from their one of a kind ad but some say any publicity is good publicity. Though they do have a contract with the NFL and are advertising their products through the use of commercials, I am not sure leaving us sad at the end of a commercial will get us to buy their products. If we feel happy about their products we are more likely to buy them. Remembering that sad commercial when we see or hear the Nationwide name is not likely going to