...What is sustainable marketing? Monday, 15 August 2011. Posted in Blog |[pic] | |Sustainable marketing is the adoption of sustainable business practices that create better businesses, better relationships and a | |better world. At Sustainable Marketing Services, we believe sustainable marketing involves the following five key elements. | |1. Embed sustainable business practices into your business strategy | |Embed sustainable business practices right into your business strategy - don't bolt them on as an after-thought: set measurable | |goals; list the key activities you will undertake to achieve these goals; make a senior resource accountable for the success of these| |goals. | Examples of sustainable business practices include: • Optimise the performance of your business • Create strong relationships with your customers, other businesses, staff and community • Balance your budget and ensure your financial sustainability • Help your business community to prosper • Reduce your carbon footprint. 2. Deliver marketing activities that create ongoing growth. Businesses have limited financial, human and capital resources, so focus your...
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...A Research Paper on Communicating the Challenges and Benefits of Sustainable Business Practices by MA. AISSA V. ARMENA BSBA Professor AMA Computer College Angeles City 2011-2012 Abstract This research presents ways on communicating sustainable business practices effectively. It also defines what sustainable business practice is showing certain challenges and measures in ensuring an effective communication to consumers. Introduction Businesses used to stand out simply by being environmentally sustainable, but that is changing. Today, companies of all sorts and all sizes are playing up their efforts to save energy, reduce carbon dioxide, use more sustainable materials and streamline their packaging. Thus, being green is not such a unique thing anymore. Marcus and Fremeth (2009) noted that this enthusiasm for what they called “green management” came from people’s expectations as to how managers and the organizations they lead should conduct their business to protect the environment. As Ambec and Lanoie (2008: 46) noted, “firms are facing growing pressure to become greener.” Sustainability is defined in part by an effort to conserve natural resources and avoid waste in operations. Conservation and the more efficient use of resources naturally lessens the burden of economic activity on the environment and helps to ensure that the activity can be sustained over time because the resources required will not be exhausted. Sustainability...
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...The Partnership for Global Sustainable Tourism Criteria (GSTC Partnership) is a coalition of 27 organizations working together to foster increased understanding of sustainable tourism practices and the adoption of universal sustainable tourism principles. The Partnership was initiated by the Rainforest Alliance, the United Nations Environment Programme (UNEP), the United Nations Foundation, and the United Nations World Tourism Organization (UNWTO). Objectives Sustainable tourism is on the rise: consumer demand is growing, travel industry suppliers are developing new green programs, and governments are creating new policies to encourage sustainable practices in tourism. But what does sustainable tourism really mean and how can it be measured and credibly demonstrated to build consumer confidence, promote efficiency, and fight greenwashing? In an effort to come to a common understanding of sustainable tourism, the GSTC Partnership is developing a set of baseline criteria organized around the four pillars of sustainable tourism: effective sustainability planning; maximizing social and economic benefits to the local community; reduction of negative impacts to cultural heritage; and reduction of negative impacts to environmental heritage. To develop these criteria, the partnership consulted with sustainability experts and the tourism industry and reviewed more than 60 existing certification and voluntary sets of criteria already being implemented around the globe. In all, more...
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...Business ethics 1. Assignment 1: Questions 1) Analyzing the ethical frameworks needed in decision making, which ones best align to the eight ethical principles of the Global Business Standards of Codex. Without doubt, there always exists a dilemma when company decisions are being made. It is for this reason that ethical frameworks are utilized to ensure that appropriate decisions are made in the organization. Ethics.ubc argues that ethical frameworks act like “snake detectors.” They are there to ensure that “snakes” in the organization are easily recognized before they bite. In layman’s language, they offer guidance when making decisions. Some of the ethical frameworks put forward include: * The utilitarian approach * Rights approach * Fairness approach * Common good approach * Virtue approach Utilitarian approach This approach basically focuses on the consequences of a particular action (capsim.com). For example, it considers whether an action will eventually lead to greater good than other related actions. Therefore, the most ethical decision to be made will be that which will offer maximum benefits. Rights approach In this approach, the most ethical decision to be made will have utmost respect and protection for human rights (capism.com). In this case, people have the right to make their own decisions and everyone ought to be respected in the decisions they make. Fairness approach Just as the name suggests, fairness...
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...In today’s business environment, a firm’s survival is dependent on how it responds to its stakeholders; CSR is a way that response is communicated. This paper explores whether CSR is necessary for the survival of Banyan Tree in today’s environment. We will evaluate the possible ways that CSR benefits the company and show that CSR is not necessary for Banyan Tree’s survival but it does play a strategic role in building brand equity along with a sustainable business. Introduction Corporate Social Responsibility (CSR) There are multiple interpretations of what CSR means, and while there is no set principle, we have defined CSR as the duty of a corporation to create wealth in ways that avoid harm to, protect, or enhance societal assets for the purposes of discussion. Prevailing approaches to CSR were disconnected from strategy such that it obscured many opportunities for companies to benefit society . The outlook of CSR has changed since and modern business organizations have started to incorporate CSR, both internally and externally into their operations, aiming to achieve sustainable business development. This evolution arose due to increasing governmental regulations and societal expectations regarding the operation of companies, thus creating a divergence in business performance and expectations. CSR facilitates businesses in narrowing their performance-expectation gap . In the modern business environment, companies do not only compete on price and quality of...
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...is to identify and define the conditions that create a sustainable economy and report on the effects they might have on the future governance, vision and strategy of The Colourful Corporation. In doing so the report has analysed the most pressing issues that relate to the development and continuation of a sustainable economy. The research has been undertaken at the request of the CEO and uses academic literature as its backbone. Overall the report found that there are many factors that are consistent with a sustainable economy with the following being researched: science & technology; ecology & sustainability; population, demographics, society & culture as well as economy, geopolitics & security. The report concludes that the future of the global economy will be built on innovation, low-waste, long-term planning and will be developed in harmony with the natural environment, and that these factors should be used in the development of the company’s future vision and strategy. The report recommends that the company: • Invest in Research & Development (R&D) • Decrease the use of chemicals, pesticides etc. in production & process work • Further research the implications of population growth and cultural homogeneity and its effects on the company. • Take a cautious approach to large financial investments Table of Contents 1 – Introduction 4 2 – Aim of Report 4 3 – Defining a Sustainable Economy 4 4 – Factors & Issues 5 4.1 – Science &...
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...EPG SHRM Foundation’s Effective Practice Guidelines Series HRM’s Role in Corporate Social and Environmental Sustainability Produced in partnership with the World Federation of People Management Associations (WFPMA) and the North American Human Resource Management Association (NAHRMA) HRM’s Role in Corporate Social and Environmental Sustainability This publication is designed to provide accurate and authoritative information regarding the subject matter covered. Neither the publisher nor the author is engaged in rendering legal or other professional service. If legal advice or other expert assistance is required, the services of a competent, licensed professional should be sought. Any federal and state laws discussed in this book are subject to frequent revision and interpretation by amendments or judicial revisions that may significantly affect employer or employee rights and obligations. Readers are encouraged to seek legal counsel regarding specific policies and practices in their organizations. This book is published by the SHRM Foundation, an affiliate of the Society for Human Resource Management (SHRM®). The interpretations, conclusions and recommendations in this book are those of the author and do not necessarily represent those of the SHRM Foundation. ©2012 SHRM Foundation. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system or transmitted in whole or in part...
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...S ustainable sourcing and procurement Sourcing and procurement as driving forces for sustainable business b y Helen van Hoeven, Lean & Green Foreword President Obama recently said that there are only two kinds of car companies: those that sell hybrid cars and those that will sell hybrid cars in the near future. The same is true for sustainability in supply chains. There are companies that source and sell more sustainable products and there are those that will do so in the near future. With a world soon populated by nine billion people and over two billion new middle-class citizens, traditional sourcing and selling will simply be a no. You are either on the pathway to sustainable development or you are out of business. The challenge of sustainability is reshaping the relation ship between business and society. Industry needs to better manage natural resources and significantly lower its global ecological footprint. And companies need to engage much better with suppliers and workers in the emerging and developing economies. The mission of the Dutch Sustainable Trade Initiative (IDH) is to upscale and accelerate the mainstreaming of sustainability in international commodity chains. IDH joins the forces of business, non-governmental organisations, labour unions and governments. We bring diverse stakeholders together in focused and result-oriented sectoral coalitions that implement ambitious improvement programmes. These programmes tackle social, ecological and economical bottlenecks...
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...corporate obligations that go beyond the traditional means of doing business. Being in public procurement allows empowerment to influence such obligations not just between a customer and a vendor, but also on how the vendor treats its employees and how things like packaging and dumping of waste can hinder a potential business transaction. Sustainable purchasing is a growing global trend. Increasingly businesses, governments, non-profits and other organizations are integrating social and environmental objectives into the purchasing process as a means to reduce their environmental footprint, leverage social benefits and foster a sustainable economy. The City of Edmonton as an example, has a policy statement that aims to bring about environmental and social improvements both locally and globally. It has also set minimum performance and standards required for its suppliers which translates to its Supplier Code of Conduct. The Government of Canada spends billions of dollars per year in procurement of goods and services. With this monetary spend using public funds, it has a responsibility to maintain the confidence of the vendor community and the Canadian public in an accountable, ethical and transparent manner. Thus a supplier code of conduct will help achieve this responsibility. II. Sustainable Purchasing Policy – Adding Value in Public Procurement As per the City of Edmonton, its sustainable purchasing policy encourages staff to purchase quality products and services...
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...Sustainable Marketing 2014 Md Mohshin Sarker ID#17970122 La Trobe University 4/9/2014 Table of Contents 1.0 Introduction 1 2.0 Sustainable Marketing: A perspective 2 3.0 Strategy to make Traditional & Sustainable marketing a success 2 3.1 Sustainable Product creation: 3 3.2 Sustainable Product Pricing: 3 3.3 Sustainable Product Promotion: 3 3.4 Sustainable product placing 4 4.0 Benefit of Sustainable Marketing: marketing & sustainability 4 5.0 Challenges: 4 6.0 Way forward: 5 1.0 Introduction Imagining a world where all the resources are abundance: we get what we want, we create, we consume, and we destroy. If we all want to utilize the resources equally with equal lifestyle, we would have required more than the only planet Earth we have. According to Global Footprint Network (2010), countries like USA, Canada, and Australia would require 8, 7 and 6.8 of Earths to support their citizens if they all wanted to have same lifestyle. Unfortunately, the world has got limited resources and so do the Business. Business has to create value for the consumer. Now, what value are we taking into consideration? Is it actually creating a value to the consumer by respecting our moral values and obligation to the mother Earth? This research is an eye opener to the world. This leads to the question: are we in a position to satisfy our needs in this manner while abundance is not a mere luxury? Marketers always strive to make profit through best...
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...IFAC Board Exposure Draft November 2012 Comments due: February 28, 2013 Professional Accountants in Business International Good Practice Guidance Project and Investment Appraisal for Sustainable Value Creation IFAC’s mission is to serve the public interest by: contributing to the development of high-quality standards and guidance; facilitating the adoption and implementation of high-quality standards and guidance; contributing to the development of strong professional accountancy organizations and accounting firms and to high-quality practices by professional accountants, and promoting the value of professional accountants worldwide; and speaking out on public interest issues. The PAIB Committee serves IFAC member bodies and professional accountants worldwide who work in commerce, industry, financial services, education, and the public and not-for-profit sectors. Its aim is to promote and contribute to the value of professional accountants in business. To achieve this objective, its activities focus on: increasing awareness of the important roles professional accountants play in creating, enabling, preserving, and reporting value for organizations and their stakeholders; and supporting member organizations in enhancing the competence of their members through development and sharing of good practices and ideas. Copyright © November 2012 by the International Federation of Accountants (IFAC). For copyright, trademark, and permissions information, please see page...
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...CEMEX – Sustainable performance in the construction industry -- a case study Introduction Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement without even knowing it. No house, school, bridge or road would be built without it. Concrete is the second most consumed substance in the world after water. It is made from aggregate, cement and water and can be mixed on building sites or supplied ready-mixed from a concrete plant. The UK’s first readymixed concrete plant was set up by a company called Ready Mixed Concrete (RMC) in the 1930s. In 2005, CEMEX acquired RMC. Today CEMEX is one of the world’s largest building materials companies. It is a leading supplier of aggregates (sand, gravel and crushed rock), cement and readymixed concrete. It also produces asphalt, concrete blocks and mortar and has a significant share of those markets. It operates in more than 50 countries and employs over 50,000 people. CEMEX UK has three cement plants, nearly 60 quarries, 40 asphalt plants and over 200 readymix plants. CEMEX’s customers range from multinational building companies to individuals building their own homes. In the UK, CEMEX generates £1 billion in annual sales. The expanding UK economy has seen an increase in the demand for roads and buildings. CEMEX plays an essential role in contributing to creating Britain’s infrastructure. CEMEX • Cement • Ready-mix concrete. • Aggregates ...
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...Sustainable Business Operation in the Philippines Alsons Consolidated Resources, Inc. In partial fulfilment of the course requirements in Management Accounting By: Ma. Isabel Lagunilla Hocson sab.lagu@gmail.com Submitted to : Dr. Marivic Manalo December 13, 2013 Sustainable Business Operation in the Philippines 2 I. Introduction Just last month, the country experienced the strongest typhoon to hit the Earth. No amount of preparation is enough to survive such wrath from Mother Nature. Before Yolanda hit the Philippines, a lot of typhoons passed the country. These typhoons left behind destructed homes and dead people as a result severe flooding brought about by non-segregation and throwing of trash anywhere. Illegal logging also contributed to flash floods. All these are reasons why we should start being concerned not only for the businesses we are part of but also its neighbouring communities. Sustainability should be the one goal of all businesses. It is a prerequisite for economic growth and poverty reduction in Asia and the Pacific. The market has shown an increase of concern for sustainability and its impact to the environment and because of this, companies have created new processes economically, socially and more importantly environmentally. This study aims to look at the optimism of Philippine businesses on the adaptation of cleaner operations for sustainable development. A lot of environmental laws has been passed the last few years both from the...
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...Marketing Decision Making Introduction Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while preserving and enhancing the ability of future generations to meet their needs (Kotler & Armstrong 2012, p. 582). The aim of sustainable marketing is to satisfy the customer’s the needs and wants while also putting high emphasis on the environment and the social issues and thus creating profits in a socially responible way. Mention triple bottom line While traditional marketing is a process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (Kotler & Armstrong 2012, p. 5) This essay has been prepared to identify and understand the role of sustainabilty in marketing decision making and its impacts affecting current and future business operations. 1.1. Research Methods Data was collected based on qualitative research. Books, internet and online journals were used to identify different roles of sustainability in marketing. Sustainibilty of marketing by itself is a vast area for study, hence this paper will only focus and critically analysis some of the key aspects of s.m. The topics explored in this research are I. Role of sustainability in marketing II. 1. Sustainable Marketing practices adressing the triple bottom line. Sustainable marketing concept is quite fresh in todays...
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...there is increasing focus on the interaction between internal capabilities and business activities with the external environment. Aras and Crowther (2007) integrated key attributes of sustainable activities, namely Societal influence, Environmental impact, Organisational culture and Finance, in conjunction with internal-external and short-term long-term context to develop the sustainable development guiding framework for corporations, i.e. Model of Sustainable Development. Visser (2010) proposed the concept of CSR 2.0, highlighting five dimensions (C)reativity, (S)calability, (R)esponsiveness, (2) glo-cality and 0) or circularity as the five targets for future CSR activities. Unilever’s CSR efforts in 2012 are analysed using the above models and short conclusions are drawn about the effectiveness and overall accountability and transparency achieved by the company. Model of Sustainable Development Theoretical Background Many executives are realising that an enterprise’s environmental and societal impacts influence business long term viability as much as financial performance (Lawler and Worley, 2012). This trend is clearly presented in a recent study by the United Nations (2013) since 96% of surveyed CEOS believe that sustainability is crucial to future success of their companies and they have certain plans to ensure sustainability. Owing to the importance of sustainability in contemporary business, it is of utmost important for firms to understand the meaning of and to develop...
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