...Natasha Wilson Feed your confidence Ben and Jerry started out with a small idea that grew into so much more. They began to realize how much the business world was changing them and didn’t want to turn into the kind of business that they always seen as a negative condensation. They wanted to make a change, so they did by making the first decision to give a percentage of their profit to charitable foundations and giving the highest percentage of a public company at the time. Ben and Jerry then wanted to do more so they decided to make a change with their products. Purchasing brownies from Greyston was their way of doing something better in the world and giving back. Now Ben & Jerrys works with a lot of other organizations that help give back to their communities. They now believe that the more giving and caring they are the more profitable they are. Greyston Story Greyston is a bakery in New York that bakes with the richest ingredients and crafting everything from scratch. Branny the owner of Greyston wanted to make a difference with this bakery and give back to the community. Barrny gives back by helping the homeless rate in his community, he takes the profits of company and provides housing and jobs for the unemployed. He is working through social problems by the world of business. Greyston also has a construction company that repairs vacant home which gives more people of the community jobs. Barrny encourages them every family to make the change. He thinks...
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...creation of a relationship that allows the client to perceive, understand, and act on the process events that occur within an organization in order to improve the situation as defined by the client (Cummings & Worley, pg. 253). In the case involving Ben and Jerry’s a consultant was brought in to work with the founders, board of directors, managers, and employees in order to undertake organizational development and also to bring the people, functions, aspirations, and directions together (Cummings & Worley, pg. 306). Schein proposes ten principles to guide process consultant’s actions: • Always try to be helpful • Always stay in touch with the current reality • Access your ignorance • Everything you do is an intervention • The client owns the problem and the solution • Go with the flow • Timing is crucial • Be constructively opportunistic with confrontive interventions • Everything is information; errors will always occur and are the prime source for learning • When in doubt, share the problem (Cummings & Worley, pg. 254). As the consultant in this case dove into the workings of Ben & Jerry’s these principles were apparent throughout the case. After spending time with the board, and interviewing key managers and staff at Ben & Jerry’s, the consultant concluded that the company had much strength and also some concerns. It was decided that while the leadership was seen as the company’s greatest strength, they were also seen and its greatest weakness. As a result the...
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...BEN & JERRY’S HOMEMADE 1. How has Ben & Jerry’s fulfilled its mission statement? What evidence can you provide regarding Ben & Jerry’s performance on each of the three dimensions of the mission statement? Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement. When Ben & Jerry decided to start issuing shares exclusively to the Vermont residents, it was both a financial decision as well as a social decision. It allowed the Vermont residents to become successful on the profits of a business right in their own back yard. The shares were sold at a reasonable price to allow for the purchase. In order to offer greater liquidity and capital, the traditional way of selling shares took place as well as being listed on the NASDAQ. Ben & Jerry were also innovative on how they reduced expenses as well as benefit a local business. When they moved to their new plant in Waterbury CT, there was a limit to the amount of liquid waste, therefore incur more expenses. They made a deal with a local pig farmer to feed...
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...Ben and Jerry Case 2010 “Ben and Jerry’s social orientation was balanced with product and economic objectives. Its mission statement included all three dimensions and stressed seeking new and creative ways of fulfilling each without compromising others.” This excerpt from the McGraw Hill text highlights much of Ben and Jerry’s mission. Although this illuminates the mission of the company, Ben and Jerry’s encountered many imbalances which made corporate takeover seem appealing to many shareholders. Perhaps the most unique part of Ben and Jerry’s is their 3 pillar mission statement. “Product: to make distribute and sell the finest quality all natural ice cream products made from Vermont dairy products… Economic: to operate on a sound financial basis on profitable growth increasing value to its shareholders and creating career opportunities and financial rewards for our employees…. Social: to operate the company in way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of the broad community”(Pinkerton,p49). Ben and Jerry’s actively strived to achieve all three dimensions. The most obvious being its mission to society. Not only did B&J contribute 7.5% of pre-taxed earnings to social causes, they found creative ways to help the community and environment. One prime example being their pact to give their dairy waste water to nourish a local farmers piglets. B&J exceled...
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...Ben and Jerry’s Ben and Jerry’s Homemade was founded in 1978 in an old gas station in Burlington, Vermont. The company was started due to the owners (Ben Cohen and Jerry Greenfield) willingness to make a business successful. By early 2000, the company itself had become bigger than they expected with over 170 stores (scoop shops) across the United States and with international ties with inside supermarkets. The annual sales themselves had grown by $77 million to the company’s new equity of $237 million. The company that once was just a thought and idea had now become a new powerhouse in the ice cream industry. They initiated their first public equity financing in May of 1984. The company, however, only issued it to the Vermont residents with 75,000 shares at $10.50 a share. The reasoning behind only offering it to Vermonters was to give the first people to support them and opportunity to invest in the company. However, the company offered a traditional broad offering for liquidity purposes later and to help with capital. The company itself focused intensely on the social aspect of the company to further improve their social standing. Furthermore, the social orientation was still balanced with product and economic objectives. Once Ben & Jerry’s went public they decided they wanted three equity classes, class A common, class B common, and class A preferred. The class A common had the right to one vote for each share held. Reserved primary for insiders, class B common had...
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...Company Description Ben & Jerry's is an American ice cream company owned by Unilever that manufactures ice cream, frozen yogurt, sorbet and ice cream novelty products. Ben & Jerry's Homemade Inc. was founded in 1978 and is currently based in South Burlington, Vermont. From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment. Ben and Jerry’s currently have 346 scoop shops across 25 countries all around the world, with countries like the UK, US and India some of the countries they operate in. Apart from these establishments, products are also distributed to supermarkets and convenience stores globally. Ben and Jerry’s benefited heavily from the merger with Unilever by leveraging on Unilever’s global reach. Operating in the highly competitive premium ice cream industry, product innovation is crucial to satisfy changing consumer needs. Ben and Jerry’s integrate product quality with social and environmental responsibility whilst still enjoying economic success. It donates 7.5% of pretax profits to the Ben and Jerry’s foundation for philanthropic causes and uses only Free trade certified ingredients in an effort to give back to the community. In 2000, Ben and Jerry’s was purchased by Unilever. Despite the merger, Ben & Jerry’s continues with its commitment towards sustainability. The Caring Dairy programme was recognized with Good...
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...September 2011 – Ben & Jerry’s ChunkFest, indubitably Singapore’s best loved ice cream extravaganza, returns this October 15th 2011, from 2pm till 10pm at the Promontory @ Marina Bay. Ice cream moo-niacs will be delighted to learn that this year’s ChunkFest, we’ve packed in a record-breaking 32 extraordin-dairy flavours – including crowd pleasers not currently available in Singapore – and heaps of fun-tastic carnival activities. And to top it all off, we’ve added a dollop of Fairness to celebrate the sticky, gooey goodness of peace, love and ice cream. Now into its fourth year, ChunkFest is the island’s signature ice cream festival, bringing friends and family together to celebrate peace, love and ice cream. Last year, ChunkFest attracted over 8,000 fans and served up thousands of scoops of udderly delightful ice cream. Fairness is… Sometimes, life simply isn’t fair… but that doesn’t mean you can’t try to make it better. And we’re going to try, by taking Ben & Jerry’s marquee feel-good event and doing some good. Better yet, we’re going to help others to do good! ChunkFest’s signature fun-packed, cow-nival atmosphere will serve as the platform for Fairness Partners – social-enterprises, charities and even corporations that champion an aspect of fairness – to promote and raise funds for their causes. FairBooths: M aking room for Fairness Do you have a fair-ly good idea for making a difference in the lives of others, but just don’t have the right space to do it? Ben & Jerry’s is giving...
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...S.W.O.T ANALYSIS STRENGTHS Ben & Jerry’s has a long history of with many memorable events that has gained them many followers through out the year. One of the most internationally known day that Ben & Jerry’s promotes every year is “Cone Day.” Free cone day was started to celebrate the anniversary of their fist shop opening and to thank their fans for continuing to purchase Ben & Jerry’s ice cream. Another major contributor to Ben & Jerry’s strong brand image is their diverse flavors and creative names that they offer to the consumer. As you’ll find in the company’s Product Mission Ben & Jerry’s has committed itself to make, distribute, and sell the finest quality products with the use of nothing but natural ingredients. The respect that the company has for society has been the main foundation around which Ben & Jerry’s has built its empire on. They donate a minimum of $1.1 million of pretax profits to philanthropic causes yearly. All this has contributed to the acquiring of 36% of the market share since 2008, falling 8% short of their main competitor Haagen- Dazs and their 44% of the market share. WEAKNESSES Even though Ben & Jerry has a large portion of the market share and contributes to society continually the company does not come with out its flaws. Their most obvious weakness was their management as well as their mission statement (which they have amended). Some poor management decisions include such events as reinvesting in huge amounts...
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...Ben & Jerry’s Homemade Inc. – B: Facing Acquisition Abstract In December 1999 Ben Cohen and Jerry Greenberg confronted three offers for their 17-year-old firm. Ben & Jerry’s Homemade, Inc. had grown from $2M in 1983 to $237M as the year ended. Growth rates had significantly dampened, however, a result of changing U.S. consumer preferences for lower cholesterol foods and competition. Jerry Greenberg had stepped out of day-to-day management of the firm some years before. Ben Cohen stepped back in 1994 when the firm incurred its first ever loss. He turned the helm over to Robert Holland, the first African-American to head a major U.S. firm. Holland came to the Ben & Jerry’s CEO position after a national search. His background as a McKinsey consultant and turnaround artist stood the firm in good stead. His moves concentrated on improving profitability, turning around a new plant that more than doubled the company’s manufacturing capacity, strengthening the depth of management experience in the top team, and responding to the demand for low-cholesterol with the introduction of a sorbet line. However Holland stepped out of the firm after almost 18 months with observers suggesting that he had felt uncomfortable with the founders’ “clowning and campaigning.” Perry Odak, Ben & Jerry’s next CEO, came with extensive consumer marketing experience in companies such as Armour-Dial. However, he had also been COO of U.S. Repeating Arms. Given the founder’s strong emphasis...
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...Ben and Jerry’s company I. Background Ben and Jerry’s company was established in 1978 that renovated from gas station in Burlington, Vermont. Ben Cohen and Jerry Greenfield were childhood friends from New York who created the band name. It is well known as a globally premium ice cream. In 2000, the company became a subsidiary of Unilever Company, which is a big change and more challenging of company faced. At the same year, the company was expanding their social mission, brand integrity, and product quality to make them grow up very fast. The products line of Ben and Jerry’s company are many flavors ice cream, frozen yogurt, sorbet, cake, milkshake, and etc. In 2013, the company had a campaign to label food products that concern more about healthy of customers such as GMO (Genetically Modified Organism) ingredients. II. Outline specific challenges, which this business/ company faces Challenge #1 Competition The main challenge that company faced is competition. For Ben and jerry’s company, its main competitor is Haagen Dazs for having premium ice cream as well and a variety of flavors. Haagen Dazs has an advantage because it was founded early than Ben and Jerry’s. Therefore, its brand is more recognizable and trusted. Haagen Dazs is diversified with their products, such as bars, gelato, and frozen yogurt. Ben and Jerry’s competitor is also a global business. Challenge #2 Quality Control After Unilever acquired this company, it has become a global business...
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...1Top of Form Visit Ben & Jerry's Homemade Ice Cream website. After studying the information contained within this website, assess Ben & Jerry's record on meeting social responsibility goals? How does this company meet its discretionary responsibilities? Give examples of social responsibility actions taken by Ben & Jerry's, and outline them in a brief synopsis. Do you think that more businesses should adopt their strategy? Why, or why not? Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment." Reply Quote Bottom of Form Message Unread Mark as Unread Message Not Flagged Set Flag 5 days ago Avery Coleman Email Author Avery's response to the Unit III Discussion Board COLLAPSE Top of Form Parent Post Ben & Jerry use Archie Carroll’s theory on business regarding being socially responsible. The company has an excellent record on being socially responsible. The company has several organizations and programs they contribute and donate to. The company meets its discretionary responsibilities by supporting same sex marriages, the growing peace-building movement, and supporting holding elected leaders more accountable to the people. They also support fair trade. This ensures small farmers in developing countries can compete and thrive in the global economy ("Ben & Jerry's", 2014). Ben & Jerry’s is also social responsible. They support mandatory genetically...
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...десертов (-) * Рост популярности мороженого в стаканчиках (+) * Концепция социальной ответственности и корпоративной благотворительности чуждо для Японии ( - ) | * Сложная логистика ( - ) * Система Just In Time ( + ) | Факторы | Неопределенность | Воздействие | Сценарное планирование | Политические | Низкая | Слабое | Нет | Экономические | Высокая | Сильное | Да | Культурные | Высокая | Сильное | Да | Технологические | Низкая | Слабое | Нет | 1. Интенсивность конкуренции в отрасли : На рынке мороженого работали по меньшей мере шесть японских производителей, выпускавших, в том числе, мороженое класса суперлюкс. Крупнейшая японская компания по производству замороженных десертов, Marigana Seika,в 1995 году дважды делала Ben and Jerry предложения о сотрудничестве. 2. Новые конкуренты : Большое присутствие американских компании на Японском рынке. 3. Потребители : Японцы любят продукты высокого качества, но нет традиции есть десерты и не признают пищу животного происхождения. 4. Поставщики : При работе с компанией Seven-Eleven компания продавала бы мороженое на прямую, таким образом можно было бы избежать лишних затрат, неизбежных в Японской системе распространения с большим количеством...
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...Ben & Jerry’s Market Research Table of Contents TABLE OF CONTENTS Opening Page ................................................................................................................................................... i Table of Contents............................................................................................................................................ 1 Introduction .................................................................................................................................................... 2 Background..................................................................................................................................................... 3 4.1 Market and Brand of Choice.................................................................................................................... 3 4.2 Ice Cream Market Issues ......................................................................................................................... 3 4.3 Important Issues about the Brand ............................................................................................................ 4 4.4 Pricing in Ben & Jerry's........................................................................................................................... 5 4.5 Market Segmentation............................................................................................................................... 6 4.6 Market Demand .....
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...Individual Case Write-ups Ben and Jerry’s Homemade Ice cream Inc. I would like to start with the brief history of Ben and Jerry’s. It is a medium sized ice cream company with the annual sale of about $150 million. It was incorporated on December 16, 1977 by two friends Ben Cohen and Jerry Greenfield who were not satisfied with their careers. It was an immediate success but in 1990 with the healthier eating trends, its sale slowed causing the net loss of $1869000 which led to the resignation of its CEO Ben Cohen in June 1994. In February 1995, Bob Holland was chosen as new CEO of Ben and Jerry’s. Ben and Jerry’s focused more on quality of product and making mix in flavours which led to its cost going up but as the consumers preferred good quality ice cream, it had market share of 30% in 1990. Its net income increased from $551,000 in 1985 to $7,201,000 in 1993. In 1994, it added new flavour of ice creams and replaced the flavours which were slow moving. It added super premium frozen yogurt, which which increased its sale by 34%. In spite of its sale going up from $9,858,000 in 1985 to $148,802,000 in 1994, it went in losses in 1994 due to increase in its cost of production, inefficient production planning, doubling its production and improper inventory management. So, according to me, this strategy does not seem well matched with their external environment. Their strategy led to competitive advantage till 1993. In 1990, completion became extremely intense. Leading brand...
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...Ben and Jerry’s is a reputable and well established company known for its high quality ice cream products and commitment to social responsibility. As the company continues to grow, an analysis of the external and internal forces shaping the ice cream industry and the company needs to be examined in order to prepare a feasible recommendation. Competition – Dreyers and Haagen-Dazs, intense, many numerous competitors, cost of switching brands is low, competitors use tactics to force rivals’ production volumes Buyers – power is high, buyers are large so have leverage over price, buyers more likely to switch because don’t incur large costs, need product variety Suppliers – moderate leverage, many suppliers depend on big dairy companies, can shop around for other suppliers Substitutes – other deserts, pies can deter buyers away from ice cream, most have good taste/brand in order to discourage substitutes for price differences New Entrants – established companies have brand loyalty, large start up costs (plants, capital etc), Ben & Jerry used distribution channels of rivals, might not be possible for others to do so. Strengths – success in consistent environmental policies and efficient manufacturing -exploit this strength to gain more customer loyalty towards social consciousness -few compliance issues, strong minimization of environmental damage -good business culture (salary ratio, corporate responsibility) Weaknesses – difficulty recruiting the best due to salary...
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