Graphic designer
Paul Rand

Peretz Rosenbaum was born in 1914 in Brooklyn New York. He later changed his name to Paul Rand and become one of the most famous graphic designers in history. He’s best known for his logo designs and corporate branding.
He stayed close to home and attended several respected design schools in New York and later teaches at universities. He would eventually be recognized by universities with honorary degrees and in 1947 he published a book title Thoughts for Designs which is still using today to educate students and professionals.
He made a name for himself as an editorial designer for magazines and worked for free in some cases, as a result his style became known in the design community. His popularity grew and over the course of his career he designs some of the most memorable brands in history.
Rand used collage, photography, artwork and unique use of type to engage his audience, when viewing his ad the viewer is challenged to think interact and interpret it.
His principles of his graphic designs are: * A logo derives meaning from the quality of the thing it symbolizes and not the other way around. * Logos can be like whatever they want and that they don’t have to directly depict anything about the company they represent. * Presentation is the key; for each design, a designer must tell a unique story that is tailored to the client. * Simplicity is not the goal, it is the by-product of a good idea and modest expectations,

Images of Paul Rand Designs

Textile Designer
Paule Morrat

Paule Morrat was a Parisian textile designer widely known for her textile prints with a flat, two-dimensional, upbeat style often with a floral pattern and she experienced strong popularity in the U.S and went on to win the Legion of Honor After World War II, she attended L’école des Arts Décoratifs in Paris and in 1917 apprenticed in engraving and textile printing. Marrot became a teacher and was selling some of her original textile designs when she met, a Fauvist painter, who in turn introduced her to a prominent fashion designer at the time to whom she subsequently sold a dress design and ultimately fabric for his work. She reopened the rue des Arcades store and in 1945 resumed production with others and established the import of her textiles to the USA.Jacqueline Kennedy subsequently designing a living room around Marrot's Les Tulipes cotton.
In May, 1959 she exhibited her she work at Stockholm's Artek gallery, which had distributed her line of 104 printed fabrics and 28 tablecloths since she began. She went on to collaborated with Zofia Rostand another designer and has done some fabulous designs.
Designs have since been used extensively under license by companies as diverse as Nike, Anthropologie and the handbag maker, Hayden-Harnett.

Images of Paule Morrat Designs