Evaluate a Business Intelligence initiative that has been undertaken within your organization or one potential application of Business Intelligence within your organization?

I work in the cruise industry. I never really knew how much Business Intelligence was a science. Granted, I knew we have analysts and copious amounts of data, but I never truly gave it much thought. After studying BI, I have come to realize BI is an essential aspect of my organization’s success. From measuring productivity of different departments (such as revenue, event planning, individual & groups reservations, cruising power, our company website, shipboard management, etc…) to understanding travel partner and guests needs and staying ahead of the competition, we wouldn’t survive without BI metrics and applications.

Because I work in the event planning division of my company, I am not familiar with the names or metrics used to evaluate important data, but I do know from experience and part of my job function, reports and data gathered are used to make judgments and decisions about new products and constant improvements for existing services we currently provide. Surveys are completed by our travel partners and guests, and even employees. We compile reports and present them to management electronically. Our research, experience, and use of different applications, along with our IT departments, helps management and executives determine which direction to move forward.

Feedback from our travel partners and guests are both direct and indirect. Upon learning about programs such as Google Analytics, the importance of webpage layout, the amount of time spent on our site, as well, as how often individuals contact our chat system and sales automation for assistance with our product gives insight to “how we are doing” as a company. Constant looping and revisiting certain pages