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Bi Case Study

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Submitted By sagar3086
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Introduction:

The following three cases discuss information management within three very different types of organizations: (1) a national, online manufacturer/retailer of clothing and sportswear; (2) a major integrated healthcare provider; and (3) a global architectural design and construction firm. Consider each organization in terms of its information management needs at the following three levels of operations:

• transacting – operational needs • management and control needs • planning, transformation, and innovation needs

From this perspective, consider the following questions for each case study:

1. What information is critical at each level of operations? 2. How is this information collected/created? 3. What role(s) does either data-driven decision making (DSS systems) or knowledge management (KMS systems) play in each of these scenarios? 4. What are the challenges associated with accessing and leveraging business intelligence (BI) - either data-driven or knowledge-based within each enterprise? 5. What are the paybacks from the successful uses of BI?

Case 1: CUSTOM MADE APPAREL AND INDIVIDUALIZED SERVICE AT LANDS’ END

[adapted from the article by Blake Ives and Gabriele Piccoli, Communications of the Association for Information Systems (Volume 11, 2003)79-93]

A Kurt Salmon and Associates study in 1997 found that 36% of consumers were willing to pay 12 to 15% more for custom apparel and footwear. Shoe and jean’s manufacturers were among the first to extend customization to apparel, much of it targeting teens. A privately held Internet Company, Customatix, offered sneakers in thousands of combinations of colors, logos, graphics and materials. In 1999, Nike introduced their version of customized sneakers; by 2002 customization accounted for 20% of pairs purchased from the firm’s

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