One of the biggest competitors for SMOO7H is Aveda’s Smooth Infusion. Aveda’s product lacks in the area of an fast solution because their product takes up to two weeks to see any results. Unlike Aveda’s gradual results, SMOO7H straightens hair upon application and will leave it for the rest of the day. Allure.com explains how Smooth Infusion does not straighten curly hair, only relaxes the curls by describing how “The cream is light enough to smooth fine curls without smothering them; kinky curls will stay coiled but relax just enough for some extra bounce.”
Furthermore, Smooth Infusion contains harmful products such as sodium chloride, which is used to thicken the formula, but can cause an itchy, dry scalp, and eventual hair loss. SMOO7H