...HUMN303 - DeVry University- April 21, 2013 Venus de Willendorf vs. Barbie With Time, Brings Change HUMN303 - DeVry University- April 21, 2013 Venus de Willendorf vs. Barbie With Time, Brings Change Introduction Venus de Willendorf is a statuette that first appeared during the Upper Paleolithic period. The exaggerated carvings of the body parts were how the artists of that time viewed women, fat and fertile. History often takes from the past to reinvent the future. Today’s society has the Barbie doll. Ruth Handler created it in 1959. Its long legs and slim figure has been worship by so many, that real women have undergone intense cosmetic surgeries to resemble the doll. Both figurines have gained notoriety based on the representation of women of their era, displayed their own meaning of beauty and cultures’ perception of it. Venus de Willendorf Venus de Willendorf, also known as the Woman of Willendorf, is a type of art statuette that was discovered sum 25,000 years ago. It was discovered in 1908 by the banks of the Danube River near the town of Willendorf in Austria during diggings led by Josef Szombathy. The statuette was carved from a rare oolitic (stone eggs) limestone using a flint tool. This particular type of stone was not available in the area it was located in, thus concluding the statuette was not created locally. Standing 4 3/8 inches (11.1 centimeters) tall, the figurine is noticeably rounded. It displays obese and voluptuous women’s body parts. It...
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...The Power of TV Commercials The power of pop culture has an enormous influence on the minds of the youth. TV commercials are powerful tools that are used to portray an image, change an idea or shape an attitude. These thirty seconds or more of flashy attractions draws viewers in on the attitudes and values of which people hold in society. It promotes particular beliefs and ways of thinking. Such beliefs that are promoted through TV commercials can be the encouragement of changing one’s appearance in order to look similar as a certain celebrity. On the good side, TV commercials display positive behaviors and role models that young girls and adolescent girls can aspire to be. In contrast, many of these TV commercials have a negative influence on the life of young girls and adolescent girls. TV commercials targets young girls and adolescent girls through the use of different outlets that glorify unrealistic expectations, distorted body image and sexualization in which leads them on a path of self-destruction. TV commercials can promote positive behavior. Dove is the first “beauty” company to promote to young girls and adolescent girls that they should be comfortable with their own body. Their marketing campaign helps to establish self-esteem and a good body image. It shows “real women” as role models who are happy with themselves even though their body may not be what is typically thought of as beautiful. According to the article, “The Dove® Campaign for Real Beauty”, Dove...
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...house in Malibu. Every day, she wears high-heels to work, and even runs a fashion chain under her name. For many, she was the influential icon of American culture in the late 20th century. Until now, I dare say that her image is still very potent worldwide. Who is she? Never before has she ever starred in a Hollywood movie or performed at a famous fashion show. Surprisingly, she never exists in real life and she is literally a toy. Yes, it can hardly be any other toy but Barbie. Nowadays, girls can be seen wearing Barbie clothing, using Barbie perfume, carrying Barbie backpacks, and sleeping in Barbie pajamas, not to mention cosmetics, sneakers etc. (Morgenson 1991, 66). Mattel, Inc., the mother company of Barbie, should feel proud of her. Because on average, an American girl has ten Barbie dolls, a British or Italian girl may own seven, while five is the number of Barbie that a German or French girl has. It was Mattel’s purpose and will when introducing Barbie that she would become a lifestyle, a fashion statement, a way of life, something sacred more than just a doll. And in fact, she did! This plastic doll is worth being considered a legend, which can represent many statuses in the society regardless of gender, skin colour or classes, thus remaining attractive to different girls’ generations since its year of birth. Barbie...
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...Failure of the Barbie Doll in the Indian Market Priti Nemani* INTRODUCTION .......................................................................................... 97 I. GLOBALIZATION AND THE MULTINATIONAL ........................................ 99 A. Globalization Defined ................................................................ 99 1. The Key to the Kingdom: The Globalized Brand ............. 100 B. Barbie in the Global Economy ................................................. 102 1. Barbie‘s History................................................................. 102 2. Corporate Philosophy and Marketing Strategies behind Barbie ................................................................................ 105 II. MATTEL‘S BUSINESS VENTURES IN INDIA ......................................... 107 A. The Late 1980s: Barbie’s Tango with the License Raj ............. 107 1. The Licensing System ....................................................... 109 2. Limits on Foreign Direct Investment .................................110 3. Mattel‘s Joint Venture ......................................................... 111 B. India’s Economic Liberalization and Mattel’s Second Chance at Success...................................................................................113 1. India, the IMF, and the World Bank ...................................113 2. Mattel in India from 1993-2010 .........................................115 III. UNDERSTANDING WHY BARBIE FAILED IN INDIA...
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...examines the roles of media in helping the degradation of society in the digital period and ways for society to prevent this issue from spreading like wildfire. In a world where technology has changed our way of life, the issue "Sexualisation" has turned into a greatly discussed issue in recent years. As indicated by American Psychological Association, “sexualisation” occurs when people are viewed as sex objects and evaluated in terms of their physical attributes. A person’s value comes only from his or her sexual appeal or sexual behaviour. Sexual interpretation is unacceptable when an individual is regarded as object for sexual exploitation, rather than as an individual itself. This doesn’t sound like something folks of young children ought to need to worry over but the mainstream culture appears to be progressively accepting of the sexualisation of young children (Taylor, 2012). When dealing with uprising pattern of corruption of culture over the world today, individuals from all social backgrounds especially parents are extremely concerned towards their children especially young ladies. The issue faced by folks is a serious issue from the corruption of popular culture. Common worries about youth society incorporate an apparent lack of interest in education, participation in unsafe behaviours such as substance use and engaging in sexual activities. The media can no longer be trusted in the public arena as every media station just gives an account of what they investigate and doesn't...
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...COMS 354: The Visual Culture of Crime Kristina Ezhova 260454703 April 9, 2015 “Monster”: Misogyny, Racism, and Popular Culture Kanye West is a prominent figure in popular culture nowadays and his reputation is quite complicated and conflicting. West is acclaimed as one of the best rappers of this era, and is celebrated as a successful entrepreneur and fashion designer. However, he is also frequently condemned for his outspoken personality and offensive attitude. From numerous acceptance speech interruptions to questionable interviews and statements, Kanye West has created a contradictory image for himself in the media and is often characterized as a misogynist. The music video for his single “Monster,” in which he collaborated with Jay-Z, Rick Ross, Bon Iver, and Nicki Minaj, was released in 2011 and almost immediately became known as deeply controversial: the six-minute clip, which depicts dead women hanging from ceilings and scantily clad in lingerie, was banned by MTV for its violence and explicit content toward women (Vassar). Undeniably, the misogynistic theme runs throughout the video, however, West has defended himself by stating that “the concept of models hanging or people being eaten alive or [other] type of visuals for a horrific video was purely artistic” and addressed the ignorance of misogynistic accusations by claiming that “they [women’s rights activists] couldn’t understand how a rapper can have a taste high enough to do something like that without being...
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...The Problem: The problem surrounding Mattel Inc., one of the world’s largest toy companies, is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell, et. all 466). This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards. Issues Relevant to the Problem: Mattel’s problem of mismanagement can be divided into several issues that need to be considered: legal issues, international supply chain issues, and an increase in technology-based toys. In regards to legal issues, Mattel has been involved in prolonged litigation with Carter Bryant and MGA over a breach of an employment contract and copyright infringement. Due to Mattel’s poor management of its overseas manufacturers, in which unauthorized subcontractors and third-party suppliers were hired and unsafe materials used, several toy products were recalled. Advances in technology and changes in socioeconomic and demographic trends have created marketing, privacy, and product development issues...
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...Kimberly Tucker, Chris Salt, Ashley Solomon Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges 11/01/2010 Marketing Management 6800 Section 004 The Problem: The problem surrounding Mattel Inc., one of the world’s largest toy companies, is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell, et. all 466). This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards. Issues Relevant to the Problem: Mattel’s problem of mismanagement can be divided into several issues that need to be considered: legal issues, international supply chain issues, and an increase in technology-based toys. In regards to legal issues, Mattel has been involved in prolonged litigation with Carter Bryant and MGA over a breach of an employment contract and copyright infringement. Due to Mattel’s poor management of its overseas manufacturers, in which unauthorized subcontractors and third-party suppliers were hired and unsafe materials used, several...
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...moved to London to work as a photographer and model for upcoming magazines such as i-D. After a period characterized by purely music activity, Garner got back to her artistic interest and started developing her successful photographic career. Her photography has been published to a variety of significant British and American magazines and has been exhibited in many important art institutions all over...
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...Mr. Macomber English 3 AP Syllabus 1.5 English 3 AP Course Overview Students in this introductory college-level course read and carefully analyze a broad and challenging range of nonfiction prose selections, deepening their awareness of rhetoric and how language works. Through close reading and frequent writing, students develop their ability to work with language and texts in order to establish greater awareness of purpose and strategy, while strengthening their own composing abilities. C16 Students examine rhetoric in essays, images, movies, novels, and speeches. They frequently confer about their writing by conferencing in class. C 14 Feedback is given both before and after students revise their work to help them develop logical organization, enhanced by specific techniques to increase coherence. Rhetorical structures, graphic organizers, and work on repetition, transitions, and emphasis are addressed. I comment on individual drafts, and I write memos to the class in a blog about whole-class concerns such as specificity of quotations, parallelism, and transitions. C13 Simultaneously, students review the simple, compound, complex, and compound-complex sentence classifications. We examine word order, length, and surprising constructions. Loose and periodic sentences are introduced. We examine sample sentences and discuss how change affects tone, purpose, and credibility of the author/speaker. In addition, feedback on producing sentence structure variety...
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...Evolution: Daneil Cztrom: 1930s caused a shift, 4 trends allowed the rise of modern media research propaganda research- war efforts public opinion- mseaures public attitudes citizen surveys for insights on social behavior and differences ex: deep water drilling poll pseudo calls (online, call in) to address the question of th day social psychology studies- measures the behavior and cognition of individuals Payne Fund studies: Marketing research- surveys on consumer buying habits * connecting cocooning: happy affluent family on the eastern coast, all having their own private media bubble today, the family would have ereaders or IPADS, ambient connectivity visions of the future digital home clip 1: vacuuming the house clip 2: a day made of glass the digital home expensive, the good life average person consumes 34G’s a day information abundance “wealth of information creates a poverty of attention” – Herbet Alexander Simon we can only read about 1-2 pages and then we bounce glance theory- we only glance at channels, ads, status updates and then move on hierarchy of digital distractions – least=work, middle=facebook, twiiter, high=romantic email, top= digital pain like dropping a phone, screen crash “once I was a scuba drive, and now I am a jet ski” selective retention theory: how we read weed through the information abundance, read some, then bounce. Communication fatigue- tamagotchi trend in social networking… basically you need to all update...
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...INTRODUCTION The title of this work is “Australian English” The work which is presented deals with the study of the Australian English Language, about its pronunciation, regional variations, vocabulary. The Australian English is a language with its own peculiarities and it differs a lot from Standard English and the other variants because it has its own history and development. There appeared a large number of new words in each variety of the English language because of historical, political, different socio- economic events and of course it has affected to the Australian English. I wanted to learn more about the appearance, development and using nowadays of the Australian English language. The aims of this work are: -To study the difficulties of using and understanding the words in AusE -To define cultural peculiarities of AusE speakers The topicality of this work is explained by the interest to the difference of Australian English between the other English variants and to the practical usage of the vocabulary. The theoretical value of this work is determined by necessity of the comprehensive analysis of Australian English because every language allows different kinds of variations: geographical or territorial, stylistic and others. It is very important to use up- to –date information of the western scientists who are concerned nearly to the English linguistics. The practical value is seen in rising interest to the English...
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...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...
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...The Wealth of Networks The Wealth of Networks How Social Production Transforms Markets and Freedom Yochai Benkler Yale University Press New Haven and London Copyright _ 2006 by Yochai Benkler. All rights reserved. Subject to the exception immediately following, this book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. The author has made an online version of the book available under a Creative Commons Noncommercial Sharealike license; it can be accessed through the author’s website at http://www.benkler.org. Printed in the United States of America. Library of Congress Cataloging-in-Publication Data Benkler, Yochai. The wealth of networks : how social production transforms markets and freedom / Yochai Benkler. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-300-11056-2 (alk. paper) ISBN-10: 0-300-11056-1 (alk. paper) 1. Information society. 2. Information networks. 3. Computer networks—Social aspects. 4. Computer networks—Economic aspects. I. Title. HM851.B457 2006 303.48'33—dc22 2005028316 A catalogue record for this book is available from the British Library. The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources. 10 9 8 7 6 5 4 3 2 1...
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...2013 Annual Report Financial Highlights Diversified Portfolio American Girl Fisher-Price Other Fisher-Price Friends Other Barbie Latin America Asia-Pacific North American (US, Canada & American Girl) $7.1B Fisher-Price Core Entertainment Other Girls $7.1B Europe Wheels 2013 Gross Sales by Brand Source: Mattel 2013 10-K 2013 Gross Sales by Region 2013 Financials At-A-Glance $7,117.8 $2.58 $7,052.6 12 $6,841.1 11 $2.22 $2.18 13 11 12 13 Gross Sales Source: Mattel 2013 10-K Gross Sales History (in millions) Gross Margin Operating Margin Earnings per Share Total Shareholder Return (TSR) (For the Year Ending December 31, 2013) Mattel, Inc. S&P Source: Thomson Reuters 1 Year 34% 32% 3 Year 28% 16% 5 Year 29% 18% 10 Year 13% 7% 2013 Annual Report MATTEL, INC. For nearly seventy years, Mattel has been inspiring imaginations, fueling the innovative spirit and creating the future of play for millions of children around the world. Today, Mattel, Inc. and its family of companies comprise the world’s largest toy company with a strong portfolio of brands and toys that children and their parents have cherished for generations. Our portfolio includes some of the most iconic toys of all time, from Barbie® and Hot Wheels®, to American Girl®, Fisher-Price® and Thomas & Friends®. Parents trust Mattel to deliver hours of fun for their children, and our shareholders trust us to bring long-term value to...
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