...became the first open gay player to enter the NFL draft and eventually would be selected in the draft by the St. Louis Rams. He announced he was gay back in February and ever since them he was the main focal point of the NFL up until the Draft. The main point of this paper is to take basic ideologies such as masculinity, violence, Race, Gender, sexuality or meritocracy, and use these ideologies to analyze how the media portrays Michael Sam. Another point that will be touched upon is how the news media and sport media have different ways of portraying Michael Sam in the media. Methods: The first thing I did to conduct my research was to find 10 media sources that were related to how the media portrayed Michael Sam. In these 10 media sources I was looking for different types of ideologies and how the media used these articles to describe Michael Sam. Once I found 10 media Articles I needed to find 2 more Academic articles. It was going to be hard to find an Academic article on Michael Sam because he announced he was gay in February, so I improvised. When searching for my academic articles I searched for sources that would be associated with Michael Sam such as black masculinity, or an article on changing the way sport reporters examine gay athletes. These articles don’t necessarily talk about Michael Sam but they help give a better...
Words: 3218 - Pages: 13
...Abstract: This study attempts to investigate the representation of masculinity in the printed advertisement of Mens Biore Double Scrub. All phenomena in the advertisement are described. To present more analytical description, the signs found in the advertisement are analyzed based on Barthes’ orders of signification. Besides that, this study also employs Kress and Van Leeuwen’s method of reading images and intertextual analysis in order to obtain more comprehensive analysis. The result of this study shows that Mens Biore Double Scrub advertisement represents two different concepts of masculinity. The first one is the traditional concept of masculinity. The second one is the new concept of masculinity offered by the advertisement. Generally, words that are used to represent both concepts of masculinity are power, confidence, aggressiveness, competition, challenge, and bravery. The connotative signified success, financial independence, and physical attractiveness are emphasized to change the concept of traditional masculinity to be in line with the company’s need. Keywords: advertisement, semiotics, masculinity Abstrak: Penelitian ini berupaya untuk menganalisa representasi maskulinitas dalam iklan cetak Mens Biore Double Scrub. Seluruh fenomena dalam iklan tersebut dideskripsikan. Untuk menyajikan deskripsi yang analitis, tanda-tanda yang ditemukan dalam iklan tersebut dianalisa berdasarkan gagasan orders of signification milik Barthes. Selain itu, penelitian ini juga menerapkan...
Words: 3643 - Pages: 15
...(2009). The Consequences of the Criminal Justice Pipeline on Black and Latino Masculinity. The ANNALS of the American Academy of Political and Social Science 623: 150. DOI: 10.1177/0002716208330489 Masculinity, Crime, and Crime Control Individuals shape their behavior according to gendered expectations and are subject to a system of accountability that is gendered, raced, and classed (Fenstemaker and West 2002; West and Fenstemaker 1995). Youth of color are inculcated into a set of hypermasculine expectations that often lead them to behaviors that conflict with the structures of dominant institutions. For example, Ferguson (2000) demonstrated that schools participate in the making of black masculinity in children as young as ten years old. Masculinity-making is heavily responsible for the deviance and punishment that takes place in the classroom and later in the criminal justice system. To be assigned “real man” status by relevant others and institutions, young men must pass multiple litmus tests among peers, family, and other institutions. These masculinity tests, or codes, were identified by sociologists as early as the 1920s. In 1924, Edwin Sutherland discussed how boys are taught to be rough and tough, rendering them more likely than girls to become delinquent (cited in Sutherland and Cressey 1955). In 1947, Parsons noted that at the very core of American adolescence an aggressive masculinity is at play: Western men are peculiarly susceptible to...
Words: 812 - Pages: 4
...Right from the inception, the gendered nature of image culture has invited a sea of criticisms and opinions. Thus the represented space in popular culture, especially if it is in the optic means, can be a useful lens to explore the ideological constructions of a society. Much of popular culture continues to represent women and men in overtly stereotypical ways reproducing predominance of hegemonic masculinity and over-emphasised femininity, placing all other forms of masculinities and femininities in the shadowy background of covert representations. Expressing a serious concern for politicised representations, my thesis focuses on unraveling the ambivalent portraiture of superheroines in the phantasmal world...
Words: 1758 - Pages: 8
...Bibliography: A comprehensive bibliography of writing on men, masculinities, gender, and sexualities, compiled by Michael Flood. 19th edition, 2008. Home URL: http://mensbiblio.xyonline.net/) a) Men and Language Note: Works on boys, literacy and language in education are listed under "Growing up Male" above. Coates, Jennifer. (2003). Men Talk: Stories in the making of masculinities. Malden, MA: Blackwell Publishers. 1. ‘We was Playing Naked Football the Other Night’: Introduction. 2. ‘Good Story!’: The Formal Characteristics of Male Narrative. 3. ‘So I Thought ‘Bollocks to it’: Men, Stories and Masculinities. 4. ‘Bad as My Mate’: Stories in Sequence. 5. ‘She’d Made Sardines in Aspic’: Women’s Stories, Men’s Stories and the Construction of Gender. 6. ‘I’m Quite Good at Mexican Food’: Men’s Narratives in Mixed Conversation. 7. ‘Still in Shock Weren’t You Darling’: Masculinity and the Heterosexual Couple. 8. ‘There are Problems’: Men’s Talk and Contemporary Masculinities. Cowburn, Malcolm. (2004). Men, masculinities and what men do: the relationship of critique and change (invited review essay). Sexualities, 7, 4 497-501. Edley, N. (2001a). Analysing masculinity: Interpretative repertoires, ideological dilemmas and subject positions. In M. Wetherell, S. Taylor & S. Yates. (eds.), Discourse as data: a guide for analysis (pp. 189-229). London: Sage Publications. Edley, N. (2001b). I. Conversation analysis, discursive psychology and the study of ideology: A response...
Words: 1278 - Pages: 6
...STUDENTS’ CONSTRUCTION OF THE BODY IN PHYSICAL EDUCATION A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the Requirements for the degree of Doctor of Philosophy in The Department of Kinesiology by Laura Azzarito B.S., Universita’ di Scienze Motorie di Torino, Italy, 1994 M.S., University of Maryland, College Park, 2000 December 2004 ACKNOWLEDGEMENTS I’m very grateful to all the students and teachers who are the subjects of this work. I greatly appreciate their willingness to participate in this research and the time they dedicated to all of the interviews and member checks. I also thank the principals who gave me permission to conduct this study. I especially acknowledge and thank physical education teachers Celeste Alfred, for welcoming me to her school, and Vickie Braud for her great help in making contacts necessary to complete my data collection. Both Vickie and Celeste were wonderful throughout my research process, helping me to observe classes and arrange student interviews at the schools. I greatly appreciate all the suggestions, insights and comments of my committee members. Thank you to all of them: Dr. Kuttruff, my external committee member, for her interest in following the steps of my dissertation; Dr. Magill, for bringing a very challenging and valuable perspective to my research; Dr. Lee, for her deep knowledge and expertise in the field of physical education;...
Words: 64949 - Pages: 260
...plagiarised. Signed: ….......................................................................................................................... ii TABLE OF CONTENTS Abstract List of Illustrations Introduction Methodology Literature Review Chapter 1: Chapter 2: Chapter 3: Historical and Cultural Contexts – Defining the 'Mod' and Youth Cultures in Post WWII Britain Americanisation – Music, Motives and Movement The Signs of Style iv v vi ix xi xi xvii xxi xxii xxiv xxvi xxviii xxix xxxii Interpretative Analysis Photography: Music: Fashion Conclusion Bibliography Appendix iii Abstract The purpose of this research study is to identify the signs of masculinity and European influence that dominated aspects of 'Modernist', or Mod, culture and lifestyle. The Mod is a British subculture which developed in the 1960's. The first stage of this study involves introducing the subcultural theories attributed to the Mod character and the basic roles of masculinity. The second stage introduces a proposed framework used as a methodology in interpreting these signs. A particular reference is the use of Roland Barthes 'Camera Lucida' (Barthes 1982). Following from this, a Literature review will discuss the role of key influences from European and American ideologies that impacted on the style and culture of the...
Words: 8441 - Pages: 34
...within the field of gender and entrepreneurship research. Design/methodology/approach – The authors adopt a feminist perspective and analyse the different framings of identity within gender and entrepreneurship literature and their contributions to our understandings of the concepts of both power and gendered identities. Findings – The paper finds that power and identity are configured in different contexts in ways that open arenas for future analysis. Originality/value – The paper highlights the importance of considering masculinities within gender and entrepreneurship research offering support for further analyses of entrepreneurial masculinities by examining two studies that expose entrepreneurial masculinities as shifting subjectivities influenced by men’s social power, but also by interactions between men and women and broader cultural contexts and transitions. In so doing, it contributes to the research agenda in relation to gender and entrepreneurship in different contexts. Keywords Gender, Entrepreneurialism, Women entrepreneurs, Masculinities, Identity, Power, Research work, Feminism Paper type Research paper...
Words: 8127 - Pages: 33
...announcements of Magic Johnson, Greg Louganis, and Tommy Morrison. Specifically, we discuss differences between the framing of gay men (Louganis) and self-identifiedheterosexual men (Johnson and Morrison). First, there is an extensive search for the ways Magic Johnson and Tommy Morrison contracted HIVIAIDS. Media coverage emphasizes that "straights can get it too" through promiscuity and a "fast lane" lifestyle. Consistent with the historically automatic conflation of HIVIAIDS with gay identity, the media pose no inquiries into the cause of Louganis' HIV transmission. We close our discussion by focusing on the meaning of extending the signifier of HIVIAIDS beyond gay bodies to include working class and black male bodies. Media surveillance of sexual identity and the body reinforces hegemonic masculinity in sport while feeding into the current sexual hierarchy in U.S. culture. Cette Ctude porte sur la f a ~ o n les mCdias Ccrits surveillent et contr6lent la sexualit6 par dont le biais de leur traitement des athlktes masculins skro-positifs.Nous analysons les annonces de skro-positivitk concernant Magic Johnson, Greg Louganis et Tommy Morrison. Plus sp6cifiqiement, les diffkrences dejraitement entre 6 s ho-es gais (~ouganis) ceux qui et se disent hCt6rosexuels (Johnson et Morrison) sont discutkes. Il existe une recherche imelacable de la cause de l'iifection de Johnson et Morrison au VIHISIDA. Les m6dias meient l'accent sur le fait que ccles hCt6ros peuvent aussi...
Words: 10069 - Pages: 41
...was placed on men) in order to draw attention to inequities in their portrayal in relation to men (in quantitative terms as well as in terms of the use of stereotypes). Since the 1970s, however, the scope of social constructionism has greatly expanded in feminist theory. Some suggest that the distinction between the biological and the social has, as a result, eroded to such an extent that it is no longer possible to understand the difference, while others question the need for this distinction. For instance, in queer and transgender theory and feminist cultural studies, theorists have sought to make strange the ‘sex/gender’ distinction. The key argument made is that biology is no less a cultural construct than gender socialization into masculinity and femininity. While the point is that biology, like gender, is thought to be socially constructed, that does not mean that there is no such thing as biology. While it is notoriously difficult if not impossible to identify exactly what is driven by biology or by culture, identity scholars insist that this is not the central question that needs to be asked. Instead, identity...
Words: 8766 - Pages: 36
...BULLYING BOYS: AN EXAMINATION OF HEGEMONIC MASCULINITY IN THE PLAYGROUND Dr L Trickett1 ABSTRACT Violence between young men, particularly resulting from the emergence of a so called ‘gun and knife culture’, is currently subject to extensive media coverage in UK2. Alongside this there has been increased anxiety about both the scale and impact of bullying in schools (Cawson et al, 2002; Tyler, 2002). These issues form part of a more generalised concern about men and boys in Britain often referred to as a ‘crisis of masculinity’ (see Clare, 2000). This article examines findings from research with male respondents about their relationship with hegemonic masculinity (Connell, 1987, 1989, 1995, 2005) and bullying whilst at school and makes suggestions as to what can be done to tackle abusive behaviour amongst boys and young men. 1 Dr Loretta Tricket is a Senior Lecturer and researcher with the Nottingham Law School, Nottingham Trent University, UK. 2 See Lockhart, G; McClory, J and Qvortrup, M. (2007) Gun and Knife Crime in Great Britain, Policy Exchange, Research Note. Knife crime is a fact of life for teenagers (Bryony Gardon, telegraph.co.uk, 31 May 2008). 2 Introduction This article is in five parts. Part One outlines the theoretical background to the research. Part Two describes the methodology and the participants. Part Three discusses different types of bullying and the factors that were associated with them. Part Four discusses resistance...
Words: 13647 - Pages: 55
...femininity and masculinity can lead to different levels of discrimination if individuals do not follow them. Such stereotypes can be either reinforced, maintained, or challenged through, for example, images. The following image analysis will focus on how an image can, particularly, challenge feminine stereotypes. The photograph from above came to me via my Facebook News Feed. Lee caught the moment when Australia tackles against Russia at the second day of the HSBC World Rugby Women’s Sevens in Sydney January 2018 (worldrugby.org, 2018). An overall of 16 teams from 16 different nations take place in such cup. Moreover, it is possible to follow the tournament through different social media accounts...
Words: 626 - Pages: 3
...Professor: Hans Hahn Summer Semester 2014 Cultural Dimensions of Geert Hofstede: Analysis of Colombia 10.06.2014 Soraya A. Suarez I. Register Number: 969800 Darmstädter Landstr. 64 60598 Frankfurt Tel: 0176- 708 59654 E-mail: sorayasuarez@gmail.com Cultural Dimensions of Geert Hofstede: Analysis of Colombia 2 Content 1. Introduction............................................2 2. Culture.................................................3 3. Colombia................................................5 4. Cultural Models and Cultural Dimensions.................9 4.1 Geert Hofstede's Cultural Dimensions.................9 4.1.1. Power Distance Index...........................10 4.1.2. Uncertainty Avoidance..........................12 4.1.3. Individualism vs. Collectivism.................13 4.1.4. Masculinity vs. Femininity.....................15 4.1.5. Long vs. Short-term Orientation................16 4.1.6. Indulgence vs. Restraint.......................17 5. Conclusion.............................................20 6. References.............................................21 Table of Figures Colombia Facts & Figures...................................6 Colombia Location, Flag and Coat of Arms...................8 Colombian Population According to Ethnocultural Identity..11 Colombian Culture through the 6-D Model...................13 Cultural Dimensions of Geert Hofstede: Analysis of Colombia 3 1. Introduction With the arise of globalization, the issues about...
Words: 4459 - Pages: 18
...Article Self-oriented Masculinity: Advertisements and the Changing Culture of the Male Market Journal of Macromarketing 33(2) 160-171 ª The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146712463823 jmk.sagepub.com Blaine J. Branchik1 and Tilottama Ghosh Chowdhury1 Abstract This research chronicles the changes in the understudied and rapidly evolving male market segment using two related studies: (1) a content analysis of advertisements in fifty-one years of Sports Illustrated magazine and (2) an experiment involving age-based differences in consumer ad perceptions. Both investigate changing ad values and the ethnic diversity of ad models. Results indicate that the male market is becoming increasingly self-oriented in its values orientation as a result of broad societal changes and changing gender roles. Increasing use of black or African American models in key positions indicates a growing acceptance of minorities as representations of the ideal self among younger men, who express a preference for black or African American models. This finding speaks to the increasingly multicultural nature of society and the impact of minority celebrities on American culture. The results are indicative of the power of advertising in both reflecting and facilitating societal change. Keywords advertising, male market, societal change, ethnicity, gender, culture, macromarketing Introduction American men, as a cultural...
Words: 10179 - Pages: 41
...anxieties regarding shifting gender definitions and roles in American society. Ronald Reagan’s attempt to “re-masculinize” the country was during a time when communism and terrorism posed real threats to our nation. After these problems were resolved diplomatically rather than through physical action in the early 1990s, the definition and representation of masculinity began to shift. This was directly reflected in the media in “critical dystopias”, or films that envision an apocalyptic future. Essentially, these Science Fiction productions are artistic critiques of contemporary issues in society. Terminator 2 (James Cameron, 1991) and Demolition Man (Marco Brambilla, 1993) are both critical dystopias from the early 1990s that exemplify the social commentary of such films. The protagonists of both films completely redefine the white, heterosexual male super-body version of masculinity that was popular in the 1980s. By examining the narratives, the characterization, and the cinematography of each critical dystopia, one can see a clear cultural shift in the definitions of masculinity and a growing critique of contemporary masculinity within these films of the early 1990s. Following the Vietnam War, the nation experienced a period of feminization. This can best be depicted in the creation of the “New Man” in men’s magazines; the “New Man” is sensitive, fashionable, and clearly feminized. He also is romantic and expresses emotions. The Reagan years of the 1980s brought a culture that...
Words: 2292 - Pages: 10
