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Assignment 3 - Business Level & Corporate Level Strategies - Ford Motor Company

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Business-Level and Corporate-Level Strategies – Ford Motor Company
Strayer University
BUS499, 14 February 2016

Business-Level and Corporate-Level Strategies – Ford Motor Company
It all began in 1896 when Henry Ford built the Quadricycle that rode on four bicycle wheels, operated by a four-horsepower engine with only two forward gears and no reverse ability. Henry soon joined a group that founded the Detroit Automobile Company but left within one year and would soon incorporate the Ford Motor Company with 12 investors and 1,000 shares in 1903. The Ford Model A was the first car sold on July 23, 1903 (http://www.corporate.ford.com).
Ford Motor Company has endured many challenges during its 113 years in business. Altering business strategies and staying competitive have not been easy against other car companies, however they have overcome and are focusing on the One Ford Plan (One Team, One Plan, and One Goal) and their vision for future success. 1. Business Level Strategy
The business level strategy deployed by Ford Motors is the cost leadership strategy, which puts emphasis on operating at lower costs, but not essentially offering the lowest prices in the market (Haines 2004). Therefore, a firm can use such a position to reduce its prices in order to increase its market share or maintain the current prices and increase its revenue per unit items compared to its competitors. The principal idea of the low cost strategy is that cost and prices are not dependent, and the strategy puts a lot more emphasis on costs to achieve a status that it can use to foster competitive advantage or use lower costs to increase its profitability (Haines 2004). A cost leadership strategy is effective only if other competitors in the motor industry cannot imitate (Hill and Cronk 2010). The company is deploying strategies to significantly reduce its operational costs, which is a

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