...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership...
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...distributors. It has entered the new millennium as a major force in Malaysia’s multibillion textile and garment industry, a brand leader involved in the distribution and retail of its own fashionlabels through 190 freestanding stores, franchise and consignment counters. Padini labels proudly carry the Made in Malaysia stamp abroad in Bahrain, Brunei, Cambodia, Egypt, Indonesia, Kuwait, Morocco, Myanmar, Oman, Pakistan, Philippines, Qatar, Saudi Arabia, Syria, Thailand and United Arab Emirates. Padini address various type of fashion for all gender and all ages. They have ten distinct brand which is Padini, Seed, Padini Authentics, PDI, P&Co, Vincci, Vincci Accessories, Tizio, Miki Kids and Brands OutletPadini, Seed, Padini Authentics, PDI, P&Co, Vincci, Vincci Accessories, Tizio, Miki Kids and Brands Outlet. Each of these labels represents a particular fashion philosophy and encompasses a comprehensive range of products that fit into our targeted consumer’s universe. The vision of the Padini Group is to be the best fashion company ever. They aspire to be a global leader in the fashion and retail industry with the highest standards in design, manufacturing, quality, customer service, branding and innovation. As a creatively driven and design oriented group, they want to create fashion consciousness that is stylish yet affordable within our brand niches. Padini began as Hwayo Garments Manufacturers Company, a sole propietorship manufacturing ladies garments and wholesaling...
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...Summary: Best Buy Co. Inc. (NYSE: BBY) was established in 1966 and since it inception has become one of the largest specialty retailers in the United States. Best Buy is a multinational electronics and appliance retailing company, specializing in consumer electronics, household appliances, software, and home-office products. Best Buy employs nearly 170,000 people with over 1,400 locations. Strengths • Physical Stores • No. 1 electronics retailer • Knowledgeable personnel • Smart acquisitions Weaknesses • Physical stores • Reorganizations diluting customer service experience Opportunities • Growing online demand • Private Branding • Mobile broadband (phones, tablets) Threats • Intense online competition • Local discount retailers • Constrained credit availability Strengths: Physical Stores – One of Best Buy’s biggest strengths is also one of its biggest weaknesses – it’s physical stores. “Brick and mortar is where every dimension of the brand comes alive for us to see, feel, smell, touch, taste, and hear. The store does what technology cannot — allows us the full usage of our senses.” (Excerpt from the article ‘Let’s Not Forget the Store: Why Brick and Mortar Still Matter in a Multichannel World’, 2012). No. 1 Electronics Retailer – Best Buy Co, Inc. is the largest consumer electronics retailers in the US holding 20% market share in 2011 and is ranked no. 5 on Interbrands Best Retail Brands 2012. (Interbrand.com, 2012) Knowledgeable Personnel...
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...recommendations that Google are effectively able to utilise. Introduction Google, a provider of multiple products and services, with the mission to “organise the world’s information and make it universally accessible and useful”, is the number one web search engine. Additionally, Google has an old online shopping service site whose rivals include Amazon and eBay (Newth, F 2012). However, recently, in 2012, Google announced its adaption of a new paid model, where retailers were now starting to get charged. Moreover, the bases discussed throughout the report will be grounded in Google’s competency test, and its impact towards Google business model (Newth, F 2012). Google’s development of new strategicresources, dynamic capabilities and core competency Google’s recent change of passing on costs, a fee, to online retailers who display their products on the Google online shopping site (Hartwig, J. I 2012), will require Google to develop new strategic resources, dynamic capabilities and a core competency. Firstly, developing new strategic resources to work aside Google’s new paid model (Hartwig, J. I 2012), will mean that Google will need to improvise on teaching Google employees currently working in the Google online shopping sector, to adapt to the new changes appropriately, through being educationally mentored on new policies, procedures and most importantly, advancing this new process in a sustainable way (Sullivan, J 2007). Moving on to the development of dynamic capabilities...
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...global brands are extremely valuable, boasting strong customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to suit local cultures and social norms (Datamonitor 2010), strengthening the brand and avoiding consumer alienation. New players struggle to compete with incumbent firms, as their brands are unknown and advertising campaigns are expensive. Established chains have the resources to retaliate aggressively through pricing promotions, deterring new players from entering the marketplace. New entrants lack economies of scale, which existing chains have developed over time, and utilise to remain competitive in this low-margin, high-turnover industry. However, social media websites have evened the playing field in terms of marketing communications; they allow firms to efficiently communicate their message inexpensively. Initial capital outlay and fixed costs are low, encouraging new entrants (Datamonitor, 2012). Threat of Substitutions – Moderate Substitutes are readily available: food can be purchased almost anywhere, through foodservice or retail. However, convenience is the value-adding component of the service which reduces the threat of substitutes. Consumers can cook at home cheaply, but this lacks the convenience element which people require nowadays. Ready-meals are therefore a more substantial threat, competing with fast-food on price as well as convenience (Datamonitor, 2012). If...
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...Name | Dell Inc. | Industries served | Computer hardware, Computer software, IT consulting, IT services | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Michael Dell | Revenue | $ 63.07 billion (2012) | Profit | $ 3.49 billion (2012) | Employees | 110,000 | Main Competitors | Apple Inc., Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many others. | Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo. You can find more information about the company in its official website or Wikipedia’s article. SWOT Dell SWOT analysis 2013 | Strengths | Weaknesses | 1. Brand name valued at $7.5 billion2. Product customization3. Environmental record4. Competency in mergers and acquisitions5. Direct selling business model | 1. Commodity (computer hardware) products2. Poor customer services3. Low investments in R&D4. Weak patents portfolio5. Too few retail locations6. Low differentiation | Opportunities | Threats | 1. Expand services and enterprise solutions businesses2. Obtain more patents through acquisitions3. Strengthen their presence in emerging markets4. Tablet market growth...
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...any other retailer, increasing its brand value by 62 percent to rank 40, up from 49 last year, according to Interbrand. The retailer’s decision nearly a decade ago to drop all of its regional department store nameplates — from the Bon Marche in Florida to Marshall Field’s in Chicago – and convert them to the Macy’s brand has paid off, despite ample criticism at the time that the stores would lose their local flavor, Interbrand executives told Forbes.com, in an exclusive interview. “It’s truly validated their commitment to a single brand strategy across markets in the U.S.,” said Justin Wartell, managing director of Interbrand Design Forum, Interbrand’s retail arm. In turn, the department store has honed a consistent, “best-in-class, omni-channel” message via its brick-and-mortar stores, e-commerce and mobile sites, firing on all cylinders with compelling merchandising initiatives, trend-right fashions, and by leveraging a roster of brands that appeal to its diverse shopping base — be they Michael Kors orRachael Ray, he said. Also on Forbes: 10 Comeback Brands Of 2013 Amazon The e-commerce pioneer’s brand value soared 46 percent, climbing to secure the number four spot on the list, up from nine in 2012. Amazon continues to “demonstrate an understanding — in an incredibly intimate and specific way – of how consumers buy the products they choose and how [to be] relevant to those customers,” Jez Frampton, global CEO of Interbrand, told Forbes.com. “And from...
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...Apple SWOT analysis 2014 Your best insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores in 39 countries)[1] | Headquarters | Cupertino, California, United States | Current CEO | Timothy Donald "Tim" Cook | Revenue | $170,910 billion (2013) 9.2% increase over $156,508 billion (2012)[2] | Profit | $37,037 billion (2013) 12.26% decrease over $ 41,733 (2012)[2] | Employees | 80,300 (2013) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. | Business description This is an Apple business description taken from company’s financial report: “The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and...
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...D o TNS - GLAKES N Brands & Brand Equity 26 June , 2012 ot C op y 1 Session 3 BEST GLOBAL BRANDS 2011 Interbrand 2011 Rankings Rank 1 2 3 4 5 6 7 8 9 10 Brand Coca – Cola IBM Microsoft Google GE Value ( $ mn.) C ot McDonalds Intel Apple N Disney D o Hewlett-Packard Global Brands Morgan Chase Data: Interbrand Corp., J.P. Scoreboard & Co / (Interbrand) Business Week September 10 The table ranks 10 top global brands that have a value greater than $1 billion. The brands were selected according to two criteria. They had to be global in nature, deriving 1/3 rd. or more of sales from outside their home country. There also had to be publicly available marketing and financial data on which to base the valuation. TNS - GREAT LAKES op y 71,861 69,905 59,087 53,317 42,808 35,593 35,217 33,492 29,018 28,479 Top 10 Most Trusted Indian Brands – 2011 RANK 1 2 3 4 5 6 7 8 9 BRAND LUX COLGATE AIRTEL N D o 10 ot NOKIA DETTOL MAGGI TNS - GREAT LAKES C LIFEBUOY BRITTANNIA VODAFONE CLOSE-UP op y ( ET - Brand Equity Sep 28, 2011 ) BRANDS THAT LOST LUSTURE D o TNS - GREAT LAKES N ot C op y Some Leading US Brands since 1925 D o 1. Kodak 2. Del Monte 3. Wrigley 4. Nabisco 5. Gillette 6. Coca Cola 7. Campbell 8. Ivory 9. Goodyear 10. Lipton N ot TNS - GREAT LAKES C op y Cameras Canned Fruit Chewing Gum Biscuits Razors Soft Drinks Soups Soap Tyres Tea D o Category...
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...Janis Graham American Intercontinental University General Electric and the Kitchen Range October 20, 2013 Abstract General Electric (GE) has been a major successful brand name for so many years for its large and small appliances. GE’s iconic history and technological advancements have contributed to a loyal and lasting consumer base, one which will be analyzed further in this document. The following document will not only explore the history and present, but will outline in detail the future demographic trends that are essential to GE’s future success in the home appliance industry. General Electric and the Kitchen Range Introduction Kitchen ranges have gone through major transitions since wood burning and cast iron devices to induction, convection and dual fuel from gas to electric. The industrial revolution was a turning factor for many companies to expand in the marketplace by trying to make kitchen chores easier and faster for women through the development of appliances. This area was the beginning of progressive inventions in this market which many companies such as Whirlpool, Electrolux and General Electric (GE) all became major players and still are today in this very competitive industry of home appliances. Part 1: Competitor Selection In 1892, two companies combined Edison General Electric, developed by Thomas Alva Edison and the Thomas-Houston Company, owned by Charles A. Coffin to originate the organization of General Electric Company soon...
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...Purpose of report Report is a form of logical expressions and organized. It consists of parts, titles and subtitles. For individual task, we, students BM2205E are required to observe any of ‘Customer Care Program’ of organization or any such programs that shows their effort to be close to the customer. We must choose two (2) organization from the same industry and do report based on their retention program. We need to compare between that two (2) organizations. In addition, we must also observe the impact it brings to the organization in term of performance and profitability. The industry that we can choose is either manufacturing, fast food, education, hospitality, fashion, entertainment, automotive or information technology industry. Reasons for written reports: • To know the background of the organizations • To analyse of business activities (customer care programs) • To provide information and facts • To identify problems • To propose solutions • To recommend actions to be performed • To concluded • To evaluate a research or activities • To synthesize a plan of action Introduction Customer care is also known as customer service. It is a process providing utilities of time and place for customers which included pre-transaction, transaction and post-transaction considerations relations to the exchange process with the customer. In other word, it is the provision...
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...A) The name of the company is Apple. The reasons of choosing this company to explore its experience using the concepts of International Business are as follow: Global pattern of trade * Apple is the global company in the retail industry. 43,000 of Apple employees in the United States to work in the 30,000 Apple stores. Apple retail store employees to do more than the average wage of employees, and provides money for universities, as well as a gym membership, 401K plans, health care plans, product discounts and lower prices for the purchase of shares. * Apple has 453 retail stores (such as in March 2015) in 16 countries and 39 countries in the online store. Each store is designed to meet the requirements of the position and the regulatory authorities. Apple has received numerous architectural awards for its store design, especially its location on Fifth Avenue in midtown Manhattan on. Competitive advantage * Before the company advertised its products are being made, the late 90s of the last century the United States; however, as a result of the outsourcing plan in 2000, almost all of the manufacturing process is now abroad. According to a report the New York Times, Apple insiders "that huge overseas factories, as well as flexible, diligent and industrial skills of foreign workers have to make more than their American counterparts that" Made in USA "is no longer a viable Alternatively, for most Apple products. " * The company's production, procurement and logistics...
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...Comments In-Depth Analysis: Best Buy (BBY, AMZN, WMT, BKS, BGP) Best Buy (NYSE: BBY[FREE Stock Trend Analysis]) reported fourth quarter and full year earnings yesterday and failed to meet analysts' expectations. Best Buy reported revenue of $16.26 billion in the fourth quarter compared to $16.55 billion in the same period a year ago, or a decrease of 1.8%. Net income decreased by 16.4% from $779 million to $651 million. Thus, earnings per share fell from $1.82 to $1.62.This decrease largely reflects Best Buy's decision to spend $222 million in restructuring charges to focus its international efforts and drive supply chain efficiencies. Excluding restructuring charges, earnings per share rose for the quarter to $1.98 which beat analyst estimates. Nonetheless, Best Buy's stock price showed that investors were less than thrilled with the earnings news. Best Buy's share price fell 5.4% on the release of the earnings information. Best Buy struggled domestically: revenue fell 4% versus the prior-year period. Most notably, there was double-digit decline in sales of entertainment hardware and software and TVs. Consumer demand for new television technologies was not a significant revenue-generator. Where the domestic segment declined, it was offset by the 4% increase in the international segment. This increase is mostly due to new store openings and a favorable fluctuation in currency exchange rates during this time. As Benzinga readers already know, Best Buy has missed quarterly estimates...
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...designs, manufactures and markets personal computers, servers, network solutions, peripherals, mobile communication devices, portable digital music players, and related accessories, software and services. The company’s product portfolio comprises Mac computer systems, iPod portable digital music and video players, iPhone mobile phones, iPad portable multimedia, and Xsan and Mac OS servers. The company’s applications include Mac OS, iTunes, iLife, iWork, iClould, Safari, QuickTime, MobileMe and others. Apple mainly operates in the United State and manages its business primarily on geographic structure. It develops global market through five operating segments: the Americas, Europe, Japan, Asia-Pacific and retails. The company sells its products through online stores, retail stores, direct sale forces, and third-party resellers. It is headquartered in Cupertino, California and currently employs 49,400 employees globally. Apple Inc. became the largest company in the tech universe on May 26, 2010 (Manjoo & Caplan, 2010). The company recorded revenues of $65,225 million during the financial year ending September 2010, an increase of 52% over 2009....
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