Most of us grew up learning about 'the 4Ps' of the marketing mix: product, price, place, promotion. And this model still works when the focus is on product marketing. However most developed economies have moved on, with an ever-increasing focus on service businesses, and therefore service marketing. To better represent the challenges of service marketing, McKinsey developed a new framework for analyzing and improving organizational effectiveness, the 7S model:
The 3Ss across the top of the model are described as 'Hard Ss':
STRATEGY:
The direction and scope of the company over the long term
The strategy of HUL has been to introduce new and innovative products at competitive price in the market which gives value for money. This is the prime reason that the company emphasizes a lot on research and development. This is why it has been termed as the most reputed FMCG brand in the country.

STRUCTURE:

The basic organization of the company, its departments, reporting lines, areas of expertise, and responsibility (and how they inter-relate).Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods (FMCG) company. It is present in Home & Personal Care and Foods & Beverages categories. HUL and Group companies have about 15,000 employees, including 1200 managers.The fundamental principle determining the organisation structure is to infuse speed and flexibility in decision-making and implementation, with empowered managers across the company’s nationwide operations.

BOARD :
The Board of Directors as repositories of the corporate powers act as a guardian to the Company as also the protectors of shareholder’s interest.
MANAGEMENT COMMITTEE:The day-to-day management of affairs of the Company is vested with the Management Committee which is subjected to the overall superintendence and control of the Board.
SYSTEMS:
Formal and informal