...Porsche Case Study Shelly Huff The defining problem in this case study is clearly growth. Porsche wants to grow in several ways. One way that they would like to see growth is the number of female buyers. While the Cayenne did lure more women to the brand, the hope is to develop a new model that will appeal to both men and women to further attract a higher percentage of females, as well as male buyers new to the brand. Another way Porsche would like to see growth is within their dealer network. In several states, Porsche lost almost 50% of their dealers. The idea is to gain some of that percentage back. The question is, what steps can Porsche take to attract more women to the brand and increase their dealer network to achieve the growth they are seeking. I have I identified two possible solutions. The first solution that I propose would be to develop a hybrid in both the Boxster and the Cayenne. People are becoming increasingly environmentally conscious and are concerned about their carbon footprint. Hybrid cars are becoming increasingly more popular and sought after. There would be several advantages for Porsche if they were to develop a hybrid. The Boxster and the Cayenne are the models that have most appealed to female buyers. Developing a hybrid in these two models would not only attract more women to the brand, it would also succeed in luring more males to the brand. A hybrid would appeal to the demographic of the male buyer who views his car as an escape...
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...independence. In contrast, we have femininity in which advertising labels as passive, beautiful and co-dependant. These two images advertisers try to paint normalize the stereotypes of different gender roles. Different companies use different strategies to sell products and encourage consumers to part with their hard earned money. Advertising reinforces particular gender norms. Through an analysis of a case study of anti-aging cream aimed towards women, this paper will argue that all advertising fundamentally plays on dominant ideologies to make people believe that in order to be “normal” or “successful”, they must buy product X. In particular, it will focus on how dominant norms surrounding masculinity and femininity are encouraged. These norms suggest what is considered an acceptable male and female appearance. It will also focus in particular on gender norms which female attractiveness is above all else, while men are valued for their other characteristics. The following case study is on the analysis of women and the use anti-aging products. Growing old is a way of life, but for women in modern society it is a grim reality, the aging process cannot be stopped, but thanks to anti-aging adverts, it leaves the impression that the aging process can be slowed down. Today there are several...
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...their role or decrease their role to meet their bottom line requirements. The companies HRM practices will ultimately determine the effectiveness of subsequent competitive success, strategy development and potential implementation. The HRM practices ensure the development of the employees business needs whether it is skills and abilities to the total contribution these needed functions provide to the success of the companies business goals (Regheimer, 2012). 2. Discuss how hiring more women and promoting them could improve the competitive advantage of this company. The strategic competitive advantage of hiring more women and promoting them provides a better diverse workforce that provides different ideas from the other sex point of view. Most women provide views that men don’t present. These new ideas present a distinct competitive advantage over another Korean company who does not possess a female present. Promoting women helps break the barrier that exists in the Korean culture. These women provide needed knowledge and show they know the business, can influence the culture and make a positive change happen within the organization and help effectively help measure the terms of business competitiveness (Stewart & Brown, 2011)....
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...Group 1 BALLY TOTAL FITNESS 10/02/2014 1. What is this case about? This case is about Bally Total Fitness, an U.S. health club industry founded in 1962. But more generally this case is about the health club industry in the USA and throughout the world. In a first part, there is a general presentation of the U.S. health club industry characteristics. We have some information about people who go to these clubs, proposed activities, equipment and facilities. It presents the different ways of formats in this industry, how the industry is organized: owner-operated clubs, franchised clubs, Design and management companies and health spas. We have some explanations about pricing, ways of sales, general operations and an analysis about the different trends within this industry. We In a second part, we have a deep presentation of Bally Total Fitness. We have information about its foundation, generated revenues, growing, current CEO (Paul Toback). We have a description of the process to sign in with Bally Total Fitness, how a typical club is organized. This part is about the strategic decisions of Bally Total Fitness about its marketing, accounting policies to attract clients. In a third part, we have a quick presentation of Bally Total Fitness’ competitors (YMCA, Gold’s Gym, 24 Hour Fitness and Curves International). We have crucial information about their histories, main leaders, policies, revenues and differences from Bally Total Fitness. Finally, there are some...
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...Fisher created her company with the hopes of offering solutions to women who shared her problem. The focus of her designs was to create simple garments that are easy to wear and that allowed customers to creatively mix and match their clothing pieces in order to make the outfits their own. Within no time, her designs were a huge success among women that related to the designer’s own lifestyle and vision. The brand’s target customer was defined as wealthy, middle aged, Baby Boomer women who represented ages from 45 to 64. An effective tactic that Fisher used was to focus on what she’s doing within her company and on the relationship building with her customers instead of focusing on what the competition is doing. This proved to be very successful for her company and resulted in the increase of customer loyalty. Upon its 25-year anniversary, Eileen Fisher Inc. realized that their core customers who remained loyal to the brand throughout all these years, now mostly formed part of an older audience. Even though the designer frequently innovated her styles to adapt to the changing seasons and latest trends, the brand began to be associated with clothing that only older women wore, making it difficult for younger and fashion forward women to be attracted. Fearing that her clothing and philosophy was being constrained to a single generation, Fisher knew she had to do something to change customer’s perceptions and attract younger audiences. The first issue that the company had to address...
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...transport hormone--to stimulate. Pheromones are sometimes classified as ecto-horomones. These chemical messengers are transported outside of the body and result in a direct developmental effect on hormone levels or behavioral change. The primary function of these chemical signals is to attract members of the opposite sex of the same species for the purpose of mating. This pheromone communication has been extensively studied in animals. But in recent years research has been applied to higher level organisms such as humans. Human pheromones put out signals that naturally affect human attraction. Most sex pheromones are produced by the females and a small percentage of sex attractants are produced by males. The newest research has shown that not only do these human pheromones exist, but they are gender specific: heterosexual men and woman and homosexual men respond differently to them. The desire to attract the opposite sex is a universal want. Human beings have the need to mate and reproduce, and that is why it is important to send out the message that could attract a possible mate. Female pheromones are regarded as one of the best tools for the female species to attract a possible mate. According to scientist, females, regardless of their species can send out a...
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...Case Study for Saxonville Sausage Company 1. What is the current situation? The current situation in the Saxonville Sausage Company case was their need to increase the awareness, customer base, and sales with their Italian Sausage products. The flat sales they were experiencing in their breakfast sausage and bratwurst sales influenced the company to try and expand the market they were offering their Italian Sausage products to. The company was unsure of the way they were positioning their product and before launching a new marketing strategy to a new market they needed to do some very essential research and analysis of consumers. The name of the Italian Sausage, the packaging on the product, the way they would advertise the sausage as well as the people they needed to target the sausage to were just a few of the objectives the company planned to focus on while conducting their marketing research. 2)How was the research methodology determined? The research methodology was determined by Ann Banks based upon her previous work experience. Saxxonville Sausage did not know who their target consumer was and the research methodology was chosen to learn this. In addition to gaining a better understanding of who the Saxxonville Sausage customer was Banks needed to find a way to link the Italian Sausage product with the "core values" of their target consumer. To accomplish this she chose a method that combined both quantitative and qualitative research. The qualitative steps would...
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...CLEAN'WET Summary Introduction..................................................................................................................3 1. Objective of the study.............................................................................................3 2. Sources of the study................................................................................................3 3. Difficulties of the study...........................................................................................3 I- Analysis of the offer.................... .............................................................................4 A. Product.......................................... ......................................................................4 a) Segmented offer..... .....................................................................................4 1- Dry Paper..... ......................................................................................4 2- Wet paper toilet ..................................................................................5 a. An offer that covers all budgets................................................5 b. Evolution of the offer...............................................................5 c. Seasonality .........................................
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...Avon Calls on Foreign Markets Name School Name Avon Calls on Foreign Markets Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all parts of the world. With Avon being a part of 112 countries, the company has approximately 6 million independent sales representatives. These representatives go door-to-door for selling these products. Fig 1 shows Avon business worldwide. [pic] Fig1. Avon Business Distribution Worldwide Amongst some of the important question regarding Avon, one must have this one triggering question in mind. Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations? The answer to this question isn’t that difficult either. Avon could forecast that the USA market was saturated for fragrances, cosmetics and toiletries. Avon knew that starting; here would mean a real tough competition. Avon decided that the...
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...Case Study for Saxonville Sausage Company 1. What is the current situation? The primary situation in the Saxonville Sausage Company case was their need to increase the awareness, customer base, and sales with their Italian Sausage products. The flat sales they were experiencing in their breakfast sausage and bratwurst sales influenced the company to try and expand the market they were offering their Italian Sausage products to. The company was unsure of the way they were positioning their product and before launching a new marketing strategy to a possibly new market they needed to do some very essential research and analysis of consumers. The name of the Italian Sausage, the packaging on the product, the way they would advertise the sausage as well as the people they needed to target the sausage to were just a few of the objectives the company planned to focus on while conducting their marketing research. 2. How was the research methodology determined? The research methodology was determined by Ann Banks based upon her previous work experience. Saxxonville Sausage did not know who their target consumer was and the research methodology was chosen to learn this. In addition to gaining a better understanding of who the Saxxonville Sausage customer was Banks needed to find a way to link the Italian Sausage product with the "core values" of their target consumer. To accomplish this she chose a method that combined both quantitative and qualitative research. The qualitative...
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...distinctive to one another on a subconscious level. Even infants at a very young age are able to recognize their mother by her scent. As we go through puberty men and women develop glands around the nipples and armpits that produce a more acidic and potent smell that is more noticeable than the eccrine glands. Women perceive odors better than men do. They are a hundred times more sensitive to Exaltolide, a compound much like men's sexual musk; they can smell a mild sweat from about three feet away; and at mid-cycle, during ovulation, women can smell men's musk even more strongly. Perhaps ovulating women become more susceptible to infatuation when they can smell male essence and are unconsciously drawn toward it to maintain menstrual cycling. Another main theory that seems to be circulating is the theory of love maps idealized by sexologist John Money. John describes this love nap as a template or mental map that the brain has created that determines what arouses us sexually and what drives us to be attracted to a person over another. These love maps can vary greatly or be extremely similar from one individual to the next. Some people like someone in a suit or doctors uniform while others like it plain and casual. But John says averages count. When surveyed he found that men in most places generally prefer plump, wide-hipped women to slim ones. So there seems to be some aspects of our love maps that connect in various ways. Another ideal that was slightly talked about in Introduction to...
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...Macarena Araya MBA 240 Individual Case Study: Burberry I. Statement and Causes of the Problem Burberry is a brand that has been around for over 150 and years, and much of its popularity has been a result of its legendary check pattern, which can be found in a plethora of its products. When individuals think of the brand there are always two words to describe it, luxury and durability. However, the success of Burberry was not always constant. By the mid 1990s, the company was facing multiple issues due to several reasons, such as a narrow base of core products, an older customer base, inconsistent retail environments around the world, and a limited control over Burberry’s licensees. As a result, in 1997 the company brought Rose Marie Bravo to reinvent Burberry, she had all the necessary skills to change Burberry from being a tired outerwear company into “a luxury lifestyle brand that was inspirational, stylish, and innovative” (Moon, 2). By 2003 and after many changes done by Bravo, Burberry was considered to be a hip brand and was now popular among a much younger generation; therefore, it was obvious that Rose Marie Bravo and her team did nothing but an exceptional job by reinventing the luxury brand. Although Burberry has continued to be categorized as a well-known respectable luxury brand for many years after its reinvention, Bravo believes that the following years are critical for the future of the company since she believes it has not yet reached its full potential...
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...The Abaya and the Women Beneath it CBS- Cand.Ling.Merc. Fashion and Design Industries Teacher Lise Skov Student: Diana de Souza Leão Jensen Cpr.nr. 170588-3218 Characters: 22. 050 Introduction Dubai is claimed by many to be the centre of the Middle East, and by some, of the world. Connecting many countries, continents, cultures and people Dubai is a very cosmopolitan place that combines old tradition and religion with modernity, innovation, pioneering and extravagance. From the old traditional souks to the new modern malls we see people from all over the world, dressed in many different ways. It is sometimes easy to spot where people come from, especially if they are wearing a traditional costume for their culture. The locals of Dubai and the surrounding Emirates are called Emirati and the official religion of the United Arab Emirates is Islam. The traditional dress of the Muslim woman from the UAE is the Abaya, a kind of maxi dress or robe, it is long, has long sleeves, it is loose fitting and in the UAE it is generally black and simple, it is made of very thin fabric to make it cool in the scorching summers of Dubai and the surrounding Emirates. Muslim women in different parts of the world wear different garments, but all with the same purpose, to cover the body and not show the shape of the body, but in Dubai there is a large number of women in the black Abayas. There is a great contrast between the tourists, wearing tank tops and shorts revealing a lot...
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...Laura Cox 03/07/2012 MGT Strategy Case Analysis: The Ultimate Fighting Championship and Cultural Viability I. Introduction The UFC, Ultimate Fighting Championship, belongs to the mixed martial arts industry. It is actually the largest MMA promotion company in the world. Mixed Martial Arts is a full contact combat sport. It allows the use of both striking and grappling techniques. There are numerous types of mixed martial arts including boxing, wrestling, kickboxing, karate, and taekwondo. II. General Environmental Analysis a. Technology Mixed martial arts have been around for a long time. It was first introduced in the original Olympic Games in Athens. In the beginning, fighters used a combination of Hellenic boxing a wrestling to fight. They could use any of their abilities until they had the other opponent knocked unconscious or surrender. There were no rules or guidelines to the fighting; it was all or nothing. Different combat sports evolved over the years into different areas of the world. This made the popularity of pakration decline. As time went on, rules and regulations were developed for the fighters and the technological advances helped this sport take off. b. Demographics This industry is mainly viewed by males, although some females are also interested in the industry. From personal experience, males enjoy watching a fight more than females do. The industry attracts an age group mainly between 18 and 36. No matter what race or ethnicity...
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...2006 APPROVED: JIM MIRABELLA, DBA, Faculty Mentor and Chair RICHARD MURPHY, DBA, Committee Member ELAINE GUERRAZZI, Ph.D., Committee Member ACCEPTED AND SIGNED: __________________________________________ JIM MIRABELLA, DBA. __________________________________________ Kurt Linberg, Ph.D. Dean, School of Business & Technology ABSTRACT The purpose of this study is to determine whether there is truth in the notion that sex sells to women better than more conservative advertisements that focus on skills and services when salon. advertising The study will for an also upscale look at full-service whether female consumers are honest with themselves about how they respond to advertisements. Two advertisements were produced for an upscale salon, one with sex appeal and one without. A survey was conducted at that salon which determined whether women would patronize the salon based on the sexy advertisement. The two different advertisements were then handed out to a target market of women with different variables such as age and marital status. responsiveness The results of this study showed that the of women to a salon advertisement is dependent on whether the advertisement has sex appeal or no sex appeal. significantly Advertisements larger without sex appeal. response with rates sex appeal than garnered advertisements Additional results showed that that there is a difference between the percentages of current customers who indicate they...
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