...the Japan based telecom firm acquired 26% stake in Tata Teleservices for USD 2.7 billion. * The Indian telecommunication industry, with about 584 million mobile phone connections as of March 2010. * The industry is expected to reach a size of Rs 3,44,921 crore (US$ 76.92 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period. Overview of the Tata Group * Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the spirit of nationalism. * The total revenue of Tata companies, taken together, was $83.3 billion (around Rs3,796.75 billion) in 2010-11, with 58 per cent of this coming from business outside India. * Employ over 425,000 people worldwide across seven business sectors * There are 31 publicly listed Tata enterprises and they have a combined market capitalization of about $92.46 billion (as on February 9, 2012), and a shareholder base of 3.6 million. Sector | Major companies | Materials | Tata Steel (incl. Corus), Tata Advanced Materials | Engineering | Tata Motors (incl. JLR), Voltas, Tata Autocomp Systems, Tata Projects, Tata Construction Equipment | IT & communications | TCS, Tata Tech, Tata Exlsi, Tata Communications, Tata Tele | Energy | Tata Power, Tata BP Solar | Services | Indian Hotels, Tata Realty, Tata Housing, Insurance, AMC | Chemicals | Tata Chemicals, Rallis |...
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...History Of Tata Motors Tata Motors Ltd. is one part of the business conglomerate, Tata Group, and was formerly known as TELCO (Tata Engineering and Locomotive Company). The other ventures of Tata Group include Tata Steel, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan Industries, Tata Power, Taj Hotels, and so on. Headquartered in Mumbai, India, Tata Motors is a multinational corporation accounting for 70% cumulative market share in the domestic commercial vehicle segment. Today, the company is the world’s second largest manufacturer of commercial vehicles, world’s fourth largest truck manufacturer and world’s second largest bus manufacturer. It is a dual-listed company, which is traded on both the Bombay Stock exchange as well as the New York Stock Exchange.. Information On Origin & Background Of Tata Motors Tata Motors was first established in 1935 as a locomotive manufacturing unit. The first commercial vehicle was manufactured in 1954, in collaboration with Daimler-Benz AG of Germany. In 1960, the first truck, quite similar to a Daimler truck, rolled out from the Tata factory in Pune. Ever since its launch, the truck became highly successful. However, the success of the commercial vehicles was just the beginning of the flourishing and booming future of Tata Motors. The company went ahead diversifying itself and took up other products as well. Apart from exporting heavy-duty trucks, the company decided to come up with lighter versions for the local...
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...AN ASSIGNMENT ON MERGER AND ACQUISITION OF Tata Steel and Corus BY Lokesh Bhatiya 09MBA02 SEMESTER 4 INTRODUCTION: STEEL INDUSTRY Contribution in the development of India’s economic growth: The Indian steel industry is more than 100 years old now. The first steel ingot was rolled on 16th February 1912 - a momentous day in the history of industrial India. Steel is crucial to the development of any modern economy and is considered to be the backbone of the human civilization. The level of per capita consumption of steel is treated as one of the important indicators of socio-economic development and living standard of the people in any country. It is a product of a large and technologically complex industry having strong forward and backward linkages in terms of material flow and income generation. All major industrial economies are characterized by the existence of a strong steel industry and the growth of many of these economies has been largely shaped by the strength of their steel industries in their initial stages of development. India is the seventh largest steel producer in the world, employing over half a million people directly with a cumulative capital investment of around Rs. one lakh crore. It is a core sector essential for economic and social development of the country and crucial for its defense. The Indian iron and steel industry contributes about Rs.8,000 crore to the national exchequer in the form of excise and custom...
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...MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also building all weather tertiary road network covering rural towns- only smaller and rugged vehicles could operate on these roads ( Pradhan Mantri Grameen Sadhak Yojana). Increased congestion & pollution in most of the cities forced the government to regulate the movement of Large/ Heavy trucks (larger than four tonnes) in the cities. - - Tata motors considered the above primary factors in determining the need for large commercial vehicles for the highways and smaller sub 4 Ton category commercial vehicle for operating on both Inter city/ Town and Intra city road network. Ruling out the possibility of developing large commercial vehicles due to the high cost of development and fearing loss of revenues from their niche standard size truck segment, Tata motors decided to develop TATA ACE targeting the Light Commercial Vehicle Segment. Also helping their decision process were some key policy initiatives: Discouraging the use of Old. Polluting & uneconomical vehicles Scrapping of >15 years old vehicles Ban...
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...Case Study analysis TATA-CORUS:- Q.1. What are the benefits of the TATA-CORUS merger deal to the stakeholders of TATA Steel and the stakeholders of CORUS? Evaluate the post-merger security with the help of CAPM Model. A.1. On January 31st, 2007 India’s Tata Steel acquired Corus, the erstwhile British Steel Major at a price of 608 pence per Corus share totaling $12.1 billion/ Rs 54,000 crore/ £6.1 bn, which was five pence per share higher than the offer of Brazil’s CSN (Companhia Siderugica Nacional). The deal is the largest Indian takeover of a foreign company, and creates the world's fifth-biggest steel company from the present 56th rank. Benefits of TATA-CORUS merger deal to the stakeholders of TATA Steel Short-Term Implications Investors with a one-to-two year perspective may find the Tata Steel stock unattractive at current price levels. While the potential downside to the stock may be limited, it may consolidate in a narrow range, as there appears to be no short-term triggers to drive up the stock. The formalities for completing the acquisition may take three to four months, before the integration committees get down to work on the deal. In our view, three elements are stacked against this deal in the short run: 1) Equity dilution: The financing of the acquisition is unlikely to pose a challenge for the Tata group, but the financial risks associated with high-cost debt may be quite high. Though the financing pattern is yet to be spelt out fully, initial...
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...Ans-1 The global commercial vehicle industry witnessed negative growth during 2006-2011; however, over 2012-2017, it is forecast to experience moderate growth and is estimated to reach $521.5 billion by 2017.The global commercial vehicle industry consists of the production of light commercial vehicles (LCVs), heavy trucks, and buses and coaches. It focuses on the freight and Transportation sector as its major customers. India will become the third largest market in the world after China and the US for light vehicles, including passenger cars and light commercial vehicles (LCVs), by 2020, according to market research firm JD Power Asia Pacific. The country, however, will have to improve its infrastructure, as well as resolve component supply chain issues, in order to realise its huge potential. “Our forecast is that by 2020, India will become the third biggest market for light vehicles, that includes passenger cars and LCVs, with total sales of nearly 12 million units,” the JD Power Asia-Pacific Executive Director, Mr Mohit Arora, told PTI. In a report — ‘India Automotive 2020: The Next Giant from Asia’ — the firm said India would have jumped from sixth place at present to be slotted after China and the US by 2020, with total sales of 11.9 million light vehicles. In 2010, 2.7 million light vehicles were sold in India, up from just 700,000 light vehicles in 2000. By 2020, China’s light vehicles market is expected to reach 35 million units, while that of the US will rise to 17...
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...SAHARA INDIA AND FORCE INDIA New Delhi: Sahara Group chairman Subrata Roy acquired a 42.5% stake in Force India, the Formula One team owned by liquor baron Vijay Mallya, for $100 million. Sahara Group’s Subrata Roy. By Abhijit Bhatlekar/Mint The sale of new shares to Roy will bring Mallya’s stake in Force India down to the same level—42.5%. Force India will be renamed Sahara Force India and Roy will take over as the chairman of the company, while Mallya will continue to be the principal and managing director of the team that is now ranked sixth in the constructor’s championship with 48 points. “No shareholders sold stakes and the entire $100 million will go to the team,” Mallya said. “This partnership will enable the team to invest in technology. There is no scope for any other stakeholder to come in, but we are open for sponsorships.” Mallya said he approached Roy and the deal was completed in record time. The decision to sell the stake will help Mallya, who owned 75% of Force India before Roy’s investment, infuse funds into the racing team as he struggles to turn around other companies controlled by him, including Kingfisher Airlines Ltd. The development comes weeks after Mallya said Kingfisher Airlines will exit the low-fare segment that will do away with the Kingfisher Red unit. The capital-starved Kingfisher Airlines, which hasn’t made a profit since its inception in 2005, had debt of Rs 7,057.08 crore as on 31 March. It posted a loss of Rs 1,027 crore on sales of...
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...aspired for something cooler. This point was not taken into consideration while the brand managers were coming up with the positioning. The next campaign focused on the tier 2 cities with bad roads and little or no inclination to move things along. This further hit the car sales. Tata Motors to reposition Nano as smart city car BT Online Bureau Mumbai Last Updated: August 22, 2013 | 00:00 IST WE RECOMMEND * ------------------------------------------------- Court relief for firms is setback to coal auction * ------------------------------------------------- Sahara chief faces RBI turbulence in bailout * Budget hotels' story has turned sour in India In a bid to boost Nano sales and woo young customers, Tata Motors on Wednesday said the budget car will be repositioned as 'a smart city car' with added features such as power steering, apart from introducing a CNG version. Tata Group Chairman Cyrus P Mistry said at the 68th annual general meeting in Mumbai, "We are now focusing on increasing the features and the perceived value of the Nano with every subsequent model launch." "We are now focusing on making it a smart city car and targeting the young customers," he added. Tata Motors has not been able to draw in customers to Nano...
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...Introduction of Tata Steel Limited Tata Steel Limited (previously Tata Iron and Steel Company Limited (TISCO)) which was established in 1907, it was the Asia’s first and India’s largest privately owned steel company. This company was the flagship company of Tata group, which started by Jamsetji Tata. Tata Steel had expended the business globally and successfully; their business have been running all over the world. It was ranked the 11th largest steel producing company in the world in 2013. Frame work Is Tata Steel Limited successful just because it is using the right market strategy? Is Tata Steel Limited earning a big profit just because the workers are hard-working? In this essay, I will be using PESTEL and Porter’s Five Forces as my main models to analysis Tata Steel Limited. The purpose of doing this research is to see how Tata Steel Limited managing the business tremendously successful in a real market by applying these analysis methods. Political Factor At all times, government is always acting an key role in the development of different industries. It takes charge of the labor law, tax policy, tariffs, environmental law, trade restrictions and political stability. Political factor may also include what the government wants to provide or not to provide. After 200 years ruled by the British, India became an independent nation in 1947 and India’s economy changed to a free market economy in 1991. Government put a lot effort to change the economy. They increased...
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...UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car liv up to its h ld ve hype? ignal a new era for the sm car mar e mall rket in India How could Tata ensur the a? re And did its launch si w ofitable? product would be pro Widely touted as the chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first; the d t diesel versions would soon follow. The Nano wa one of th world’s most fuel-eff T as he m fficient cars, getting 52 miles per g gallon (mpg) in the city and 61 mpg on the highwa (22 km pe liter and 2 km per lit respectiv d n ay er 26 ter, vely). Measurin 3.1 meters by 1.5 meters, it dis ng m splaced Mar Udyog’s Maruti 80 as the wo ruti s 00 orld’s smallest...
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...See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/228143324 The Tata Nano: The People's Car ARTICLE · JUNE 2009 CITATION READS 1 709 3 AUTHORS, INCLUDING: Paul Farris University of Virginia 115 PUBLICATIONS 1,044 CITATIONS SEE PROFILE Available from: Paul Farris Retrieved on: 08 January 2016 UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car liv up to its h ld ve hype? ignal a new era for the sm car mar e mall rket in India How could Tata ensur the a? re And did its launch si w ofitable? product would be pro Widely touted as the chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first;...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 Industry Snapshot 3 Major Geographical Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field Study and Survey 6 Online Survey and Results: 7 Marketing Mix 8 Product: 8 Price: 8 Promotion: 8 Place: 8 Conclusion 8 References 8 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Bunty’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized...
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.........................................................................7 7. Segmentation .......................................................................................................................................................7 8. Brand Positioning .................................................................................................................................................8 9. Marketing Action Program ...................................................................................................................................9 9.1 Pay Per Second Billing ..................................................................................................................................9 9.2 Diet Plan .................................................................................................................................................... 10 9.3 Getting Tata Docomo Post paid connection becomes easier...
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...TATA & CORUS: A Case of Acquisition “There are not many opportunities for producers in emerging low-cost markets to gain access to the markets of Europe other than by acquiring a company like Corus,” John Quigley (Editor, Industry Publication Steel week) Thousands of Indians didn’t offer prayers for Tata Steel to clinch the deal for the AngloDutch steel maker Corus, as they have for the recovery of hospitalized Bollywood superstars. Nor did they erect 40-foot billboards of a smiling Ratan Tata, chairman of Tata Steel, after he won Corus. And the stock markets were clearly concerned about the Tata Steel’s new debt load. But despite all this, euphoria gripped the nation. Finance minister P. Chidambaram offered unspecified help, if needed, to close the deal; fellow steel magnate Lakshmi Niwas Mittal cheered the acquisition, and excited TV newsreaders gushed. India’s first Fortune 500 MNC was born. Tata acquired Corus, which is four times larger than its size and the largest steel producer in the U.K. The deal, which creates the world's fifth-largest steelmaker, is India's largest ever foreign takeover and follows Mittal Steel's $31 billion acquisition of rival Arcelor in the same year. Over the past five years, Indian companies had made global acquisitions for over $10 billion. The Tata bid almost equals this amount. Most of them have averaged $100 to 200 million. "It is a two-way street now," Kamal Nath (Commerce Minister, India) said. "Not only India is seeking foreign...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 III. Porter 5 Forces Model For DTH Industry 4 IV. Tata Sky: The Subject of Market Research 5 V. Tata Sky: STP 6 VI. TATA Sky: 4P’s Model 7 VII. Field Study and Survey 8 VIII. SWOT Analysis Of Tata Sky 9 IX. Online Survey and Results: 10 X. Conclusion 10 XI. Recommendation 10 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Babloo’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized entertainment industry. Slowly, with more revenue being put into private cable TV channels, quality of TV programs increased by leaps and bounds. Doordarshan struggled to survive against the onslaught of the private TV channels. With the cable TV operators slowly increasing their reach...
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