...leftover savings on luxury goods. Hence, Luxury goods manufacturers responds to this trend by launching diffusion lines which offer affordable or accessible luxury to these new emerging consumer groups. Porter’s Five Forces Analysis * Rivalry among competitors : strong – The luxury goods world market are highly competitive. There are many brand name products that have good reputations and strong brand royalty customers. These brands also launch diffusion line products that correspond to an emerging of the middle-income customers. * Bargaining power of customers : moderate – Because of consumers in luxury goods industry is not very price sensitive, their bargaining power should be low because of the brand loyalty. However, there are also many other brands that the consumer can switch to within the same price range. Hence, Bargaining power of customers should be moderate. * Bargaing power of suppliers : moderate – Material goods for these luxury products are available in many areas. Thus, companies have choices to outsources from many suppliers. * Threats of subsitutes : strong – according to the article, more than $500 billion or 9 precent of all goods sold worldwide are counterfeit products....
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...Harrington Collection: Sizing Up the Active-Wear Market 1. What is your evaluation of the women’s apparel industry? The women’s apparel industry was both mature and highly competitive in 2007. Because of the slow economic recovery consumers had become high price sensitivity and they were shifting towards less expensive apparel products which created a pressure to keep the price low. As a result of this many industries began outsourcing production overseas because of the low production cost. In 2007 they showed sales of 133billion and about 4.2% increase compared to previous year. They classified the apparel product in to six category based on the quality and price where, “Haute couture” was a high end clothing and cost could be more than 10,000 dollars and “ budget” was the less expensive product which produced casual clothing which coasted around a price of less than 50 dollars. The rest categories will lie between this price range and this shows the price different in apparel industry between the low and the high product clothing. The challenges faced in this apparel industry were their product life cycle. They had a short product life cycle which was due to consumer taste changes rapidly so they should frequently change their designs accordingly to match their taste. So the manufacturers were struggling to match up with the short product life cycle of the product. How the average price of women’s apparel changed? Even after the economic downturn, the U.S market in...
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...5 models focus on Trung Nguyen Company: Introduction The main goal of our report is based on 5 models have learned to introduce an overview and analysis of business situation of the Trung Nguyen company - one of the leading coffee companies in Vietnam with a prestigious brand name, famous history and high growth possibility the next few years. It is a need to explore the industrial performance, business Scope, company's strategies. I shall also base on economic conditions, and company's ability to forecast the direction that the company is taking in the future. Demonstrating on the strengths and weaknesses, hence find the way to maintain competitive among other traditional coffee shop models in the market. As for the first part of the report, I'll introduce more about Trung Nguyen cooperation, their history, their steps… Following by the analysis of their internal (BSD Model), external environments (PESTEL model), Use Five -Forces model of Competition, and SWOT… we will have a complete picture about the business situation of one of Vietnam's leading companies. History: Trung Nguyen has been in Vietnam since 1996, more than a decade passed and the company has been achieving a numerous of entrepreneurial prizes and recognitions from Vietnam government, Vietnamese Young Enterprise Association… Trung Nguyen now is recognized worldwide as the best coffee brand. Let take a closer look of Trung Nguyen steps: • 1996 – Trung Nguyen Coffee Company established Starting from 1996...
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...This week's graded topics relate to the following Terminal Course Objectives (TCOs): A | Given an organizational requirement to conform business practices to both the law and best ethical practices, apply appropriate ethical theories to shape a business decision. | I | Given specified circumstances of a business decision to expand to international markets, determine what international legal requirements or regulatory controls apply. | Topics for This Week's Discussion * Introduce yourself to your professor and the rest of the class. (not graded) * Thread over TCO A/I (graded) * Ethics and Patent Rights Post 9/11 (graded) * Q & A Forum for your questions and comments (not graded) | | There is a drop down arrow next to the "Select a Topic" box. Click on this arrow to select topics for discussion. | ------------------------------------------------- Top of Form Select a Topic: Bottom of Form The World Bank Situation (graded) | Class, please read Chapter 2, problem 5 from the Jennings text, p. 72. This week, we will discuss the Wolfowitz situation at the World Bank. Consider the questions at the end of the problem as you make comments in the threads this week. What are the ethics here? Was Wolfowitz trying to do the right thing? Does that make a difference ethically? Throughout the week, I will bring in further questions. Be sure to read the lecture and the international ethics article stated in your reading for the week as well. | ...
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...Background to entrepreneurship Definition and interpretation The term enterpreneurship emerges from the french (literally between take or go between )and traceable to the eighteen century economiist Richard Cantillon ,Anne-Robert –jacques Turgot and Francios Quesnay ,The term was also denoted to an actor in charge of large –scale construction Project as cathedral, bearing no risk but simply carrying the task forward untill resoures were Exhausted ,the change in the use of term began in the seventeen century with a specific reference to risk bearing and enterpreneurship was tagged a person who entered into a contractual relationship with the government for the performance of a service or the supply of good ;The assumption was the price of a contract had been valued and fixed and the enterpreneur bore the risk of profit and loss from the bargain. In the eighteen century ,the term was applied in france in several way ; cantillon in 1725 referred to entrepreneurs as risk bearing .But he tried to differentiate the entrepreneurs who provide capital or funds from those who relied on their own labour and resources. That showed an entrepreneurial role as independent of the capitalist role Quesnay considered an enterpreneur as a tenant farmer who rent property at a fixed rent and produces a given price’s like cantillon bandeau ( 1797) and Turgot...
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