o Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.

Over the past 20 years, the traditional household dynamic has drastically changed. In the early 1900’s families consisted of a husband, wife and children. Most people were married at a young age and were focused on family rather than their careers. In today’s society people are getting married later, households sometimes consist of two husbands or two wives and people are career focused. With modern technology allowing for households to have interactive programs, internet and even phones consumers are focused on speed. Consumers want things faster, cheaper and better. Manufacturers must now find better faster and better ways to reach consumers. With Social Media outlets such as Facebook and Twitter quickly taking over, manufactures have adapted a new way to reach consumers.

o How would Procter & Gamble market shampoo to Young Transitionals differently than Start-up families?

Proctor and Gamble can market shampoo to different segments of the population by taking to social media and adapting new marketing methods. Many manufactures have taken to sites such as Groupon and Living Social to market new products. In a turbulent market consumers tend to use coupons more and to seek specials. Groupon and Living Social provide a discount to consumers for trying a new product or service. Consumers pay twenty dollars and receive 40 dollars towards a product. This would allow for consumers to try a new product and a manufacturer to market to a new audience.

o How might Young Transitionals differ from Start-up Families in terms of products purchased?

Young transitionals tend to be individuals under 30 who are on the “go”. Their purchasing varies from start up families in that they are looking for the next best cheap and quick