_____________ Propaganda Commercial Assignment
Propaganda is the organized dissemination of information to influence thought, beliefs, feelings, and action. Propaganda uses hidden messages to persuade the audience to have certain feelings about a particular topic. There are several types of propaganda. Here are eight: 1. Bandwagon—most people have this or are doing this so you should too 2. Emotional Words—using words that have strong emotion (freedom, hope) 3. Testimonials—using an expert or a celebrity to sell or support 4. Name Calling—saying bad things about your competitor 5. Plain Folk—using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea 6. Glittering Generalities—using slogans and language associated with values and beliefs deeply held by audience 7. Transfer—using symbols and comparing the idea to another positive or negative idea 8. Repetition—repeating idea numerous times, usually in a jingle
Examples: 1. Bandwagon—Smoke Destiny Cigarettes! Everybody is doing it! 2. Emotional Words—Love is a very special feeling and you should feel special with Love My Boo Valentine Day Cards 3. Testimonials—My name is Garth Brooks, and I wear Jameson Boots. 4. Name Calling—China products are cheap but American products lasts a lifetime! 5. Plain Folk—Come on y’all!!! Southern Hot-Dogs are fantastic!! 6. Glittering Generalities—Honest Abe was a great American hero! 7. Transfer—The American flag being used in a political advertisement 8. Repetition—Love Patriot Gloves; Wear Patriot Gloves; Match Patriot Gloves; Buy Patriot Gloves!
Propaganda Commercial Analysis Sheet
Commercial One: 1. Who created the commercial?
2. What symbols are being used in the commercial?
3. Who is the target audience?
4. Which propaganda techniques are used? Explain.
5. What is the overall message
Commercial Two: 1. Who created the commercial?
2. What symbols are being used in the commercial?
3. Who is the target audience?
4. Which propaganda techniques are used? Explain.
5. What is the overall message?
World War I Propaganda
Propaganda Art I
1. What symbols are being used in the commercial?
2. Who is the target audience?
3. Which propaganda techniques are used? Explain.
4. What is the overall message?
Propaganda Art II
Translation: War loans help the guardians of your happiness 1. What symbols are being used in the commercial?
