Corporate Communications II

Architectural Communication
IMUK 5 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

Table of Content
1.
What is Architectural Communication? ....................................................... 2 1.1 Communicative Messages .......................................................................... 2 1.2 How Architectural Psychology affects our human body ............................. 2 2. Short excurse: Corporate Architecture ........................................................ 3 3. Analysis ...................................................................................................... 4 3.1 Image of the branch ................................................................................... 4 3.2 HypoVereinsbank Munich .......................................................................... 4 3.3 Deutsche Bank Frankfurt ............................................................................ 6 4. Feng Shui as a design concept ..................................................................... 8 4.1 Definition .................................................................................................... 8 4.2 Five elements of Feng Shui and Bagua ....................................................... 9 4.2 Examples ................................................................................................... 10 Questions ..................................................................................................... 12 Bibliography ................................................................................................. 13

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

1. What is Architectural Communication?
1.1 Communicative Messages
Architectural
communication is a very important issue in society. Nearly all companies, hotels and other important and representative buildings care a lot about the design of the in-­‐ and outside of their building. It is the business card of their company and the first impression the customer or visitor gets. The companies want to communicate a message through their architecture. The people should see through the architecture who is addressed, where the company stands for and if it is a reliable company. This should be communicated by the design of the facade as well as the rooms inside. The design of the several rooms has an important effect on the experience and behavior of the people: -­‐ initiate actions -­‐ confirm intentions -­‐ give a reason for reconsidering A lot of psychological studies showed that the design of buildings and rooms has an important impact on the experience and the behavior of their visitors. The communicative impact of rooms can initiate actions like to open an account in this bank because it seems to be very reliable and secure. The design of a building or room can also confirm intentions like to take out a loan or it can give you a reason for reconsidering your plans. The main aim of the architecture is that the visitors remind their visit positively.1’2

1.2 How Architectural Psychology affects our human body Here it is shown which effects the architectural psychology has on the human body. The characteristics of the environment can affect the humans in different paths.

Basically we can distinguish the following three descriptions: 1. Direct, biological These Characteristics are usually not consciously noticed but can have significant effects on the body. We are usually not aware of these characteristics. Example: If the Heartbeat changes by the color of the room or if the respiration is influenced by air humidity. 1

Cf.: Technische Universität Dresden “Symbolische Raumwirkung von Architektur” URL: http://www.architekturpsychologie-­‐dresden.de/ddarbeiten/fov_seeliger.pdf, page 1-­‐2, 24.11.2012 2 Cf.: Durchdacht “Was hat Warenpräsentation mit Psychologie zu tun” URL: http://www.durchdacht.com/blog/psychologie/was-­‐hat-­‐warenprasentation-­‐mit-­‐psychologie-­‐zu-­‐tun-­‐und-­‐ oder-­‐was-­‐sagt-­‐die-­‐ladengestaltung-­‐uber-­‐das-­‐unternehmen-­‐im-­‐einzelhandel-­‐aus/#more-­‐8, 24.11.2012

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh 2. Conscious psychological impact (cognitive level) Example: Feeling well or unwell due to the interior design, like tightness. 3. Sub-­‐conscious / unconscious psychological impact (emotional level) Example: The movement in a room (like we are been unconsciously led through a supermarket).3

2. Short excurse: Corporate Architecture
Identity
through Architecture Already by entering a business entrance hall, the customer or visitor should be able to identify his-­‐ or herself with the company. The outside appearance of a building is the first thing you recognize of a company and thus decides upon the positive perception. Because of this reason foyers and entrance halls have the key function to prepare the Corporate Identity and to communicate the key characteristics of a brand positively. This is of great importance because the physically tangible space can address all human senses in the shortest time. It can also initiate actions, both positive and negative.

Corporate Architecture belongs to the field of Corporate Design. In this part of Corporate Design the interaction between communication designers and architects is vitally important. Both have the challenge to create a communicative impact of rooms and at the same time they have to tighten the expertise of the brand as well as of the business philosophy and communicate them in a positive way. Recognition value should be clarified here and the affection of customers on the architectural level should be gained.4´5

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Cf.: Architekturpsychologie Dresden “Wie wirken Räume?” URL: http://www.architekturpsychologie-­‐dresden.de/ddarbeiten/vortrag-­‐richter-­‐whitecube.pdf, 21.11.2012 4 Cf.: IHK Regensburg “Corporate Architecture -­‐ Wenn Bauwerke sprechen” URL: http://www.ihk-­‐regensburg.de/content/301012j, 27.11.2012 5 See Messedat, Jons : Corporate Architecture: Entwicklung, Konzepte, Strategien, avedition Verlag, 2005, p. 11

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

3. Analysis
3.1 Image of the branch
Germans
are usually very sensitive to bad news from the financial sector. This is the reason why most of the banks had big problems to regain the confidence of their customers after the financial crisis. Meanwhile the reputation of the branch improves. We are focusing especially on two famous German banks: HypoVereinsbank and Deutsche Bank. Unexpectedly HypoVereinsbank recovered very fast and well after the crisis. The Deutsche Bank with its 9 BrandIndex points (March 2011) performed similar as before the outbreak of the financial crisis. Through the lost damaging process at the BGH (Supreme Court) the image values of Deutsche Bank crashed immediately (this also mirrors the sensitivity of the Germans on bad news). Deutsche Bank sets its focus now on improving its image and creates credibility among the public.6 Since the loss of image both banks focus on their reputation on being a bank for “the little guy“ (small businesses and private customers) and to change their image of an exclusively wholesale bank.

3.2 HypoVereinsbank Munich
HypoVereinsbank
HypoVereinsbank is one of the biggest and best known banks in Germany. Since 2006 HypoVereinsbank is a member of the Italian UniCredit Bank. They focus on business with private and business clients as well as with national and international companies. Their headquarter building is situated in Munich, Germany.7 The Hypo-­‐Haus The 114 meters high “Hypo-­‐Haus”, as the headquarter building is often called, was planned by the German architects Walther and Bea Betz. It was erected in 1981 and belongs now to the listed buildings. Until 2004 the Hypo-­‐Haus with its 27 floors was the highest building of Munich, much higher than the famous Frauenkirche. The headquarter building is famous for its special and extraordinary architecture. The face of the building mainly consists of glass and aluminum. The Hypo-­‐Haus is built up on four round towers on which three prisms are hanged-­‐up.8

Abbildung 1: http://www.thomas-­‐ effinger.com/images/fine_art_architektur/ muenchen_hypovereinsbank_zentrale_arc hitektur_8756.jpg

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Cf.: Wirtschafts Woche “ Das Vertrauen kehrt nur langsam zurück” URL: http://www.wiwo.de/unternehmen/finanzbranche-­‐das-­‐vertrauen-­‐kehrt-­‐nur-­‐langsam-­‐ zurueck/5154430.html, 24.11.2012 7 Cf.: HypoVereinsbank “Unser Profil“, URL: http://about.hypovereinsbank.de/de/ueberuns/strategie/profil/, 21.11.2012 8 Cf.: Stadtportal München “Hypo-­‐Hochhaus“, URL: http://www.muenchen.de/sehenswuerdigkeiten/orte/120435.html, 21.11.2012

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh In the future it is planned to alter the headquarter building of the bank into a “Green Building” which means a sustainable clean up.9 Meaning of the Architecture referring to their self-­‐perception For HypoVereinsbank the satisfaction of their clients plays the most important role in their daily business. They want to offer them excellent, innovative and fast financial services and create sustainable and stable relationships in business. They are proud of their regional roots but are willing to integrate into the European market and to become the leading bank in Europe. They are also aware of their social responsibility and support the society of the countries in which they are represented.10 Their core statement says: “Life is full of highs and lows, we are present!”11

The values and the self-­‐perception of the bank can also be seen in their headquarter building. The four round towers of whom the whole building is held by symbolize a secure stand. This mirrors their core statement to be present in all highs and lows of life. They seem to be a reliable bank to the people as well as a stable relationship in business. The three prisms which are hanged out on the towers are arranged on different levels so that they occur to be stairs going up to heaven. These stairs symbolize the future oriented attitude of HypoVereinsbank. They want to achieve more customers, to offer better services and to achieve leading position in Europe. Furthermore the fact that the building has got three prisms can be transferred to their business strategy. When you look down on the profile of the building you can see that the unequal number of prisms leads to a center. As well as the building creates a center also HypoVereinsbank itself has a midpoint on which they focus: their clients. The clients are in the spotlight of their daily work. Without the clients the bank could not exist and without the center of the prisms on the buildings architecture, the whole building could not stand. Furthermore all shapes and buildings which are centrally disposed create a positive impression to humans. The future orientation of the bank can also be seen in the plans to turn the building into a “Green Building”. In 2013 the building measures are going to start. Sustainability is a very important issue in modern and especially in future society. If you want to be modern and to show responsibility to the nature you have to catch up some sustainability measures as HypoVereinsbank does.

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Cf.: Spiegel “Babylonische Signale der Unvernunft“, URL: http://www.spiegel.de/spiegel/print/d-­‐ 13512388.html, 21.11.2012 10 Cf.: HypoVereinsbank “Unser Profil“, URL: http://about.hypovereinsbank.de/de/ueberuns/strategie/profil/, 21.11.2012 11 Cf.: HypoVereinsbank “Über Uns“, URL: http://about.hypovereinsbank.de/de/ueberuns/, 21.11.2012

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

3.3 Deutsche Bank Frankfurt

Abbildung 2: https://www.deutsche-­‐ bank.de/medien/de/images/2_Neues_Foyer_ mit_Sphaere.jpg

Abbildung 3: http://www.deutsches-­‐ architektur-­‐ forum.de/pics//schmittchen/deutschebank_ neuefassade.jpg

Deutsche Bank Deutsche Bank (English: “German Bank”) is also one of the most famous banks in Germany and it belongs to the leading global investment banks. Currently Deutsche Bank focuses on their expansion in North America and Asia to enlarge their leading position. The company nowadays provides financial services in 72 countries and engages more than 100.000 employees worldwide. The headquarter building is situated in the “bank town” Frankfurt, Germany.12 The headquarter building The two towers of the headquarter building of Deutsche Bank are the landmarks of Frankfurt. The building is roundabout 155 meters high and consists mostly of glass. The skyscrapers were planned by ABB architects, Walter Hanig, Heinz Scheid and Johannes Schmidt and were built from 1979 to 1984. From 2007 until 2011 a big alteration took place. The aims of this measure were conservation of energy and cost cutting, a higher quality of work and satisfaction of the employees, an efficient 13 room use and a “green” image.

The headquarter building is certificated as a “Green Building” by LEED and DGNB. Some of the reasons therefor are the very high recycling rate, the reduction of the electricity and water consumption as well as the heating and cooling energy and 89% less CO₂-­‐emission per year.14

Cf.: Deutsche Bank “Fact Sheet“, URL: https://www.db.com/medien/en/downloads/Fact_Sheet.pdf, 21.11.2012 13 Cf.: Detail – Das Architekturportal „Deutsche-­‐Bank-­‐Hochhaus saniert“, URL: http://www.detail.de/architektur/themen/deutsche-­‐bank-­‐hochhaus-­‐saniert-­‐000174.html, 21.11.2012 14 Cf.: Deutsche Bank “Facts and figures“, URL: https://www.deutsche-­‐bank.de/medien/en/downloads/Factsheet_Deutsche_Bank_Towers_24.2.pdf, 21.11.2012 12

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh Meaning of the Architecture referring to their self-­‐perception Deutsche Bank sees itself as the global leading investment bank with broad services. “The bank competes to be the leading global provider of financial solutions, creating lasting value for its ambitious clients, shareholders, people and the communities in which it operates.”15 They want to be transparent and open-­‐minded to their actual and future clients and to act ecologically and sustainable. The core statement of Deutsche Bank is to be the leading, client oriented and global full service bank. The values and the self-­‐perception of the bank can also be seen in their headquarter building. The two strong towers with their faces of glass represent the high quality of business which is done inside. The towers appear as a symbol of time and consistency. The straight lines and the absoluteness mirror the straight strategy of the bank which are achieving higher goals, getting more clients and expanding in North America as well as in Asia. But the straight lines of the building may also show the people that there is reliability on the financial business of Deutsche Bank. The citizens of Frankfurt perceive the two towers as a symbolization of debit and credit (German: Soll und Haben). In the towers Deutsche Bank offers its visitors and clients a Business Lounge on each floor where they can get drinks for free. This increases not only the attractiveness but is also an expression of transparency and their openness to the people. The people are welcomed inside and outside the building and not just in the foyer and conference rooms. This could also be seen in their garden. Deutsche Bank has got a sculpture garden which functions as a point of meeting for the people.

Another architectural actuality, which mirrors the transparency of the bank, is the new designed foyer which connects the towers. Now the foyer is built mostly of glass so that the people outside can see what happens in the bank and the people inside can look into the sky and see the two towers of the headquarter building above them. When you step into the foyer you immediately see a huge delicate ball, called “sphere”. This sphere is not only the virtual center of the whole building but has also a deeper signification. The delicate and also three-­‐dimensional architecture shows the various relationships of Deutsche Bank at the global market. Another meaning of the sphere is the representation of strength: the lines as a cosmos, continuously circling around a clear and strong idea. Moreover the sphere with its dynamic, actual and organic shape builds a contrast to the straight and conservative lines of the outside facade. These contrary shows that past, present and future are not independent but connected within the business.

This contrary can also be seen within the logo. The logo also consists of a classical shape and a “new” shape: the rectangle and the dynamic, diagonal line.

Abbildung 4: http://publikomm.de/b2b-­‐blog/wp-­‐ content/uploads/2011/05/logo_deutsche_bank.jpg

To put it in a nutshell we can say that the core statement of Deutsche Bank can be seen in the Architecture of their headquarter building.

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Quotation from: Deutsche Bank “Fact Sheet“, URL: https://www.db.com/medien/en/downloads/Fact_Sheet.pdf, 21.11.2012

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh The leading position is shown in the alteration to one of the first “Green Buildings”, the client orientation can be seen in the transparent design and the global orientation is symbolized by the sphere.

4. Feng Shui as a design concept
4.1 Definition

fate (Karma)

satisfaction

Feng Shui (environment)

goodness (personality)

Knowledge, skills, experience)

Five things for a good life In the traditional Chinese philosophy Feng Shui represents one of the five parts of a good live.

Fate (Karma) is the thing which is waiting for us as a result of the good or bad doings in our former lives. Satisfaction is the good or bad fortune which is a result of our actions in the current live. Feng Shui is the way how we interact with our material or spiritual environment. Goodness and Knowledge are the personal characteristics we use to achieve success. Corresponding to that philosophy people have not a total self-­‐determined live but are also not helpless handed over to their fate. Feng Shui offers the possibility to understand and change our environment. It is a method to improve our lives.16 Feng Shui Feng Shui is an old Chinese doctrine. It describes and explains the relationship between humans and their environment. It has also an impact on the organs and human organism. Today Feng Shui is mostly used to create harmonious living space with a harmonic relationship to the people. The name derives from the two Chinese words for wind (feng) and water (shui). The combination of wind and water symbolizes the cosmic floating energy which is all around us, called Chi.

Chi is no physical size, it is rather a model to describe the human spatial reception. • first practice was the adjustment of gravestones • today Feng Shui is used to harmonize our living environment • the goal is to take the chi into balance So in conclusion Feng Shui describes the study of energy (Chi) and how its circulation affects humans.

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See Darby, Paul : Feng Shui im Haus -­‐ Jahrtausendealtes Wissen für harmonisches Wohnen, Verlagsgruppe Random House, 2009, p. 13ff

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh Already the design of the entrance of a building benefits or decelerates the chi. An open and friendly entrance hall causes a harmonic chi for all other residential areas in the whole building. Everything should be free accusable and cleaned up. If the Chi encounters a dark room, which is maybe even the lumber-­‐room, a chi-­‐stagnation arises. This could be a very important part in your live, like in the financial part. Thereby it needs a greater exertion to get financial wealth.17

4.2 Five elements of Feng Shui and Bagua
The
theory about the five elements was deduced from nature observation. It is founded on analogies: everything which has a similar energy is assigned to a specific element. All five elements have got special qualities and are symbols for several items, colors, profiles and human organs.

As an example, the main characteristic of the element water is the ongoing motion. Symbols for this element are the colors black and blue. Wavy surfaces and fountains, aquariums and the bathroom are really characteristic for this element. As a human sense organ the Abbildung 5: http://www.everyday-­‐feng-­‐ ear is assigned to the element water. shui.de/images/kreislauf-­‐fuenf-­‐elemente.jpg The element wood is known as something striving for upward and is visualized in the color green. It is symbolized with plants, trees and also pillars and columns. As a human sense organ the element wood is assigned to the eye.

Fire is a shiny and spreading element which is visualized through the colors red, orange and violet. It is symbolized in peaked or triangular shapes and also in natural lamps, burning candles or a chimney. The mouth is assigned to the element fire.

The fourth element is earth which is strong and inward pulling. The colors yellow, brown and beige represent this element as well as strong furniture or objects from clay and porcelain. As a human sense organ the tongue is assigned to the element earth.

The circuit is completed by the last element – metal. It is considered to be progressive and strongly inward and is symbolized by the colors white, grey, silver and gold. Round objects as well as wind chimes or spirals are typical of metal. The nose is the sense organ attached to this item.

Circle of elements (Producing and controlling circle) The five elements are able to strengthen and weaken each other. In Feng Shui it is important to combine the five elements in a way that they are balanced. If there is an imbalance you have to do some corrections. When you furnish rooms in terms of Feng Shui you have to take care of the balance of these five elements. 17

Cf.: FengShui-­‐München “Feng Shui” URL: http://fengshui-­‐muenchen.blogspot.de/2012/04/feng-­‐shui.html, 25.11.2012

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh Here you can see in which way the elements affect each other: • wood produces fire and controls earth • fire produces earth and controls metal • earth produces metal and controls water • metal produces water and controls wood • water produces wood and controls fire18

Bagua The Feng Shui Bagua is an arrangement of eight trigrams (wealth, fame, marriage, family, health, children, knowledge, career, travel) and a center. This arrangement serves as a map to adapt the components of your individual life to the corresponding areas in your physical world. This can be placed over a floor plan of a house or an individual room. When using it you have to locate the entry point always at the bottom of the Bagua. When you overlay the Bagua over a floor plan you can see if the door is either in the knowledge and wisdom section, the career section or the travel section.19

4.2 Examples
Hotel
Frau Holle

Abbildung 6: http://www.luerzer.at/images/content/frau_holle/big/hot el01.jpg

The pink color of the rooms ensures alternation and energy. But for most of the people the color seems to be daunting. Therefor pink should only be used in a decent way. The outside of the building appears much more serious as the inside. The hotel is not as cheap as you could imagine by only seeing the inside. 20 Abbildung 7: http://farm8.staticflickr.com/7199/6875 547643_7265371626_z.jpg

18 19

Cf.: Everyday Feng Shui “Feng Shui Wissen”

URL: http://www.everyday-­‐feng-­‐shui.de/was-­‐ist-­‐feng-­‐shui.html, 25.11.2012 Cf.: Ken Lauher “How To Use The Feng Shui BaGua To Analyze Your Space ” URL: http://www.kenlauher.com/feng-­‐shui-­‐tips/bid/5844/How-­‐To-­‐Use-­‐The-­‐Feng-­‐Shui-­‐BaGua-­‐To-­‐Analyze-­‐Your-­‐ Space, 25.11.2012 20 Cumming, Catherine : Farben. Wohnen. Wohlfühlen. – Wie Farben im Haus unser Wohlbefinden beeinflussen, Knaur Ratgeber Verlag, 2003, p. 104

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh Hotel Mainfranken

Abbildung 8: http://www.hotel-­‐mainfranken.de/

This hotel appears much more reduced and is focusing on the basics. The eye catcher is the red sofa which symbolizes the element fire. Corresponding to the circle of elements it should be combined with the elements earth and metal. The earth is represented by some huge green plants and the rectangle shape of the sofas and the paving tiles. The dominating color except of red is the bright beige. As well as the beige also the grey of the reception mirrors the element metal. Through this combination the foyer appears more welcoming as the foyer of the first example. Abbildung 9: http://www.ihrhotel.de/hotelbilder/center-­‐hotel-­‐ mainfranken-­‐bamberg-­‐1.jpg

Feng Shui Hotel Melarose

Abbildung 120: http://www.melarose-­‐ fengshuihotel.de/imagesgallery/hotel/1 3035f2a-­‐2863-­‐406d-­‐bf91-­‐ 7428900de2b3.jpg

Abbildung 11: http://www.hotel. de/media/hotel/pi ctures/226/226274 /226274_rezeption .jpg

Abbildung 10: http://cls.cdn-­‐ hotels.com/hotels/3000000/2840000 /2836400/2836301/2836301_50_b.j pg

The candelabrum guides the energy of the room into a bend so that it can move in a swung pathway. Balance of energies: fire

red/orange color of the walls earth plants, yellow wall color water fountain metal circle around the Buddha, round shape of the desk wood wooden floor, green pillows21 21

Waldmann, Werner; Chong Lee, David Gilberto; Zerbst, Marion : Feng Shui Atlas – Das Gesetz der Harmonie für alle Lebensräume und Lebenssituationen, Ludwig Verlag, 2003, p. 33

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

Questions
1. 2. How can spatial effects influence our behavior? (3)

What are the challenges of Corporate Designers and architects as a team?

What is the main focus of HypoVereinsbank and Deutsche Bank? (Image change)

4. 5. Name two Feng Shui elements and give a practical example for them.

What is a Green Building? / Why is it sustainable?

3.

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh

Bibliography Literature
[1]
C. Cumming, Farben. Wohnen. Wohlfühlen. – Wie Farben im Haus unser Wohlbefinden beeinflussen, Knaur Ratgeber Verlag, 2003. [2] J. Messedat, Corporate Architecture: Entwicklung, Konzepte, Strategien, avedition Verlag, 2005. [3] P. Darby, Feng Shui im Haus -­‐ Jahrtausendealtes Wissen für harmonisches Wohnen, Verlagsgruppe Random House, 2009. [4] W. Waldmann, D.G. Chong Lee und M. Zerbst, Feng Shui Atlas – Das Gesetz der Harmonie für alle Lebensräume und Lebenssituationen, Ludwig Verlag, 2003.

Online Sources
[1]
Architekturpsychologie Dresden “Wie wirken Räume?” URL: http://www.architekturpsychologie-­‐dresden.de/ddarbeiten/vortrag-­‐richter-­‐whitecube.pdf, date of inquiry: 21.11.2012. [2] Detail – Das Architekturportal „Deutsche-­‐Bank-­‐Hochhaus saniert“, URL: http://www.detail.de/architektur/themen/deutsche-­‐bank-­‐hochhaus-­‐saniert-­‐000174.html, date of inquiry: 21.11.2012. [3] Deutsche Bank “Fact Sheet“, URL: https://www.db.com/medien/en/downloads/Fact_Sheet.pdf, date of inquiry: 21.11.2012. [4] Deutsche Bank “Facts and figures“, URL: https://www.deutsche-­‐ bank.de/medien/en/downloads/Factsheet_Deutsche_Bank_Towers_24.2.pdf, date of inquiry: 21.11.2012. [5] Durchdacht “Was hat Warenpräsentation mit Psychologie zu tun” URL: http://www.durchdacht.com/blog/psychologie/was-­‐hat-­‐warenprasentation-­‐mit-­‐psychologie-­‐zu-­‐ tun-­‐und-­‐oder-­‐was-­‐sagt-­‐die-­‐ladengestaltung-­‐uber-­‐das-­‐unternehmen-­‐im-­‐einzelhandel-­‐aus/#more-­‐8, date of inquiry: 24.11.2012. [6] Everyday Feng Shui “Feng Shui Wissen” URL: http://www.everyday-­‐feng-­‐shui.de/was-­‐ist-­‐feng-­‐shui.html, date of inquiry: 25.11.2012.

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Corporate Communications II – IMUK 5 - 04.12.2012 Sabrina Felk | Alicia Hunter | Christine Mangold | Daniela Reh [7] FengShui-­‐München “Feng Shui” URL: http://fengshui-­‐muenchen.blogspot.de/2012/04/feng-­‐shui.html, date of inquiry: 25.11.2012. [8] HypoVereinsbank “Unser Profil“, URL: http://about.hypovereinsbank.de/de/ueberuns/strategie/profil/, date of inquiry: 21.11.2012. [9] HypoVereinsbank “Über Uns“, URL: http://about.hypovereinsbank.de/de/ueberuns/, date of inquiry: 21.11.2012. [10] IHK Regensburg “Corporate Architecture -­‐ Wenn Bauwerke sprechen” URL: http://www.ihk-­‐regensburg.de/content/301012j, date of inquiry: 27.11.2012.

[11] Ken Lauher “How To Use The Feng Shui BaGua To Analyze Your Space ” URL: http://www.kenlauher.com/feng-­‐shui-­‐tips/bid/5844/How-­‐To-­‐Use-­‐The-­‐Feng-­‐Shui-­‐BaGua-­‐To-­‐ Analyze-­‐Your-­‐Space, date of inquiry: 25.11.2012. [12] Stadtportal München “Hypo-­‐Hochhaus“, URL: http://www.muenchen.de/sehenswuerdigkeiten/orte/120435.html, date of inquiry: 21.11.2012. [13] Spiegel “Babylonische Signale der Unvernunft“, URL: http://www.spiegel.de/spiegel/print/d-­‐13512388.html, date of inquiry: 21.11.2012. [14] Technische Universität Dresden “Symbolische Raumwirkung von Architektur” URL: http://www.architekturpsychologie-­‐dresden.de/ddarbeiten/fov_seeliger.pdf, page 1-­‐2, date of inquiry: 24.11.2012 [15] Wirtschafts Woche “Das Vertrauen kehrt nur langsam zurück” URL: http://www.wiwo.de/unternehmen/finanzbranche-­‐das-­‐vertrauen-­‐kehrt-­‐nur-­‐langsam-­‐ zurueck/5154430.html, date of inquiry: 24.11.2012

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