...GCE Media Studies Advanced Subsidiary GCE Unit G322: Key Media Concepts (Television Drama) Mark Scheme for June 2011 Oxford Cambridge and RSA Examinations OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of qualifications to meet the needs of pupils of all ages and abilities. OCR qualifications include AS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, Entry Level qualifications, NVQs and vocational qualifications in areas such as IT, business, languages, teaching/training, administration and secretarial skills. It is also responsible for developing new specifications to meet national requirements and the needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is invested back into the establishment to help towards the development of qualifications and support which keep pace with the changing needs of today’s society. This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which marks were awarded by Examiners. It does not indicate the details of the discussions which took place at an Examiners’ meeting before marking commenced. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes should be read in conjunction with the published question papers and...
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...Analysis of Solove’s Nothing to Hide Nicole A. Baggerly English 1302 Northwest Vista College January 26, 2017 Analysis of Solove’s Nothing to Hide Solove effectively convinces the audience that the “nothing-to-hide” argument does not adequately cover all of the problems that arise from government information gathering and surveillance. He builds his ethos as a moral and credible writer by demonstrating his scholarly credibility and expertise, as well as establishing his logos by presenting the audience with logical arguments and conclusions, and finally developing his pathos through the use of dramatic and emotional language in order to appeal to the audience’s emotions. Solove focuses on building ethos and creates an ethical appeal to...
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...Critical Argument Analysis Kimberly Amat ENG/215 Critical Argument Analysis In the process of researching the selected topic regarding “Fear” there were many angles to consider in how ‘in depth’ the writers got into their topic. There were many questions to ask in how well the authors of the writings made their claims concerning the topic. As each author has his or her own way of reaching the audience it would be only right that his or her writing process reflect this. Each author has their own brand of emotion and logic he or she uses to reach their audiences, which in turn can affect each authors writing. Each author brings to the table a unique style of writing, one using technical/formal, one using a bit of technical/formal with a bit of informal thrown in. The third author was very informal toward their audience. In regard to this analysis this essay will reflect on each different aspect these authors bring forth in their writings concerning the topic “Fear.” The first author who will be discussed within this essay is Frank Furedi. As he is the one that started this essay on the trail of finding how different authors reflect on this topic of fear. Furedi starts his topic with “The only thing we have to fear is the “culture of fear” itself” (Furedi, 2007, pg. 1). In stating his argument that” fear is playing a key role in the twenty-first century” he is making a claim without any support to back his statement at this time (Furedi, 2001, pg.1). The style of Furedi’s...
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...One example of texts that provide types of argument throughout chapter one are the tweets that bring attention to the issues in Saudi Arabia in January 2011. The song lyrics from “#Jan25” also went viral making a statement and an argument for the people in Saudi Arabia. Doctors without Borders is also used to show the arguments of Pathos and Ethos. “Lord of the Flies” is a text that is showing an argument and making a statement through the theme that a society without laws and law enforcement will inevitably fail. This is shown through the society the boys on the island create, initially they have their innocence and live in harmony but without rules their society soon falls and the children's innocence turns to evil. Another book with an underlying argument is “Animal Farm”. This book is giving a warning about the fallacy of the idea of communism and that an uninformed working class will always easily fall into manipulation. Lastly another example is a children's text and now movie “The Lorax”. This text shows that without regard for our environment and without taking care of it, we will end up living in a dump. This is shown through the Lorax’s warning to The Onceler to not cut down the trees, and once he does the environment around them is...
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...Rhetorical Analysis No matter what fields you are in, we as academic writers will be familiar with rhetorical choices. Rhetorical choices play an important role in writing. They’re the “key ingredients” in a paper in order to capture readers’ attention and achieve writers’ purposes. When I was in Human Resource Organization Behaviors 101 class, professor Thomas Shirley assigned an ethics case for each group. I joined a group of five people and we got together for several group meetings. Finally, I was assigned to compose the “Ethical Analysis” section. Toward to the paper deadline, we produced the paper called “Starbucks: Friend or Foe.” The purpose of the assignment was to argue that whether the company’s decision was ethical when Starbucks fired employees for supporting unions and applied the four-component model of ethical decision making to this case. Discourse community is an essential factor when composing a paper. According to “Students Writing Handbook”, discourse community is a unique communication tool which people use to communicate with their readers within their fields (30). Since the paper was written for a required upper division major core course, the discourse community is all business majors. The genre was a general business paper with three sections: case summary, ethical analysis, and recommendations. We are college students are trained to become more professional in our careers. As a result, my group paper’s intended audiences were only Professor Thomas Shirley...
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...Analyzing and Re-analyzing: Synthesizing Rhetorical Analyses Rhetorical analysis is the breakdown of a certain piece of work to explain the overall effect that the piece creates. Remember that a rhetorical analysis is not summarizing but taking a position on whether the overall piece is sufficient. The process of this analysis may be difficult depending on what type of piece is being analyzed, e.g. visual or written. Many little details should be paid attention to when writing an analysis; it can be easy getting involved in the piece and not paying attention to the important aspects. Even though there are plenty parts to take into consideration, the three main parts that play a huge role in determining the adequacy of a piece are the author, audience, and purpose. The author is one of the main parts in understanding a piece of work. There are always two types of authors, the “actual author” and the “implied author.” Both are important; however, do not focus too much on the actual author, focus on the way the author presents themselves throughout their work. As described in Source C, Miller states that the implied author, the author the reader imagines, and actual author, the person(s) who wrote the text, are two different things. She even suggests that it would be much easier to make assertions about the implied author because to make assertions about the actual author, you need historical information on them. This is significant because gathering information on...
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...the audience calls an effective writing skills. In addition to this an effective writer must have an extensive vocabulary to be able express yourself. To be an effective writer means the reader will understand thoroughly everything you are writing on the paper. My personal experience in writing was challenging and valuable at the same time. This semester I took an Academic Writing and Argument course with professor Missy Watson. During this semester, I learned how to analyze arguments, write rhetorical analysis essay, work with researched and visual arguments, effectively...
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...consider books, articles, entire genres or fields of literature, architecture, art, fashion, restaurants, policies, exhibitions, performances, and many other forms. This handout will focus on book reviews. Above all, a review makes an argument. The most important element of a review is that it is a commentary, not merely a summary. It allows you to enter into dialogue and discussion with the work’s creator and with other audiences. You can offer agreement or disagreement and identify where you find the work exemplary or deficient in its knowledge, judgments, or organization. You should clearly state your opinion of the work in question, and that statement will probably resemble other types of academic writing, with a thesis statement, supporting body paragraphs, and a conclusion. Typically, reviews are brief. In newspapers and academic journals, they rarely exceed 1000 words, although you may encounter lengthier assignments and extended commentaries. In either case, reviews need to be succinct. While they vary in tone, subject, and style, they share some common features: First, a review gives the reader a concise summary of the content. This includes a relevant description of the topic as well as its overall perspective, argument, or purpose. Second, and more importantly, a review offers a critical assessment of the content. This involves your reactions to the work under review: what strikes you as noteworthy, whether or not it was effective or persuasive, and...
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...For more than a decade, with the explosion of modern technology, consumers have been approached and overwhelmed with multimedia advertising types and creative elements. This has brought not only a big concern about the effectiveness of traditional TV commercials but also many arguments over the time of TV commercials among many advertisers and marketers around the world. To address this matter, Jeri Smith, president and CEO of advertising research firm Communicus, has recently published an editorial called “Screen Time” in the Marketing Insights. In her piece of writing, she strongly supports the role of traditional TV commercials within an overall integrated advertising campaign which targets mass audiences and clearly points out that TV commercials just need to evolve. In order to convince her target audiences, advertisers and marketers, in her epideictic argument, Jeri analyzes and evaluates the power of TV commercials compared with non – traditional media types. She appeals her audiences by adopting logos with supporting facts and data, making her persuasion even more powerful. Jeri opens her analysis by giving us a thorough background of current marketplace and her key observation on the performance of the traditional TV commercials today: “Interestingly, the traditional TV commercial is still around today, with U.S. marketers spending nearly $80 billion per year on TV advertising.” (para 1). This fact-oriented leading observation followed by more in-depth supporting facts...
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...Critical Thinking: How to Read and Analyze Arguments Jim Wohlpart Spring 2007 Critical Thinking: A Definition Critical thinking is a mode of thinking where the thinker consciously analyzes an issue or problem, while at the same time assessing the thinking process. Critical thinking presupposes rigorous standards and mindfulness in their use. It depends upon effective communication and problem-solving abilities, as well as a commitment to overcome our inherent egocentricism and sociocentrism. Finally, it improves with practice. (Adapted from CriticalThinking.org) Critical Thinking: Not! I believe I have omitted mentioning that in my first voyage from Boston, being becalmed off Block Island, our people set about catching cod and hauled up a great many. Hitherto I had stuck to my resolution of not eating animal food, and on this occasion, I considered with my master Tryon the taking of every fish as a kind of unprovoked murder, since none of them had or ever could do us any injury that might justify the slaughter. All this seemed very reasonable. But I had formerly been a great lover of fish, and when this came hot out of the frying pan, it smelt admirably well. I balanced some time between principle and inclination, till I recollected that when the fish were opened I saw smaller fish taken out of their stomachs. Then thought I, if you eat one another, I don’t see why we mayn’t eat you. So I dined upon cod very heartily and continued to eat with other people, returning only now...
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...Rhetoric and Public Policy 2 April 2014 Rhetorical Analysis: Euthanasia Particular Analysis There are three key audiences of the text for William F. May's “Rising to the Occasion of Our Death.” The first audience, in this case, would be legislative organizations or lawmakers who have researched and studied similar cases regarding euthanasia. Since May was as an ethics professor at Southern Methodist University, his tone is decidedly intellectual. An uneducated individual would find it more difficult to read his essay; for example, in declarations such as “Advocates of active euthanasia appeal to the principle of patient autonomy,” May's syntax and tone is formal, informative, and utilizes heavy technical jargon (May 662). In other words, it is authoritative, and enables the audience to view him as a credible source due to his syntactical confidence. Other organizations, lobbyists, or lawmakers who are researching evidence on euthanasia would certainly benefit from reading his expert opinion on the matter. Moreover, his desire to develop a “judicious, regulated policy” is a certain acknowledgement that he is attempting to legally call for regulations on euthanasia (May 662). The second audience that May is appealing to are conservative Christians, who are distinctively pro-life. As his article was originally published in well-circulated The Christian Century magazine, addressing this audience exposes members of May's audience who are unfamiliar with euthanasia to its technicalities...
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...Dr. Katherine Heenan English 472 Spring 2007 February 20, 2007 Aristotle’s Life and the Rhetoric Books I and II Aristotle (384-322 BCE) • Aristotle was a student of Plato’s who disagreed with his mentor over the place of public speaking in Athenian life • born in Macedonia about the time Plato was opening the Academy in Athens • age seven went to Athens and entered the Academy--stayed on as teacher; left 20 yrs later on Plato’s death in 347 • Was ineligible to inherit Academy because he wasn’t Athenian • believed only scientific demonstration and the analysis of formal logic could arrive at transcendent truth • Dialectic and rhetoric form 2 major divisions in his view of human inquiry but they deal with subjects on which true knowledge isn’t available • Rhetoric: making persuasion possible • for Aristotle, rhetoric as the discovery in each case of the available means of persuasion--this discovery requires scientific investigation o in terms of speech situations, he focused on civic affairs • forensic speaking considers guilt or innocence—judicial speech centering on accusation and defense • deliberative speaking considers future policy—political speech centering on future policy • epideictic speaking considers praise and blame—ceremonial speech ▪ Aristotle classified rhetoric as the counterpart of dialectic o dialectic is on-on-one conversation; rhetoric is one...
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...philosophies. Euphemisms tend to distance the audience from the subject, using more vague and imprecise language (“collateral damage” vs. “unintended killings,” “got the better end of the deal,” vs. “swindled the other guy”). Paraphrase: An alternative phrasing of an author’s original language. Don’t paraphrase simply to pretend an author’s arguments or content are your ideas, or to avoid accusations of plagiarism. Instead, paraphrase in order to reveal something that wasn’t obvious in the author’s original words. Effective paraphrases make the implicit explicit (“What she’s saying here is...”) Always give credit to your sources, even when you paraphrase. Summary: Similar to paraphrase (in that you choose your own words to describe an author’s argument), except in a summary, you compress large portions of text into a much smaller space. You’ll need to choose specific things to focus on in a summary. You aren’t trying to restate every claim and every piece of evidence. Instead, choose smaller parts of the text that are relevant to your work and explain how you want your reader to understand them. Quotation: A rhetor’s exact language reproduced with precise accuracy (no words changed!), attributed to them, and presented in quotation marks. (She said, “This is what a quotation looks like.”) Analysis: An examination and logical interpretation of evidence. Analysis does not set out to prove an existing claim. Instead, analysis examines evidence, then asks what can...
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...Woods 4/14/2015 Module 3 lab Speech Analysis 1. What is the thesis statement ? The purpose of this statement was to help black and white people come together and be peaceful all around the world. Plus he mention the dream he had one night when we as blacks and whites and different race would be around each other and live life beautifully but the racist stuff would have to stop. He gave a very powerful speech and it means a lot still to this day. 2. Give the context of the speech. Why was it given? What historical events led to the speech? The context of the speech was made in Washington D.C. and it was brought upon blacks fighting for their rights in America. It was given so every race could be aware of the horrible ways African American people were being treated. The historic events that led to the speech was in 1955 blacks where getting treated like they were not even human. Also they couldn’t walk into any bathroom; they had to go to the restrooms that said colored. They couldn’t vote so they had to fight for those rights. And some whites just didn’t agree with being in the same area or room the African Americans was in. 3. How do rhetorical patterns help the author support his or her argument? It helps real well. It gives the author some time to plan how he’s going to support the discussion of winning the argument. Plus it move’s other individual’s attention stating if they can try to develop a closer analysis of what the writer or speaker is trying...
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...| * Thesis addresses all parts of the question * Thesis sets up the argument * Thesis addresses the targeted skill | | | Analysis of historical evidence & support of argument (0-3 pts) | * Only describes or paraphrases documents (inadequate analysis) * May use <4 documents | * Analyzes 4+ documents to support or prove argument/thesis | * Analyzes content of 4+ documents to support or prove argument/thesis AND * Does one of the following for 4+ documents: * Historical context * Audience * Purpose * Point of View | * Analyzes content of 6+ documents to support or prove thesis/argument AND * Does one of the following for 6+ documents: * Historical context * Audience * Purpose * Point of View | Outside Evidence (0-1 pt) | * Does not include any outside evidence * Has outside evidence but does not use it to advance the argument of the essay | * Uses substantial outside information to support or prove thesis/argument | | | Context (0-1 pt) | * Has only limited connections between the question and the time period | * Accurately and explicitly works the essay into the larger story of the United States within this time period * Makes links between some of the documents (topical, chronological) | | | Synthesis (0-1 pt) | Response synthesizes the argument, evidence, analysis of documents, and context into a coherent and persuasive essay by accomplishing...
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