...Knowing Your Audience Nicole Mills BCOM/275 2/27/2012 Mark Trollinger Knowing Your Audience Understanding the needs of your audience is always important, but even more vital when dealing with disasters such as the Chilean copper mine collapse in 2010. In a scenario as dire as this, a company must address the families, friends, co-workers of the miners, and the community. Public relations officers must remain composed, polite, empathetic, and optimistic when providing information to the internal and external audience members. Employees will typically become aware of the disaster as it happens. However, family members must be contacted immediately. The family members of the trapped miners should either be contacted by phone or in person, whichever is more viable depending on the number of employees affected and the capabilities of the company. After receiving the devastating news, family and friends should be allowed on site to be provided with support and as many answers as possible. Employees should be provided with information through a channel such as a memo until a meeting can be arranged to answer further questions and address pending concerns. Employees should be provided with more facts and guaranteed that the safety of their co-workers is the company’s number one priority. A support group or counselor should be offered to console family members and co-workers in distress. Communication Directed Toward Families Family members of...
Words: 1162 - Pages: 5
...Know the Audience BCOM/275 University of Phoenix Know the Audience This particular situation relates a heart wrenching news story about 33 miners in Chile whose lives were held within the balance of time (Weik, 2010). In explaining this story, one of the most important factors relates to the feelings and emotions within the information to be provided. The story will gear at considerations and assessing the target audience. The audience in this situation will be family, company employees, community members, and anyone active in current events. Without regard to those directly affected by the information, the message will hold details that include the answers to who, what, where, when, and why. Persuasion will take precedence in this article to focus on known facts to lure in an audience. The information with family and company employees directly affected by any action will need to provide more extensive details. Steering clear of logical fallacies is an imperative goal when directing information to family and company employees. An easy escape with a fallacy will place blame, but facing the questions as a result will cause disarray and added concern. The needs of the family and company employees will focus on the information within the message and will hold a level of confidentiality. An added focus is to persuade the audience by reaffirming policies in place including safety investigations to protect against future events. The focus will instill a calming attitude...
Words: 1136 - Pages: 5
...Debate Topic Discussion Summary Amanda Tilden BCOM/275 September 29, 2014 Rhonda Waters My learning team discussion debate topic was; should a transgender teen be allowed to compete as homecoming king or queen in the opposite sex position. The topic was suggested by another teammate. Although I suggested another debate topic, I believed this topic was controversial and I good debate topic. The debate question is a question you are either going to agree or disagree with the statement. Based on the lack of participation from the rest of my group I do not know their feeling on this debate question. I personal response is yes. I do believe transgendered individuals should be able to participate in the homecoming as the other sex. I feel I put in efficient effort for this debate and debate question. Although I did not personally pick the debate question I had suggested several other topics but choice to stay on board with this debate question so the discussion would proceeds faster. Although I feel I personally put forth a lot of effort I know I could always do more. I could have not waited for so many days to pass waiting on my other teammates response. Although they were not responding I could have posted the research I found and what my option was. I have done some research on this debate question. I submitted an order to the University of Phoenix section in the Library called Ask a Librarian and I received a responses. The responses I received...
Words: 387 - Pages: 2
...Demonstrative Communication BCOM/275 November 12, 2012 KAI HINTZE Demonstrative Communication Understanding what communication means is the first step to learning demonstrative communication. Communication is defined as the exchange or giving of information while talking, using signals, or writing it. A person uses communication to express his/her ideas, while the other person listens. Communication can be verbal or non-verbal. Verbal communication is the words spoken and non-verbal are shown through body language, appearance, posture, facial expressions, gestures, or haptic. Communication can be oral or written communication. Demonstrative communication is unwritten and non-verbal communication and can stand and convey messages on its own. Demonstrative communication is used to reinforce verbal communication and sends and receives messages without words. Some examples of non-verbal communication would be the way you style your hair or the type of clothing you wear. A person’s first impression and judgment of you can be altered by the way you look. As a child you learn that first impressions can be highly important. When you are going to church, an interview, or even to a party, one dresses to give a good impression. To reinforce you verbal performance you use these types of qualities. Another form of non-verbal communication/behavior would be haptic, a form of touching. A touch can mean so many different emotions and can include hugging...
Words: 934 - Pages: 4
...8/14/2001 8/14/2001 PT 2012-1042 PT 2012-1042 Botsalo Mooketsi Communication assignment Botsalo Mooketsi Communication assignment 1. Introduction Today I will be discussing Maslow’s Hierarchy of needs in detail as well as give real life examples as we go along so that one can understand Maslow’s Hierarchy of needs better. Each of us has our own set of needs that motivate our communication and response to message. While not everyone’s priorities are the same, our needs resemble one another (Steinberg, 2007; 22). Maslow’s Hierarchy of needs model describes the human motivation. In this model he divided people’s desires into a hierarchy of five needs. The structure of his pyramid starts from the bottom and proceeds upwards. It represents the priority of human needs with determines human determines human behaviour (Rakowski, 2008). As soon as one fulfils the needs at each level, he or she can move to the next level. 2. Survival Need Maslow’s contends that the most basic of all needs is the physical wellbeing or survival of the individual. Our physiological needs include the need for air, the need for food, the need for sleep and reproduction of species (Steinberg, 2007; 22). People who are homeless or even jobless would be especially concerned with satisfying their physiological needs above all other needs. One must satisfy these needs before one can move to the next level on the hierarchy chart (Rakowski, 2008). When one actually looks at one...
Words: 1261 - Pages: 6
...Week 1 Assignment Example #1: ➢ Who was the sender? Me ➢ Who was the receiver? Buyer of Independent Grocery Store chain ➢ What was the message? To gain support authorizing a display for specific brands. ➢ What channel was used to send the message? Face to face ➢ What was the misunderstanding that occurred? My company has recently merged with another large company and we now carry multiple brands within the same segment. ➢ How could the misunderstanding have been avoided? This misunderstanding could have easily been avoided by providing pictures of fixture I was selling already merchandised with the products I was wanting to sell. 1. What did you learn about the communication process from this activity? I learned that no matter how obvious a particular point may be, never take for granite what you think other people should already know. In this case, it was assumed that the buyer understood that I was selling to grow the new brands that have recently been added to the portfolio. 2. What seemed to be the main causes of the misunderstandings? Clearly a poor job on my part of providing all the facts up front. Example #2: ➢ Who was the sender? My boss ➢ Who was the receiver? Me ➢ What was the message? The message was that we would be revising our fourth quarter promotional calendar in all Independent accounts. ➢ What channel was used to send the message? Email ➢ What was the misunderstanding that occurred...
Words: 419 - Pages: 2
...Curriculum in schools. A survey of high school science teachers was conducted to see if they taught creationism or evolution in their classroom. 17% of the teachers stated that they steer clear of this topic in general, where 60 % of the teachers allotted 1-5 hours for the topic. Many of these teachers stated that were advocates of creationism but limited the time they spent on this topic in fear of controversy and backlash form parents and staff. A Penn State report stated that American kids are lagging in the knowledge of evolution and creationism because teachers are unwilling or unprepared. Since this is such a big debate of whether creationism or evolution should be taught in school many teachers are opting to do the bare minimum to satisfy district standards. The current curriculum in many school districts in the United States allows for the discussion of both creationism and evolution. This has seemed to be the standard across the board. Since school districts do not want to push creationism as the main idea of human creation as it promotes or endorses a religion, but many parents are objecting to exclusive teachings of evolution on schools. The National Academic Council and National Academy of Science recommend that high school science teachers touch on evolution as a link between biology topics. In 2013 they released a report A Framework for K-12 Science Education. In the report they stated that Science, engineering, and technology permeate nearly every fact of...
Words: 382 - Pages: 2
...Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Sciences 152 (2014) 852 – 855 ERPA 2014 Role of technology in accounting and e-accounting Aysel Güneya* a Bilecik Şeyh Edebali UniversityApplied Sciences Faculty, Bilecik, 11210, Turkey Abstract Technological developments changed methods for carrying out tasks within the scope of accounting activities and transactions related to accounting was started to being carried out through electronic media. Growth and development growing rapidly in information technologies day by day have brought digital revolution in economic, social and cultural fields. Our era is information era and when we acknowledge that accounting is an information system, the way and processes of transacting businesses of enterprises have changed with usage of information technologies in enterprises and this influenced accounting closely. Necessity of keeping up with changing conditions of accounting led educators and practitioners to new pursuits. Enabling inclusion of information era and technologic factors in education by benefiting from digital resources as well as theoretical information in accounting education provided in universities and generating an interactive environment to keep student wakeful and preferring educational model in which information technologies are used is necessary. In order to achieve that, students should be provided to take target-driven accounting courses and an educational...
Words: 2546 - Pages: 11
...Knowing Your Audience Paper and Communication Release BCOM/275 Knowing Your Audience Paper and Communication Release Knowing your audience is a very important aspect any time a company communicates information to a group or organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine, an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine how the world (their audience) would view them. It became very important that the company representatives who would release information and updates to the public know their audience well. The audience the company would be presenting to would consist of the releases to the press, news correspondence and most important, the families of the victims. Not only would the representative of the company have to keep the reputation and outlook of the mining company intact, they would have to release accurate and truthful information and that would not always be in the best interest of the company’s reputation. The collapse would not only affect the 33 miners trapped underground, the family members of those 33 men would have to wait in agony waiting on word of their...
Words: 1129 - Pages: 5
...Demonstrative Communication BCOM / 275 Demonstrative Communication In order to effectively describe demonstrative communication, one must first understand what communication is. Clearly, communication means different things to different people. Communication is sometimes defined as the way people send and receive messages (Cheesebro, O’Connor, and Rios, 2010). This definition, however, does not scratch the surface of what communication really is. Communication involves the exchange of thoughts, messages, or information. This exchange can be accomplished by the use of verbal communication such as speaking or writing, to include emails, reports and articles, or by non verbal communication, which consists of facial expressions, eye contact, tone of voice, gestures, and other non-audible expressions people use to transmit messages. All communication begins by way of a sender. The individual that starts the communication process is the sender. The message can be influenced by experiences he or she has been through, their outlooks on life, or the way they perceive things to be (Burnett & Dollar, 1989). Demonstrative communication includes nonverbal and unwritten communications. Demonstrative communication is often used to support verbal communication, though it can stand alone and get the message across on its own. Facial expressions and body language are two of the most common forms of nonverbal communication. Sitting face to face with a person and making eye contact...
Words: 764 - Pages: 4
...Women In Combat BCOM 275 Women In Combat In an article by US News titled “Should Women Be Allowed to Fight in Combat?” states that the government has lifted the ban on women to fight along side male service members in combat. This lift would enable women to join infantry and combat arms Military Occupational Specialties. Inside the article there were also expressions of dissatisfaction and doubt toward females’ new found option to join the males on the frontlines if one took a second look at the article then he or she could see the clear bias within the words. For example, being that is article does have a “positive and negative” aspect the hard fact of the matter is that women on front lines should not even be an option due to a couple unbiased facts. Due to the female to male lack of strength in a fitness test a female has to perform a flexed arm hang meaning the female simply needs to hold themselves above of chin bar for a set amount of time, whereas the males are required to complete pull-ups because the pull-up is a test of complete body strength. In addition, female that request to make combat arms their military occupation will not attend the standard training that every male must endure to earn their title infantryman, instead they will conduct a shortened less severe course that adheres to their feminine need such as restrooms with running water and toilets. Concluding, with everything that was said within the US News article there were little if any hard evidence...
Words: 325 - Pages: 2
...Week 2 Assignment Paul Camasto Demonstrative Communication BCOM/275 Demonstrative Communication Communication may be described in several means. Just plainly explicate, communication is the process of transmitting, conveying or sending and accepting or receiving messages (Cheesbro, O’Connor, and Rios, 2010). It has to do with the reciprocation of ideas, messages, or data, either thru writing, speech, signals, behavior, or kinesics. Communication may be undertaken either verbally or nonverbally. Verbal communication encompass written and oral communication while nonverbal communication may be performed by body posture, facial expressions, tone of voice, eye contact, and gestures. This term paper will deliberate demonstrative communication; a style of communication that deals with nonverbal and unwritten communication. This will talk about how demonstrative communication can be effective and ineffective, positive and negative, mutually for the sender and receiver. This will as well explicate how demonstrative communication necessitates listening and responding. Demonstrative Communication can be Effective and Positive Demonstrative communication take account of nonverbal and unwritten communications as pointed out previously. Demonstrative communication involves sending or transmitting and accepting silent messages (Nayab, 2010). It is frequently...
Words: 1132 - Pages: 5
...Communication Process Model Chart University of Phoenix Business Communication and Critical Thinking BCOM/275 Communication Process Model Chart Who was the sender? | 1. I was the sender. 2. Chief Warrant Officer United States Army | Who was the receiver? | 1. The receiver was Tank and Automotive Command Logistic Manager and my direct supervisor. 2. I was the receiver. | What was the message? | 1. The message was to inform my supervisor that I had received a wrong part from the manufacturer we were using. 2. New Production Equipment Drivers Training. | What channel was used to send the message? | 1. The channel used to send the message was e-mail. 2. The channel used was face-to-face. | What was the misunderstanding that occurred? | 1. I was in Anchorage, Alaska performing a New Production Equipment Fielding to the Alaskan Army National Guard. My team and I had encountered several vehicles that had leaking differential seals due to the extreme cold weather. I had ordered the correct part number according to the latest technical manual publication but when the part arrived I could tell right away it was the wrong part. I e-mailed my supervisor to tell him that I had received the wrong part and asking for clarification of the part number as the part number on the seal matched what I had ordered. My supervisor incorrectly assumed that the fault lies with me and that I had ordered the wrong part. My supervisor at this time decided that...
Words: 695 - Pages: 3
...Knowing Your Audience Paper and Communication Release BCOM/275 Knowing Your Audience Paper and Communication Release Knowing your audience is a very important aspect any time a company communicates information to a group or organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine, an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine how the world (their audience) would view them. It became very important that the company representatives who would release information and updates to the public know their audience well. The audience the company would be presenting to would consist of the releases to the press, news correspondence and most important, the families of the victims. Not only would the representative of the company have to keep the reputation and outlook of the mining company intact, they would have to release accurate and truthful information and that would not always be in the best interest of the company’s reputation. The collapse would not only affect the 33 miners trapped underground, the family members of those 33 men would have to wait in agony waiting on word of their...
Words: 1129 - Pages: 5
...Assignment 1.1 Tangi Johnston BCOM/275 12/1/14 Timothy Williams Assignment 1.1 Misunderstanding 1 Directions: Think of a misunderstanding you experienced when communicating with someone else at work, home, or school. Then fill in the blanks of the chart below. |Who was the sender? manager | | |Who was the receiver? Me | | |What was the message? That money was missing out of my drawer and if it's not found then I’m fired. | | |What channel was used to send the message? It was a direct verbal communication. | | |What was the misunderstanding that occurred? That she blamed me. All the cashiers share drawers. This was a seasonal position. | | |How could the misunderstanding have been avoided? By them watching the video after they asked everyone who use that register that day if | | |they took the money. | | Bring your completed chart to class for sharing in small groups. After each group member has shared his or her example with other group members, answer the following questions: 1. What did you learn about...
Words: 637 - Pages: 3
