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Bi at Sysco

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Submitted By tracyyue
Words 386
Pages 2
Pro’s:

1. By selling additional products, the company will generate more revenues and make more profits. BI provides the company strategic information of the potential opportunities for sales. A good decision helps the company move closer to its goals. But the employees need to get the accurate information to analyze the decision. As mentioned early, operating companies had a decentralized information system, so each company would spend tremendous amounts of time gathering data from different sources and arranging the data into certain formats. As a result, it is very difficult to track the accurate customer activity information cross the company. However, BI links the company database with all types of business process. In addition, it compares customers’ profile to their actual order activity for opportunities in the future. This reduced dramatically the time spent by employees manually of conducting the analysis. 2. Analyzing the potential loss of current customer will prevent losing revenue. Customer loyalty is the backbone of any business. Without customers, you would have no revenue to continue your business. As is known, the cost of retaining an existing customer is far less than acquiring a new one. Using BI to track information relative to company’s product or service, the company would determine which promotions are valuable to increase profitability. Moreover, BI understands why customers are leaving, and uses predictive analysis to predict which profitable customers are likely to defect in the future, based on more standardized metrics. Con’s 1. As a presale support to Sysco, Business object didn’t consider the necessary professional skills the employees need to have. The business object team should help develop training programs, consisting of classroom training supplemented with online modules. Under

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