...in Queensway (London). UK launderettes are mainly fully automated; coins operated and are a combination of manned and unmanned. Some may be manned during fewer hours than the opening time each week. They are generally found only in urban and suburban areas and have been common features of urban life since the 1960s; in the last two decades there has been a decline in the number of launderettes to approximately 3000 nationally. Rapidly rising utility charges, premises rent and lower purchase cost of domestic machines have been noted as principal reasons for the recent decline. High initial launch costs, specifically around commercial washing machines and dryers have also been commented on as reasons for fewer new entrants into the market. Furthermore, machine updates can be prohibitively expensive which have held back premises investment. However, most UK households have bedding such as duvets and comforters which are far above the capacity of domestic machines, making launderettes the only source of cleaning them. Many UK manned operations have added value services such as ironing, dry cleaning and service washes which prove popular to busy professionals, students and senior citizens. Student accommodations blocks often have their own unmanned laundries, although commercially run at a profit by the accommodations provider. These facilities are often open to heavy wear and tear through being unsupervised. Local directories such as Yellow Pages and Thomson...
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...focusing on the washing machine sector of Whirlpool Corporation in the UK market, firstly give a situation analysis of the broad market, which including using PESTEL SWOT and Competitive Edge, analysing both internal and external environment of the business combined to demand of customers; secondly offer several recommendation to the business using STP, SMART and 7Ps models; finally a brief conclusion is given. Introduction Washing Machine is one of the most common household appliances in the UK, with many global brands sharing, such as Hotpoint, Bosch, Beko and LG etc. Whirlpool is one of them with a range of washer and dryer products. Even though these global brands compete in other home appliance sectors as well, washing machine marketing competition seems less fierce than other short life appliances. The market share of Whirlpool's washing machine can be calculated either by value of sales of customer possession. Graph 1(Westgarth, 2014) showed the market shares of several brands in the UK market by value. It is clear that Whirlpool only counted 3%, which is the lowest, only one tenth of the market leader Hotpoint. Graph 2(Westgarth, 2014) illustrate another picture of the market share: 7% of people remember they are using a washing machine branded Whirlpool, which means compare to the actual sales, Whirlpool has a good brand recognition. Graph 1: Manufacturer market share in the UK by value Graph 2: Ownership of washing machine brand in the UK ...
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...SECONDARY RESEARCH ON “WASHING MACHINE” A dissertation submitted to: Dr. Bejoy John Thomas, MBA, NET (Qualified), M.Phil.Ph.D., In partial fulfillment of the requirements for the award of the degree MASTER OF BUSINESS ADMINISTRATION BY SUJANABENAZIR.M Jamal Institute of Management, (Approved by AICTE, Newdelhi) Jamal Mohamed College (Autonomous) Tiruchirappalli-620020 1 INDUSTRY INFORMATION 2 1: GROWTH AND EVOLUTION OF THE WASHING MACHINE INDUSTRY IN INDIA:Washing machines made their mark in the Indian market in the eighties. Videocon was the first company in India to introduce washing machines. Over the years, it has remained a market leader, with a overall market share of 35% by adopting flexible strategies, which are modified as and when the need arises. Initially, the challenge was to wean away homemakers from their traditional methods of washing clothes. But then, owing to high prices, the market appeared to be limited only to upper income urban households. The 1990s saw a changein the socio-economic scene in the country. Rapid growth, increase in the number of working women, changing life styles and higher aspiration levels with exposure to satellite television and easy consumer finance meant that demand for consumer goods rose phenomenally. Sales of semi-automatics outstrip those that in the fullyautomatic segment. This has been due to a variety of factors, price being one of them. As semi-automatic washing machines are cheaper than the fully automatic...
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... Jagat Jyoti barua” in partial fulfillment for the requirement of the award of the degree of Bachelor of Business Administration at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of work and I have not submitted it earlier elsewhere. Vaibhav Bansal 0411471707 BBA (Gen) VI semester Sec A CERTIFICATE This is to certify Project titled “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” is an academic work done by “Vaibhav Bansal” submitted in the partial fulfillment for the award of the degree of the Bachelor of Business Administration from Maharaja Agrasen Institute of Management Studies, Delhi, under my guidance and direction. To the best of my knowledge and belief the data and information presented by him in the project has not been submitted earlier. Mr. Jagat Jyoti Barua Lecturer, MAIMS ACKNOLEDGEMENT I take great...
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...Garments Washing in Retailing Business” Faculty of Business & Economics Department of Business Administration Program: MBA (Regular) Semester: Summer-2013 Course Code: TAM 512 Course Title: Finishing & Washing with Lab Submitted To: Sumon Mazumder Assistant Professor M.Engg. (BUET), M.Sc. (Textile) B.Sc. Engg. (Textile, DU) Department of Textile Engineering Submitted By: Sabbir Ahmed Majumder Date of Submission: 05.08.2013 Table of content Serial No. | Name of the Topic | Number of Pages | 1. | Fly page | 1 | 2. | Cover page | 2 | 3. | Table of content | 3 | 4. | Objectives of Assignment | 4 | 5. | Abstract & Introduction | 5 | 6. | Garments washing & Retailing business | 6 | 7. | What is the purpose of Garments Washing? | 7 | 8. | Requirements of garments washing | 7-8 | 9. | Effects of garments washing | 8 | 10. | Types of Garments washing | 9 | 11. | Types of what machine used in washing plant | 9-10 | 12. | Enzyme wash | 10-12 | 13. | Stone wash | 12-13 | 14. | Pigment wash | 13-14 | 15. | Acid wash | 14-15 | 16. | Sand Blasting | 15-16 | 17. | What is Whisker? | 17 | 18. | Scraping or Blasting | 18 | 19. | Super White washes | 19 | 20. | Laser finishing | 19-20 | 21. | Tagging & Procedure for Tagging | 20 | 22. | P.P spray & River Washing | 21 | 23. | P.P sponging | 22 | 24. | Grinding & Destroy | 23 | 25. | Chevrons & Different types of washing faults | 24...
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...time there are so many best option for customer for every electronic product. This Research also studies that product are reaching up to the expectation of customer or not. A electronic product company differentiate its product on different grounds. So we study that, for which qualities company is advertising, those features that product have or not. SCOPE OF THE STUDY ? This Report will help to understand the consumer behaviour towards purchasing a new Washing Machine or Refrigerator. ? It also opens the various factor which can effect the purchase decision. ? This Report provides a frame of mind of people, what are the exceptions of consumer and up to how much level these expectation met. ? This Report will be helpful for Retailers and Companies so that they can understand the consumer behaviour and can satisfy the consumer on more better manner. ? To know whether they recommend to other or not. www.allprojectreports.com OBJECTIVES OF THE STUDY ? To know race of celebrity in buying decisions. ? To know consumer behaviour while purchasing. ? To know what factor affect consumer behaviour. ? To know the consumer view regarding service/after sales service. ? To know various strategies used by companies to attract consumers ? To know the consumer preference. RESEARCH METHODOLOGY TYPE OF RESEARCH DESIGN The project will certain the drivers Consumer Behaviour and to find the factor which affect purchase of Washing Machine & Refrigerator. The...
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...www.allprojectreports.com Project Report on Consumer Behaviour towards Washing Machines and Refrigrator Supervisor : Lecturer Submitted by : Enrolment No. MBA IV Sem. (Marketing) Remarks of Evaluator Approved/Disapproved (I Evaluation) Approved/Disapproved (II Evaluation) Session : ______________ www.allprojectreports.com www.allprojectreports.com University Bio-Data of Supervisor Name Designation Qualification Area of Specialization Experience Official Address Telephone No. Mobile E-mail : : : : : : : : : I am willing to supervise ____________ Enrolment No. _________ On the topic of "Consumer Behaviour towards Washing Machine/Refrigrator" (Signature with seal) Countersigned by Director of Study Centre with Seal www.allprojectreports.com www.allprojectreports.com REVIEW OF LITERATURE & PROBLEM STATEMENT As I would find any Project Report on the topic consumer behaviour towards Washing Machine and Refrigerator. So, I consult Indian Journal of Marketing of last year for latest information. Topics of various author are as follows :- “Consumer Behaviour & Marketing” by Swasti Soni “Brand preference of Talcum Powder” by Dr. G.S. Ganesan “Buyer Behaviour of Home Appliances” by Dr. G. Sudarsana Reddy & Mr. Rajarashmi “Knowing the Customer” by Dr. Deepak Raj Gupta. www.allprojectreports.com www.allprojectreports.com PROBLEM STATEMENTS This Research is mainly dealt with knowing purchase and post purchase behaviour...
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...WHAT ELSE CAN GO WRONG? Joe Van West, President of Appliances Unlimited in Mexico, was thinking about his arrival in Mexico City and his life during the last six months as he was sitting in his office. He remembered getting the phone call late one evening while sitting in front of the TV in his house in Taipei, Taiwan, where he was Operations Manager of the local subsidiary of Appliances Unlimited, a Belgian firm. The phone call was to tell him that Mr. Brian Hodges, the President of the Mexican subsidiary of Appliances Unlimited, had a major heart attack and would retire immediately. Mr. Van West had met Mr. Hodges several times at meetings, but he did not know him very well. The caller, his friend at headquarters, Stijn Verckens, indicated that management at headquarters was looking for a speedy replacement for Hodges, and that Joe Van West should talk to the President of the International Division at Headquarters immediately. Van West had always wanted to run a subsidiary. It would be a great opportunity, and he did tell Verckens that he would think about it. Van West had gotten excellent reviews for his work as Operations Manager in Taipie. He was ready for the next step. He had hoped that there would be an opportunity in Canada or the United States, but he, an American citizen, and his wife, a native of Belgium, had decided a number of years ago that they would go wherever the opportunity presented itself. Van West talked to several people at headquarters, including...
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...Gamble, Jack English, with fabric test samples. P.&. G makes Tide Coldwater, a category leader. By ANDREW MARTIN and ELISABETH ROSENTHAL Published: September 16, 2011 * Newly formulated laundry detergents can wash most clothes perfectly well in cold water, manufacturers say, but customers are stubbornly refusing to turn down the temperature. Although some of these detergents have been available for several years, customers cling to mom’s age-old advice that hot water washes best — squandering energy and contributing to greenhouse gas emissions. Add to Portfolio * Procter & Gamble Company * Whirlpool Corp * Target Corp Go to your Portfolio » Enlarge This Image Tom Uhlman for The New York Times Mandy Pessler, a P.& G. researcher, using a computer microscope camera to examine cloth fibers at a company lab. Even in Germany, where consumers tend to be more environmentally attuned than in the United States, manufacturers have discovered that cold-water washing is such a hard sell that they have relegated claims about it — and the attendant green benefits — to the fine print, choosing to emphasize other attributes. “For selling, it is much more effective to focus on stain removal and whiteness, performance and price,” said Dr. Thomas Mueller-Kirschbaum, a senior vice president for research and development at Henkel, the German company that markets cold-water formulas under the Persil and Purex brands. “In market research, when you ask consumers...
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...From ancient times, chemical additives were used to facilitate the mechanical washing of clothing with water. The Italians used a mix of sulfur and water with charcoal to clean cloth. Egyptians added ashes and silicates to soften water. Soaps were the first detergents.[2] The detergent effects of certain synthetic surfactants were noted in Germany in 1917, in response to shortages of soap during World War I. In the 1930s, commercially viable routes to fatty alcohols were developed, and these new materials were converted to their sulfate esters, key ingredients in the commercially important German brand FEWA, produced by BASF, and Dreft, the US brand produced by Procter and Gamble. Such detergents were mainly used in industry until after World War II. By then, new developments and the later conversion of aviation fuel plants to produce tetrapropylene, used inhousehold detergents, caused a fast growth of domestic use in the late 1940s.[3] The use of enzymes for laundry was introduced in the early part of the 1900s by Otto Rohm. Only in the latter part of the century with the availability of thermally robust bacterial enzymes did this technology become mainstream.[4] Soap is, by weight, relatively ineffective, and it is highly sensitive to deactivation by hard water. By the 1950s, soap had almost been completely replaced by branched alkylbenzenesulfonates, but these detergents were found to be poorly biodegradable. Linear alkylbenzenesulfonates (LABs), however, proved to be both...
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...the industry/ Market,……………………………………………………9 Government role……………………………………………………………………...10 Business environment………………………………………………………………..11 Firm/industry location………………………………………………………………..14 Business & Pricing Strategies………………………………………………………..14 Entrepreneurial ability of managers………………………………………………….15 Reference……………………………………………………………………………………17 Maytag Background Maytag is a large company with a long history. The original business, formed in 1893, manufactured feeder attachments for threshing machines. In 1907, the company moved to Newton, Iowa, a small town 30 miles east of Des Moines, the capital. Manufacturing emphasis turned to home laundry equipment, and wringer-type washers. The history of Maytag Corp can be divided into four stages: 1. at the turn of the century, pioneering period, F.L Maytag founded the company, and make it become the washing machine market leader; 2. in 1950s, the company stepped down from the market leader position, turn focus on high quality parts washing products in the market; 3. in 1980s, during this period, the company under the leadership of Daniel Klum, newly acquired through a series of mergers and acquisitions,...
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...New Zealand was the largest home appliance manufacturer of major appliances in the country with eight operating divisions. It’s major appliance sales amount to $135,000,000 with total sales of $270,000,000 annually including annual export sales and royalty income of $36,000,000. The Laundry Division of F&P has spent two years developing a new washing machine with a projected annual production level of 75,000 to 100,000 and 50,000 for the first full year of production to start the beginning of next April. Defining the issue The key concerns are: 1. Getting the best quality, quantity, price and service for the required parts while adhering to the New Zealand’s importing licensing policies 2. Coming up with clear parts sourcing decisions and direction quickly Due to the automated production process planned for the new machines, new plastic cable ties with new specifications will have to be produced as none of the existing ties suppliers actually have them in stock. Each machine will require 45 plastic clips with 6 different part numbers for a total of 4,500,000 annually given the projected production of 100,000 machines a year. With the lead times involved before the first production run in April, F& P must resolve the 2 key concerns above as soon as possible. Analyzing the Case Data There are 4 possible plastic clip suppliers: Olson Plastics: * Quoted 4 out of the 6 items quoted were priced higher than other suppliers * In previous orders their quality...
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...Project Summary In this chapter, the group presents the highlights, descriptive definition, long- range objectives, feasibility criteria, history and basic conclusions of studying the business viability of “Biba Lavendera” laundry shop. A. Name of the Enterprise Biba Lavandera Laundry Shop A business name is one of the most essential things to be prepared in starting a business. Biba Lavandera as the primary name of the business, originated from the noun word “bibo” that means smart or bubbly. It is used to refer a person that is active and has energy. “lavandera” came upon the suggestion of Professor Patriarca as it appeals more to the target audience. Biba Lavendera somehow gives an extraordinary attention The name “Biba Lavandera” is unique, simple and easy to remember. People will easily visualize what the business is about and it will aid to their memory. It includes the information that the business does and can easily be understood by various target market. The business logo shows a bubbly girl to represent Biba, a sun to denote a bright day for doing laundry with the name of the enterprise. The colors used are on the light shades to be more attractive and leave a clean and fresh image. B. Location The location of the business is at Blk 79 lot 3 Ginseng Road, Robinsons Homes East Bgy. San Jose, Antipolo City. Biba Lavandera is inside the Robinsons Homes. Basically, the business is intended for the residents of the community...
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...Personalization has become a very significant trend and many brands are successfully leveraging it for improving their position in the market. Research indicates that personalization increases customers’ satisfaction with the brand, brand loyalty and consequently sales (Bain & Company 2016). Within the Laundry and Home Care department at Henkel, detergents are best suited for personalization. Detergent as a product is taking care of one of people’s most delicate and personal things – our clothes. It can therefore be considered as having an even higher emotional value for the customer than food that we take in. Many people spend a significant amount of time and money on their wardrobe. Their wardrobe even plays a big role in defining and displaying their personality, social standing and sometimes their current mood. A detergent is clothes’ best friend, it is a doctor for treating clothes and making them clean, aromatic and fresh again. This degree of bonding and intimacy with consumers’ personality should be better advocated for. Personalization is a great opportunity to adequately express this connection. (b) Product choice Persil is best suited for personalization due to its high brand awareness and broad adoption. At the same time, it is a target to other competitors’ flagship detergents such as Ariel or Tide and therefore needs to constantly innovate to defend its market position. Based on the high profitability of this product, increasing the bonding between customer and Persil would...
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...Analysis of Household appliances Industry 1 • Color Television : CTVS Ø Recent Performance Ø Industry Structure Ø Industry Trends •Refrigerators Ø Recent Performance Ø Industry Structure Ø Industry Trends •Washing Machines Ø Recent Performance Ø Industry Structure Ø Industry Trends •RACs Recent Performance Industry Structure 2 Industry Trends :3 : 12 : 17 : 41 : 48 : 53 : 68 : 75 : 79 : 91 : 98 : 101 • Demand Review and Growth Projections Ø CTVs Ø Refrigerators Ø Washing Machines Ø RACs • Costs and Profitability Analysis • Critical Success Factors • Impact Analysis • Player Profiles 3 : 117 : 127 : 140 : 151 : 164 : 186 : 196 : 203 Color Televisions: Recent Performance 4 Overview •Rising disposable incomes, growing aspirations of consumers, declining prices, shrinking replacement cycle for colour televisions (CTVs) helped the industry increase at a 5 per cent CAGR during 2006-07 to 2011-12. •However, in 2011-12, colour television sales (volume terms) declined by 1.3 per cent y-o-y to 12.8 million units. •This was mainly due to decline in sales of conventional colour TVs (CCTV) and flat colour TVs (FCTVs) by 28 per cent and 8 per cent, respectively and also due to slower growth in LCD segment. •Also high inflation and rising interest rates combined with weak consumer sentiment put pressure on the demand during 2011-12. LCD,LED segment record strong growth •The CCTV segment has been steadily losing ground in the past few years mainly due to the narrowing...
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