Assignment 5: Capstone
Lucille M. Holden
March 14, 2013
BUS 499
Dr. Claudette Andrea
Strayer University

Introduction
In this capstone assignment, I will discuss Starbuck’s. I will determine the impact of the company’s mission, vision, and primary stakeholders’ overall success. An analyzitation will be performed to identify the five forces of competition and their impact on the company. I will perform a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats. Based upon the SWOT analysis a strategy of the strengths and opportunities will be capitalized while the weaknesses and threats will be minimized. Various levels and types of strategies will be discussed to maximize the competitiveness and profitability. I will outline a communication plan to make strategies known to all stakeholders. Two corporate governance mechanisms will be selected to evaluate the effectiveness of the controlling managers. I will evaluate the effectiveness of leadership within the corporation and make recommendations for improvement. An assessment of the efforts by Starbuck’s corporation to be a responsible and ethical corporation and the impact of these efforts on the corporation is bottom-line.
The Impact of the Company’s Mission, Vision, and Primary Stakeholders on Overall Success
A mission statement is a company’s beacon light to assist company employees with its navigation. In relations to the organizations customers, it is assurance that the company is committed to the clients’ purpose. A mission statement articulates the front line of the organization and reminds the firm’s partners of how the company would like to be seen by its consumers (Starbucks, 2013).
In Starbuck’s mission statement states that top executives at Starbucks understand the link between the significance of research and development. This implication is clear