...RESEARCH ON INDIAN HATCHBACKS BY KUNTAL CHOWDHURY PGDM FS; ROLL NO - 12 THE INDIAN HATCHBACKS A Detailed Analysis of the Hatchbacks in the Indian Automobile Market(An Independent Study) AUGUST 2012. TABLE OF CONTENTS 1 | Introduction | 2 | Market Share | 3 | Participants | 4 | Brand Overview | 5 | A Segment | 6 | B Segment | 7 | B+ Segment | 8 | Slogans Of Brands | 9 | Conclusion | A hatchback is an automobile designed such that the boot is integrated with the cabin space. The Indian hatchback market is growing each day. Any car maker who is looking for significant volume has a hatchback model in its bucket. The financial year 2010-2011 has seen good growth among hatchbacks in the country. The companies such as Honda and Toyota are keenly eyeing the hatchback space in India. Honda has recently launched the Brio, while Toyota recently launched the Etios Liva. Honda’s premium hatchback, the Jazz, however, has not won much favor with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon R has close competition from the Hyundai i10, which is just behind it, though the i10 hasn’t grown as much...
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... Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments -- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A5 segment Sonata and in the SUV segment the Santa Fe. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub, it touched 1.5 million in exports in March 2012. It currently exports to more than 120 countries across EU, Africa, Middle East, Latin America and the Asia Pacific. HMIL has been India's number one exporter for seven years in a row. To cater to rising demand the company commissioned its second plant in February 2008 having an installed capacity of 330,000 units per annum. To support its growth and expansion plans HMIL currently has 346 dealers and around 800 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavors to be a center of excellence in automobile engineering. Mission To create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency. With our diverse team, we will provide...
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...competition( Maximum 2 pages ) 5. Micro and Macro Environment Analysis ( Maximum 3 pages ) 6. Marketing Strategy (Consider the points which ever are applicable to your product/ service , minimum 10 to maximum 20 pages ) vi. Product Strategy vii. Pricing Strategy viii. Promotional Strategy ix. E marketing Strategy x. Sales and Distribution Strategy xi. International marketing strategy xii. Rural Marketing strategy xiii. Physical Evidence Strategy xiv. Process Strategy xv. People Strategy xvi. Marketing to BoP Overview . Ashok Leyland is an Indian automobile manufacturing company based in Chennai, India. Founded in 1948, it is the 2nd largest commercial vehicle manufacturer in India, 4th largest manufacturer of buses in the world and 16th largest manufacturer of trucks globally. Operating six plants, Ashok Leyland also makes spare parts and engines for industrial and marine applications. It sells about 60,000 vehicles and about 7,000...
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...highly saturated and is dominated by key players who have a substantial share of the market in every region worldwide. It is divided into two segments: the original equipment tires which are sold directly to automobile manufacturers and the replacement tire market which are sold to private car owners looking to replace old tires. Key players in the tire industry have retained majority market share in both industries despite the difference in consumer behavior and buyer specifications between each market. Some of these key players include: Michelin, Goodyear and Bridgestone which collectively account for about 60% of sales. About 30% of industry volume is dedicated to original equipment tires of which Goodyear is the market leader with 38% of that total market. Although a majority of tires sold are in the tire replacement industry, tire producers unable to gain a majority share in that market consider that end consumers may stay brand loyal to the original tire brand that came with their car at time of purchase. Price competition amongst tire manufactures in this market is tight and it also yields less margins than the tire replacement industry. The replacement tire industry accounts for about 70-75% of total tire industry sales and so it is crucial that tire manufacturers hold relevant market share in this market in order to stay competitive. Major players in the tire industry are threatened by cheaper private label tire brands and this market is heavily saturated with many...
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...ranking of the car brands is based on each brand's infrequency of trouble-prone models. This ranking provides a measure of how well each brand's models successfully avoided the bottom end of the model-quality spectrum. The second ranking of the car brands is based on the average of the overall reliability ratings of each brand's models. The second ranking provides a measure of how well a brand's models performed over the entire model-quality spectrum. Brand Quality by Infrequency of Trouble-Prone Models: The Top 10 To form a brand-quality measure from the 1990 list of Used Cars To Avoid, the first step is to count each brand's entries on the list. Each model year of each model is treated as a separate entry. Next, as the number of automobile models sold under a brand name varies greatly from brand to brand, it is necessary to take account of the fact that a brand with more models has a greater opportunity to have more model years of low quality. To compensate for a possibly inflated, or deflated, frequency of trouble-prone model years within a brand, as well as a variability in model data sufficiency, the number of a brand's entries in CR's 1990 Used-Cars-To-Avoid list is divided by the total number of overall reliability ratings for the brand found in the reliability charts of the...
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...Nissan's sedan Sunny sold 2,757 units. In September that year Renault launched its sedan, Scala. By February this year Sunny sales had fallen to 1,191 units, while Scala sold 620 units. And guess what? Nissan and Renault are not even competitors. They have been strategic partners since 1999. Micra, Pulse, Sunny and Scala are all products of the Nissan-Renault alliance. Or take German car manufacturer Volkswagen's sedan Vento. It sold 3,474 units in India in October 2011. A month later, carmaker Skoda launched its sedan Rapid. Vento's sales have since fallen to 1,909 by February this year. Once again, Skoda is part of the Volkswagen group - Vento and Rapid are from the same stable. In fact, Micra and Pulse are essentially the same cars, with some cosmetic differences, made in the same factories, but sold under different names. So too are Sunny and Scala, or Vento and Rapid. Welcome to the strategy of crossbadging , or selling the same car under different brand names - a concept new to India, but used for decades in the United States and Europe to boost sales."Automobile makers resort to cross-badging to save on engineering, design and product development costs, to achieve economies of scale, to reduce the lead time in bringing a new product to the market, and to widen their product portfolio and get better returns with incremental investment," says...
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...COMPETITION With regards to securing sales for the aquatred tires in the passenger car replacement market, Goodyear faced a few competitors in the same market. Their competitors could essentially fit into two distinct categories: Primary (manufacturer-level) and Secondary (retail-level) Competitors. Primary Competitors Goodyear’s primary competitors are other tire manufacturing companies, both foreign and domestic, such as Michelin, Firestone, Bridgestone, etc. (Also, “private label” tire manufacturers fit in this category?) The industry had, in the last year, experienced many acquisitions or takeovers of smaller tire companies by dominant firms with a bigger market share. The disappearance of the smaller players was indicative of a mature market, thick with price competition, yielding economic conditions that have almost completely annihilated profit margins for all players. At the same time, consumers were becoming savvy about the need for reliability and longevity in their replacement tires, which made it critical for surviving companies to adhere to the new demands. Of all the competing tire companies, Michelin and Bridgestone, in particular, posed the biggest competition to not only Goodyear as a company, but the aquatred as a superior tire. The major key points are that: i. Michelin and Bridgestone were planning to introduce a new tire in the next two years with an improved warranty of 80,000 miles. This was as a result of increasing demand for longer-wearing...
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...Case Analysis Goodyear Tire and Rubber Company Submitted by: Rick Fletcher MB545 Marketing Management City University, Renton MBA 2000 Program Fall Quarter, 1999 Introduction The Goodyear Tire and Rubber Company is currently the #1 tire maker in the world[1]. The 101 year-old company has maintained that position through most of the company's history. However, in the early 1990's Goodyear slipped to #3 as France's Michelin and Japan's Bridgestone found better ways to get their products to consumers. To regain their #1 status, Goodyear was forced to re-think their century-old practice of marketing their product exclusively through its dealer network. Problem Definition Goodyear is facing tough competition from tire companies that focus their attention on the replacement tire market rather than the new car market. Also, their competitors do not rely solely on dealer networks to distribute their product. To respond to these challenges, Goodyear decided to focus on the replacement tire market and to sell tires through Sears, Wal-Mart, Discount Tire, and other discount stores in addition to their traditional franchise stores. The decision to sell tires through discount stores created some problems for Goodyear: • Allowing tire franchises and multibrand discount stores to sell Goodyear tires upset Goodyear dealers because it drastically increased competition. • Multibrand outlets may lure customers...
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...On August 9, 2000, Bridgestone/Firestone Inc. announced it would recall more than 6.5 million tires, most of which had been mounted as original equipment on Ford Motor Co. Explorers and other Ford light trucks. Bridgestone/Firestone had become the subject of an intense federal investigation of 46 deaths and more than 300 incidents where Firestone tires allegedly shredded on the highway. The Firestone tires affected were 15-inch Radial ATX and Radial ATX II tires produced in North America and certain Wilderness AT tires manufactured at the firm's Decatur, Illinois, plant. This tire recall was the second biggest in history, behind only Firestone's recall of 14.5 million radial tires in 1978. The 1978 tire recall financially crippled the company for years to come and the August 2000 recall threatened to do the same. Consumers, the federal government, and the press wanted to know: Why didn't Ford and Firestone recognize this problem sooner? Let us look at the series of events surrounding the tire recall and the role of information management. 1988---Financially weakened from its 1978 tire recall, Firestone agreed to be acquired by Bridgestone Tires, a Japanese firm. To increase its sales, Firestone became a supplier of tires for Ford Motors' new sport-utility vehicle (SUV), the Explorer. March 11, 1999---In response to a Ford concern about tire separations on the Explorer, Bridgestone/Firestone (Firestone) sent a confidential memo to Ford claiming that less than 0.1 percent of...
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... Penny Wilkins Contemporary Business February 18, 2015 Selected product to research: Home Furnishings Selected two (2) companies within the selected product category. Basset Furniture INC and Ethan Allen Introduction: Bassett Furniture is a furniture manufacturer headquartered in Bassett, Virginia, United States. It was founded in 1902 by John David Bassett (July 14, 1866 – February 26, 1965) and C.C. Bassett. Bassett Furniture is one of the oldest furniture manufacturers in Virginia and has been producing hand crafted furniture for over 100 years. “Incorporated in Delaware in 1989, Ethan Allen Interiors Inc., through its wholly-owned subsidiary, Ethan Allen Global, Inc., and Ethan Allen Global, Inc.’s subsidiaries (collectively, "We," "Us," "Our," "Ethan Allen" or the "Company"), is a leading manufacturer and retailer of quality home furnishings and accessories, offering a full complement of home decorating and design solutions through one of the country’s largest home furnishing retail networks. We refer to our Ethan Allen retail outlets as "design centers" instead of "stores" to better reflect these expanded capabilities” (COMMISSION, 2013). Ethan Allen is a furniture manufacturer headquartered in Danbury, Conn in the United States. It was founded in 1932 by Nathan S. Ancel, Ethan Allen Co-founder. Ethan Allen furniture is one of the of the nation's largest furniture companies, with more than 300 dealers and 21 manufacturing plants in the United States...
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...the largest automobile manufacturers in the world. Over time, Volkswagen has prospered while manufacturing reliable and affordable cars such as the Jetta and the Golf for the average consumer. In fact, Volkswagen literally means “the people’s car.” Despite Volkswagen’s past success as a company that produces, mid-priced automobiles, Bernd Pischetsrieder, Volkswagen’s new CEO, wants to modify the company’s direction. During a recent study of the automobile industry, Volkswagen’s executives attempted to better understand the company’s product line. The executives listed all of the different model segments in the automobile industry such as “big SUVs” and “hatchbacks” and compared the list against all of the automobiles that Volkswagen produces. Study results clearly showed that Volkswagen did not offer products in the luxury market to compete with other German automobile manufacturers such as BMW and Mercedes-Benz. Although Pischetsrieder already knew about Volkswagen’s lack of luxury car product, study results caused him to think. In the past, management at Volkswagen had opted to focus simply on the “averaged-priced” automobiles. Past management realized that the company made less profit on each average-priced” car sold, but knew that automobile manufacturers typically will sell more averaged-priced automobiles than higher priced luxury automobiles. Based upon the study, Pischetsrieder decided to introduce a new line of luxury automobiles. One of the...
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...Best Practices HON Company HON Company has an extremely customer orientated culture and is a leader in implementing their corporate culture into their key accounts. Since 1944, HNI Corporation comprises 10 businesses that manufacture office furniture and hearth products. The HON Company has consistently held an impressive market share in the office furniture industry. HON has kept a focus on implementing its corporate culture effectively to each of its accounts through its best practice key account selling. HNI Corporation has seen challenges like any other business, but has effectively been a leader in the industry considering they are the second largest office furniture manufacturers in the world. The HON Company’s domestic market is split between two customer segments: the contract segment and the commercial segment. Due to the nature of the industry HON adjusts its distribution channels to capture the entire office furniture market. HON adjusts its personnel and products so that they can make their product accessible to everyone. The contract segment includes large corporations, healthcare organizations and governments that buy office furniture for new office facilities and office renovations. Customers in the contract segment require customized furniture, so goods for this type of segment are sold directly by the company or through a network of company-owned and independent dealers. (Ruiz, 2014) Unlike the contract segment, HON also tends to the needs of the commercial...
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...Tire Companies & Rubber Fabian D. Benson Instructor: Sharif Muhammad BUS620: Managerial Marketing 21 May 2012 Michelin North America is the world’s number one seller in commercial and heavy truck tires. Michelin North America has been around (in America) since 1907. It was founded in 1888 by Andre and Edouard Michelin brothers from France. Throughout the years this company has been in some stiff competition; like all companies go through that produce a certain product that is vital to the needs of companies, businesses, and individual needs. The competition has been Firestone, Bridgestone, and Goodyear. Although Michelin tires are by far the better product in the tire business out of the three brands, now that the economy is at one of the worse points ever; individuals are looking for the least expensive brand and product. When you have the best product it normally means you have the best technology, equipment to make the product, masterminds behind the ideas, and best goods and services. Along with being the best there is a high cost. Over the years Michelins tire prices have gone up with the cost of rubber. There are two types of rubber that Michelin uses: 1) Natural Rubber and 2) Synthetic Rubber. Synthetic Rubber is the cheapest rubber and the natural rubber is the most expensive. Rubber is a material from latex sap trees that is vulcanized and used in various products; it is the most important piece that goes into a tire. When looking at rubber...
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...WWW.IBISWORLD.COM Automobile Electronics Manufacturing in the US April 2014 1 Plugged in: The industry will focus on energy efficiency during its recovery IBISWorld Industry Report 33632 Automobile Electronics Manufacturing in the US April 2014 Zachary Harris 2 2 2 2 3 About this Industry Industry Definition Main Activities Similar Industries Additional Resources 17 International Trade 19 Business Locations 34 Regulation & Policy 35 Industry Assistance 21 Competitive Landscape 21 Market Share Concentration 21 Key Success Factors 21 Cost Structure Benchmarks 23 Basis of Competition 24 Barriers to Entry 24 Industry Globalization 36 Key Statistics 36 Industry Data 36 Annual Change 36 Key Ratios 4 5 5 5 7 9 Industry at a Glance Industry Performance Executive Summary Key External Drivers Current Performance Industry Outlook 37 Jargon & Glossary 26 Major Companies 26 Denso Corporation 27 Delphi Corporation 28 TE Connectivity 11 Industry Life Cycle 13 Products & Markets 13 Supply Chain 13 Products & Services 15 Demand Determinants 16 Major Markets 32 Operating Conditions 32 Capital Intensity 33 Technology & Systems 33 Revenue Volatility www.ibisworld.com | 1-800-330-3772 | info @ibisworld.com WWW.IBISWORLD.COM Automobile Electronics Manufacturing in the US April 2014 2 About this Industry Industry Definition This industry manufactures motor vehicle parts that have or operate with the aid of small components...
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...Cleever 4 October 2011 Professor Andac Arikan AACSB Case Report The car industry is a very powerful industry worldwide. Though it has faced many challenges through the decades, car manufacturers have managed to create strategies needed to keep their firms afloat. This report will touch on the different forces that affect the industry and what manufacturers have done to counter them. The most interesting factor about the global automobile industry in the last decade is that the economic challenges that it faced were not even caused by the industry itself. The housing market crash of 2008 and the recession that U.S. went under during this time was what affected the automobile market the most, decreasing sales and creating billions of dollars in losses that had not been seen since the 60’s. Even the biggest manufacturers that we never thought would fail like GM and Chrysler faced bankruptcy and received government aid to survive the recession. The case illustrates the affects and reactions that took place in the automobile industry for its survival against bankruptcy. Although the housing market is different from the automobile industry, it took the automobile industry on the same downward spiral. Threats of New Entrants The threats of new entrants are relatively low in the automobile industry. Not many companies start a brand new car line from scratch. However, many existing companies create new car lines that target a brand new segment or buy another company and profit...
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