Free Essay

Ayurvedic Trend

In:

Submitted By 91221pushpender
Words 10235
Pages 41
Medicinal Plants

Medicinal Plants

Medicinal Plants
An Expanding Role in Development
Jitendra Srivastava, John Lambert, and Noel Vietmeyer
WORLD BANK TECHNICAL PAPER NUMBER 320

RECENT WORLD BANK TECHNICAL PAPERS

No. 246

Plusquellec, Burt, and Wolter, Modern Water Control in Irrigation: Concepts, Issues, and Applications

No. 247

Ameur, Agricultural Extension: A Step beyond the Next Step

No. 248

Malhotra, Koenig, and Sinsukprasert, A Survey of Asia's Energy Prices

No.249

Le Moigne, Easter, Ochs, and Giltner, Water Policy and Water Markets: Selected
Papers and Proceedings from the World Bank's Annual Irrigation and Drainage
Seminar, Annapolis, Maryland, December 8−10, 1992.

No.250

Rangeley, Thiam, Andersen, and Lyle, International River Basin Organizations in
Sub−Saharan Africa

No.251

Sharma, Rietbergben, Heimo, and Patel, A Strategy for the Forest Sector in
Sub−Saharan Africa

No.252

The World Bank/FAO/UNIDO/Industry Fertilizer Working Group, World and
Regional Supply and Demand Balances for Nitrogen, Phosphate, and Potash,
1992/93−1998/99

No.253

Jensen and Malter, Protected Agriculture: A Global Review

No.254

Frischtak, Governance Capacity and Economic Reform in Developing Countries

No.255

Mohan, editor, Bibliography of Publications: Technical Department, Africa Region,
July 1987 to April 1994

No.256

Campbell, Design and Operation of Smallholder Irrigation in South Asia

No.258

De Geyndt, Managing the Quality of Health Care in Developing Countries

No.259

Chaudry, Reid, and Malik, editors, Civil Service Reform in Latin America and the
Caribbean: Proceedings of a Conference

No.260

Humphrey, Payment Systems: Principles, Practice, and Improvements

No.261

Lynch, Provision for Children with Special Educational Needs in the Asia Region

No.262

Lee and Bobadilla, Health Statistics for the Americas

No.263
Medicinal Plants

1

Medicinal Plants
Le Moigne, Subramanian, Xie, and Giltner, editors, A Guide to the Formulation of
Water Resources Strategy
No.264

Miller and Jones, Organic and Compost−Based Growing Media for Tree Seedling
Nurseries

No.265

Viswanath, Building Partnerships for Poverty Reduction: The Participatory Project
Planning Approach of the Women's Enterprise Management Training Outreach
Program (WEMTOP)

No.266

Hill and Bender, Developing the Regulatory Environment for Competitive
Agricultural Markets

No.267

Valdés and Schaeffer, Surveillance of Agricultural Prices and Trade: A Handbook for the Dominican Republic

No.268

Valdés and Schaeffer, Surveillance of Agricultural Prices and Trade: A Handbook for
Colombia

No.269

Scheierling, Overcoming Agricultural Pollution of Water: The Challenge of
Integrating Agricultural and Environmental Policies in the European Union

No.270

Banerjee, Rehabilitation of Degraded Forests in Asia

No.271

Ahmed, Technological Development and Pollution Abatement: A Study of How
Enterprises Are Finding Alternatives to Chlorofluorocarbons

No.272

Greaney and Kellaghan, Equity Issues in Public Examinations in Developing
Countries

No.273

Grimshaw and Helfer, editors, Vetiver Grass for Soil and Water Conservation, Land
Rehabilitation, and Embankment Stabilization: A Collection of Papers and
Newsletters Compiled by the Vetiver Network

No.274

Govindaraj, Murray, and Chellaraj, Health Expenditures in Latin America

No.275

Heggie, Management and Financing of Roads: An Agenda for Reform

No.276

Johnson, Quality Review Schemes for Auditors: Their Potential for Sub−Saharan
Africa

No.277

Convery, Applying Environmental Economics in Africa

No.278

Wijetilleke and Karunaratne, Air Quality Management: Considerations for
Developing Countries

No.279

Anderson and Ahmed, The Case for Solar Energy Investments

No.280

Rowat, Malik,and Dakolias, Judicial Reform in Latin America and the Caribbean:
Proceedings of a World Bank Conference

No.281

Shen and Contreras−Hermosilla, Environmental and Economic Issues in Forestry:
Selected Case Studies in Asia

No.282

Kim and Benton, Cost−Benefit Analysis of the Onchocerciasis Control Program
(OCP)

No.283

Jacobsen, Scobie and Duncan, Statutory Intervention in Agricultural Marketing: A
New Zealand Perspective
(List continues on the inside back over)

Medicinal Plants

2

Medicinal Plants
Copyright © 1996
The International Bank for Reconstruction and Development/THE WORLD BANK
1818 H Street, N.W.
Washington, D.C. 20433, U.S.A.
All rights reserved
Manufactured in the United States of America
First printing April 1996
Technical Papers are published to communicate the results of the Bank's work to the development community with the least possible delay. The typescript of this paper therefore has not been prepared in accordance with the procedures appropriate to formal printed texts, and the World Bank accepts no responsibility for errors. Some sources cited in this paper may be informal documents that are not readily available.
The findings, interpretations, and conclusions expressed in this paper are entirely those of the author(s) and should not be attributed in any manner to the World Bank, to its affiliated organizations, or to members of its
Board of Executive Directors or the countries they represent. The World Bank does not guarantee the accuracy of the data included in this publication and accepts no responsibility whatsoever for any consequence of their use.
The boundaries, colors, denominations, and other information shown on any map in this volume do not imply on the part of the World Bank Group any judgment on the legal status of any territory or the endorsement or acceptance of such boundaries.
The material in this publication is copyrighted. Requests for permission to reproduce portions of it should be sent to the Office of the Publisher at the address shown in the copyright notice above. The World Bank encourages dissemination of its work and will normally give permission promptly and, when the reproduction is for noncommercial purposes, without asking a fee. Permission to copy portions for classroom use is granted through the Copyright Clearance Center, Inc., Suite 910, 222 Rosewood Drive, Danvers, Massachusetts 01923, U.S.A.
The complete backlist of publications from the World Bank is shown in the annual Index of Publications, which contains an alphabetical title list (with full ordering information) and indexes of subjects, authors, and countries and regions. The latest edition is available free of charge from the Distribution Unit, Office of the Publisher The
World Bank, 1818 H Street, N.W., Washington, D.C. 20433, U.S.A., or from Publications, The World Bank, 66, avenue d'Iéna, 75116 Paris, France.
ISSN: 0253−7494
ISBN: 0−8213−3613−4
Jitendra P. Srivastava is Principal Agriculturalist in the Agricultural and Natural Resources Department of the
World Bank. John Lambert is professor of Biology, Carleton University, Ottawa, Canada. Noel Vietmeyer is
Senior Program Officer, Office of International Affairs, National Research Council, Washington, D.C..
Library of Congress Cataloging−in−Publication Data
Srivastava, Jitendra, 1940−
Medicinal plants: an expanding role in development / Jitendra
Srivastava, John Lambert, and Noel Vietmeyer.
p. cm. — (World Bank technical paper; no. 320)
Medicinal Plants

3

Medicinal Plants
ISBN 0−8213−3613−4
1. Materia medica, Vegetable. 2. Medicinal plants—Government policy. 3. Social medicine. I. Lambert, John, 1938−.
II. Vietmeyer, Noel, 1940−. III. Title. IV. Series.
RS164.S73
1996
615' .32—dc20
96−13421
CIP

Table of Contents
Foreword

link

Abstract

link

Acknowledgments

link

Executive Summary

link

1—
Introduction

link

Definition

link

World Trade

link

Usage in Developing Nations

link

Usage in Industrialized Nations

link

2—
The Resources Base

link

Uncontrolled Exploitations

link

National Conservation Activities

link

International Conservation Activities

link

3—
Medicinal Plants in World Bank Projects

link

Global Environmental Facility Activities

link

4—
Toward a Strategy

link

Policy and Regulations

link

Markets and Prices

link

Conservations

link

Acceptance

link

Cultivation

link

Quality Control

link

Environmental Issues

link

Institutional Capacities

link

Table of Contents

4

Medicinal Plants
International Actions

link

The Ultimate Outcome

link

Appendix 1

link

Bibliography

link

Foreword
This short concept paper is intended to serve as a preliminary exploration of the subject of medicinal plants in their role as biological resources. Various organizations—among them the World Health Organization and the
World Bank's own Human Development Department—are involved with issues surrounding the efficacy, safety and general health merits of healing plants. We concern ourselves only with ways and means of achieving and/or maintaining sustainable production of plant species already accepted for healthcare purposes.
It is a reality of many countries that millions of people employ plants they consider to have healing or preventative properties. Whatever the level of of proven efficacy, these plants are economic resources of our times. Yet although millions of dollars are invested in supporting food and other crops, little or nothing is spent on supporting the world's medicinal−plant resource base.
The present paper is a step toward determining if this imbalance in priorities is justified. By concentrating on the agricultural potential, we hope to assist countries and development agencies in better dealing with their natural resource, human development, and general health care efforts.
This review has been jointly funded by the Agriculture and Natural Resources Department and the Research
Support Budget of the World Bank.

ALEXANDER F. CALL
DIRECTOR
AGRICULTURE AND NATURAL RESOURCES DEPARTMENT

Abstract
Medicinal plants are commonly used in treating and preventing specific ailments and diseases and are considered to play a beneficial role in health care. Despite their importance, medicinal plants are seldom handled within an organized, regulated sector; most are still exploited with little or no regard to the future. The paper outlines the importance and usage of medicinal plants in health care, national conservation activities in selected countries, and in World Bank development projects. The final section focuses on developing country strategy needs for implementing policies covering medicinal plant conservation, cultivation, processing and marketing. Medicinal plants are viewed as a possible bridge between sustainable economic development, affordable health care and conservation of vital biodiversity.

Foreword

5

Medicinal Plants

Acknowledgments
The authors wish to thank Alexander McCalla and Douglas Forno for their support and encouragements, and
Robin Porter, Sector Library, World Bank for her efforts in locating and obtaining many of the documents reviewed for the paper. They would also like to thank V. Mackrandilal, AF2AG, R. Goodland, ENVDR; C.
Mackinnon, ENVGC; J. Parrotta, AGRAF; and K. Shawe, NRI, UK for their helpful comments on earlier drafts.
Partial financial support from the Research Support Budget of the World Bank is gratefully acknowledged. Sole responsibility for the content of the paper rests with the authors.

Executive Summary
In virtually every developing nation, plants are used in medical practice. But now, as a result of rising numbers of people and of an aging populace, many medically important species are becoming scarce; some are facing the prospect of extinction. In India, for instance, providers to the indigenous health care systems have begun recognizing that supplies of raw plant materials cannot be guaranteed. As a precaution, they now require producers to deliver two year's supply in advance. As a further precaution, some are establishing farms specifically to cultivate medicinals.
Such experiences are by no means limited to India, and they serve to raise an alarm. As noted, most developing countries depend on plants for their traditional forms of medicine. Alternative sources of health care are unavailable for many of their peoples. What should be done to assure future supplies?
Despite the potential for disaster, few of the vulnerable medicinal species are today protected by conservation legislation. The new Global Biodiversity Strategy should be a help in protecting such a resource. However, until recently it was focused primarily on protected natural reserves, ignoring agricultural, marginal, and degraded lands, all of which are important sites of threatened medicinal−plant biodiversity.
Although the World Health Organization and other health−oriented institutions have supported medicinal−plant projects, the international development community at large has not addressed the issue of medicinal plants in the overall framework of natural resources. As of now, for instance, few developing countries or economic assistance organizations have any policy or strategy that addresses their roles, present or potential, in dealing with medicinal plants. This neglect could be serious. Many seemingly unrelated projects—those dealing with conventional agriculture, forestry, land reclamation, rainforest protection and infrastructure development, for instance—affect medicinally important wild species. In addition, such high−value botanic resources might have immense value in development projects. In fact, medicinal plants may contribute to the success of future programs dealing with such diverse subjects as agriculture, forestry, biodiversity conservation, health care, and social and economic sustainability.
A successful strategy for medicinal species will involve economic, agricultural, social and environmental inputs.
For this reason, the Agriculture and Natural Resources Department of the World Bank is undertaking an evaluation of the present situation and the likely future needs of the medicinal species. The present document is just a small first step. Its purpose is to elicit comment and suggestions for the main paper, yet to come. This second review will focus primarily on three countries, analyzing and drawing lessons from their separate approaches to the regulation and development of medicinally important plants. From that, it is hoped, will come important lessons for all nations.

Acknowledgments

6

Medicinal Plants

1—
Introduction
Despite all the progress in synthetic chemistry and biotechnology, plants are still an indispensable source of medicinal preparations, both preventive and curative. Hundreds of species are recognized as having medicinal value, and many of those are commonly used to treat and prevent specific ailments and diseases.
At least four out of every five of those plants are collected from the wild, most from the floras of developing countries. Medicinal properties may be present in one or all of their parts: root, stem, bark, leaf, flower, fruit or seed. While in industrialized countries health providers have reduced their dependence on the Plant Kingdom, the majority of developing countries still rely on herbal remedies. However, in a complete turn−around, modern science and Western medicine are getting interested in the healing herbs once more (Eisenberg, et.al., 1993;
Grunwald, 1994). Indeed, "phytomedicines" are beginning to link traditional (homeopathic) medicine and modern
(allopathic) medicine. As a result of the new openness from leading industrialized nations, a wealth of technical information is now coming available, notably from sophisticated laboratories who are analyzing herbal ingredients and their effects with the latest technologies.
Definition
In the past a number of definitions for the term medicinal plant have been offered. and Soejarto (1991) imply that it is only when medicinal properties are proven by Western research should a species be labeled a "medicinal plant." Fellows (1991), on the other hand, suggests that the term indicates merely a species known to beneficially modulate the physiology of sick mammals, and that has been used by mankind.
For present purposes, we are employing the following definition:
Medicinal plants are those that are commonly used in treating and preventing specific ailments and diseases, and that are generally considered to play a beneficial role in health care.
World Trade
Medicinal plants are already important to the global economy. In 1980, for instance, the World Health
Organization (WHO) estimated the world trade at US$500 million. Moreover, as above noted, demand is steadily increasing not only in developing countries but also in the industrialized nations. In both Europe and North
America, for example, the demand is being fueled by an outburst of consumer interest in products that are
"all−natural" as well as by aggressive marketing of herbal remedies (Lewington, 1993).

Box 1: Growth of a Global Industry

Herbal Medicine Sales

1— Introduction

Annual Growth Rates by Region (%)

7

Medicinal Plants
Region

Million US$

EU

6,000

Rest of
Europe

500

Asia

2,300

Japan

Region

1985−91

1991−92

1993−98

10

5

8

12

8

12

SE Asia

15

12

12

2,100

Japan

18

15

15

North
America

1,500

India/Pakistan 12

15

15

Total

12,400

EU
Rest of
Europe

Source: Grunwald, 1994.
This rising global interest is now creating burgeoning legitimate and ''underground" trades in plant materials, many of which are already being routinely moved around the world. Most samples are collected in developing countries in a completely unregulated manner. In Nepal, for instance, numbers of medicinal plants are being uprooted and sold as raw products to India, where they are graded, packaged and exported (Edwards, 1993).
Usage in Developing Nations
WHO estimates that approximately 80% of the developing world's population meet their primary health care needs through traditional medicine (Bannerman, 1982). Many different systems exist: the Ayurvedic, Unani, and
Siddhi in India; the Kampo in Japan, the Jamu in Indonesia; and more.
In China, plant−based medicine is the backbone of the health care for perhaps a billion people; botanicals are used for the primary health care needs of 40% of China's urban patients and over 90% of its rural patients. In the traditional decoctions as well as in the officially decreed medicines, huge quantities of plant materials are used.
Indeed, the annual demand has been reported to exceed 700,000 tons (Xiao−Pei−gen, 1991). The economic value is also huge. In 1987, for instance, China's traditional plant remedies were valued at US$571 million, and its countrywide sale of crude plant drugs was put at $1.4 billion (Li Chaojin, 1987).
In South Asia the situation is similar. There, some 800 million people (out of a total population of over one billion) rely on herbal medicines. In India, for instance, traditional health systems run

parallel to the modern health−care sector. Officially recognized and fully sanctioned by the government, these traditional systems (such as Ayurveda, Unani, Siddha and Tibetan) are
Box 2: The Mongoose Knows
Before a mongoose attacks a snake, reported the botanist Rumphius in the
1700s, it fortifies itself by eating the leaves of the serpent−root plant. And if a mongoose gets bitten, it seeks out the serpent root, eats the leaves, rolls around three or four times, rests a little as if drugged; then, regaining strength, rushes back to the attack.
Maybe there is nothing to this story from the great naturalist who lived his life in what is now Indonesia, but since 1949 the serpent root's magical powers has certainly excited the world's medical establishment.
That year the British Heart Journal reported that the plant is "clinically
Usage in Developing Nations

8

Medicinal Plants effective for treating high blood pressure." Three years later, Swiss researchers discovered that a chemical in the root, is an antihypertensive and sedative. Called reserpine, it became the world's first tranquilizer, therby opening up a vast new field of therapy, previously unsuspected.
Reserpine extracted from the roots of various species of Rauvolfia is now known to not only calm the central nervous system but to lower blood−pressure and control heart−beat arrhythmia. Most of it comes from
India, where thepowdered root has been in use for at least 2000 years, notably for treating mental illness. Not until 1952, when reserpine was isolated from the raw plant extract, did its use in Western medicine begin to take off. Nowadays, the drug is mainly used to control high blood pressure but it is still one of the most effective tranquilizers, and makes the lives of millions of schizophrenics far more bearable.
In the 35 years since the serpent root gave the world its first tranquilizer, this wild Asian plant and its botanical relatives in Africa have risen to become of major economic and medical importance. Already by 1961, the consumer market for prescription drugs from serpent−root species exceeded US$100 million in the United States alone. These days, more than 22 million prescriptions for reserpine and 5 million for serpent−root extracts are dispensed annually in the U.S. In addition, 2 million prescriptions for combinations of serpent root and other drugs are filled each year.
All this goes to show that the mongoose probably knew what it was doing. Rumphiu's story offered a provocative lead to a breakthrough in medicine, but it took us 200 years to realize it. And hundreds of other provocative leads and a lot of healing power remains in plants still to be explored. Hopefully, people will get to investigate them soon, or it may be too late; the plants just may not be around anymore.

comparable to the modern one in their degree of organization and research. Indian records estimate that the traditional health sector encompasses 55,000 licensed pharmacies, 13,770

dispensaries, 7,000 licensed manufacturing units, 16,990 hospitals, 98 Ayurvedic colleges, and 400,000 registered practitioners (versus 332,000 registered physicians). India's traditional health sector actually accounts for an estimated 35 million persondays of employment annually and therefore is an important income generator.
Usage in Industrialized Nations
Different levels of medicinal−plant usage are found in different industrialized countries, but all the levels are surprisingly high. For example, the German herbal−product market in 1989 was estimated at US$1.7 billion. And of the 500 million prescriptions written each year in the United States one in four is reported to involve a pharmaceutical derived from a leafy plant, an amount estimated in 1990 to be worth US$11 billion a year.
Furthermore, almost all countries have a second outlet for plant−derived pharmaceuticals: non−prescription drugs.
Many laxatives, cough and cold preparations, and over−the−counter sleep remedies come from plants.
The natural products in these prescriptions and over−the−counter preparations include:
Usage in Industrialized Nations

9

Medicinal Plants
1

quinidine, suppresser of out−of−sequence heartbeats from the bark of Cinchona sp.;

2

quinine, antimalarial from Cinchona sp.;

3

pilocarpine, glaucoma treatment from Brazilian Pilocarpus sp.;

4

picrotoxin, used worldwide as a nervous system stimulant from Anamirta sp.;

5

L−Dopa, treating Parkinson's disease ifrom Mucuna sp.;

6

bromelain, anti−inflammatory from pineapple Ananas sp.;

7

scopolamine, sedative from Datura sp.;

8

digitalin and digoxin, heart drugs from foxglove Digitalis sp.;

9

atropine, powerful pupil−dilator from belladonna Atropa sp.;

10 curare, muscle relaxant (notably used in surgery) from Chondrodendron sp.;
11 ephedrine, decongestant from Chinese Ephedra sp.;
12 ipecac, emetic and dysentery cure from Central American Cephaelis spp.; and
13 sennosides, laxative from Senna spp.
Some of these therapeutic compounds are now easier or cheaper to synthesize in industrial facilities. However, in the above list, numbers 1−7 are extracted from plant sources while those listed in numbers 8−13 can be produced synthetically but in developing countries at least still come mainly from the plant sources (Farnsworth and
Soejarto, 1991).
When the overall benefits to society are taken into account, the value of plant−derived pharmaceuticals is even more surprising. Principe (1991) estimates the total economic value to the United States to be at the very least $68 billion annually. In other words, when the improvements in people's health and capacities are factored in, the country reaps a financial dividend about six times the already large market value of the plant products themselves.

2—
The Resource Base
The number of plants that are used medicinally is very large. The Natural Products Alert (NAPRALERT) database at the University of Illinois has documented the ethnomedicial uses for more than 9,000 species, including monocotyledons, dicotyledons, gymnosperms, pteridophytes, bryophytes and lichens (Farnsworth and
Soejarto, 1991). The number officially sanctioned due to proven efficacy is less, but still impressive. India, for example, formally recognizes just over 2,500 species as having ture medicinal value (Jain and DeFilipps, 1991).
In the Third World as a whole, it is estimated that over 6,000 plants are authorized in traditional medicine
(Huxley, 1984). This is perhaps an underestimate because Chinese traditional medicine alone employs an estimated 5,000 officially sanctioned plants (Farnsworth and Soejarto 1991).

2— The Resource Base

10

Medicinal Plants
The number of plant−derived compounds known to be pharmacologically active is also large. Worldwide, at least
121 chemical substances of known structure are extracted and purified for medicinal purposes (Anon, 1982). A much larger number of "raw" extracts are used in traditional medical practices. Although these are not purified into separate compounds, many are believed to exert therapeutic effects good enough to be proven effective by modern analysis.
Uncontrolled Exploitation
Despite all their importance, medicinal plants are, for the moment at least, seldom handled within an organized, regulated sector; most are still exploited with little or no regard to the future. As noted, escalating consumer demand is already resulting in the indiscriminate harvest of wild plants. This is damaging both ecosystems and their precious biodiversity. The damage is especially serious when bark, roots, seeds and flowers—all essential for the species' survival—are removed.
Concern is growing that many medicinal plants (not to mention the knowledge about their use) are on the verge of extinction. The need to protect rare medicinal plants seems to be urgent. Samples collected today may in the future be found to combat dreaded diseases, but there is no guarantee that the plant will then still exist. This could be unfortunate not only for the patients but for the countries that could develop lucrative industries out of the budding resource.
China's situation gives some sense of the scope of this problem. There, more than 80% of the 700,000 tons of plant material harvested each year comes from wild sources. The destruction of forests, overgrazing of meadows, expansion of industry, and increasing urbanization, as well as the excessive collection of wild plants all mean that the natural sources of medicinals for a billion people are being rapidly reduced.
In country after country, reducing exploitation rates is clearly necessary if vulnerable wild populations are to survive, let alone to recover. A look at the legislation regarding harvesting and trading indicates that it is ineffective as it now stands. New policies and rigid enforcement are needed.
Although it is obvious that the economic value of medicinal plants is enormous, the true size of the sector is undetermined. Data are scarce of non−existent; detailed information on medicinal

plants is seldom collected (and in some cases deliberately so). As a result of the uncertainty, no conservation action has been taken for most ofthe threatened species.
National Conservation Activities
Despite the fact that not much is being done to conserve medicinal plants, a few governments are trying to protect some local species. Their efforts include improving the methods of collection as well as the deliberate cultivation of the plants. The goal is normally to ensure proper quality control and to regulate commerce for the protection of both producer and consumer. These few governments are also involved in educating their populations and in creating greater awareness of the importance of medicinal plants as a whole. Examples follow.
China
Some 35,000 items of ethno−pharmacological data have been entered into data bases.
The Institute of Medicinal Plant Development, a WHO Collaborating Centre of Traditional Medicine, in Beijing specializes in the research of medicinal plants.

Uncontrolled Exploitation

11

Medicinal Plants
The Center of Traditional Medicine—which includes a genebank and a botanical garden in Beijing, with branches in Yunnan and Hainan Island—undertakes R&D in medicinal plants. (These programs all operate under the auspices of the Chinese Academy of Medical Sciences.)
Thailand
Thailand's Primary Health Care Program recognizes and even promotes herbal and traditional medicine.
A National Committee on Medicinal Plants has been established and charged with developing a nationwide policy. This policy will include support for ethnomedical and botanical surveys, an information system and data base, the manufacture and export of traditional medicines based on plants, and the conservation and cultivation of medicinal plants on a national basis.
Indonesia
A medicinal−plant garden (Hortus Medicus Tawangmanguensis) has been established at the Center for Research and Development of Industrial Plants.
The Department of Health operates a country−wide program called "the living pharmacy" to take the benefits of medicinal plants to the various and widely scattered rural areas throughout the archipelago.

India
The Central Council for Research in Ayurvedic, Unani and Siddhi medicine and homeopathy undertakes R&D into botanicals.
The Indian Pharmacopoeial Laboratory analyzes traditional healing−plant materials.
The Indian Forestry Service and the Forestry Research Institute both have programs on the planting and encouragement of medicinal herbs in the forest understory.
The Botanical Survey of India includes medicinals in its assessments of the Subcontinent's plant resources.
The State Department of Tribal Welfare promotes herbal medicines because the tribal peoples tend to rely on these even more than most Indians.
The Arya Vaidya Sala, an important center of Ayurveda medicine at Kattakkol in the state of Kerala, operates a college, hospital, factory, and reserch laboratory for medicinal plants. It also operated a herbal garden and two farms that cultivate medicinals.
The Tropical Forest Research Institute at Jabalpur in the state of Madhya Pradesh emphases medicinal plants that can be grown among the trees. It cultivates and distributes plant materials to pharmaceutical enterprises.
Bangladesh
The newly established Research Institute on Herbal Medicines has recently been preparing a "formulae" of traditional medicines. This formal document—being constructed with inputs from government, universities and private organizations—will establish protocols for evaluating traditional remedies, as well as the processing, production, licensing and marketing of medicinal plants.

Uncontrolled Exploitation

12

Medicinal Plants
Sri Lanka
The Ministry of Indigenous Medicine has established (with WHO assistance) medicinal−plant nurseries. It has also declared a number of natural areas to be "Medicinal Plant Reservations."
The Bandaranaika Memorial Ayurvedic Research Institute undertakes research into medicinal plants as well as into the formulation of products from them.
The Royal Botanical Gardens in Peradeniya and several private gardens maintain living medicinal plant collections. Botanical surveys that include therapeutic plants are being carried out by the Wildlife Conservation and Forest
Departments.

Ethiopia
The Biodiversity Institute (formerly Plant Genetic Resources Center) plays a leading role in getting medicinal plants into cultivation. It has a well established program of conserving plant genetic resources and is complementing its gene banks by establishing on−farm conservation. It recently established a collaborative program with regional traditional health practitioners, providing among other things land for growing medicinal plants. International Conservation Activities
Although the situation is hardly clear, one can say with confidence that globally speaking little has been done to conserve medicinal plants in any organized fashion. In spite of the rising trade in medicinals, few policies at the national and international level encourage cultivation programs or protect the resource base. Moreover, since the
1988 Chiang Mai Declaration Saving Lives by Saving Plants (WHO/IUCN/WWF, 1993), few genetic conservation efforts now incorporate species used in traditional medicine. Many countries have "gene banks" of course, but these repositories are mainly dedicated to food−crop germplasm, not many contain any medicinal plants. The Consultative Group on International Agricultural Research (CGIAR)—with its network of 17 international agricultural research centers and programs in natural resource management, germplasm conservation, institution building, and networking—would seem to be well placed to play a role in medicinal plant conservation and cultivation. However, its primary focus is food crops, and a review of past CGIAR Annual Reports fails to reveal attention to any medicinal−plant activities.
Privately funded international agencies seem to be the current leaders in conserving medicina−plant biodiversity, or at least in highlighting the need. These organizations include the World Conservation Monitoring Center
(WCMC), the World Wildlife Fund for Nature (WWF), the Nature Conservancy, the International Union for the
Conservation of Nature (IUCN), and several botanic gardens (notably, Kew, Edinburgh, New York, and Missouri
Botanical Gardens). One notable endeavor is the joint collaboration between IUCN, WWF and the International
Plant Genetics Resources Institute (IPGRI), which has drawn up guidelines for establishing a network of wild−species seedbanks in botanic gardens.
Many non−government organizations (NGO's) are collaborating with local interest groups to strengthen the traditional healthcare systems. A few are also assisting in programs to conserve and cultivate medicinals.

International Conservation Activities

13

Medicinal Plants

3—
Medicinal Plants in World Bank Projects
At present medicinal plants are hardly a priority in the World Bank's financial, analytical and/or advisory services.
A preliminary review of abstracts listed in the Lending Operations Database and the Report Bibliography Service turned up only six references to the words "medicinal plant" and "traditional medicine" in the period covering FY
79 to the present. These six were the following:
Projects in both Pakistan and Indonesia seeking to overcome constraints to incorporating traditional−health practices into government healthcare efforts.
A general review of traditional medicine in Sub−Saharan Africa, which had found that traditional medicine was an important source of healthcare for educated, as well as less privileged, people. (It also concluded that traditional healers were important human resources.)
Projects in Turkey, India and Madagascar that were establishing programs to conserve and cultivate a range of genetic resources, including some medicial plants. Each project was oriented particularly toward strengthening institutional capabilities, and dealt with the plants only secondarily.
A search of Operational Directives, Operation Policies, Bank Procedures, and Good Practices, revealed only one reference to medicinal plants. This (found under Good Practices) covered a sectorwide strategy for forestry development. In one section the strategy emphasized the economic importance, particularly to the poor, of non−timber forest products (notably, nuts, fruits and medicinal plants ). It noted that information on these products is rarely available or analyzed.
Three recent World Bank publications, two: Investing in Health, 1993; and Better Health in Africa, 1994, clearly recognized the role traditional healers can play in helping the informal health sector and modern healthcare systems, but neither provided any detail. The third publication, Traditional Knowledge and Sustainable
Development (Davis and Ebbe, 1995) discussed the contribution and importance of plants in traditional medicine to the health and well−being of the world's population.
Country reports dealing with China, India, Indonesia, Philippines, and Pakistan identify medicines, crude drugs, and/or pharmaceuticals in production and export trade tables (see, for example, China: Foreign Trade Reform,
1994, pp262,263, 303).
The country reports from China also identify medicinal−plant components in three projects:
Jiangya Dam sub−project. An important component of this activity in Hunan Province is the resettlement of
14,000 people. These are mainly farm families skilled at growing rice, wheat, maize and soybean, with some rapeseed and tobacco as cash crops. Most are to be resettled at higher elevations in the river valley where they will have to develop new farm lands and new crops. They are expected to switch to predominantly cash−crop production that will include medicinal plants, tea, and fruit trees.

Southwest Poverty Reduction Project. Livelihoods in the project area in Guizhou, Guangxi, and Yunan provinces are mostly based on subsistence farming; the families have very limited resources and access to only small amounts of cash. The objective of the Bank−supported component is to increase agricultural incomes. In this regard, approximately 10,000 ha will be planted to medicinal plants (Eucommia ulmoides, Illicium verum,
Lonicera confusa, and Ficus spp.). Farmers have been assured they will receive use rights for a term not less than
50 years for the lands they plant to these perennial crops.
3— Medicinal Plants in World Bank Projects

14

Medicinal Plants
Sonliao Plain Agricultural Development Project. This integrated agricultural development project in Liaoning
Province has the primary objective of increasing agricultural production, farm income, and rural employment. A small component of the project is the cultivation of eight species of medicinal plants (names not provided) on
1,333 ha in Kuzuo County.
Global Environmental Facility Activities
Under the GEF only one listed project includes medicinal−plant protection and conservation: the Sri Lanka
National Planning and Conservation of Biodiversity Project. This specifically notes that medicinal plants are an important component in the country's rich biodiversity, that they contribute to the healthcare delivery system, and that they are of economic importance in the daily lives of Local people. Under the project there are three sub−components relating specifically to medicinal plants:
Programs for the in−situ conservation of selected medicinally important species,
Expansion of the ex−situ conservation programs; and
Research and demonstration on the feasibility of medicinal plant propagation and subsequent promotion of community−based efforts aimed at cultivation and marketing promising species.

4—
Toward a Strategy
It seems unlikely that medicinal plants will decrease in importance anytime soon. For one thing, the number of people demanding greater access to herbal remedies in the industrialized countries seems likely to go on increasing. For another, the healing plants will continue as the primary means of preventive and curative healthcare in the developing countries. Indeed, rising population growth and falling economic levels will probably make these plants more important than today.
Even now supplies of certain species cannot be guaranteed, and the future will see the situation worsen. Many seemingly unrelated natural and man−made activities—among them, the construction of roads and dams, the expansion of cities, deforestation, desertification, and land degradation—will profoundly affect the medicinal−plant supply and costs. The present time therefore offers a unique opportunity to work with developing countries in implementing policies to regulate medicinal plant conservation, cultivation, processing, and marketing. At this pioneering stage, in which norms and standards for the healthcare of billions of people in the developing nations are going to be rapidly set, a strategy for the future should be developed. This will be far from easy, the medicinal−plant business is fluid, undocumented, and largely unregulated. Much about it is unclear, and will remain that way for some time. But, regardless of the difficulties, a beginning must be made to address this important but neglected area. Elements for such a strategy could include the following.
Policy and Regulations
Any nation's strategy for medicinal plant development needs to consider both current and potential policies and regulations. Among points each nation needs address are:
Is the use of medicinal plants encouraged in healthcare programs?

Global Environmental Facility Activities

15

Medicinal Plants
Are there policies for conseving medicinal plants and incentives to encourage local community participation?
Is there a policy for restoring plants harvested in the wild?
Are there incentives for collectors and farmers to keep the production of medicinal plants sustainable?
Does the government support research into these plants?
What are the policies regarding the export of medicinal plants?
Are only raw materials exported?
Is "in−country" processing (which may further help the trade in medicinal plants) being promoted.

Markets and Prices
Any future strategy should be based on good knowledge of the economics and commercial operations surrounding medicinal plants. A preliminary review of available data on markets and prices indicates that at present on complete data for even a single medicinal species is available.
Despite the fact that herbal products are being exported in large quantities, few plant of medicinal importance are subject to international regulations, and little is known about the volume of such trade. There is not even a clearcut understanding about the factors affecting the trade. For instance, almost on data on actual production, employment, pricing, and financial flows between countries is available. The market prices for medicinal plants and materials derived from them provide only limited insight into the workings of the markets and their profits.
All of these uncertainties need to be taken into account in developing strategies and policies for future decision−making purposes.
Conservation
As a matter of priority, any strategy must address the plight of the increasing number of wild medicinal plants threatened with extinction. Some Western countries have adopted protective legislation to control collection and limit the demand of their own species by imposing export restrictions. (This has occured with ginseng in the forests of United States, for example.) In the developing countries, similar legislation is desperately needed, at least for certain species.
It seems likely that some nature reserves and protected areas can provide a sustainable supply of plant materials for sustaining health. Local people will cooperate in conserving a habitat if their own self−interest is enhanced.
Allowing them to gather herbs in the forests, as they have done tradiotionally, could be an incentive to protecting the whole ecosystem, such as a rainforest. These plants are not like field crops; many can be profitably harvested on small scale and with little disruption to the natural environment. American families, for instance, have for centuries scavenged forests from North Carolina. to Wisconsin in search of gineseng. Protected areas containing reservoirs of medicinal plants might similarly be exploited on a sustainable basis. Not only may this reduce the damage from illegal harvesting, it might perhaps even provide financial resources to build up the native resource.
Acceptance
There is a need to create a greater awareness of the medicinal and economic value of medicinal plants. This is especially important among government officials, farmers, and scientists. Only with their support can the heritage
Markets and Prices

16

Medicinal Plants be wisely used, and exploited and conserved at the same time.

Tradition is especially important in the case of medicinal plants. Any strategy to preserve such species will have to take people's needs and perceptions into account. Local users often have a good understanding of how sustainable harvesting should be practiced (Cunningham, 1991).
At present there is little support for strengthening conservation of medicinal plants. How to bring this about should be part of the strategy evolved. Approaches might include participation of:
The Public. It seems obvious that to promote conservation and the sustainable economic use of medicinal plants demands a better dialogue with the recipients of traditional healthcare.
Industry. People who collect medicinal plants in the field are generally unaware that they are destroying the resources that sustain them. Local industries and exporters who pay them, however, are aware that supplies are declining and threatening their livelihood. They should therefore be coopted. It is in their self−interest to participate supportively.
Women. Women play a vital role in collecting and cultivating medicinal plants as well as in dispensing medicines to the family. Their knowledge and input into the decision−making process should be sought from the beginning.
Various NGOs and local groups involving women might well spreadhead the conservation and use of medicinal plants. Farmers. The idea of cultivating medicinal plants is not entirely new. Many traditional health practitioners even now maintain their own sources of healing plants. Families commonly plant medicinal species in their home gardens and some encourage the plants to grow in nearby common lands. Local pharmaceutical enterprises also maintain herbal suppliers who sometimes operate farms.
Cultivation
At present, the farming of medicinal plants is small, scattered, and largely informal. Given the increasing global population and consequent rise in demand for medicinal plants, one strategy option is to regard medicinally important species as underutilized crops. Farming these species is not only an alternative to collecting plants from nature, it could help conserve the wild types by relieving some of the pressure on them. Cultivation also permits production of uniform material from which standardized products can be consistently obtained.
Cultivation should be a major part of any strategy. An increasing number of developing countries are already showing an interest in farming medicinal plants—trees, shrubs, lianas and herbs, annuals as well as perennials. In principle at least it seems possible that the cultivation of medicinal plants could be appropriately included in many agricultural and rural development projects. It will demand social acceptance, the incorporation of indigenous knowledge, and farmer and community participation, but it can be done.

Box 3: Market Forces Threaten Healing Ingredients
Rapid urbanization in South Africa is bringing thousands of country people to Cape Town each month. The new arrivals bring with them the tradition of visiting ''sangomas" who prescribe herbal medicines.
Gathering herbs from the wild has become a boom industry, and there are fears that some plants, especially those dug up for their roots or bulbs,
Cultivation

17

Medicinal Plants may become extinct. Attempts by the police to stop people collecting plants have failed. On one occasion six sangomas were arrested while collecting bark in a forest on Table Mountain. Fiona Archer, an ethnobotanist at the University of Cape Town, interceded on their behalf, pointing out to the magistrate that if these collectors were locked up, others would simply take their place. Archer explained, it was an opportunity to cooperate with the healers in finding more sustainable sources for healing plants
The sangomas were released, and the Western Cape Traditional Plant Use
Committee was set up. This committee has now discussed with the sangomas plans for cultivating traditional herbs. The healers are enthusiastic about the idea because it will save them a lot of traveling, and ensure them a steady supply of plants. The committee, chaired by
Cape Town City Council's director of parks and forests, Pete Rist, has applied to the South African Nature Foundation for funding for a full−time worker and cash to start a nursery.
Wouter van Varmelo, spokesman for the committee, agreed that the authorities would need to be careful about which species were cultivated, and they were still discussing how much control there would be over the nurseries. The crops will be valuable not only to sangomas, who can sell them in the same way the now sell wild plants. They will also form a reservoir of potential pharmaceuticals. Research is needed to find the basis of most of the traditional remedies before the sangomas' knowledge disappears. Kate de Silincourt, New Scientist, 4 January, 1992
The cultivation of medicinal plants provides opportunities for genetic improvment. For one thing, selection and vegetative propagation could produce cultivars that are rich in active ingredients and also have diserable agronomic traits such as good yields, pest and disease resistance, and environmental tolerance.
A well managed cultivation program presents an opportunity for local and national authorities as well as communities to exercise a beneficial influence over commerce in medicinal plants and their derivatives—a process that could guarantee both safety and efficacy and also ensure fair prices to collectors and cultivators. Both in−situ and ex−situ cultivation programs could be promoted especially to protect those rare, endangered and vulnerable species most threatened in their natural habitats.

Box 4: Helping Restore Healing Herbs
India possesses a long unbroken medical heritage. The Foundation for the
Revitalization of Local Health Traditions (FRLHT) seeks to rejuvenate that legacy for use by the people of India.
The FRLHT is a non−governmental foundation which has links with the traditional medicine communit, modern physicians, community health organizations, scientists, industry and government. Current projects include: In−situ and ex−situ conservation of the plants used in traditional medicine. Cultivation

18

Medicinal Plants
Eco−development projects to benefit local communities living around medicinal plant conservation areas.
Field nurseries to provide planting material for rural households for their primary health needs
Training in conservation biology.
Creating public awareness of conservation efforts along with a sense of public accountability.
Computerized multi−disciplinary databases on medicinal plants.
International cooperation in traditional medicine.
FRLHT, Bangalore, India. 1994
Quality Control
There is increasing concern regarding the quality of medicinal plant material being delivered to local pharmaceutical industries and the length of storage prior to processing. The storage time is of particular concern because of loss of efficacy. Any future strategy should encourage better handling and prompt deliveries.
Therapeutic products from plants differ crucially in one particular aspect from those from a laboratory: they are subject to the vagaries of nature. A compound from a chemical reactor inside a factor is identical batch after batch, but the amount of product in living plants can change with such factors as the weather, the time of harvest, and the way the crop is harvested and handled.
Any strategy must address this variability. Investigations should be made into the stability of each herbal product, taking into account such practices as the effects of sunlight, temperature, humidity, plant husbandry, and packaging. Box 5: The 200−year Treatment
One of the great complaints in the late 1700s, was dropsy. People in later life came down with sodden, flesh, fluid−filled chests and grossly swollen bellies. Physicians of that era spent much of their efforts attempting to rid patients of the burden of excess fluid. All seemed in vain until, in 1775
William Withering visited an old Shropshire woman suffering from dropsy. She was seemingly far gone but a few weeks later, the good doctor, who spent much of his time treating the poor, found her much improved. He discovered she had taken a local folk−remedy that included more than 20 different herbs. Upon consideration, Withering decided than the active herb was the European wild flower known as foxglove.
He then used foxglove extracts on his own patients with dramatic effect, achieving a high proportion of cures. One man, for instance, shed 40 pints
(about 10 liters) of fluid in two weeks. Withering, quite logically, thought the drug worked through the kidneys. He spent 10 years looking into that potential but only after his death was the real story recognized: foxglave acts not on the kidneys but on the heart. Its components improve the circulation of the blood, which in turn flushes out the accumulation of excess fluids.

Quality Control

19

Medicinal Plants
Today, the common foxglove provides the world's major heart medicines, digitoxin and digoxin. These have so far resisted attempts at commercial synthesis; it is still necessary to use plant material for every dose administered. Each year American doctors write more than 16 million prescriptions for these compounds as well as 2.5 million prescriptions for the undifferentiated extract of foxglove leaves. All are still derived from the dried leaves, sometimes from the British foxglove Digitalis pupurea but mostly from the European Digitalis lanata.
Millions of−heart sufferers owe their live to this. Digoxin and digitoxin, strengthen and regulate their hearbeat. This success and the consequent relief of human misery is thanks to the inquisitive and insightful country doctor, who established beyond doubt the great value of various foxglove samples the poor folk of Shropshire were employing two centuries ago.
We have now benefited from William Withering's wisdom for two centuries. Environmental Issues
Any forthcoming strategy should address the ecological soundness of the conservation, management, and cultivation initiatives. Farming medicinal plants can in principle be an environmental benefit. For example, in marginal, remote, and/or degraded areas it may increase income and land values, which in turn may promote better soil conservation and more environmentally friendly land−management practices.

But cultivation may also exacerbate environmental problems. Pesticides and fertilizers, for instance, represent a risk if indiscriminately used. In the United Kingdom there is even now a proposal to produce 20,000 tons of daffodil bulbs annually, for galanthamine, a product thought to slow the progress of Alzheimer's disease (The
Independent, May 23, 1995). Such large scale production implies monocropping, perhaps with accompanying pest problems and a possible need for pesticides.
Institutional Capacities
At present few developing countries have the resources or institutional capability to advise on policy and regulatory mechanisms and to provide the level of research required to guarantee a production of medicinal plants to sustain local pharmaceutical industries and provide for healthcare needs. The subject tends to fall into two government ministries that normally don't deal directly with each other: agriculture and health. They would have to coordinate programs if medicinal plants are to be cultivated.
International Actions
Countries facing the problems of declining medicinal−plant resources probably have a lot to learn from each other. Collaboration between countries such as China, India, Ethiopia, Indonesia where cultivation programs are being developed is one approach. Another is to get those countries to cooperate with the others who have not yet begun to take stock of their medicinal−plants or whose resources are just too limited for the task.
The international research institutions can possibly play a major role in providing expertise in developing local capacities and assisting governments in framing appropriate laws to ensure protection of medicinal plants and to control their exploitation. As already noted, international agencies such as WHO, WWF, IUCN, and IPGRI also have experience to offer. They are presently playing a limited, but increasing role in medicinal plant conservation
Environmental Issues

20

Medicinal Plants and cultivation. The recently established Botanic Gardens Conservation International (BGCI), linking more than
450 botanic gardens, is potentially a major resource for the conservation and development of medicinal species.
The Ultimate Outcome
Any strategy should maintain the long−term view. In principle at least, medicinal plants could contribute substantially to the overall management of natural resources. Indeed, if given research and policy support, they could potentially become high−value components of many agriculture and rural development programs, perhaps providing upscale alternatives to low−value food crops.

They have an especial promise for the fragile habitats, where conventional farming is fraught with hazard.
All in all, it seems clear that a greater awareness and appreciation for this subject of the healing herbs could be important to development efforts in general. For many countries medicinal plants are a possible "bridge" between sustainable economic development, affordable healthcare and the conservation of vital biodiversity.
The more detailed assessment that is to follow will examine many of the issues raised above. It will also document the use, abuse and development potential of medicinal plants. In particular, it will focus on China,
India, and Ethiopia. From all this, it is hoped to derive lessons and, where appropriate, to propose new best practices. Further in−depth studies are needed to shed light on the issues raised in this paper. More specific information is required in areas indicated in Appendix 1. This will necessitate a series of desk reviews and in−country research.

Appendix 1
Topics that require in−depth studies
1—
Current Status of Medicinal Plants
Trade and Economics
Status of medicinal plants
Links to modern medicine
Links to biodiversity
Links to agriculture (good, bad, and misrepresented)
Links to forestry
Medically useful wild plants
Chemical Synthesis and its relation to medicinal plants

The Ultimate Outcome

21

Medicinal Plants
2—
Future Needs for Medicinal Plants
Genes to maintain productivity
Potential for dramatic advances
Changing opportunities (new markets, new nutritional or health findings, etc.)
3—
Threats to Medicinal−Plant Biodiversity
Current losses of genetic diversity in medicinal plants
Threatened wild varieties
4—
Protecting Medicinal−Plant Biodiversity
Preserving wild genes
In−situ conservation
Preserving by utilizing
Ex−situ cultivation, conservation
5—
Operational Issues
Economic issues
Policy issues
Regulatory issues
6—
Social Issues
Medicinal plants in traditional systems
Developing medicinal crops without losing their biodiversity and traditions
Encouraging use (and preservation) of traditional medicines, practices, and knowledge
Women's and children's issues
Enhancing social capital
Trust embodied in the traditional healers their herbal cures

2— Future Needs for Medicinal Plants

22

Medicinal Plants
Income generation
Values and constraints not well understood
What are required policies, incentives, regulatory framework, research support, market support, market information
7—
Lessons Learned and Implications for the Future

Bibliography
Abebe, D and Ayehu, A. 1993. Medicinal Plants and Enigmatic Health Practices of Northern Ethiopia. Addis
Ababa, Ethiopia.
Akerele, O., Heywood, V and Synge, H. 1991 Conservation of Medicinal plants. Proceedings of an International
Consultation March 1988, Chiang Mai, Thailand. Cambridge University Press, Cambridge.
Anonymous 1982. Markets for selected medicinal plants and their derivatives. Geneva: International Trade
Center. 206pp.
Bannerman, R.H. 1982. Traditional medicine in modern health care. World Health Forum. Vol.3 (1): 813.
Cunningham, A. 1991. Development of a Conservation Policy on Commercially Exploited Medicinal plants: A
Case Study from Southern Africa. In: Akerele O., Heywood V. and Synge H. (Eds) Conservation of Medicinal
Plants. Cambridge University Press, Cambridge.
Davis, S. and K.Ebbe. 1995. Traditional Knowledge and Sustainable Development. Environmentally Sustainable
Development Proceedings Series No.4. The World Bank, Washington, D.C.
DeJong, J. 1991.Traditional Medicine in Sub−Saharan Africa. World Bank, Population and Human Resources
Department. WPS 735. Washington, D.C.
Dobson, R. 1995. Try a little flower power. The Independent, May 23.
Eisenberg, D.M., R.C.Kessler, C.Foster, F.E.Norlock, D.R.Calkins, and T.L.Delbanco. 1993. Unconventional medicine in the United States. New England Journal of Medicine. 328(4):246252.
Farnsworth, N.R. & D.D.Soejarto. 1985. Potential Consequences of Plant Extinction in the United States on the
Current and Future Availability of Prescription Drugs. Economic Botany 39: 231240.
Farnsworth, N.R. & D.D.Soejarto. 1991. Global Importance of Medicinal Plants. In: Akerele O., Heywood V. and
Synge H. (Eds) Conservation of Medicinal Plants. Cambridge University Press, Cambridge.
Fellows, L.E. 1991. Pharmaceuticals from Traditional Medicinal Plants and Others: Future Prospects. A paper presented at the symposium "New Drugs from Natural Sources" sponsored by I.B.C.Technical Services Ltd.,
London, June 1314/1991. Royal Botanic Gardens, Kew.

7— Lessons Learned and Implications for the Future

23

Medicinal Plants
Grunwald, J. 1994. The European Phytomedicnes Market Figures, Trends, Analyses. HerbalGram. 34:6065.
Huxley, A. 1984. Green Inheritance: The World Wildlife Fund Book of Plants. London:Collins/Harvill.
Jain, S.K. & R.A. DeFilipps. 1991. Medicinal Plants of India 2. Reference Publ.Inc. Michigan
Lewington, A. 1993. A Review of the Importation of Medicinal Plants and Plant Extracts into Europe. TRAFFIC
International, Cambridge, UK.
Li Chaojin. 1987. Management of Chinese Traditional Drugs. In Akerele, O., Stott, G. and Lu Welbo. (Eds) The
Role of Traditional Medicine in Primary Health Care in China. American Journal of Chinese Medicine, Suppl.
No.1, 3941.
Principle, P.P. 1991. Valuing the Biodiversity of Medicinal Plants. In: Akerele O., Heywood V. and Synge H.
(Eds) Conservation of Medicinal Plants. Cambridge University Press, Cambridge.
Srivastava, J.P., N.J.H.Smith and D.A.Forno. 1995. Biodiversity and Agriculture at a Crossroads. Draft Concept
Paper, AGRAF, The World Bank, Washington, D.C.
WHO/IUCN/WWF. 1993. Guidelines on the Conservation of Medicinal Plants. IUCN, Gland, Switzerland.
World Bank. 1993.Investing in Health The World Bank, Washington, D.C.
——— 1994.Better health in Africa. The World Bank, Washington, D.C.
——— 1994 China: Songliao Plain Agricultural Development Project. Report 12374−CHA Washington, D.C.
——— 1995. China: Southwest Poverty Reduction Project. Report 13968−CHA. Washington, D.C
WRI, IUCN and UNEP. 1992. Global Biodiversity Strategy: Guidelines for Action to Save, Study, and Use
Earth's Biotic Wealth Sustainably and Equitably.
Xiao Pen−gen. 1991. The Chinese Approach to Medicinal Plants−Their Utilization and Conservation. In: Akerele
O., Heywood V. and Synge H. (Eds) Conservation of Medicinal Plants. Cambridge University Press, Cambridge.

RECENT WORLD BANK TECHNICAL PAPERS (continued)
No. 284

Valdés and Schaeffer in collaboration with Roldos and Chiara, Surveillance of
Agricultural Price and Trade Policies: A Handbook for Uruguay

No.285

Brehm and Castro, The Market for Water Rights in Chile: Major Issues

No.286

Tavoulareas and Charpentier, Clean Coal Technologies for Developing
Countries

No.287

Gillham, Bell, Arin, Matthews, Rumeur, and Hearn, Cotton Production for the
Next Decade

No.288

Biggs, Shaw, and Srivastiva, Technological Capabilities and Learning in
African Enterprises

No.289

Dinar, Siedl, Olem, Jorden, Duda, and Johnson, Restoring and Protecting the

7— Lessons Learned and Implications for the Future

24

Medicinal Plants
World's Lakes and Reservoirs
No.290

Weijenberg, Dagg, Kampen Kalunda, Mailu, Ketema, Navarro, and Adbi Noor,
Strengthening National Agricultural Research Systems in Eastern and Central
Africa: A Framework for Action

No.291

Valdés and Schaeffer in Collaboration with Errazuriz and Francisco,
Surveillance of Agricultural Price and Trade Policies: A Handbook for Chile

No.292

Gorriz, Subramanian, and Simas, Irrigation Management Transfer in Mexico:
Process and Progress

No.293

Preker and Feachmen, Market Mechanisms and the Health Sector in Central and Eastern Europe

No.294

Valdés and Schaeffer in collaboration with Sturzenegger and Bebczuk,
Surveillance of Agricultural Price and Trade Policies: A Handbook for
Argentina

No.295

Pohl, Jedrzejczak, and Anderson, Creating Capital Markets in Central and
Eastern Europe

No.296

Stassen, Small−Scale Biomass Gasifers for Heat and Power: A Global Review

No.297

Bulatao, Key Indicators for Family Planning Projects

No.298

Odaga and Heneveld, Girls and Schools in Sub−Saharan Africa: From
Analysis to Action

No.299

Tamale, Jones, and Pswarayi−Riddihough, Technologies Related to
Participatory Forestry in Tropical and Subtropical Countries

No.300

Oram and de Haan, Technologies for Rainfed Agriculture in Mediterranean
Climates: A Review of World Bank Experiences

No.301

Edited by Mohan, Bibliography of Publications: Technical Department, Africa
Region, July 1987 to April 1995

No.302

Baldry, Calamari, and Yaméogo, Environment Impact Assessment of Settlement and Development in the Upper Léraba Basin

No.303

Henevald and Craig, Schools Count: World Bank Project Designs and the
Quality of Primary Education in Sub−Saharan Africa

No.304

Foley, Photovoltaic Applications in Rural Areas of the Developing World

No.305

Johnson, Educations and Training of Accountants in Sub−Saharan Anglophone
Africa

No.306

Muir and Saba, Improving State Enterprise Performance: The Role of Internal and External Incentives

No.307

Narayan, Toward Participatory Research

No.308

Adamson and others, Energy Use, Air Pollution, and Environmental Policy in
Krakow: Can Economic Incentives Really Help?

No.309

The World Bank/FOA/UNIDO/Industry Fertilizer Working Group, World and
Regional Supply and Demand Balances for Nitrogen, Phosphate, and Potash,
1993/94−1999/2000

7— Lessons Learned and Implications for the Future

25

Medicinal Plants
No.310

Edited by Elder and Cooley, Sustainable Settlement and Development of the
Onchoceriasis Control Programme Area: Proceedings of a Ministeral Meeting

No.311

Webster, Riopelle and Chizdero, World Bank Lending for Small Enterprises
19891993

No.312

Benoit, Project Finance at the World Bank: An Overview of Policies and
Instruments

No.313

Kapur, Airport Infrastructure: The Emerging Role of the Private Sector

No.314

Valdés, Schaefferin collaboration with Ramos; Surveillance of Agricultural
Price and Trade Policies: A Handbook for Ecuador

No.316

Schware and Kimberely, Information Technology and National Trade
Facilitation: Making the Most of Global Trade

No.317

Schware and Kimberley, Information Technology and National Trade
Facilitation: Guide to Best Practice

No.318

Taylor, Boukambou, Dahniya, Ouayogode, Ayling, Abdi Noor, and Toure,
Strenghtning National Agricultural Research Systems in the Humid and
Sub−humid Zones of West and Central Africa: A Framework of Action

No.319

Dakolias, The Judicial Sector in Latin America and the Caribbean: Elements of
Reform

7— Lessons Learned and Implications for the Future

26

Similar Documents

Free Essay

How to Use

...about different companies and must be done once you get the shortlists from these companies. 6. REMs – This folder contains all the documents used in the Niche placement preparation REMs. 7. Questions asked in summers – This folder contains questions that were asked by different companies in the previous years. We are updating the folder with feedback from as many Tuchhas as possible but it will not contain the entire spectrum of questions and should be used only to identify a trend. 8. Interesting links – This folder contains interesting links that we think are useful for you. We would keep updating the same during the course of your preparation. 9. Newsletters – This folder contains the Niche newsletters and articles that had been mailed to you previously. The division is not strict and simply aims to provide every one of you with a roadmap for preparation. This preparation is in addition to HR preparation that you all are expected to do. In addition, you are expected to know about the latest trends in marketing. In case of any doubt/suggestion or clarification, feel free to reach out to any Niche...

Words: 325 - Pages: 2

Premium Essay

Trend Article Analysis

...Trend Article Analysis University of Phoenix – MGT373 Jennifer Choy August 21, 2011 In this day and age there are millions of trends that are present in almost every industry. In order for an organization to be successful it is essential that they follow some of these trends so that their company appeals to people. This proves to be true for the event planning and convention industries. Two articles that pinpoint a couple different trends are “Nifty gadgets taking special events to a new level” and “ The article “Nifty gadgets taking special events to a new level” is a great example of trends within the planning and convention industries. In the years 2001-2004 these industries saw a huge decline in business. The reason for this was the failing economy. Companies and organizations could no longer fit events and gatherings into the budget. In 2005 event planning companies such as Dolce parties finally started to see an incline in corporate parties and events. However, these parties and events were at a much smaller scale. It was only the important people that were being invited to these gatherings because the budgets were still not back to where they were. Since the comeback of events was at a slow pace, event planners and convention industries decided to introduce some new gadgets to attract clientele. According to Stableford ( 2005)“Beyond the typical post-event surveys and evaluation of how many sales leads actually translate into qualified...

Words: 909 - Pages: 4

Premium Essay

Future Trends

...Future Trends Charmaine Saint Surin OI/466 June 6, 2016 Fred Greifenstein Future Trends According to Webster.com dictionary, a trend is usually known as something undergoing change or is developing into something or going into a general or specific direction. Innovation is about timing, but there is not a theory behind it. It includes processes and new ideas and then they are converted into new useful products. It creates value for customers who pay for it. Disruptive Innovation is an all-out risk taker, creating new markets with more practical approaches towards buyer's purchasing power. What we know is that innovation does not have an end, it's the fact that what we want and what we need continues to change. Innovation is not the goal but everything we do to get to that point. I think collaboration within innovation is an revolving trend. This is the concept of an open source. With the internet age, there are so many people connected worldwide, so there is the fact of collaboration. It creates alternatives for companies who which are smaller to have the ability to remain small and agile. If that is the choice, it also allows those less ended businesses to be a part of the larger agenda in innovation. Innovation is a connected function of communities. It seems like we are all trying to come up with new solutions that capture the technologies we encompass and maybe even working with alternatives reworking those technologies. An example of this is universities...

Words: 895 - Pages: 4

Free Essay

Citysumers

...Statistics show that only 47% of consumers around the world say they trust paid media. (trendspotting.com) * Servile brands and citysumers are a more established trend as they are wanting something new, this type of consumer lives in a capital/or town where they are usually the first to try out new products and follow the latest trends. * Servile brands let the consumer try it out first, using ‘hands on’ e-tools which allows them to test run products, for example marks and Spencer’s where they allow consumers to try before they buy on the latest nail varnishes. * IKEA has an online application where the consumer can design their own kitchen. (www.ikea.com) * Citysumers capture the essence of the city and its heritage * Established market of consumers as they are within a city latest technology and trends are available there first, outsiders from cities will be delayed. Sub trend: Modern make it and mend * Citizen hacking -using faulty or discarded objects and turning them into functional pieces- economical- cities in debt. Urbanization: * “67% of urban consumers identify themselves with their city, almost as many as the 69% that identify themselves with their nation” (www.trendspotting.com) * Culture is reflected in style of the nation * App culture Future trends: * 2013- * ‘I made that’ :Product customization and combined high tech manufacturing New, networked models of product identification. * ‘Equalized’ - Consumers...

Words: 348 - Pages: 2

Free Essay

Comparative Shop Report of Diesel

...when this promotion is going to end either. This information is supported by my findings too. The majority of the men I interviewed did say that they could no longer afford to spend large amounts of money on individual garments. Instead they stressed that before £100+ jeans would not have bothered them, however now they would be looking to spend below this figure. [pic] I felt that it was extremely important that I explored any weaknesses the consumers felt were an issue too. The main problem was that men would like to have some coloured denim within the range rather than just the same denim washes they always have. It was obvious that many consumers felt that there was not a wide enough range in terms of styles that reflects current trends; instead the styles are just subtle changes across their product range. When analysing the primary research,...

Words: 591 - Pages: 3

Premium Essay

Fashion During The 60's

...a noun, “Fashion is a popular trend or the manner of doing something”. As a verb, it says “make into a particular or required form”. To me, fashion is a never ending cycle of various styles that people can express themselves through. It is a movement that allows individuals to show who they really are through clothes. Throughout the past 65 years, fashion evolved so much in so many different ways. I decided to take a look at those ways and to see how fashion has come about to what it is now and how some trends still remain the same until this day as a classic. The 60’s was the year that the television had a huge impact on what people were exposed to, such as fashion trends. It helped the youth stay in touch with what was...

Words: 1370 - Pages: 6

Free Essay

Tamen Craze in an Instant

...restaurants have been opening one after another due to its popularity and success which entrepreneurs saw as an opportunity to open other famous ramen restaurants as it has become a trend. In SM Megamall as I walk inside the new Mega Fashion Hall crowded with people in the late night, I take the elevator to go up on the 3rd floor of the building where the well-known recently opened ramen restaurant called Ippudo Ramen is. The first sight that will appear before your eyes after the elevator doors open will be a crowd of people lining up for Ippudo. The wait is definitely worth it as the food there is extravagant and definitely food that you will come back with. In an interview from Shigemi Kawahara, he said that the reason people line up in Ipuddo might be “Because it’s delicious. We train our staff that every single bowl of ramen has to have a smile and maybe our customers can feel that. It’s very easy to serve a good bowl of ramen. Delicious ramen is everywhere, but what’s important to us is the quality, the service and the cleanliness” (Japan’s World-Famous Ramen House Opens in Manila). I have eaten their food and I would like to say that the food is divine with rich flavors that Filipinos will love and so far has been the best ramen restaurant in the Philippines in my opinion. The food trend started pretty recently in the Philippines as Filipinos are only beginning to appreciate...

Words: 1149 - Pages: 5

Premium Essay

Family of Woodstock

...Family of Woodstock, Inc. Paper India Larondos BSHS/355 August 24, 2015 Professor: T. Jones Family of Woodstock, Inc. Paper This paper will discuss the factors that led to the creation of Family of Woodstock. It will also discuss the changes that Family of Woodstock endured to meet the specialized needs of the community. To add, the paper will include the development and changes in values, attitudes, and beliefs over a 40-year period; and how these changes affected the way they deliver services. Lastly, this paper will explain how specializations became a trend across human services delivery, in general. Introduction In 1969 America’s youth was in search of utopia and found it at a music festival called Woodstock in Ulster County. Young people travelled from all over to partake in the Woodstock festival, nearly 400,000 young people came to attend the festival (Gibbons, 2010). However, after the music festival ended, people were stuck in that county which turned into a problem. Homelessness and drugs became a major problem, the young people slept on benches, camped out in parking lots, and searched for food and clothing (Gibbons, 2010). This also became a problem for the townspeople. The young people were getting in trouble with the law because of the drugs. One woman, Gail Varsi, recognized the problem and decided to do something. She first, gave police her home number and instructed them to call her whenever a homeless youth got in trouble. She then reached out to...

Words: 811 - Pages: 4

Premium Essay

Marketing Strategies

...implement with regards to trending, they are; Scanning, Listening, and Forecasting. According to this author, the first strategy, scanning, is to identify the different media outlets, cultural developments and various brands to further investigate how other brands are performing in the market. This will provide insight as to the consumers view and trends toward current brands. The second strategy is listening, which focuses more on social media, and which communities are leading the discussions, and why. Social media gets you in touch with your customers, drives business to your websites, and opens the door to engage customer communications and so much more. If you’re not on social media, than you’re missing a huge opportunity to grow your business and get in touch with how your customers feel about various brands. The third strategy is forecasting. Forecasting is all about researching firms that trend for a living, such as Cassandra Daily and PSFK. (White., S. 2012) This can help you identify key movements in the market and possible opportunities to help you grow your business. By understanding what market trends affect your business, you could identify changes that could positively or negatively affect your business, such as online social media factors, brand awareness, and sudden changes in the economy that may directly affect consumer opinion toward spending. I chose the lodging icon, Airbnb, with its company slogan “Belong Anywhere”. Airbnb was started...

Words: 509 - Pages: 3

Premium Essay

Eric King

...Principles of Entr3preneurship Business Trends ERIC KING AI logo © 2013 by Eric King According to Tim-Graw (2012), the social trend is evident throughout the world with more networking events and opportunities occurring weekly. Social trend involves top social networking platforms such as Facebook, MySpace, and other Internet networking sites. The list continues further with the creation of music apps, Spotify, Pandora, and these other networking sites will impact the industry by providing opportunity for growth. Whenever a new social media tool is created, a new opportunity is as well. New opportunity means an increase in jobs, expanding the pool of success to Full Sail graduates and other industry driven people. This trend will also be impactful to the industry by recognizing what’s new and hot on the market! New applications are being formed from web 2.0 tools allowing for users to run businesses with just one click away. It is important that we monitor this trend to see what exactly are the people are following. You have to know your target audiences wants and needs in order to satisfy them and become successful. One example of a business monetizing from social trend is Rick Ross’s, Untouchable MayBach Music Group also known as MMG. “Maybach Music Group has climbed to the forefront of mainstream rap” (BET, 2013). In order to be great in this music industry, you have to be able to keep up with the trends of it. Though Rick Ross has a catalogue of 4 popular mainstream...

Words: 696 - Pages: 3

Premium Essay

M2 Assignment 2012

...Berndt, A. & du Plessis, J.P., 2012. Applied Strategic Marketing. 4th ed. Heinemann. or the old edition Du Plessis, J.P., Jooste, C.J. & Strydom, W.J., 2009. Applied Strategic Marketing. 3rd ed. Heinemann. QUESTION 1 This question reflects on the analyses of the macro environment. (Jooste et al., 2012, Chapter 2; or Du Plessis et al., 2009, Chapter 2). The students have to identify FIVE trends in the macro environment that impact on micro breweries. A trend is something that changes in the macro environment, for example:  Rise in disposable income  Customers search for value for money  Rise of black middle class  Rise of social media  Rising costs.  Environment protection/‘green industry’  Changing lifestyles  Changing role of women  New legislation  Consumer Protection Act  Changing needs of consumers. Each trend has to be discussed briefly and the student has to indicate what the impact and influence of the trend on the micro breweries industry are. Mark allocation:  Definition of trend (1 mark)  Impact of trend (2 marks)  Implications for marketing of micro breweries (3 marks)  5 trends x 6 marks = 30 marks. Marking Memorandum: 2nd Semester 2012 © IMM Graduate School of Marketing M2/MAR202 [30] Page 2 of 2 NOTE: It is not possible to provide model answers. The students have total freedom to formulate their answers. QUESTION 2 2.1 [30] (See Jooste et al., 2012, pp.123-127; Du Plessis et al., 2009, pp.130-132.) Students can reflect on:  Direct versus indirect...

Words: 490 - Pages: 2

Free Essay

Adx Comparison

...much directional movement - or trend - is in a market. It is often combined with the Average Directional Movement Index (ADX) study. The DMI is plotted as two lines. You can determine Bullish or Bearish trend direction by two directional indicator values - +DM and -DM. The calculation determines the relationship of the current close to the previous close. If the current close is higher, a greater value is placed on the +DM and a lower value on the -DM. This means in a strong trend, the lines will move in opposite directions, and in a correction or sideways move they will converge. There is also a calculation connected to a range, Average True Range, or DMIATR, so if a range begins to contract in a trend, the lines may also begin to converge as momentum slows. The formulas for determining DMI and ADX are not complex. You must first determine the Directional Movement - DM - for the current trading interval. After several more mathematical steps, a DM value between zero and 100 is determined. DMI can be used as both an entry and as an exit tool. As an exit tool, the chart shows the DMI and the DMI Difference, or DDIF. Although the DMI study does have a limit of scale, it is very rare for it to get near to those limits especially on the upside. Therefore, the DMI Diff can be used to gauge levels of Overbought and Oversold. When the difference is greater than 30, except in very strong trends, it indicates the potential of a correction or change in trend. Markets normally fall more...

Words: 1346 - Pages: 6

Free Essay

Not Yet

...Customer satisfaction level for online shopping using ACSI’s with respect to Indian shopping trends ABSTRACT Today is the Era of Globalization and the consumer is not bound within boundaries of a particular place to access products available in the outer world, now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. But this virtual connectivity known as “ONLINE SHOPPING OR E-TAILING” is really a challenge for Indian customers to be associated with; they face some real time problems related to trust and quality. But the Indian shopping trend shows some rigid type of behavior towards online shopping. They do not trust this shopping style as they have to see and choose a product virtually and pay for it, without any kind of physical touch, which was really difficult to be done in Indian market, but in past 2-3 years the trends have changed at least in metros and big cities. This paper is aim to measure the customer satisfaction level using ACSI (American Customer’s Satisfaction Index), which will give us a deep insight of the market potential available in Indore for online shopping. It has been observed that Indore is adapting the changes in shopping trends in metros very quickly, they love to shop from home and enjoy online shopping. So the process of analysis of factor affecting customer satisfaction levels was initiated, ACSI Model uses the three manifest variables: Customer’s Expectation, Perceived Values and Over-all...

Words: 305 - Pages: 2

Premium Essay

Marketing Swot

...other companies. These may include the innovative products or services you provide, your management team and the company's reputation. These are the items your company must continue focusing on in order to continue its success. 2 Assess the company's weaknesses. This section of a SWOT analysis is often the most difficult step, but is also one of the most important. These items are things that are holding your company back from success. Include any problems you foresee such as employee turnover, outdated computer systems or failure to keep up with current market trends in the products you manufacture. By acknowledging the company's weaknesses, potential threats are easier to avoid in the future. 3 Investigate possible opportunities. Look within the company, the industry and the marketplace for potential options that could help your company advance. If there is a new trend in a specific product, find out if your company could benefit from manufacturing it. 4 Determine the threats to your company. This external factor of a SWOT analysis focuses on economic issues. If the economy is on a downturn, your company might be affected. Other possible threats include shifts in consumer tastes and new competitors. By learning what these are, your company may be able to take precautions to avoid the potential negative effects these threats cause. 5 Write it all down. When writing a SWOT paper, begin with the basic company information...

Words: 273 - Pages: 2

Premium Essay

Business

...Enterprise and Entrepreneurship|Unit 3: The Business EnvironmentFirst of two assignments for this unit| || Assignment title|| In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.| Criteria reference|To achieve the criteria the evidence must show that the student is able to:||Task no.||Page numbers| P1|Identify sources of information about the current business environment||1||| P2|Describe how a new micro start-up business relates to the business environment||1||| P3|Describe current trends and how these will impact on a micro start-up business||2||| P4|Describe potential ethical concerns of customers about a micro start-up business||3||| M1|Explain how the changes in the current business environment are likely to impact upon a selected micro start-up business||1||| M2|Explain how current trends are likely to impact on a micro start-up business||2||| D1|Assess the risks and opportunities changes in the current business environment pose for a selected micro start-up business||||| Learner declaration| I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner signature: Date: | Assignment brief| Unit number and title|Unit 3: The Business Environment | Qualification|Level 2 BTEC Diploma/Certificate in Understanding Enterprise and Entrepreneurship| Start date|| Deadline || Assessor|| | Assignment title|Watching the Environment|...

Words: 917 - Pages: 4