You’re sitting on your living room sofa, cozy in a soft blanket with a cup of delicious Turkey Hill Ice Tea and a huge bowl of Jalapeño Potato Chips as you watch your favorite weekly program. Last week’s episode left you on the edge of your seat and tonight’s show is so unbelievable that your heart won’t stop racing. But as you stare in disbelief as to what you are seeing on the television screen, your mouth drops, your eyes widen and as you wait anxiously to see what is about to be revealed, BAM! it goes to commercial and now there is an array of profanities coming from you’re mouth. Let’s face it, you may be upset that the advertisement interrupted “Ghost” about to find out that Tommy is the snitch, but companies need to get their product out to the public and interrupting your television session is one of the preferred methods. With an …show more content…
It’s a tactic used with a goal to entice the customer to purchase the product. However, along with persuasion comes strategy and advertisers over the years have perfected this game. Through conventional approaches like Snob Appeal, Bandwagon Effect and Famous-Person Testimonials to name a few, businesses have invested millions of dollars in advertising with the hope of bringing attention to their brand and boosting sales (Campbell, Martin, Fabos and Harmsen). Take a look at Donald Trump or shall we say the “President of the United States”. The media has labeled him as the “Master of Persuasion” as his skills in this area take on a whole new meaning. Not only has his persuasive abilities been the weapon behind the Trump brand, we cannot forget his performance during his presidential campaign. It was at this time that he introduced our nation to the “Make America Great Again” slogan attempting to persuade voters through four simple words to place him into office. But what was it about this motto that incorporated the contemporary persuasive techniques of