...33 CHAPTER Newswriting basics Ready to write a simple news story? This chapter introduces you to the concepts and formulas all reporters have learned to rely upon. IN THIS CHAPTER: 34 Just the facts Be aware of what’s factual — and what’s opinion. 36 The five W’s The essentials: who, what, when, where, why. 38 The inverted pyramid How to write stories so the key facts come first. 40 Writing basic news leads Putting your opening paragraphs to work in the most informative, appealing way. 42 Beyond the basic news lead Not every story needs to start with a summary of basic facts; you have other options. 44 Leads that succeed A roundup of the most popular and dependable categories of leads. 46 After the lead . . . what next? A look at nut grafs, briefs, brites — and ways to outline and organize stories efficiently. 48 Story structure How to give an overall shape to your story, from beginning to middle to end. 50 Rewriting First you write. Then you rethink, revise, revamp and refine until you run out of time. 52 Editing Reporters have a love-hate relationship with editors. But here’s why you need them. 54 Newswriting style Every newsroom adapts its own rules when it comes to punctuation, capitalization, etc. 56 Making deadline When you’re a reporter, you live by the clock. How well will you handle the pressure? 58 66 newswriting tips A collection of rules, guidelines and helpful advice to make your stories more professional. ...
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...great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is… To get the first sentence read. This may seem somewhat...
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...Chapter 9 8. Discuss the role of headlines in a print advertisement. What is the difference between a direct headline and an indirect headline and when might each type be used? “A headline has 5-7 seconds to get the attention of a reader. Not only that, but statistics show that only 2 out of 10 readers will read past your headline. That means if you’re going to hook your reader, you need to do it right away” (8 Types of Headlines that Compel Your Readers to Action, 2009). In addition to grabbing the reader’s attention, the headline must offer some type of value to the reader in exchange for them taking the time to read your piece. “Direct headlines are straightforward and informative in terms of the message they are presenting and the target audience they are directed toward. A direct headline may be used when someone or somewhere is offering a specific benefit, making a promise, or announcing a reason the reader should be interested in the product or service” (George E. Belch, 2014). For example, an ad “LandlordMax – 30% off today only” (8 Types of Headlines that Compel Your Readers to Action, 2009). “An indirect headline is not straightforward about identifying the product or service or getting to the point. However, they are often more effective at attracting readers’ attention and interest because they provoke curiosity and lure readers into the body copy to learn an answer or get an explanation. Some ways to write indirect headlines is by using questions, provocations...
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...discourse topic. Sentence topics are different from discourse topics, but not completely independent of them. The topic of the sentence is the main element of the discourse topic. Marcrostructures * Macrostructures derives the topic of discourse from the text and is has one or more macropropositions which expresses the discourse topic of the text. Macropropositions are derived by mean of macrorules. Macrorules summarises and reduces information. Thus, it has three kinds: deletion, generalization and construction. Headlines and leads * Headlines and leads have an important role in news stories, because they are supposed to summarize the most important points of the article and orient it in a specific direction. However, sometimes headlines may express secondary topics. Headlines of this kind are called "biased" as well as lead too. The discourse topic is the main topic of the article. We are able to discover possible bias by comparing the headline and lead with the discourse topic of the article. If they reflect the...
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...Saumil Patel English 1111 Wideman It was Sonia’s birthday, my girlfriend, and I was invited to her house for her birthday party. I bought a gift for her and went to the party. Her house was crowded with a lot of people and I knew a lot of them. I met with her family and friends that I did not know. The party was really nice. There was good music and amazing food. Sonia’s dad walked in the house with a cake. Lets go everybody! It’s time to cut the cake. Everybody gather around and started singing happy birthday song. She cut the cake and gave some to her parents. I was looking for her brother, Dhaval, because I have never met him before. Sonia only told me once that she has a brother, so I did not know what he looked like. I really wanted to meet him. Where is your brother? I don’t wanna talk about him right now. We’ll talk about him some other day. After hearing that, I was very confused. Her brother was like a mystery to me now because Sonia never talked about him, I have never seen him, and he was nowhere to be seen at the party. I was very anxious to know Dhaval and meet him after this incident. After the party was over everybody left, but I stayed for a little bit to help clean up the place. As I was cleaning up, I saw a guy walk down the stairs and go to the kitchen. He looked at me, but did not say anything. I did not know him, so I did not say anything either. Sonia’s mom was in the kitchen and that guy went to the kitchen. I am very disappointed...
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...but it's all wrong. Maybe it's because of our diet. Hey, it's not my fault wolves eat cute little animals like bunnies and sheep and pigs. That's just the way we are. If cheeseburgers were cute, folks would probably think you were Big and Bad too. But like I was saying, the whole big bad wolf thing is all wrong. The real story is about a sneeze and a cup of sugar. THIS IS THE REAL STORY. Way back in Once Upon a Time time, I was making a birthday cake for my dear old granny. I had a terrible sneezing cold. I ran out of sugar. So I walked down the street to ask my neighbor for a cup of sugar. Now this neighbor was a pig. And he wasn't too bright either. He had built his whole house out of straw. Can you believe it? I mean who in his right mind would build a house of straw? So of course the minute I knocked on the door, it fell right in. I didn't want to just walk into someone else's house. So I called, "Little Pig, Little Pig, are you in?" No answer. I was just about to go home without the cup of sugar for my dear old granny's birthday cake. That's when my nose started to itch. I felt a...
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...The world without photography would be very different and scary. If we didn’t have photography we wouldn’t have online auctions, or family memories. Photography is not only in the home its everywhere in life including magazines, books, to your children’s birthday parties and weddings. Without photography in the world we wouldn’t be able to view travel destinations. It’s almost like the world with photography is open, but without it it’s closed. It depends on the photographer and what they capture. When we pose for a picture we think back to the pose and the place we had them done. If the photographer makes you genuinely laugh or they capture you guys when you’re not looking in a happy moment then when you look back at the photo it brings back fond personal memories. Nature photographs are always real. When people take pictures of a car or something to post to sell usually 99% of the time it’s the real thing they are trying to sell. On that note I would say that photography is real most of the time. Some of my Experiences with photography are capturing memories of my family. When I capture a picture of my son I always think I want this for him when he grows up so that he can have them to share with his family one day. I also enjoy capturing peaceful surroundings to reinitiate the feeling I had when standing there in the moment. Photography has allowed me to share my memories with the people in my life; it has also allowed me to share theirs. It brings family and...
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...Report on Religious Field Research Assignment 2 December 7th , 2011 Religious understanding is a touchy subject. Many people are ignorant by choice to the principles, teachings, and interpretations of other religions because they feel as though the religion that they were raised in is the one true and correct religion and understanding. Personally, the religion that I have the most interest in learning about is the Jehovah’s Witness religion. I have a lot of question that are rooted in the understanding of my religion and the inconsistencies that I feel the Jehovah Witnesses as a whole possess. Needless to say, I learned quite a bit from my sit down and acute immersion in the Jehovah’s Witness religion. I chose to interview my friend Wyendi and her grandmother to get a well-rounded outlook and understanding ( at least partially) of the religion as a whole. This report will attempt to discuss the misconceptions that I had about the religion, analyze my prior understanding against my understanding now that I have spoken to a Jehovah Witness, discuss whether or not I believe that the misconceptions about the Jehovah Witness religion are common, and present one way that I think could minimize misconceptions that people may have about religions that are not their own. Based on my understanding of the Jehovah Witness religion I had about 6 key questions that I wanted to ask. The first question that I posed to my friend Wyendi and her grandmother dealt with their non-celebration...
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...My family knows that I don't like to make a big deal about my birthday. Usually for my birthday they’ll come passed my house and bring their gifts and we’ll chitchat for a bit, but this one particular year my kids were persistent that I go out to dinner with them for my birthday. The day of my birthday, I'm dressed and waiting, as usual my sons are late picking me up, they don’t show up until an hour later. We get to the restaurant and my son goes inside, he then comes back out and says “The wait here is entirely too long. Let’s go somewhere else.” I'm now wondering why he didn't have a reservation if he knew that we were going out. So we go to two more restaurants and it’s the same thing. After the third restaurant, I'm ready to go home. I was so irritated at this point that I told them to take me to McDonalds and then take me home. My son wanted to try one more restaurant, but I was ready to go. So I give in and we go to one more restaurant and it’s the same thing. Now I'm extremely irritated and ready to go home. It’s starting to get late and the majority of the restaurants are closed or closing, so I make them take me home without getting anything to eat. I get home and I'm mad and hungry. When I open the door, everyone yells "Surprise". My demeanor quickly changed from mad to happy and surprised. I was really surprised, and I had no idea. All of my brothers and sisters, closest friends, and family were there. The good thing is, there was so much food and I was...
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...Happy Birthday, 1951 by Kurt Vonnegut. Summary: This is a short story about the repercussions of war. The story starts in medias res with an old man choosing the day for a young boy's birthday. There has been a war that ended seven years ago and the pair has been hiding ever since. They were discovered by soldiers and are now filling out their documents. The old man has made a small cart for the boy for his birthday and also takes him for a trip to the countryside. In the calm countryside they discover a rusty tank, which preoccupies the boy a lot. They have lunch and afterwards a small nap. When the old man awakens the boy is gone. He immediately heads for the tank to look for him, fearing he may have drowned in the nearby stream. The boy is nowhere to be seen, but suddenly raises his head from the turret and says “Gotcha!”. (151 words) Characterization of the boy and old man: The boy has never known anything but the war-torn everyday. He has always had to search for food and shelter and has never had a birthday, just as he has missed out on a lot of activities that normal seven-year-olds participate in. He is very preoccupied with the war and the marching soldiers. His birthday gift, which the old man imagines is a grocery cart, the boy pretends to be a tank. Since the boy has never experienced anything but the post-war years he glorifies the soldiers. He has never experienced the gory and bloody truth of war, or known what soldiers do in war. Hence he also...
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...“getting drunk” amongst my peers was definitely viewed as a rite of passage because it symbolized that you’re officially an adult. Binge drinking was the only way many of my friends celebrated their 21st birthday. Besides consuming large quantities of alcohol on their 21st birthdays, my friends would also get intoxicated after a night of partying at a club or hanging out, which turned into a habit. They encouraged me to participate in binge drinking, but I was fearful due to the horror stories I’ve heard. Some of my friends explained to me how horrible a hangover felt, and how they couldn’t remember what happen the night before when they drank too much alcohol, which made me think twice about getting intoxicated. I remember the time when one of my friends was arrested and charged with a D.U.I. He told me he spent some days in jail and had to appear in court. As a result of his negligence, his license was suspended. I’ve learned so many lessons from my friends about binge drinking that it forced me not to engage in it. These experiences provided me with plenty insight about the dangers and consequences of binge drinking. From my experience of partying and hanging out with friends, I’ve seen many college students participate in binge drinking whether it was for their 21st birthday or for other...
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...4. In the section "Disadvantages of File Processing Systems," the statement is made that the disadvantages of file process- ing systems can also be limitations of databases, depending on how an organization manages its databases. First, why do organizations create multiple databases, not just one all- inclusive database supporting all data processing needs? Second, what organizational and personal factors are at work that might lead an organization to have multiple, independently managed databases(and,hence,not completely follow the database approach)? 6. A driver's license bureau maintains a database of licensed drivers. State whether each of the following represents data or metadata. if it represents data, state whether it is structured or unstructured data. If it represents metadata, state whether it is a fact describing a property of data or a fact describing the context of data. Driver's name, address, and birth date The fact that the driver's name is a 30-character field A photo image of the driver An image of the driver's fingerprint The make and serial number of the scanning device that was used to scan the fingerprint The resolution (in megapixels) of the camera that was used to photograph the driver The fact that the driver's birth date must precede today's date by at least 16 years 17. Draw an ERD for each of the following situations. (If you believe that you need to make additional assumptions, clearly state them for each situation.) Draw the same...
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...Application of Birthday Paradox With regards to the investigation of the application of birthday paradox, it becomes vital to follow some basic rules that relates with lottery1. In this case, consider the situation of a ticket SuperCash. In this case, make a choice of six various numbers that have a range from 1 to 39 with the objective of marking them on the panels. In this regard, it is possible to calculate the odds for winning the jackpot of a value of $350,000 through the use of the combinatorics simply because the order of the numbers does not have an effect on the outcomes. Following the basic equation of combinatorics; ∅k=∅!k!∅-k! Where ∅ = refers to the number of numbers to choose from; k = number of numbers that are chosen. 39!6!39-6!= 39!6!33!= 3262623 sets of numbers In consequence, the odd that leads to the winning of the lottery are in this case has a value of 1 with respect to the quantity of the set of the possible combinations2. 13262623≅0.00003% 1Huck, Schuyler W. 2012. Reading Statistics And Research. Boston: Pearson.23 2ibd.45 Upon the application of the general formula to the lotteries will require the use of the birthday paradox with the objective of finding the solution of the problem. However, it is worth to first find the manner in which the paradox works altogether. Based on the birthday paradox, with the consideration of a room situation that has a total of 23 people, in this case the odds for a minimum of two people that share similar birthdays is indeed...
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...“Happy Birthday!”, what does that even mean? A ‘wish’. A wish? A wish for my birthday girdled in happiness. With no trace of sorrow and misery and all things making life what it truly is. Sometimes I feel that the wish had enough, and rebelled to be an order. A commandment for happiness. Required. Or demanded, of course. And what’s with happiness anyhow? Is happiness really the one truth? Can one not wrap themselves up with unhappiness on their birthday? The lone thing which they know can keep them warm and safe. Can one not feel lonely?, or grief?. Can one not celebrate sorrow?, heartache? And anguish? No. It is my birthday. I must be happy. I must shake off my depression and attempt to enjoy and revel in the astronomical splendor of the day; or at the very least, pretend to. And what is it, which I’m being asked to celebrate? What is so exceptional about a birthday? A day I cannot even remember. A day with no memorable significance. A day of ‘what’ and ‘how’, but no ‘why’. A day, stripped of its conventional festivity, holds no sense, and no memory which I can take to my grave. What should I celebrate then? Is it the celebration of the culmination of nine months, and more, of struggle which my parents braved?; the sacrifices they made and the pain my mother endured?; the ‘happiness’ which ‘they’ felt when they heard me cry for the first time?; The only time my tears brought a smile to their face. Then why am ‘I’ being celebrated? My adolescent birthday...
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...AP lit MR Rich Yibo zhao The Birthday Party Free write The first time I read this story I was lost about the development of plot. I thought it should be a happy ending when I finished reading the beginning part of this essay , however it wasn't . I didn't realize this until I read it times by times. I think "Birthday Party" reveals how unpleasant a marriage can be even more worse when spouses are lack of thought and there was some hints in the essay. The man is plain looking, almost no special exterior, except for author's hint that he has a "self-satisfied face" (Line 3)---he is pretty confident about himself, but even more importantly with where he stands as man of the family. And also author ironically reveals that it is the husband's birthday and that the wife has pulled together a "little surprise" (line 6) for him, demeaning the wife's plans by calling them little. From these two hint I started to understand why this story did not have a happy ending. The description of the next scene explores the difference between the wife's behavior and her husband's. The wife has a certain amount of youthful spirit to her---like a child, she still feels happy about planing a surprise and keeping the secret. However, it is hard for the husband to consider the "small but glossy birthday cake" (line 7) as cute or loveable. Maybe the single candle on the tiny cake is representative of the couple's romance, but instead of lighting with passion and intensity, the candle...
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