...All About Asda What we love about 2010 ASDA 08 A Sustainable Business 09 Business Strategy 10 11 12 13 14 15 16 17 Our Food Our Brands Our Home & Leisure Our Clothing Brand - George Our Format Portfolio Our Digital Business Our Openings & Extensions Our Five Year Summary Our purpose at Asda is simple..Quis aliquatie volor sustrud tio delent num eu Contents faci blandit, se dunt vent luptatue voluptat wiscincipis dolestrud modolore We magna aliquatem zzrit vercil dolor adipsum quat am quat nim nisl 02 WhoAsdaAre ut veliquate 03 The Story feuisis delese volobore conse do dit am, quamconse vel et ad tate04 The Walmartfeum magna Family 06 What We Love About Asda veriureet niatem v xx Business Review Pack 2010 Who We Are Our Mission To be Britain’s best value retailer exceeding customer needs, every day Our Purpose To save everyone money, every day Our Values We put our customers first, every day We care for our colleagues, every day We strive to be the best we can be, every day 02 All about Asda 2010 The ASDA Story The Reign of Queen’s Supermarkets Peter Asquith and his brother Fred made contact with Associated Dairies and a new company was formed... Asquith + dairies = the birth of Asda The Foundation of George A major success of this period was the foundation of the George Davies partnership and the introduction of George clothing into 65 stores in February 1989 Asda Became part of the Walmart Group in June 1999 The Digital Age The end of the decade...
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... Internal sources of competitive advantage in Waitrose 1. Introduction: Waitrose is a chain of up-supermarkets as grocery retailer in the United Kingdom. Waitrose was found by Wallace Waite, David Taylor, and Arthur Rose in 1904. In 1908, "Waitrose" as a grocery store name was formed. Waitrose including 10 grocery stores and 160 employees has been acquired by the John Lewis Partnership that is a famous UK retailer owned by its employees since 1937. (Oppapers, 25th April 2008) In 1955, the first Waitrose supermarket was set up. Now Waitrose is the sixth largest supermarket in UK that has 241 branches, 18,000 stock lines, and owns about 4.3% grocery market share in UK. Waitrose has a very good reputation and image because its products are quality, freshness, provenance, and safety, its good customer service, and good home delivery service that are the reasons why there are lots of loyal customers and new customers. (John Lewis Partnership, 2010) Waitrose supermarket is a luxurious supermarket because it provides high quality, fresh goods, and good service to customers. There are many loyal employees working in Waitrose so that the staff turnover is low and all of employees work hard to satisfy their customers. It makes Waitrose become more successful. In addition to, Waitrose has many strong competitors that are including Tesco, ASDA, Sainsbury's, and Morrisons. The price of goods in Waitrose is...
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...| | Have supermarkets become too big to the extent that they are damaging competition? Executive Summary Table of Contents 1. Introduction 3 2. Economic Structure 4 3. Non-Price Factors 7 4. Legal Framework and Political Structure 8 5 Conclusion 9 6 Recommendations 9 7 References 9 8 Appendices 9 1. Introduction 2.1 Purpose The purpose of the report is to decide whether supermarkets have become too big to the extent that they are damaging competition by explaining and analysing the changes in legal framework and economic and political structure that has enabled them to become dominant in UK grocery retailing. 2.2 Supermarkets background: The first supermarket opened in the UK after World War 2 (1948), which introduced the cheap agricultural food revolution. Today there are several different supermarkets and grocery stores all over the UK. In the supermarket industry the most dominating firms are Tesco with 30.4% of the market share, Asda with 16.6% of the market share, Sainsbury with 16.2% market share, and Morrisons with 11.2% market share. All these supermarkets opened their first self-service stores during 1950 – 1963. Joanna Blythman, SHOPPED The shocking power of Britain’s Supermarkets (2004: 4) states that ‘in 1950, supermarkets had only 20 per cent of the grocery market while small shops and traditional Co-ops had 80 per cent between them’. The average size of the Big 4 supermarkets has increased significantly in the past...
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...maintained its market share above the figure of thirty percent. However, it is not confined to only the U.K, but also has a huge market share in Thailand, Malaysia and Ireland. It has opened up many outlets over continents including Asia, Europe and North America. Morrison’s is a chain of outlets in the United Kingdom and it is the fourth largest retail business in the United Kingdom. However, it is the smallest if the Big Four companies, having a market share of around 16.7 percent comprising of U.K sales to consumers. It has its head quarters in Bradford in England. Asda Stores Ltd. ranks at the second position in terms of market share in the United Kingdom and has a current share of about 17.5 percent, making it short of only 12.5 percent to match Tesco’s. Asda is now the subsidiary of the American based company, Wal-Mart, which also specializes in retail business. It also has a cellular phone network known as Asda mobile. Its head office is located in Leeds in England. Sainsbury’s...
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...BUSINESS AND THE ENVIRONMENT ECONOMY National economy is a science that study the value of all goods and services manufactured within nation so basically it refers to the economy of an entire country. National economy was discovered by the famous economist and philosopher Adam Smith in the middle of 18th century. There were three main basic concepts of this theory which is the following: The first one is the competition which determines the values of all goods and services. The second one is supply and demand in the market which increase, decrease and determines the prices of goods and services. The last one is division of labour which specialise into divide different tasks between workers in relation to their skills and ability. One of the main problem that economics still todays are struggling to sort it out is how to relocate scares resources to individual in equal way. One of the main element for measurers the national economy is gross domestic product (GDP). GDP is indicator that calculate the monetary value of all finished goods and services produced within country`s border in a certain period of time. This indicator can be calculating on annual or quarterly base. The GDP of United Kingdom was worth around 2941.89 billion US dollars in 2014. The GDP value of the United Kingdom represents 4.74 % of the world economy. The formula of GDP is the following: GDP=C + G + I + NX Let`s analyse this formula. C= all private consummation, or consumer...
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...Activity 1 – P5 Every business has one goal, to maximize its profit, this therefore can be done by analyzing the demand of consumers, providing appropriate supply, along with maintaining quality of goods and services. However, there are many factors that affect this simple operation. Owing to these economic elements, the sales, prodcution, and procurement of a business get adversely impacted. These factors include: * Demand and Supply * Rate of interest * Globalisation * Competitive pressures The factors I have chosen to write about is Demand and Supply and Globalisation. The term ‘demand’ is used to describe the quantity of a good or service that consumers will buy at a particular price. Consumers will buy more of the same product when it is cheaper than when it is more expensive. The demand can be affected by a few factors like: affordability, level of income etc. The ‘supply’ of a product is the quantity that a supplier is willing to provide at different prices. Typically suppliers will supply more at a higher price rather than a lower price. Therefore when the demand increases, then businesses will usually try to supply more. The ease with which they can increase supply depends on: availability of raw materials and labour, logisitcs. The demand and supply are two principle factors that affect...
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...THE CHANGING TIMES | Asda has been dealing with a lot of stakeholders. How has Asda changed to satisfy their stakeholders? | The economic climate and how it has changed over the years. The influence of this climate on Asda. The effect different stakeholders have had on Asda and how they fulfilled their influences. Are the stakeholders satisfied? | 28-11-2013 28-11-2013 ARE YOU SATISFIED WITH ASDA? ARE YOU SATISFIED WITH ASDA? / ASDA HISTORY ASDA HISTORY * ASDA Group Ltd. operates as one of the largest food retailers in the United Kingdom. The company's stores sell a wide variety of merchandise including food and apparel, along with housewares, music, videos, and books. ASDA has approximately 259 stores in its arsenal--each averaging nearly 42,000 square feet with some as large as 100,000 square feet. * In 1958 two brothers, Peter and Fred Asquith, opened a supermarket and within five years they had a chain of self-service supermarkets that proved hugely popular. They offered “Permanent Reductions” and 8pm opening on Fridays. The Asquiths worked 18-hour days to meet demand but, despite their success, the brothers needed more financial backing to expand. In 1965 Associated Dairies and Asquiths did a deal to merge and create Asda Stores Ltd – the name being a marriage of the two parties: Asquith +Dairies. The new company bought the GEM chain in 1965, re-launching...
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...In this task I would be selecting six different types of products from different organisations and I would also be talking about my choosing products segmentations. Segmentation refers to a process of dividing a large unit into various small units which have more or less similar or related characteristics. Market segmentation is a marketing concept which divides the complete market set up into smaller subgroups involving consumers with a similar taste, demand and preference. One market segment is totally distinct from the other segment. A market segment contains of individuals who think on the same lines and have similar interests. The individuals from the same segment respond in a similar way to the fluctuations in the market. Basis of Market Segmentation Gender The marketers divide the market into smaller segments based on gender. Both men and women have different interests and preferences, and thus the need for segmentation. Organizations need to have different marketing strategies for men which would not work in case of females. A woman would not purchase a product meant for males. The segmentation of the market to include gender is important in many industries like cosmetics, footwear, jewellery and apparel industries. Age Group Division on the basis of age group of the target audience is also one of the ways of market segmentation. The products and marketing strategies for teenagers would be different than kids. Age group (0 - 10 years)...
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...Guardian Feb 02nd 2015 3 2.2 Aldi and Lidl set to win holiday season again as shoppers shy away from Asda, Tesco, Morrison and Sainsburys- The Guardian Dec 16th 2014. 5 3. Conclusion 6 4. References 8 1. Introduction This report aims to recognize key economic factors that are affecting three different firms and provides a clear link between the discipline of economy and real life examples. The first story focuses on the merge between BT Group plc and EE that could result in economies of scale and scope as finalisation of the purchase would create the UK's biggest fixed and mobile operator that offers a multiply services. Further benefits of merge give the company a possibility to eliminate rivals therefore the firm is becoming close to achieve a monopoly. The second story concentrates on the drop of oil price caused by increased supply against demand. The organisation involved is RyanAir which is budget airlines. Budget airlines are able to offer cheap fares by reducing their operation costs mainly by hedging fuel; however economic and political factors affected the forecasts of future fuel rate in disadvantage for the company. This company has hedged fuel at the £61 while in 2014 the oil price dropped to £33 per barrel which gives competitors a chance to purchase cheaper fuel and reduce their fares against RyanAir. The final story describes how major UK Supermarkets Tesco and Sainsbury are affected by changes in microeconomics caused by rise of popularity of competition-...
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...TESCO implement a clear cost leadership strategy, as market leaders they benefit heavily from economies of scale. The introduction of their own brand allowed the company to cut their costs and increase their profit margins. Tosco's current strategy is very much one of growth. Depend on the feature aimed at the high street consumer TESCO offering different categories shop and services- In ‘'Tesco's Extra'' stores here are over 15,000 of their own brand products. Customer can buy any product in cheaper price. "Tesco Extra" stores, selling not just food, like other supermarkets but material products such as kitchen accessories, entertainment items such as televisions and VCR players and CDs, magazines and cleaning products. "Tesco Metro" was introduced. This was a feature aimed at the high street consumer while offering the benefits of a large supermarket. "Tesco Express" in essence a petrol station with a small Tesco store onsite. This offered customers convince products i.e. bread, milk and essential grocery items. Tesco Direct - The recent interim results show how Tesco's non-food products have made good progress. Tesco's Direct will offer the vast range to anyone with computer access. Telecommunications - Tesco launched an ISP service back in 1998, but have invested more heavily in this field since 2003. Tesco's mobile is in an association with O2 and their ADSL package with NTL. Their most recent example of differentiation is the “Tesco Internet Phone”, which is an innovative...
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...carried out. We conducted both questionnaires and a focus group. The questionnaires was given out to people at random to find out which supermarkets they visit, why and what would encourage them to start shopping at Tesco. The results came from a variety of people giving an almost equal amount of males and females (see fig.1), although most of the results were from residents in Coventry. As Coventry has two universities a lot of the people who were questioned were people aged 18-30 (see fig.2). The results of the questionnaire showed that the vast majority of people shopped at Tesco and Sainsbury’s (see fig.3). Asda is Tesco’s main competitor and was amongst the supermarkets people least visited despite it being voted the cheapest supermarket for over a decade. This could possibly be because Asda does not satisfy all the main reasons people look for in a supermarket. The results showed the main reason people chose a supermarket was because of its location which may be because travelling can be a rather large expense and the small differences in price between supermarkets may not be enough to take a trip to the cheapest supermarket. Price was also a large factor in deciding where to shop, and a number of people also found that the product range a supermarket had was a factor to consider. Tesco and Sainsbury’s and many of the other supermarkets have small...
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...What’s wrong with Supermarkets www.corporatewatch.org.uk Strip lights, endless queues of strangers and shelves of packets, fake smiles from bored checkout assistants isn't there a better way to get our food? Supermarkets wield immense power over the way we grow, buy and eat our food. They are shaping our environment, our health and the way we interact socially. These changes have gone unchallenged because consumers have been sucked into superstore lifestyles, persuaded that the opportunity to select from six different brands of cut-price oven chips at three in the morning represents choice and value. What’s Wrong With SUPERMARKETS But the tide may be turning. Unease at the true cost of supermarket food is spreading among consumers, who are beginning to join forces with the farmers and workers who have always known that supermarket 'choice' is a bad deal. This booklet aims to help campaigners get to grips with the reality of supermarket domination and argues why we must start looking for alternatives. Researched and written by Lucy Michaels and the Agriculture Project at Corporate Watch What’s wrong with Supermarkets www.corporatewatch.org.uk What's Wrong with Supermarkets? Overview: Supermarkets sweep up 2 3 10 11 The supermarkets we know today started in Britain with the Cooperative Movement in the 19th century. This was a group of independent local retailers controlled by its consumer members...
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...biggest supermarkets, Asda, Tesco, Morrisons and Sainsbury's, colluded with dairies to keep the price of milk and other dairy goods artificially high between 2002 and 2003. The watchdog says that consumers ended up paying £270m over the odds for milk, cheese and butter as a result of the price-fixing deal. It has added fresh impetus to the argument that the UK's supermarkets have become so big that they are able to dictate to suppliers and customers alike, with decisions on how much consumers should pay being decided by a small group of executives. Their size allows them to have a huge power over their suppliers. Supermarkets have been accused of squeezing their suppliers to sell their produce for tiny profits, leading the National Farmers' Union to suggest that some suppliers lived under a "climate of fear and oppression". And while market watchers were reporting an upward trend in food prices this summer, Asda was introducing the £2 chicken. Suppliers were soon crying that they could not keep production costs down. It's not just domestic producers who are feeling the pinch from the hard bargaining driven by supermarkets. A report by Action Aid published earlier this year said that in order to deliver low prices to consumers, workers for supermarket suppliers abroad were receiving poor wages, job insecurity and were being denied basic human rights. It said that women in particular were suffering as a result. The opening of smaller convenience-style stores by supermarket chains...
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...Module Assignment One 1.0 Introduction to the assigment - Morrisons The supermarket chain to which this report refers to is ‘Morrisons’; this is considered to be one of the big four supermarket retailers in the country and since its creation in 1899 has grown from strength to strength. Morrisons is a family run empire that first started as an egg and butter merchant in Bradford, as times progressed its first supermarket was opened in 1961 (also in Bradford), throughout the 1970s and 1980s the company diversified into distribution of stock, and in 1999 its 100th year of trading it also opened its 100th store. In 2000 its first store opened in Wales, and in 2004 they branched into Scotland. “The OFT said the big four supermarkets - Tesco, Asda, Sainsbury's and Morrisons - had built up their dominance of the food retailing business over the past six years.” , A sign of the times was when the company took over the Safeway’s Group ‘creating the UK’s fourth largest supermarket group’. At present there are more than 360 stores; several factories, distribution centres and head office administrative posts across the country employing over 130,000 staff and welcoming around 10 million shoppers each week; their mission statement is ‘to deliver the very best for less’ . 2.0 A review of the macro environment of Morrisons ‘Macro environment relates to the larger forces that have an impact on society as a whole and not just on one or a few organisations…the company’s macro-environment...
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...play in the UK supermarket industry, examining general theory on competition and competitive strategy, as well as a review of literature that specifically addresses competition between supermarkets in the UK. Looking first at the nature of competition in the UK food retail industry, it was clear from the literature review that while the industry has many characteristics of an oligopoly as it is dominated by a small number of major firms, it is undoubtedly highly competitive. The evaluation of the competitive strategies undertaken by firms in the industry showed that between the leading firms in the market that Tesco had the best balance between price and customer perceived value but there was clear evidence to suggest that the other leading firms were positioning themselves around Tesco in order to reduce its apparent competitive advantages. While the analysis showed similar competitive strategies for the big four, it revealed different strategies being adopted by other firms in the industry who look to operate in niche markets within the food retail industry, such as Lidl and Aldi, who compete almost entirely on price to a specific market and, at the opposite end to M & S and Waitrose which compete on quality. Chapter 1: Introduction & Methodology Competition is an integral part of the market economy. This dissertation will attempt to examine the nature of competition as well as evaluate the competitive strategies undertaken, within the UK supermarket industry....
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