...Team 7 Atlantic Computer2011. december 16. Atlantic Computer Case Study Group 7 Olivér Szabó Péter Hrobár Written by János Wicha 1 Team 7 Atlantic Computer2011. december 16. Recommendation: Use the value-in-use pricing method. 2. Recommended sales price for server: 5.500 USD/Unit 3. Recommended charge for PESA Harware as a Service (HaaS): 280 USD/month for 3 years contract. 4. For sales force new motivation package, 10% commission from every sold server and 5% from monthly fee/ month. 1. Problem statement: Jason Jowers has to develop a pricing strategy for the new Tronn server and the PESA software before the SME trade show. Server Market Overview: ● ● ● High Performance Servers ○ For Complex Applications ○ Next year marker potential 200.000 units ○ 3%/year Growth possibilities. ○ Atlantic Computer has a 20% market share. Basic servers ○ For single task, without the need of high computing performance ○ Next year market potential 50.000 units ○ Growth potential 36% till 2003 Competitor ○ Ontario Computer Inc. ZINK server is a main brand in the low end market On-line sales Low prices Company Overview: Atlantic Computer is a producer of High Performing Servers Jason Jowers joined AC four months ago and his main task is to develop the pricing strategy of the new Tronn Server with PESA support. Tronn is developed for low end market. PESA (Performance Enhancer Server Accelerator) is a software tool that was developed to allow Tronn to perform 4 times...
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...Atlantic Computers Case Study Analysis: A Bundle of Pricing Options Margaret Bednarowicz MKT 520: Marketing Management Morris Graduate School of Management Robert Morris University Mr. William Briner January 29, 2011 Case Background Atlantic Computer is a company which specializes in high performance servers and high tech products. With its Radia server, the company is considered to be one of the most important competitors in the high performance server market. Market trends are showing, however, that basic server market is steadily growing, and faster than the high performance server market. The company’s objective is to enter the basic server market by introducing their new basic server called “Tronn. This new server will be combined with the PESA software which would allow the Tronn to improve its overall performance so it can successfully compete against the leader of the market, Ontario Computer, and their basic server “Zink. Problem Statement The key problem of this case is competition. Currently, the basic server market is dominated by Ontario Computer. This competitor holds 50% revenue market share of the basic server market. Ontario Computer has achieved this with cutting pricing and utilizing a flexible and innovative supply chain strategy. Besides competition, the following concerns need to be addressed when determining a pricing strategy such as: Price of the Tronn server is higher than Zink. The Zink server costs $1...
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...Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer's reaction to your recommendation...............................................2.0 Cadena's reaction to your recommendation..............................................3.0 Customer's reaction..............................................................................4.0 Responses to objections........................................................................5.0 Company Overview: * Atlantic Computers is a manufacturer of Servers and High-tech products. * It currently has a 20% market share in High Performance servers. * Observing the trend in the basic server market, Atlantic computers decided to launch a basic server "Tronn" in the market. * They also developed a PESA (optimising software application) which will increase the performance of server processing. * This case study is about developing a pricing strategy for 'Atlantic Bundle' - the new Tronn server with PESA software before the SME tradeshow. Questions: Q1: What price should Jowers charge Daytrade.com for the Atlantic Bundle. Think about the top-line revenue implications from each of the four alternative pricing strategies. Approximately how much money over the next three years will be "left on the table" it the firm were to give away the software tool for free versus...
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...ATLANTIC COMPUTER 1. Introduction and Problem Definition Jason Jowers, a newly minted MBA, had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e., the new Tronn server and the PESA software tool), which had been developed specifically to meet an emerging basic server market, a new market to the company. But it had to compete with Zink server of Ontario Computer, its major rival in this market. 2. Situation analysis * External Analysis Since the basic server market had 36% compound annual growth rate through 2003, significantly higher than around 3% of high performance market, Atlantic Computer decided to penetrate the basic server market with its "Atlantic Bundle". But Atlantic Computer had no competitive market share in the basic market and had to fight against a strong competitor Ontario Computer which only focused on the basic server market with 50% revenue market share. In addition, for the business model of Ontario Computer that possessed “the most flexible and innovative supply chain strategy” was based on operational excellence, the company had been able to drive out many non-value-added costs and compete largely on price. For example, its major sales were generated online, saving lots of selling expenses. However, Atlantic Computer had already been a strong player with 20% of the revenue market share in high performance market, the largest...
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...1. Introduction and Problem Definition Jason Jowers, a newly minted MBA, had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e., the new Tronn server and the PESA software tool), which had been developed specifically to meet an emerging basic server market, a new market to the company. But it had to compete with Zink server of Ontario Computer, its major rival in this market. 2. Situation analysis * External Analysis Since the basic server market had 36% compound annual growth rate through 2003, significantly higher than around 3% of high performance market, Atlantic Computer decided to penetrate the basic server market with its "Atlantic Bundle". But Atlantic Computer had no competitive market share in the basic market and had to fight against a strong competitor Ontario Computer which only focused on the basic server market with 50% revenue market share. In addition, for the business model of Ontario Computer that possessed “the most flexible and innovative supply chain strategy” was based on operational excellence, the company had been able to drive out many nonvalue-added costs and compete largely on price. For example, its major sales were generated online, saving lots of selling expenses. However, Atlantic Computer had already been a strong player with 20% of the revenue market share in high performance market, the largest market in servers...
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...options available to Atlantic Computer. What would be the most effective pricing strategy for Atlantic Computer? Why? Jowers has four pricing options for Atlantic Computers. He must decide to either: 1) keep the company's tradition of charging for software and providing PESA software for free, 2) charge a price equal to what the customer would pay for four Ontario Zink servers, 3) charge a price based on a cost-plus approach to pricing PESA, or 4) charge a price based on value-in-use pricing. The traditional pricing strategy involving charging for software and giving the PESA software for free. This strategy does not allow major emphasis on developing and selling software tools tlo enhance their servers' performance. According to Bharadwaj & Gordon (2007), when the division has designed a small software management tool to help server administrators monitor the health of their systms and be attentive to repairs, this tool had not been viewed as a deal maker, as previous software tools were given away at no cost. The competition-based pricing strategy involves pricing your product to cover costs and is comparable to the competitor's price. To improve market penetration, the price must lure consumers toward your product and away from the competitor's product. For this approach to be successful, the company will most likely have to lower their price (Government of Alberta, 1999). This approach does not coincide with Jower's option of pricing the Atlantic Bundle equal to the price...
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...Atlantic Computer Case Study Marketing II Assignment Group 17 AMITESH PRIOLKAR (2009009) MANISH ARORA (2009022) NEELAY THALY (2009026) SAGAR KHICHADE (2009040) ALOK SHETTY (2009047) SIDDHARTH CHAKU (2009048) Case Issue Develop a pricing strategy for ¶Atlantic bundle· - the new Tronn server and the PESA (Performance Enhancing Server Accelerator) software tool before SME trade show Company Overview y y Atlantic Computers is a manufacturer of Servers and High-tech products Jason Jowers joined the Company four months back and he was responsible for the pricing strategy of the ´Atlantic Bundleµ i.e (A package of the Tronn server and PESA software tool) y The Tronn was developed mainly f or the emerging US market opportunity for basic web servers y The ´Performance Enhancing Server Acceleratorµ (PESA) would allow Tronn to perform four times faster than its usual speed for standard procedures and hence the bundling made sense y y Existence of 2 market segments - High Performance and Basic Servers Atlantic has 20% market share in High Performance Servers with Radia being premier product over 30 years y y An emerging market for basic servers is coming up in the late 1990s Decided to introduce the Basic server into the market by 2000 with the belief that it won·t be seen as a substitute of the High Performance Servers Advantages of PESA & Tronn PESA ² will improve Tronn speed by 4 times Need to purchase fewer servers Lower annual electricity charges...
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...The Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation options, and evaluate the pros and cons of each. 4. If you were Dana Wheeler, what would you recommend and why? 5. Dana is filling the role of change agent in this organization. How should she manage the discussion and meeting to be most effective in leading the group to make the right decision? Atlantic Computer: A Bundle of Pricing Options – Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: Student Study Question 1 What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e., Tronn servers+PESA software tool)? Student Study Question 2 Think broadly about the top-line revenue implications from each of the four alternative pricing strategies. Approximately how much money over the next three years will be “left on the table” if the firm were to give away the software tool away for free (i.e., status quo pricing) versus utilizing one of the...
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...18_solomon_cases.qxd 2/18/10 4:47 PM Page 1 Case 6 CASE 6: ATLANTICRIDER.COM “Opportunities are always there. But only people who are prepared get them. If you are prepared, you are lucky. If you are not prepared, you are unlucky.” —Jane Savoie, U.S. Olympic Equestrian Athlete AtlanticRider.com has established itself as the most popular website for horse enthusiasts in Atlantic Canada. In the first 10 days of 2004, the Riders’ Forum alone hosted more than 85 000 page views by its 1129 registered members and other visitors (considered “lurkers” because they visit, but don’t post). This is an amazing accomplishment for a site with a target market of approximately 3851 participants who ride and drive about 18 000 horses. The present challenge for the CEO of AtlanticRider.com is to overhaul the site in a way that meets current challenges and ensures future success (see Exhibit 6-1). The Initial Business Model AtlanticRider.com is a web portal serving horse enthusiasts in Atlantic Canada and beyond (see Exhibit 6-2). The site was launched in October 1999 after several months of planning and development. With a newly acquired MBA (in electronic commerce and international business) and 20 years of horse-industry experience, the founder and CEO, Diana Swain, recognized the need for an Atlantic Canadian horse site. She expected it to be well received, based on the rapid growth of the World Wide Web and the striking similarities in demographics of internet...
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...What credentials does her provider have? Sofia’s provider is Ruth Ann Raymond, her credentials are; MD. 3. What patient was seen on 11/05/2010? What is the patient’s date of birth? John Peters was seen on 11/05/2010. His date of birth is 5/25/1965. 4. What date and time did patient #1298 visit the doctor’s office? What is the patient’s name and date of birth? Lucy Ann Johnson was born on 6/12/1975. She was seen by a doctor on 06/04/2011 5. What patient lives in 1704 N. Atlantic Ave Ontario, AZ 85320? What is its encounter number? John Peters lives on 1704 N. Atlantic Ave in Ontario, AZ. His encounter number is 111218. Patient Info Table | Pat# | Last_Name | First_Name | Middle_Name | Birthdate | 10259 | Pallares | Sofia | Yakaria | 9/18/1985 | 30528 | Peters | John | | 5/25/1965 | 1298 | Johnson | Lucy | Ann | 6/12/1975 | Patient Address Table | Pat# | Address | City | State | Zip | 10259 | 705 E. Woodlawn St. | Peoria | CA | 91762 | 30528 | 1704 N. Atlantic Ave | Ontario | AZ | 85320 | 1298 | 5150 W. Eugie St. | Glendale | NY | 95627 | Patient Visits Table | Pat# | Encounter_# | Date | Time | Provider_# | 10259 | 100876 | 20111221 | 10:00 | 2 | 30528 | 111218 | 20101105 | 11:30 | 3 | 1298 | 120548 | 20110604 | 17:15 | 1 | Provider Info Table |...
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...Sarmas www.csupomona.edu/~psarmas CATALOG DESCRIPTION: A seminar course in finance utilizing comprehensive cases to simulate the role of the financial manager. 3 seminar-discussion. Prerequisite: GBA 546, all required 500-level courses, and microcomputer proficiency. Concurrent enrollment in GBA 646. Unconditional standing requirement. EXPANDED DESCRIPTION OF THE COURSE AND INSTRUCTIONAL METHODS: A. Expanded Description of the Course: This course reinforces the basic concepts of financial management. The course provides an in-depth discussion of key topics that are critical to financial management: (1) the goals of the firms, (2) financial statement analysis, planning, and forecasting, (3) working capital policy and management, (4) capital budgeting techniques without and with risk, (5) capital structure theory and application, (5) the cost of capital estimation, and (6) long-term financing decisions. In addition, the course examines issues such as lease financing, merger and acquisition, and international financial management. B. Instructional Methods: The delivery system throughout this course will be a combination of class discussion and case analysis. The case analysis will be both in a written format and oral presentation. The amount of lecture will be limited to detailed coverage of concepts pertaining to each individual case. REQUIRED BACKGROUND OR EXPERIENCE: A. Prerequisites: Fundamental of Financial Management (GBA 546), all required...
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...Yesterday to Tomorrow By Clarence Moore North Lake College Introduction to Business Logistics LGMT-1319-73471 Professor Jeffrey Wendt April 2013 When the first European, Rodrigo de Bastidas, reached Panama in 1501, he could hardly envision the magnitude of the Isthmus’ future. As more Spanish caravels arrived, the search for gold was intensified. A shortened route from the Atlantic Ocean to the Pacific Ocean was not found by Magellan, who conceived of going around Cape Horn or passing through the Straits that were to bear his name. When sea routes were found to be to long the Spaniards turned to overland crossings, and when Vasco Nunez de Balboa first crossed the Isthmus of Panama in 1513, he initiated a ceaseless march of traffic. Panamanians are still proud of the curious Balboa who discovered the Pacific, surveyed the Panama route across the Central America Isthmus and found that there existed a difference in the levels of the respective oceans. The Conquistador Herman Cortes was certain that no natural waterway existed between the Atlantic and the Pacific, and he expressed a desire to construct a sea passageway through Panama, Darien, Nicaragua, or Tehmantepec. The dreams of the foresighted Cortes went for naught as it was almost three centuries before serious consideration was again given to the construction of an interocean waterway (Liss). From the beginning of the sixteenth century until the beginning of the nineteenth century while...
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...Q1.what pottentials are offered and what threats are possesed by new forms of media technology ? A.The Potential For New Media Daniel Miller (Professor, Dept. of Anthropology, University College London. d.miller@ucl.ac.uk) Contents:- INTRODUCTION PART ONE - THE UPTAKE OF NEW MEDIA PART TWO – THE DIGITAL DIVIDE, CONFIDENTIALITY and BARRIERS TO CHANGE PART THREE – EMERGING INITIATIVES TO IMPROVE COORDINATION AND COMMUNICATION PART FOUR - PILOT STUDIES AND RECOMMENDATION SUMMARY OF REFLECTIONS and PROPOSED INITIATIVES INTRODUCTION This document outlines some results and conclusions from interviews with Hospice staff, patients and carers that have been carried out since May 2012. This research will continue for another three years, with anincreasedacademic focus on dying patients (in the last days, weeks and months of life), including their communication not only with the Hospice, but with their larger social universe, examining the potential of new media in relation to combatting feelings of isolation and understanding the wider relationship of patients to family, friendship, locality and community. PART ONE - THE UPTAKE OF AND THE BARRIERS TO NEW MEDIA This section reviews each of the new media that are already available to many staff and patients, documenting the advantages and grounds for encouraging their future use. Both advantages and disadvantages to staff and observations about patient’s private use of these media are noted. The obvious caveat, which is discussed...
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...MOOCs as the Remedy for Higher Education Abstract Massive Open Online Courses (MOOCs) have recently developed into a popular topic of discussion in higher education forum. Undeniably there are a lot of problems existing in current mode of traditional higher education such as affordability, quality and flexibility. This paper will argue that MOOCs serve as a remedy to address the problems of higher education. 1) MOOCs are made to be affordable to every student who would like to learn, resolving the affordability of higher education; 2) MOOCs initiated interactive classes through various technological applications, to enhance the quality of class learning; 3) MOOCs allow for flexibility to cater to people with different needs or difficulties. Overall, despite some of the limitations, MOOCs could still serve as a remedy to resolve some problems with current higher education but they are certainly not a replacement of traditional higher education. The technology boom has led to a new trend in higher education – MOOC mania. A Massive Open Online Course, by definition of Tamar Lewin in his “Universities Abroad Join Partnerships on the Web”, is an online course for large-scale interactive participation and open access via the web. Besides traditional course materials, MOOCs offer interactive forums that build a learning community that involves both teachers and students (Lewin). MOOCs are widely recognized by its interactive and convenient online learning platforms, and its...
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...Running head: WESTERN PHARMACEUTICALS Case Analysis 6 and 7: Western Pharmaceuticals (A&B) MGT 309 Mirtha Professor 20 th September 20, 2015 WESTERN PHARMACEUTICALS Case Analysis 6 and 7: Western Pharmaceuticals (A&B) Background George's grandfather established Western Pharmaceutical (An) in Los Angeles. George, who is the CEO of the recently framed United Pharmaceuticals, chose to have Western Pharmaceuticals (A) merge with one of the biggest over-the-counter icy core business, Atlantic Medical. This merger was to assist ensure coastal market entrance for both Western's disturbed stomach items and Atlantic's coughing syrups. Western Pharmaceutical (B) is an expansion of Western Pharmaceutical (A). It obliges a stock examination concentrating on deciding inventory prerequisites. In spite of the fact that the firm needed a far-reaching inventory investigation, the data accessible was constrained because of the merger and a concurrent move to an Enterprise Resource Planning System. Issues Addressed The case utilizes an unordinary methodology of duplicating the demanded quantity at the service level to gauge the resultant sales rather than demand. The procedure will focus on a weighted service level. Sections, AN, AO, and AM, shows the weighted sales for each DC item joined. The AQ segment is the aggregate amount of deals in DC and section AR is the total quantity of the interest for DC. The usual service rate is indicated in section AQ and AR. The...
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