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At&T Challenges in a Global Market

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AT&;T’s Challenges in the Global Environment

BUS 475, Strayer University
Prof. Frost
9/10/14

AT&T’s Challenges in the Global Environment 1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response.
Answer:
AT&T is known as one of the largest communications companies that provides telecommunications to businesses and consumers all over the world. The wireless division of the company offers many wireless voice, text, data, roaming services, long-distance services, and local wireless communication services. This segment sells many accessories for all wireless needs at its agents, third-party retail stores, or owned stores. These accessories include carrying cases, battery chargers, hands-free devices, and many other items that would be wanted by consumers for their wireless needs. As of December, 2013, this division of the company served roughly 110 million customers. There is a Wireline division that provides DSL internet access, among other services. They also have a strategic relationship with IBM to offer “businesses with a source of network security and threat management” (http://finance.yahoo.com/q/pr?s=T+Profile, 2014). According to the AT&T website, they have “voice coverage in more than 225 countries, and data roaming in more than 210 countries with 3G in more than 170 countries” (http://www.att.com/gen/investor-relations?pid=5771, 2014). The company consists of a Board that consists of 11 to 14 members. The Directors are elected yearly for a one-year term (http://www.att.com/gen/investor-relations?pid=5606, 2014).
According to AT&T, it is company policy to follow all laws, rules, and

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