...The Arab culture is very socially conservative. They stick with their beliefs and live for families and traditions in their culture. MTV, on the other hand, is more a hip-hop explicit music culture. They like to keep up with the new “it”, change constantly with their different form of entertainments (TV shows, music, etc.), and even provocative at times. It is expected to pose a challenge to MTV because they would want to stick to what they are known for as a company but at the same time, meet and please the people in the Middle East without disrespecting the local culture. There is also pressure on the company to act as a cultural unifying force in a region known for its political tensions. As MTV networks launched MTV Arabia to expand the international music brand into a new region of Arabs, to have market globally, this is a challenge for MTVN as they have to apply their western based TV program into a culture that they have never faced before. To avoid cultural difference MTV Arabia effectively designed a localized version of international programs. The company figured out the way to balance the local programs without letting MTV brand name to be dissolved. MTV expanded their business in 179 countries and succeeded in globalizing their brand with 1.5 billion audiences globally. In U.S alone it reached 87.6 billion homes. The target of MTV was youth and they did survey to obtain information. The launch of 60th channel of MTV is to correct the misconception of the region...
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...http://www.bbc.co.uk/news/business-15435768 Abstract People often comment on the impact that technology has on people's social skills. Frequently, this lens is used to analyze the limits of social media . However, this paper moves away from simple social skills in seeks out the effects that social media has in generating a greater kind of change, social change. This paper analyzes the impact that social media can have on revolutions in the twenty-first century. I use the Arab Spring as a means to point out the strengths and weakness that social media forums can have on a revolution. Primarily looking at Twitter and the role that Tweets played during the Arab Spring, I outline the role that Social media can play in times of uprising. Like most things, moderation is key. While social media offers many benefits, in excess, it can generate chaos and present an apparent lack of directions. This ultimately raises the question of how will changes in technology change us and how we change humanity. Nathan Willis William Penman Interpretation and Argument December 2, 2013 Not Following the Leader: How Social Media Impacted the Arab Spring Introduction As long as there have been established governments, there have been revolutions to test them. In times past, these revolutions frequently came from people discussing their dissatisfaction with other members of their towns. The advent of the telegram allowed people to overcome the barrier that distance created. Yet, two major...
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...COMM 329 Assignment #3 Commentaries Lydia Platonow 9102100 Commentary 1 Reference for online news item: RIYADH (AFP) (2013, March 13). Arabs urged to use social media to fight extremism. The Western Australian. Retrieved from http://au.news.yahoo.com/thewest/business/a/-/tech/16362629/arabs-urged-to-use-social-media-to-fight-extremism/ Lesson concept, skill, or problem: Social media (textbook p.23) Commentary: Riyadh (2013) states that Arabs are being encouraged to use social media to fight extremism. Extremism is a term which means a person or group has a different view than the norm. These people have a different opinion then the average person. Some of the terrorists groups of the area are thought to have use the internet to recruit people. This is causing great concern with the politicians. Anything can be posted on the internet. There is no control. The politicians want the people to express their thoughts re terrorists using the internet to recruit. I believe people should be appalled that everyday people can be influenced by them. I believe people should want to bring some kind of controls to the postings people are allowed to use. I believe people should come together on the internet and discuss their thoughts re this outrageous behavior. This should be controlled. The more people protest and discuss their outrage for this behavior the more people will start to notice. If people do not say anything this could continue. Do you want your child to...
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...International Conference on Communication, Media, Technology and Design ICCMTD 09-11 May 2012 Istanbul - Turkey “THE SOCIAL MEDIA AS A PUBLIC SPHERE: THE RISE OF SOCIAL OPPOSITION” Asst. Prof. Dr. A. Fulya ŞEN Fırat Üniversitesi İletişim Fakültesi - Gazetecilik Bölümü - Elazığ Abstract In The Structural Transformation of the Public Sphere, Habermas described the bourgeois public spheres of the 18th and 19th century in England, France, and Germany. These spheres arose as arenas of cultural critique often arising from reading societies that focused on novels and the like. Cultural critique became political critique as these groups turned to issues of public concern fighting policies of censorship and for freedom of opinion. The public sphere is in the work of Jürgen Habermas conceived as a neutral social space for critical debate among private persons who gather to discuss matters of common concern in a free and rational way. This public sphere is open and accessed for public. Habermas pointed out that media has contributed to the decay of the rational-critical discourse and causing the decline of the public sphere. Political public spheres include social movements, media that monitor and criticize the state, and groups that take political action. In recent times have seen an explosion of debate, blogging, theorising and hype around the role of the internet in today’s social movements. Social media -internet applications such as Facebook, Twitter and YouTube which facilitate...
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...This forum focuses on the debt crisis in Greece (the 2010 EU/IMF “bailout” and subsequent austerity measures), as well as the various challenges that have been posed to the violence of neoliberal “adjustment.” The brief articles presented here have been solicited from observer-participants in the debates and protests, but also in the intimacies and banalities, defining everyday life in crisis Greece. The outlines of the crisis are widely known. Indeed, Greek society and its travails have never before been so visible to the global media eye. The aim of this forum is not so much to fill in this familiar outline of crisis with ethnographic detail as to trouble its parameters. The first section Debt, Responsibility and “Reform” treats debt not as a statistical fact, but anthropologically as a complex discourse on morality, responsibility, obligation and reciprocity. Against the breathless synchronicity of “breaking news” and (endless) speculation on the denouement of the crisis, these pieces insist on historicizing and globalizing. Piercing the blatant Orientalist tropes dominating international and often domestic reporting, they plumb the social, political and economic forces that have led to the current impasse, but also the political efficacy of “crisis” itself in legitimating the agenda of “structural reform.” The second section Precarity and Protest centers on the escalating violence of the crisis and the emergent politics of protest. The December 2008 revolt, which first...
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...The Role of New Media in Arab Uprisings: Al-Jazeera focus by [Author’s Name] [Faculty Name] [Department or School Name] [Month Year] ACKNOWLEDGEMENT I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. DECLARATION I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University. Signed __________________ Date _________________ ABSTRACT This research is focused on analysing the role played by Social media in the Arab Uprisings. During l8-day period, the Egyptian protesters succeeded to a large extent in achieving maximum publicity and attracting the attention of the world by mobilizing news media coverage of their protests. The role of media is to provide information and communicate messages to others. Media played a significant role in ringing political changes to the countries belonging to Arab region. Since a long time, the people of Egypt, Tunisia, Libya and other countries were facing problems due to the unequal and biased policies developed in the country by the leaders. These riots turned out to be an outcome of the frustrations and annoyance which were filling up the people...
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...The Impact of Social Media in Marketing Management Journal of Business; ISSN 2233-369X; Volume 3, Issue 1, 2014 The Impact of Social Media in Marketing Management Giorgi BAGATURIA* Margaret JOHNSON** Abstract The advent of the social media has brought about tremendous changes and advancement in the marketing process and has made it much better on the one hand and much worse on the other. However, nowadays, it has been widely accepted that social media is the next big trend in the marketing world and several studies have shown that these media or channels are often more effective than the traditional ones. Since the turn of the century, social media has steadily emerged ahead of the mass media as the most used media. Both print circulation and TV viewership have been falling consistently over the years; for instance, TV viewership has gone down almost 50% since 2002. In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight years (Edwards, 2013). For marketers, this is a huge advantage because the rapid transition from mass to social media presents the opportunity to create impactful, relevant marketing messages. This data-powered personalized marketing approach is not only much more effective, but also more costefficient and scalable. Recently, social media has become a term synonymous with business marketing. Although still in its early stage, there is still so...
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...Fall 14 Business Ethics Assignment MIDDLE EAST BOYCOTT FOR COCA-‐COLA’S PRODUCTS SOCIAL ISSUE T h e C o c a -‐ C o l a C o m p a n y Business Ethics Assignment February 10, 2014 Table of Contents 1 2 3 OVERVIEW OF THE COCA-COLA COMPANY...................................................................... 3 OVERVIEW OF THE CSR ISSUE................................................................................................ 4 STAKEHOLDERS ANALYSIS ..................................................................................................... 5 3.1 CUSTOMERS ................................................................................................................................ 5 3.2 CONSUMERS ............................................................................................................................... 5 3.3 SUPPLIERS................................................................................................................................... 6 3.4 COMPETITORS ............................................................................................................................. 6 3.5 CONCLUSION .............................................................................................................................. 6 SIMILAR CASES AND CONCLUSION ........................................
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...occupies in the alternative media order have been heavily contested. The network’s editorial and journalistic decisions position Al Jazeera as an alternative news source and some see the station as a powerful force against global hegemonies. In “Hegemonic No More: Western Media, the Rise of Al-Jazeera, and the Influence of Diverse Voice,” Philip Seib argues that Al Jazeera’s success signals “an end to the near monopoly in global news that American and other Western media had long enjoyed”. (Seib 2005) Others heavily contest the alternative media designation citing the network’s structure, organization, and funding; Adel Iskandar argues that much of the alterity that characterizes Al Jazeera is manufactured and “resembles the marketing strategy for a corporate brand”. (Iskandar 2006) Situating Al Jazeera within the alternative media order has been difficult in part because “the nature and definitions of alternative media have often been contested terrain” (ibid.). Although fluid, most definitions of alternative media focus on the challenge alternative sources pose to existing narratives and journalistic practices. These definitions of alterity stipulate that the media should have some if not all of the following characteristics: connections with social movements, facilitating social communication and change, the ability to instigate activism, challenge to the structures of power, wide participation in the creation of content, positioning outside mainstream media, an emphasis on the...
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...SOC 322 All Discussions Forum Click Link Below To Buy: http://hwcampus.com/shop/soc-322-discussions-forum/ Discussion Forum 1 Discussion Forum 1: What is your cultural background, and what is it like where you live? In Discussion Forum 1, post your response to the following discussion questions. Reply to at least two classmates’ responses by the date indicated in the course Calendar. 1. What is your cultural background, and what is it like where you live? 2. Describe how you have encountered the strange in the familiar in your own neighborhood or in some other place and what reference groups do people use in your neighborhood to define what is culturally and socially appropriate habitus? 3. In your neighborhood, are there ways that the people create social distance to separate themselves from others unlike them even to the point of being ethnocentric? CO1, CO7 Discussion Forum 2 Discussion Forum 2: Cultural Experiences In Discussion Forum 2, post your response to the following discussion question. Reply to at least two classmates’ responses by the date indicated in the course Calendar. Using a blend of your own experiences, supported by your understanding of the course readings and key terms integrate the following questions into your discussion board posting. It should be three strong paragraphs of 4 – 5 sentences in each paragraph. Then respond to at least two colleagues with an antithesis question on their posting. 4. Culture defines social roles...
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...STUDY Information and communication technology increasing with the growing variety of Internet based applications. This new media is not only "library information" to facilitate the dissemination of information to a universal audience, but even more than that. This media is also a powerful tool for communication activities. Furthermore, with Web 2.0 technology, design and use of the Internet has changed much work to do with this new media that Levinson (2009) call this "new new media"- more new than the new media- which shows variances against the classic new media such as e-mail and websites. This media is not merely a tool to facilitate distribution, archiving and text-based, but has become a tool for social media who have the capability delivering media content and providing interaction facilities between readers and writers. Andreas Kaplan and Michael Haenlein (2010) define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content (photos, videos, links, etc.)." In addition, it is also one of the latest communication channels that enable dissemination and sharing of information can be done quickly and widely through the new media. Undeniably, the year 2008 is seen as the social media development, especially for social networking: Facebook became a major player, MySpace changed its focus to music and movies, Friendster...
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...Censorship and the Chinese Communist Party: Sustainable Progress? The Communist Party of China despite the perceived benefits of Internet freedom has gone to great lengths to censor information and electronic communication of its people. Spending billions of dollars and a staggering amount of manpower, the Chinese Communist Party (CCP) continues to filter its Internet causing human rights activists and political dissidents to cry foul. However, the CCP has successfully found an impossible balance between censoring content they deem subversive while taking away the opportunity for horizontal mobilization against the party all the while still taking an approach that doesn’t completely ban access to the internet allowing China to not fall behind other internet oriented countries. Although many argue that electronic censorship of any kind is detrimental to human and political rights at the expense of the regime’s power, the CCP’s approach in selective censorship of the Internet while maintaining the growth of the Internet as a budding industry has proven largely successful. The Communist Party’s recognition of the Internet as one of China’s greatest assets paired with its selective censorship of its content and its users continues to solidify the CCP’s power as the single party of China. Its continuation of censorship bears positive implications for China politically in strengthening national sovereignty, economically in improving economic prosperity, and socially in protecting...
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...The internet was once seen as a medium that diminished social capital (Kraut et al, 1998). Now it is seen as a way that maintains social contact (Wellman et al, 2001). In the article Opening Closed Regimes, the writers wondered whether Mohammed Bouazizi believed he would play such a role in releasing a wave of protest for democracy in the Arab world. His story of stepping in front of a civic building in Tunisia and setting himself on fire in protest of the government was one of many that were retold on social networking sites in ways that stirred protesters to organise protests and criticise their governments. (Howard et al, 2011). Residents of the Arab nations used social media to help inform Western news teams about events on the ground. Social networking helped put a human face on political power and became a causation of the Arab Spring. Of the online tools, social networking sites have experienced the most prolific growth (Diffley et al, 2011). People spend hours connecting to others on social networks (McGrath, 2010). This evolution of social networking could not escape the corporations’ attentions, which are in constant search for new instruments meant to help them increase their market shares (Chis and Talpos, 2011). Studies by Forrester research show that spending on social networking will increase from $455 million in 2008 to $3.1billion in 2014, a 335% increase (Horovitz, 2009). Based on the above, my paper will focus on how social networking has become an indispensable...
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...population has grown from the low millions to the low billions. Over the same period, social media has become a fact of life for civil society worldwide. Regular citizens, companies, activists, NGO’s, software providers and last but not least government and politics use social media as a new form of communication (Foreignaffairs, 2011). One of the most famous politicians who started to use the power of social media in his political campaigns was Barack Obama. The key differenc of Obama’s campaign strategy in contrast to his competitors was that Obama used social media to communicate and organize individuals by using social media. By using technologies such as computers, cell phones, web sites and many more he reached the goal of every politicians to connect his followers, delivered them with interesting news as well as to build up a strong community. Nevertheless not only Obama tooke advantage of the undeniable power of Social Media and its technologies. Over the past years our society realized it’s power, and there might only be few companies left in the western world that are not represented on at least one Social Media Platform (Obama Buch). But maybe one of the most important topics when we’re talking about Social Media is the reachability of Mass and therefore the political Mass Movements that keep emerging from Social Media Platforms. We might only think about the Occupy Movement, Arab Spring or the most recent example Kony 2012. Those Movements do have the ability to transform...
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...Harnessing The Power Of Social Media In International Relations – Analysis March 31, 2011 By ISN Insights Twitter may be just another way of sharing inane chatter, but if you have written the service off, think again. Social media has emerged as a powerful new tool in international relations, and it deserves closer attention. By Fergus Hanson for ISN Insights The wonderful and frightening thing about social media and Web 2.0 technologies is that their consequences are so unpredictable. When Jack Dorsey launched Twitter in 2006, did he envisage that the medium would end up playing a role in the attempted overthrow of the regime in Tehran? Did Mark Zuckerberg foresee Facebook being used by activists to help rally support for regime change across the Middle East when he was busy writing code in his college dorm room? The stunning and exciting role social media is beginning to play in our lives has sparked a fierce debate over the power of social media in international relations. Because the landscape is still so chaotic and uncertain, the debate has really only just begun. Fear of the new For many, the idea that anything meaningful can come out of a 140 character message (called a ‘tweet’) is preposterous. Suggesting these social, interactive media are stirring or enabling popular uprisings or even revolutions is heretic. Unsurprisingly there have been plenty of people willing to step in and ridicule any suggestion that these and other social media platforms are somehow having...
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