...Market Plan: Baby Shower Concierge Tasha Mandley Professor Cullifer Marketing 522 Keller Graduate School of Management Marketing Plan Outline 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objective 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 1.0 Executive Summary To be completed in the Week 7 paper. 2.0 Situation Analysis Little Heartbreaker’s Baby Shower Concierge (LHBSC) will provide full-service baby shower planning with one-one-on consulting, venue setup and cleanup, gift registries, and provide discount baby shower gifts guest can purchase. Due to the rise in the event planning industry, and people having more special events, LHBSC foresees being an asset and a success in the industry. According to the Joe Goldblast, founder of International Special Events Society (ISES), and the founding director of the Event Management Program at George Washington University, “ Special event planning has grown enormously in the last two decades, and annual spending for special events worldwide is estimated at 500 billion dollars.” (Entrepreneur, 2001). LHBSC analyzed the market...
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...1) Introduction - Background Information 2) Situational Analysis * 4C – Include competitiors E.g. Competitors: Skin food (korean) face shop (korean) natural source (jb/au) * SWOT Analysis 3) Issue: To increase market share / difficulty in increasing market share 4) Proposed Strategies / Evaluation (Suggest all the possible options) – Include the Pros and Cons + Feasibility (Show all the market share pie charts / statistics etc) (a) Expand the range of Baby product Currently the company has rather limited baby product but expand the market share by introducing new products (i.e. check on j&j on their product range – perhaps can adopt some of their strategies/ideas with regards to baby product) (b) Men product Same as above; Body Shop already has Men products, but quite limited – Maybe can expand in this area? (c) Elderly market Come out with products that suit old ppl (d) Couple package – Which appeals to both young guys and ladies (e) Family package – (Parents + Children + grandparents) – Loyalty cards? (f) Specialized shops that target different customer segment (recall something like ‘Mary Chia’ is for ladies and then ‘Urban Homme’ for men?) We can come out with something like The Body Shop for women, The Men Body for men, The Baby Body for children and babies **(g) Expand into new market – Set up their own SPA, facial, beauty/slimming salon??? Herbaline?? Since they have those Well Being product to reduce...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Bob Reichardt Student ID: 000315522 Date: 02/10/2014 Mentor Name: Janie Chromacak Version: 1.1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Market Objectives 9 Product Objective 9 Price Objective 9 Place Objective 9 Promotion Objective 9 Marketing Strategies 10 Product Strategies 10 Price Strategies 10 Place Strategies 11 Promotion Strategies 11 Tactics and Action Plan 11 Product Action Plan 12 Price Action Plan 12 Place Action Plan 12 Promotion Action Plan 12 Monitoring Procedures 13 Introduction Company G is an established leader and innovator of electronic home appliance design and manufacturing. The company’s reputation for high standards and quality is well established within its specific marketplace. Company G’s successful reputation is due in large part to an engineering staff renowned for their ability to think outside the box, often regarded as pioneers at the forefront of product innovation, design and excellence. Once again, our engineers step outside the box and with great foresight, introduce an electronic device that will revolutionize the monitoring and care of new infants in the home. Baby monitors...
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...Does Playing Mozart to Babies Make Them Smarter? Name: Fiona Ewing Student No.: n8588589 Subject: PYB100 Foundation Psychology Unit Coordinator: Dr Mariann Word Count: 1664 Researchers have claimed that the Mozart effect accomplished everything from temporary increases in IQ to creating the mental mechanism needed for infants to develop reasoning and analytical prowess. However there is little academic research and evidence of the Mozart effect on babies, making it difficult to contribute a link between the theory and intelligence enhancement it has on babies. Many research scientists haven’t been able to replicate the results or the results are temporary and have concluded that there is no evidence of the Mozart effect. Firstly by exploring the initial Mozart experiment conclusions can be draw regarding the Mozart effect and intellectual enhancement on babies. Secondly, through critical evaluation of research articles that were conducted to prove or disprove the theory, conclusions can be drawn regarding the Mozart effect and the degree of intellectual enhancement it has on babies. Thirdly, academic research suggests there is a scientific explanation behind the Mozart effect that provides a deeper understanding of the theory’s claims towards enhancing intelligence. There has been a lot of attention drawn to the first scientific experiment that introduced the Mozart effect. Rauscher, Shaw and Ky (1993) conducted an experiment with thirty-six college students that were...
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...Does Playing Mozart to Babies Make Them Smarter? Name: Fiona Ewing Student No.: n8588589 Subject: PYB100 Foundation Psychology Unit Coordinator: Dr Mariann Word Count: 1664 Researchers have claimed that the Mozart effect accomplished everything from temporary increases in IQ to creating the mental mechanism needed for infants to develop reasoning and analytical prowess. However there is little academic research and evidence of the Mozart effect on babies, making it difficult to contribute a link between the theory and intelligence enhancement it has on babies. Many research scientists haven’t been able to replicate the results or the results are temporary and have concluded that there is no evidence of the Mozart effect. Firstly by exploring the initial Mozart experiment conclusions can be draw regarding the Mozart effect and intellectual enhancement on babies. Secondly, through critical evaluation of research articles that were conducted to prove or disprove the theory, conclusions can be drawn regarding the Mozart effect and the degree of intellectual enhancement it has on babies. Thirdly, academic research suggests there is a scientific explanation behind the Mozart effect that provides a deeper understanding of the theory’s claims towards enhancing intelligence. There has been a lot of attention drawn to the first scientific experiment that introduced the Mozart effect. Rauscher, Shaw and Ky (1993) conducted an experiment with thirty-six college students that were tested...
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...innovation, and consumer value this year 23 $1 billion brands and 20 $500 million brands Poised to grow in developing markets (low costs, great growth potential) Excellent consumer understanding, marketing, and brand-building Cons: Global economic conditions Regulatory environment (environmental, competitive laws) Currency and debt exposure Critical Issues: Near-term results vs. Long-term growth Growth strategy Cost and price pressures Regulatory environment 1 • • • Brief Overview The Procter & Gamble Company (P&G) is focused on providing branded consumer packaged goods. The Company’s products are sold in over 180 countries worldwide primarily through mass merchandisers, grocery stores, membership club stores, drug stores and in highfrequency stores, the neighborhood stores, which serve consumers in developing markets. As of June 30, 2009, the Company was organized into three Global Business Units: Beauty; Health and Well-Being, and Household Care. The Company had six business segments under United States Generally Accepted Accounting Principles (GAAP): Beauty; Grooming; Health Care; Snacks and Pet Care; Fabric Care and Home Care, and Baby Care and Family Care. In August 2009, AnimalScan, LLC announced that it has acquired Iams Pet Imaging, LLC from The Procter & Gamble Company and ProScan Imaging. In November 2008, the Company completed the divestiture...
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...innovation, and consumer value this year 23 $1 billion brands and 20 $500 million brands Poised to grow in developing markets (low costs, great growth potential) Excellent consumer understanding, marketing, and brand-building Cons: Global economic conditions Regulatory environment (environmental, competitive laws) Currency and debt exposure Critical Issues: Near-term results vs. Long-term growth Growth strategy Cost and price pressures Regulatory environment 1 • • • Brief Overview The Procter & Gamble Company (P&G) is focused on providing branded consumer packaged goods. The Company’s products are sold in over 180 countries worldwide primarily through mass merchandisers, grocery stores, membership club stores, drug stores and in highfrequency stores, the neighborhood stores, which serve consumers in developing markets. As of June 30, 2009, the Company was organized into three Global Business Units: Beauty; Health and Well-Being, and Household Care. The Company had six business segments under United States Generally Accepted Accounting Principles (GAAP): Beauty; Grooming; Health Care; Snacks and Pet Care; Fabric Care and Home Care, and Baby Care and Family Care. In August 2009, AnimalScan, LLC announced that it has acquired Iams Pet Imaging, LLC from The Procter & Gamble Company and ProScan Imaging. In November 2008, the Company completed the divestiture...
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...| | | Experiential Analysis A Reflective Structured Essay Introduction A successful organisation is built on the communication that develops between its constituents (Dietz & Den Hartog 2006). Encouraging efficient communication within any organisation can prove a difficult task, especially when faced with the complexity of a diverse workforce. The organisation being considered is a small accounting company (‘The Company’) located in Zimbabwe, South Africa. Due to its ‘multiplicity of traditions and skin tones’ (Brand South Africa 2011), South Africa has been portrayed as a ‘Rainbow Nation’ since the end of the Apartheid era. When diversity is not managed and monitored carefully, differences can lead to highly counter-productive communication dilemmas. Two fundamental aspects of diversity will be discussed: Firstly, cultural differences are common throughout The Company and have proven to be an issue of emotional and economic importance. Five of Hofstede’s (1994) dimensions of culture can be used to explain the reluctance of employees from different countries to effortlessly integrate their personalities and ideas within The Company. Power distance, individualism, uncertainty avoidance, masculinity and long-term orientation will be analysed in terms of their affect on interpersonal communication...
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...and increase loyalty © The Institute of Direct Marketing 2002 3 © The Institute of Direct Marketing 2002 4 Customer Research Huggies brand perceived as the market leader in focus group research Proliferation of information channels, including the Internet Traditional advice from parents being replaced by other sources leading to brand switching Communication Strategy One-to-One approach Targeted mailings using Bounty data Creative message ‘See the world through a baby’s eyes’ Direct mail - three packs pre-birth, five packs post-birth © The Institute of Direct Marketing 2002 5 © The Institute of Direct Marketing 2002 6 1 Direct Mail Pack Collectable information booklets compiled by baby care experts and noncompeting baby product information Two CDs Samples and money-off coupons Direct Mail © The Institute of Direct Marketing 2002 7 © The Institute of Direct Marketing 2002 8 Online Strategy 40% of mothers online Online communication ideally suited to the needs of mothers - control and convenience A vast library of information can be delivered in a personalised way The information is supplied by experts and...
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...Module Title: Cases in Marketing Banner Code: 07 15824 Lecturer: Inci Toral Assignment Title: Case Study: Target the Right Market Word Count: 1246 ID number: 1291160, 1207270, 1249898, 1228189 and 1259957 An essay Submitted to Graduate Diploma in Business Administration Year 2, 2013 Birmingham, United Kingdom 11th, March 2013 Introduction This report explores case study of SparkPlace that was originally influenced by the case of HubSpot: Inbound Marketing and Web 2.0 (Steenburgh, 2009), an online-marketing software company. Due to the limited resources available to this company, it wants to target two available markets: small businesses with no more than 20 employees and medium-size businesses with 20 to 100 employees. The case illustrates that they are in a crossroad to choose within these two segments. The report will review company’s performances, marketing challenges, possible solutions and implementation. The company’s performance SparkPlace, a software developer on permission-based marketing campaigns for social media, has targeted companies with less than 100 employees, despite the fact that U.S., as seen on the table below, business employment have made up about more than 80% of US businesses from companies with more than 100 employees (U.S. Census Bureau, 2008). Consequently, the company should implement a good strategy on the available limited market to gain a significant penetration either to the existing or adjacent markets to make its business...
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...“HOME READING SUPPORT AND READING COMPREHENSION PERFORMANCE AMONG GRADE 6 PUPILS OF TUGAR ELEMENTARY SCHOOL AT KAUSWAGAN LANAO DEL NORTE” An Undergraduate Thesis Proposal Presented to the Faculty Mindanao State University Maigo School of Arts and Trades Maigo, Lanao del Norte In Partial Fulfillment of the Requirements for the Course ED 198 (Methods of Research) by Marjune C. Carballo Cristel B. Roa Chapter 1 THE PROBLEM Background of the Study It was said that homes serve as learning foundation before attending to formal schooling, it is where child first acquires knowledge, skills and moral values. The interaction between parents and child at home can have a significant impact on a child’s literacy development. By engaging with books, songs and rhymes at home, parents and carers can support their child’s learning. Parents’ involvement greater accompanied impact on with child’s learning learning materials development. has One specific area that parents are expected to support for their children’s education is on reading. According to Santiago (2003) reading is the mother of all skills. Reading is one important aspect because competence in reading can open the door to a world-wide store of knowledge. Reading is a continuously developing ability which emerges from a child experience with oral language and print (Hirsch, 2006). It was described by Judith and Roberts (2008) that reading is meaning-giving ...
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...Assessment Tool Analysis Joanna Przybyla NUR/440 June 4, 2012 Vicki Clithero Assessment Tool Analysis Nursing assessment is the gathering of information about a patient(Wikipedia the Free Encyclopedia n.d.). It is a conversation with a patient, combined with an observation of the patient’s needs, signs, and symptoms of an illness, the patient’s social and medical history, and any other possible information. It is a difficult process, but at the same time, very important as it creates a basis in caring for a patient. Luckily, nurses have many assessment tools available to help them and to guide them through the process of assessment. What is also very important is knowledge of Watson’s model of nursing and how it is focusing on holistic care and establishing a relationship between patients and caregivers (De Chesnay & Anderson, 2012, Ch.6). In this essay I am going to describe three assessment tools that I have chosen and also how they can be used when caring for population I described in last week paper. The three assessment tools I want to present are the: Apgar Score, Finnegan Scale, and Edinburgh Postnatal Depression Scale (EPDS). The Apgar Score was introduced in 1953 by the American doctor specializing in anesthesiology and pediatrics, Virginia Apgar (Kids Health, 1998). It was named after her and to this day doctors and nurses use it worldwide to evaluate how babies are doing after the delivery. It is the first test the newborn takes and it quickly allows making...
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...1007/s10464-008- 9175-y. This article is presented with Promoting science-based approaches to Teen Pregnancy prevention by using multi-site and capacity building. There are three systems that are interactive to Teen Pregnancy Prevention; Prevention Delivery, Prevention Support, Prevention Synthesis and Translation. The article also investigates factors related to these systems. This is a peer reviewed article because it is long in length and offers extensive information pertaining to the article and references. It also focused on how to support these prevention practitioners in a unique manner. This researched article was able to provide detailed information on several prevalence with a demonstrative analysis that can be very effective for practitioners to utilize. Sisson, G. (2012). Finding a way to offer something more: Reframing teen pregnancy prevention. Sexuality Research & Social Policy, 9(1), 57-69. doi:http://dx.doi.org/10.1007/s13178-011-0050-5 This source presents challenging information on inherent parenting and prevention to high risk Teens. There is a debate on prevention by abstinence or contraceptive, which one is best. The role of parents and the school is also discussed within this article. This is a peer reviewed article because of its length in information and references. Strunk, Julie A. (2008). The Effect of...
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...management techniques and strategies by managers in utilization of resources, enhancing the external and internal environments and ensuring a company market share so as to maximize on profits. We shall evaluate the strategic management of Johnson and Johnson. Through the analysis, major market and business strategies of the company shall be evaluated with the current external and internal business environment. Table of Contents Johnson and Johnson Strategic Management Analysis 1 Contents 1 Chapter 1 3 1.1 Executive Summary 3 1.2 Scope of the Case Study 3 2.1 Company Background 4 2.2 Vision and Mission Statements 5 2.3 Strategies 6 3 TASK A: External Environment 8 3.1 Specific Environment 8 3.1.1 Porters Five Forces 8 Figure 1 9 3.2 Generic External Environment 12 3.2.1 Pestel Analysis 12 3.3 Impacts on the industry: Threats and Opportunities 13 4 TASK B: Internal Environment 16 4.1 J&J SWOT analysis 16 4.2 Summary of Strengths and Weaknesses 17 5 Financial Analysis 19 5.1 Profitability Ratio analysis 19 Liquidity Ratios 21 6 Data Analysis 22 7 Recommendations 23 References 25 Chapter 1 1.1 Executive Summary The strategic management analysis of Johnson and Johnson Company is looking to analyze at the strategic performance of company in its micro and macro environment. J&J is one of the leading providers of healthy products and services in the world with roots in more than 151 countries. What makes this...
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...Gamble ……………………..…….……………….3 2. Innovation at Proctor & Gamble……………………………………………...4 3. Connect & Develop Program & Open Innovation……………………………5 4. Voice of Customer……………………………………………………………6 5. Conclusion……………………………………………………………………7 6. References……………………………………………………………………8 1. Introduction to Proctor & Gamble ( P&G) William proctor and James Gamble established Proctor and Gamble in 1837 as a soap and candle company in Ohio USA. P &G has now developed into global manufacturing and marketing company of branded consumer products. Its markets are over 180 countries including America & Asia regions. Its Business is mainly into five segments. * Fabric & home Care * Beauty * Baby care * Family care * Health care & groom. The fabric care and home care compromises bleach and laundry additives, laundry detergents, pet care, dish care, fabric enhances and surface care products. Beauty care consist of cosmetics, deodorants, hair care & skin care, female personnel cleansing products, salon professional product. Baby care and family care contains products such as baby wipes, diapers, pant towels, tissues and toilet paper. The health care contains products like feminine care products, oral care, rapid diagnostics and personal health care products. Grooming segment includes blades & razors, electronic hair removal devices, hair care appliances and pre and post shave products. The major competitors of Proctor...
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