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Assignment #4: Hrm Issues/Diversification Strategies

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Assignment #4: HRM Issues/Diversification Strategies
BUS 599 Strategic Management

Conduct an Analysis of Case #10 Nucor Corporation and prepare a (4-5 page report).
Discuss the trends in the steel industry and how it may impact Nucor’s strategy.
The trend had been major steel production using blast furnaces. New technology using arc furnaces adopted by Nucor led to increased production and cost savings. The arc furnace technology took less labor, increased production, and was considered the new most cost-effective strategy among the steel industry. It was Nucor’s decision to adopt this process and be the first to introduce this new process to the United States. Many steel companies were going out of business due to reduced demand for steel and failing economies across the globe in the late 90s into the 2000s. Nucor chose to buy these failing plants when easily convertible to their production lineup. This also in many cases was a cheaper route than building new plants. The acquisition strategy proved to be essential as these failing firms were already setup for steel production at mass quantities and Nucor was able to inherit their ties and partnerships as well as their presence in their surrounding geographical area. The constant drive for efficiency and cost effective production was another strategy chosen to increase competitive advantage, market share, and ultimately become the number one steel producer among heavy competition.
Discuss the organizational structure and management philosophy at Nucor.
The management structure of Nucor was very different than the usual structured management layout of other steel firms. The typical firm had a structured series of organization levels, such as Hourly Employee, reporting to a Supervisor, reporting to a Department Manager, reporting to a General Manager. Nucor had a decentralized organization structure. The

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