...contrast between the city life and the country life, and the contrast is based on self experience I used to be. The city life: busy, pressure, hard work, achievement, convenience, shopping, movie, entertainment, the air pollution, the busy mass transmission system, my parents, my siblings, coldness between people, everything is complex The country life: my old and stubborn grandpa, my tender grandma, the nostalgia, the tangerine garden, the old house, living on the mountain, fresh air, comfortable atmosphere, the life without worry, get up early, quiet, seldom going to the town, no many shopping store, do not have to worry about the relationship between people, simple food for every meal Possible idea for contrasting: complex relationship to people versus simple relationship to people, the convenience life versus isolated life on the mountain, the irregular and regular work and rest life Text: Everyone has her own image to the city life and the country life; therefore I have my own idea to these two kinds of life style. To me the city life is quite different to the country life, and the comparison sources are my life experience and my memory. I lived with my grand parents in the country in my childhood; after I finished my first year in the elementary school, I came to live with my parents in the Taipei County. From then on, I go back to my grandparents’ old house when it is summer or winter vacation. Under this situation, the differences between the city life and the country...
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...move backward. Turning is done mechanically via hand controls. The device is driven by a quiet, nonpolluting electric motor and can travel up to 10 miles per hour. The name "Segway PT" stands for "Segway Personal Transporter. " The Segway was built in secrecy and was unveiled on December 3, 2001 , on the ABC program Good Morning America. The initial reaction to the Segway PT was enthusiastic. Venture capitalist John Doerr predicted that it would be as important as the Internet. Apple's Steve Jobs predicted that cities would be built around it. To cope with the expected demand for the product, Segway's factory in Bedford, New Hampshire, was designed to build up to 40,000 units per month. Initial sales were targeted at between 10,000 and 50,000 units during the first 12 months. But, after 21 months, only 6,000 units had sold. What went wrong? Feasibility Analysis While the Segway was a technological marvel, in retrospect there were fundamental flaws in both its product feasibility analysis and its market feasibility analysis. When reviewing Segway's prelaunch and postlaunch behavior, one has to wonder how so many critical issues seemingly weren't analyzed or were missed. It provides lessons for future entrepreneurs to be more rigorous in their thinking regarding the feasibility of a new product or service, regardless of how much of a technological marvel it is. Product Feasibility Analysis The Segway itself was extensively was tested and retested during development, and was...
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...Individual Assignment Analysis McDonald’s Franchise in Viet Nam Name: Le Quang Hieu ID student: BA60114 Class: BA0662 Lecturer: Nguyen Quoc Cuong Subject: Entrepreneurial Small Business Individual Assignment Table of contents I. McDonald’s background 1. History 2. Mission and Vision 3. Business objective II. SWOT analysis III. Advantage and disadvantage of MacDonald franchise IV. Investment decision V. Summary VI. References FPT University – BA0662 Page 1 Individual Assignment I. Background of MacDonald 1.1. History McDonalds’s is a business corporation system of fast food restaurants with approximately 31,000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald’s in May 15, 1940. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald’s brothers in the concept and went on to found McDonalds’s Corporation in April, 15, 1955. 1.2. Mission and Vision Mission McDonalds’s brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience - People, Products, Place, Price. We are committed to improving our operations and enhancing our customers' experience. Vision...
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... What Segway Learned About the Value of Feasibility Analysis the Hard Way Web:www.segway.com Introduction The Segway PT is a two-wheeled, self-balancing transportation device that consists primarily of a set of tall handlebars on top of two disc-like wheels. There are no chains or visible mechanical workings. Riders lean forward to move forward and back to move backward. Turning is done mechanically via hand controls. The device is driven by a quiet, nonpolluting electric motor and can travel up to 10 miles per hour. The name "Segway PT" stands for "Segway Personal Transporter. " The Segway was built in secrecy and was unveiled on December 3, 2001 , on the ABC program Good Morning America. [pic] [pic] The initial reaction to the Segway PT was enthusiastic. Venture capitalist John Doerr predicted that it would be as important as the Internet. Apple's Steve Jobs predicted that cities would be built around it. To cope with the expected demand for the product, Segway's factory in Bedford, New Hampshire, was designed to build up to 40,000 units per month. Initial sales were targeted at between 10,000 and 50,000 units during the first 12 months. But, after 21 months, only 6,000 units had sold. What went wrong? Feasibility Analysis While the Segway was a technological marvel, in retrospect there were fundamental flaws in both its product feasibility analysis and its market feasibility analysis. When reviewing Segway's prelaunch and postlaunch behavior...
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...CIHM students; and, in general, there are no significant differences in the study habits of CIHM students. The researchers conclude that what the CIHM students preferred in their environment when they study, namely, a comfortable chair, a good light and a right room temperature, are exactly the same things that learners would prefer to have when they study. Temperature is as important as the light. No one can study, or do anything, in an environment with extreme temperatures. An environment that is conducive for studying and learning has temperature that relaxes the learner; that does not bother the learner or makes the learner uncomfortable. The researchers also conclude that tourism students were right for taking a five-minute break before starting on with another topic. Taking a rest would help the...
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...Research Proposal on Smoking Amongst Teenage Girls in Secondary School. In the following proposal, I intend to put forward a proposal to study the smoking habits of teenage girls in secondary school. It has come to my attention that this is a problem area that is on the rise. I wish to use government funding to conduct research into this issue. It is my belief that if I can find the root of the problem, and discover why many young girls are smoking, I will then be able to propose and launch initiatives to try and tackle the problem altogether. In this proposal I endeavour to put forward the importance of my research question; why are the teenage girls in attending secondary school in Ireland smoking. Weather its due to a lack of information, peer pressure or the pressures of school I intend to find out. I intend to use three different types of research methods to gain information on why these girls are smoking. The first method I will use is focus groups. I think these will be useful on gaining an insight into these girl’s lives and to build a relationship with them. I will be able to see different reactions and will hopefully receive a lot of feedback. I’m also aware that in a focus group some members may be too shy or intimidated to speak up, this has lead me to my second research method which will be in-depth one to one interviews with girls. With these interviews I hope to get to the real truth of why these girls are smoking and what it would take to make them...
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...UCLA’s Institute for Democracy, Education, & Access Williams Watch Series: Investigating the Claims of Williams v. State of California (University of California, Los Angeles) Year Paper wws rr School Facility Conditions and Student Academic Achievement Glen I. Earthman Virginia Polytechnic Institute and State University This paper is posted at the eScholarship Repository, University of California. http://repositories.cdlib.org/idea/wws/wws-rr008-1002 Copyright c 2002 by the author. School Facility Conditions and Student Academic Achievement Abstract This paper shows that the condition of school facilities has an important impact on student performance and teacher effectiveness. In particular, research demonstrates that comfortable classroom temperature and noise level are very important to efficient student performance. The age of school buildings is a useful proxy in this regard, since older facilities often have problems with thermal environment and noise level. A number of studies have measured overall building condition and its connection to student performance; these have consistently shown that students attending schools in better condition outperform students in substandard buildings by several percentage points. School building conditions also influence teacher effectiveness. Teachers report that physical improvements greatly enhance the teaching environment. Finally, school overcrowding also makes it harder for students to learn; this effect is...
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...cultures, who are forced to communicate without speaking the same language. We see how this impression develops over time. In the story, which takes place in Thailand in April, we meet a British family consisting of Alex, the father, Eileen, the mother and their twenty-one-year old daughter Suzanne. Alex and Eileen are on vacation in Thailand to visit Suzanne, who is working as an english teacher in a society. Through an analysis of the symbols in the story, this essay will discuss the theme prejudice. The story is told by an omniscient 3rd person narrator, and as the story is being told from the tourist point of view, we experience the native Thai’s as the tourist do. The narrator only knows the father’s thoughts. The author has chosen to sprinkle the text with Thai vocabulary and write Wirut’s lines in broken English as they would sound in real life. This makes the story closer to reality, and also makes the reader feel as if he was really there. This gives the story a touch of humor. The story takes place in Thailand. One day the family decides to lift the city, and go on sightseeing in the deserted rainforest with other tourists....
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... What Segway Learned About the Value of Feasibility Analysis the Hard Way Web:www.segway.com Introduction The Segway PT is a two-wheeled, self-balancing transportation device that consists primarily of a set of tall handlebars on top of two disc-like wheels. There are no chains or visible mechanical workings. Riders lean forward to move forward and back to move backward. Turning is done mechanically via hand controls. The device is driven by a quiet, nonpolluting electric motor and can travel up to 10 miles per hour. The name "Segway PT" stands for "Segway Personal Transporter. " The Segway was built in secrecy and was unveiled on December 3, 2001 , on the ABC program Good Morning America. [pic] [pic] The initial reaction to the Segway PT was enthusiastic. Venture capitalist John Doerr predicted that it would be as important as the Internet. Apple's Steve Jobs predicted that cities would be built around it. To cope with the expected demand for the product, Segway's factory in Bedford, New Hampshire, was designed to build up to 40,000 units per month. Initial sales were targeted at between 10,000 and 50,000 units during the first 12 months. But, after 21 months, only 6,000 units had sold. What went wrong? Feasibility Analysis While the Segway was a technological marvel, in retrospect there were fundamental flaws in both its product feasibility analysis and its market feasibility analysis. When reviewing Segway's prelaunch and postlaunch behavior...
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...clarity of definition and measurement of the problem. RATIONALE: The importance of this topic can never be overemphasized because it is dealing on a topic that has been a recurrence decimal in the society and has had dire effects on the society. This topic is important to explore because it explains the reasons why young people leave school early without completing their leaving certificate and also explains the different problems and difficulties which early school leavers may face in future both physically, emotionally, mentally, socially and economically. However, it also offers practical advice on how to work and give support to young people at risk of leaving school early. COMMUNITY CONTEXT: Galway city is the community under investigation, geographically, the city was found on the west coast of Ireland between Corrib and...
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...Power It is morning. The film begins with an extreme long shot that showcases not only the chaotic and crowded scenery of New York City, but the man in which this city encapsulates, John Shaft (Richard Roundtree).The non-diegetic soundtrack plays in the background as we are introduced to Shaft. This use of underscoring conveys a deeper understanding of shaft through the music that continues to play. The up-tempo, rhythmic, funky theme conveys to that despite what the camera displays in the opening sequence, Shaft (Parks, 1971) utilizes non-diegetic underscoring to establish the dominance of John Shaft to the city, but more importantly the dominance of power over all other social constructions. Shaft utilizes non-diegetic underscoring to convey the sense of power and dominance to the main character John Shaft, when explicitly he should not be...
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...Nick Garvey Professor White Foreign Films/ENL 276 4/20/10 Analysis of A Call Girl by Damjan Kozole The film, A Call Girl, directed by Damjan Kozole captured the essence of growing up as a young adult trying to make the transition moving from a small town to a large city. Alexandra is a 23-year-old English major at a university in the city of Ljubljana, Slovenia. The first scene has Alexandra walking into a room with an older gentleman sitting on the bed. She has obviously been called there to provide sexual services to the man on the bed, but her client does not appear to be completely healthy after taking an excessive dosage of Viagra. Alexandra looks concerned when she realizes that the man is not in good shape, and when he proceeds to collapse onto the floor Alexandra is mindful enough to call downstairs to the hotel for help. After calling for help, she immediately leaves the hotel without anyone seeing her; however, now the whole city is aware that a call girl was with the man when he died and the police are looking to investigate her. As if her job wasn’t difficult enough before, now half the whole city is looking for a whore who goes by the name of “Slovenian girl”. Other than being a part-time escort for men, Alexandra is a dedicated student and a loving daughter to her lonely father who lives back in their small village, away from the city, by himself. Her father shows a great deal of affection for his daughter and he notices that something is constantly bothering...
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...1. Executive Summary The restaurant industry in Cyprus is large and ubiquitous. Providing a range of products and services, it touches nearly every household in one way or another. 2. Company Analysis 3. Industry Analysis Restaurant companies are essentially retailers of prepared foods, and their operating performance is influenced by many of the same factors that affect traditional retail stores. Competition between restaurants is intense, since dining options abound. And, while there are certainly dominant players in this industry (especially among restaurants offering Cypriot food) no company has the market cornered. Indeed, virtually every restaurant location must compete not only against other publicly traded chains, but also a wide array of small, local establishments. Competitors include everything from delis and pizzerias to fine-dining restaurants, and of course, it is relatively easy to forgo prepared foods, altogether, in favor of home cooking, which is usually a less expensive option. Thus, restaurant meals are discretionary purchases, and the industry tends to be highly cyclical. Edesma’s target group is divided between tourists, restaurant seekers in general with money to spend as well as other adults from other towns of Cyprus who were in the area looking for good Cypriot cuisine. According to research by C&R Research for the National Restaurant Association, there are four broad food attitude segments among today’s restaurant patrons: • Adventurous diners...
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...I) Presentation of Caroll a) Caroll and Vivarte b) Historic of Caroll II) The company’s mix marketing: a) The product b) The place c) The price d) The promotion III) Chinese market audit - PESTEL analysis: 1) The political environment 2) The conomical environment 3) The social environment a) Chinese cultural specificities b) The chinese purchasing attitude 4) The legal environment IV) The SWOT matrix a) Strengths b) Opportunities c) Threats d) Weaknesses V) PORTER’s five Forces matrix: a) Threat of new entrants b) Power of supplier c) Power of buyer d) Treat of substitute e) Industry rivalry VI) The Boston Box VII) The Ansoff matrix: Conclusion: References Introduction: In order to build a marketing plan properly we need to introduce the subject which is the expansion of Caroll in the Chinese middle class market. First it’s important to get to know the market we want to enter; PESTEL analysis will give us an overview of the particularities and difficulties of the Chinese environment we will have to overcome. We will then highlight the strengths and weaknesses of the company and point out the opportunities and threats we’re to meet. To do so we will use different tools matrixes -The Boston box, Ansoff matrix - and analysis schemes such as the marketing mix 4 P’s, SWOT and Porter 5 forces. These elements will help us to define properly the marketing strategy that matches with the Chinese expectations and our abilities. We are...
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...Starbuck Industry Analysis Threat of substitute products – medium The premium foods and even fast foods industry, there are substitute products for Starbucks. When the other industries can satisfy the customer need that Tea industry is satisfying then there will have a threat for Starbucks. Other beverage industries such as premium foods industry – Minute maid, Ice Lemon tea, pocari sweat, etc. Threat of the entry of the new competitors – high Fortune ranked Starbucks number one in innovation, quality of management, people management and also quality of products or services in the food industry 2007. Starbucks is still the world and Shanghai leader in its industry. Starbucks is constantly innovating and showing strong product differentiation in their industry. However, some competitors such as Mc Café introduced by Mc Donald’s, Mc Café offers premium coffee with reasonable price. Although Starbucks now is the strongest in its industry however must be aware of the threats to potential entrants since the profit is attractiveness. The intensity of competitive rivalry – medium Starbucks current Shanghai competitors are Coffee Bean & Tea Leaf, Costa Café, local and brand competitor rabbit (rbt). Because of this industry do not have too much rival in Shanghai; Starbucks comes as the winner of all them. With holding 73% of market share and 1000+ number of shop in china, they lead this industry. The level of buyer power – low Starbucks have a fixed price in...
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