...Blink: The Power of Thinking Without Thinking Blink: The Power of Thinking Without Thinking is a book written by Malcolm Gladwell. This book introduces the concept of “thin slicing”. The concept refers to how in a split second or blink of an eye people can make an unconscious and accurate assessment of someone. Using the concept of thin slicing we can determine what is really important within the first few seconds when meeting someone. Malcolm Gladwell explained that first impressions or spontaneous decisions can be just as important as decisions that are made carefully and planned out. According to Gladwell, people make better decisions with quick judgments than they do with a lot of analysis. Gladwell believes that the power of thin slicing is not just something certain gifted people can do, it is something that everyone has the ability do. Gladwell also explains that our first decisions or first impressions can be easily corrupted by our likes, dislikes, prejudices, and stereotypes. We are thin slicing all the time according to Gladwell. Throughout the book Gladwell gives us many examples and experiments that support his concept of “thin Slicing”. Some of these examples include; predicting divorce, speed dating, gambling, malpractice suits, movies, military war games, and music. One of the important things that I have learned from reading this book is how important the process of decision making can be as a leader in business. As a business leader making...
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...Malcolm Gladwell’s famous novel, Blink: The Power of Thinking Without Thinking, opens up a new idea of how first impressions truly have a major impact within our minds. Gladwell is not only a well known best selling author, having all five of his books on New York times best selling list, but also a respectable journalist. Gladwell introduces his idea of “thin-slicing” through situations with both good and bad outcomes. “Thin-Slicing” is the idea that humans are able to make accurate judgments based on solely a “thin slice” of knowledge. Gladwell’s notion supports humans can make decisions with merely a blink of an eye and be accurate. These snap decisions are made unconsciously. Throughout his book, Gladwell shows that “thin-slicing” is the...
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...ISU Critical Essay – Short Essay Option Our second mind is not as simple as it seems. Blink is a behavioral economics book written in 2005 by British-Canadian Journalist Malcolm Gladwell, focusing on our ability to ‘’Thin Slice’’. He explains through this ability we are able to determine what is truly important from a narrow experience, suggesting our spontaneous decisions are often better than the ones we consider. Using several engaging examples, he warns however that this ability of ours is challenged by personal likes, dislikes and overload of information, and is in our best interest to train our first impression to understand this reality through experience. The lack of scientific research in Blink also suggests that it is anecdotal, but Gladwell accepts this reality himself and thoroughly explains every point he makes in regards to this single flaw. Drawing scenarios that practice this rapid cognition from science, advertising, medicine and many others, he is also able to directly engage the reader’s subconscious by random screening and thought provocation. Malcolm Gladwell’s theory brings awareness to the power of our unconscious decision-making and proposes various strategies that offer a solution to its fallacy, maintaining his veracity in the research presented despite the lack of scientific method. Malcolm Gladwell’s theory brings awareness to the power of our unconscious decision-making. Decisions made quickly can be every bit as good as decisions made cautiously...
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...Based on “Blink” by Malcolm Gladwell, decisions made quickly and instantaneously can be just as effective as decisions made with careful consideration and long thought. The saga of the Getty Kouros relates to the thesis of the book because of the swift, unconscious decisions that trumped the decision that was made cautiously by examining the piece over time. Gladwell uses this example, accompanied by many to prove his thesis. In addition, he further explains why the conscientious decision that was made with such caution turned out to be so wrong. He proposes two reasons that explained why it resulted that way. Gladwell states, “That is partly because the scientific data seemed so compelling… But mostly it’s because the Getty desperately wanted...
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...Blink: The Power of Thinking Without Thinking, written by Malcolm Gladwell is about first impressions and snap judgments. Gladwell has three main objectives in this book: “to convince you that “decisions made very quickly can be every bit as good as decisions made cautiously and deliberately,” “to learn when to listen to that powerful onboard computer and when to be wary of it,” and “to convince you that our snap judgments and first impressions can be educated and controlled.” Gladwell starts off with the story of a kouros, an ancient Greek statue that was close to being purchased by the Getty Museum in California. After 14 months of in depth research to verify the authenticity of the statue, the Getty determined that it was authentic and went ahead with the purchase. That was until one...
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...Suggested Reading List This section wouldn’t be complete without a list of some great books to read. Reading about reading and answering test questions is fine, but the best way to improve your reading ability is to read.This list is compiled by category.Help yourself. Choose one from the list, pick it up at a local bookstore or library, open the cover, and enjoy. Autobiography/Memoir Angela’s Ashes by Frank McCourt Autobiography of Malcolm X by Malcolm X Black Boy by Richard Wright The Diary of Anne Frank by Anne Frank Having Our Say by Sarah L. and Elizabeth Delany The Heroic Slave by Frederick Douglass I Know Why the Caged Birds Sing by Maya Angelou Reading Lolita in Tehran: A Memoir in Books by Azar Nafisi Coming of Age The Catcher in the Rye by J.D. Salinger The House on Mango Street by Sandra Cisneros A Separate Peace by John Knowles Detective/Thriller Agatha Christie’s murder mysteries The “A is for…” series by Sue Grafton The Client by John Grisham Sherlock Holmes by Sir Arthur Conan Doyle The Shining by Stephen King Watcher by Dean R. Koontz Fantasy The Hobbit by J.R.R. Tolkien On a Pale Horse by Piers Anthony Any Harry Potter book by J.K. Rowling Historical/Social Issues The Clan of the Cave Bear by Jean M. Auel The Color Purple by Alice Walker The Curious Incident of the Dog in the Night-Time by Mark Haddon Everything is Illuminated by Jonathan Safran Foer To Kill a Mockingbird by Harper Lee The Lord of the Flies by William Golding ...
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...notes Professor Jim Heskett. Is good old-fashioned intuition out of date? What do YOU think? by James Heskett In the last several years, a veritable tsunami of advice on how to make decisions has hit the Internet and what few shelves remain in our local bookstores. The advice is a distant relative of early ideas about decision theory in which we were advised to construct decision trees, mapping outcomes, attaching values to each one, and estimating probabilities that various combinations of outcomes might occur. Judgment entered into the construction of the resulting "decision trees," but the process itself was a way of injecting a certain amount of objectivity and analysis into the decision to be made. In recent years, we have been advised to make certain decisions in a "blink" by Malcolm Gladwell, to "think twice" by Michael Mauboussin, and to think "fast and slow" by Daniel Kahneman. The replacement of customs and biases with data, "big" or "small," has been intended, at least in part, to drive out such things as tradition, habit, and even superstition in endeavors ranging from child rearing to professional sports. After all, wasn't the book and film, Moneyball, at least in part a glorification of the triumph of statistics and probabilities over intuition and managerial judgment in professional baseball? Two recent books add to the genre of advice on decision-making. One advises us how to make better decisions. The other helps us ensure that we don't allow our...
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...The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best to leverage this tool to influence consumers? If packaging is so important, what is the best way to measure its effectiveness? * The Customer Equity Company is a wholly owned subsidiary of TNS (UK) which has been set up to develop the marketing sciences and support brand equity and Commitment modelling worldwide. 1 What is packaging? The definitions of ‘packaging’ vary and range from being simple and functionallyfocused to more extensive, holistic interpretations. Packaging can be defined quite simply as an extrinsic element of the product (Olson and Jacoby (1972)) - an attribute that is related to the product but does not form part of the physical product itself. “Packaging is the container for a product – encompassing the physical appearance of the container and including...
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...learning. Whether the learning is met to be a bad or good experience to the person, it will influence his or her life. Similar with every story that is written, the main character will face a conflict in his or her life. A Story like “Aladdin”, a well-known children story, can be interpreted as a part of learning. Whereby we can see that the sultan of Agrabah learned that he could not trust Jafar, his royal vizier anymore. This was because Jafar tried to take over the Sultan’s power of owning Agrabah. If the conflict had not happened, the Sultan would have not learned about Jafar. This kind of conflict can be defined as an experience to the Sultan of Agrabah. In consequence, the Sultan of Agrabah learned to distrust Jafar. This kind of analysis also applies to some stories and poems. As it is mentioned that most stories or creative writings have conflicts of their own, ”A Good Man is Hard to Find”, “When I heard Learn’d Astronomer”, “The Things They Carried” and “The Secretary’s Chant” lifted up their own conflict by the authors. However, they shared the same theme that is possible to engage them together that experiences shape the individual’s belief. People affect each other’s lives that it is possible for the individual to learn under another person’s influence. This causes people’s comments or actions can change the individual’s way of thinking. A story written by Flannery O’Connor is a story of an old woman that found to lift up the problem of racism. However, in the context...
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...S A BRIEF HISTORY OF DECISION MAKING BY L E I G H B UC H A N A N A N D A N D R E W O ’ CO N N E L L RANDY LYHUS Humans have perpetually sought new tools and insights to help them make decisions. From entrails to artificial intelligence, what a long, strange trip it’s been. SOMETIME IN THE MIDST OF THE LAST CENTURY, Chester Barnard, a retired telephone executive and author of The Functions of the Executive, imported the term “decision making” from the lexicon of public administration into the business world. There it began to replace narrower descriptors such as “resource allocation” and “policy making.” 34 | Chances Are The dicey history of risk 36 | The Meeting of Minds The power and perils of group decision making 38 | Thinking Machines The real intelligence behind AI 40 | The Romance of the Gut The appeal of leaders who just do it The introduction of that phrase changed how managers thought about what they did and spurred a new crispness of action and desire for conclusiveness, argues William Starbuck, professor in residence at the University of Oregon’s Charles H. Lundquist College of Business.“Policy making could go on and on endlessly, and there are always resources to be allocated,” he explains.“‘Decision’ implies the end of deliberation and the beginning of action.” So Barnard–and such later theorists as James March, Herbert Simon, and Henry Mintzberg– laid the foundation for the study of managerial decision making...
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...Outliers THE S T O R Y OF S U C C E S S MALCOLM G LAD W E L L # 1 bestselling author of The Tipping Point and Blink $27.99 $ 3 0 . 9 9 in C a n a d a Why d o s o m e p e o p l e succeed far more than others? T h e r e is a story that is usually told a b o u t extremely successful p e o p l e , a story that focuses o n intelligence a n d ambition. In Outliers Malcolm Gladwell a r g u e s that the true story o f s u c c e s s is very different, a n d that if we want to u n d e r s t a n d h o w s o m e p e o p l e thrive, we s h o u l d s p e n d m o r e time l o o k i n g around them — at s u c h things as their family, their birthplace, or even their birth d a t e . T h e story o f s u c c e s s is m o r e c o m p l e x — a n d a lot m o r e interesting — than it initially a p p e a r s . Outliers e x p l a i n s w h a t the B e a t l e s a n d Bill G a t e s have in c o m m o n , the e x t r a o r d i n a r y s u c c e s s o f A s i a n s at m a t h , the h i d d e n a d v a n t a g e s o f star athletes, why all t o p N e w York lawyers have the s a m e r é s u m é , a n d the r e a s o n y o u ' v e never h e a r d o f the w o r l d ' s s m a r t e s t m a n — all in terms o f g e n eration, family, c u l t u r e , a n d c l a s s . It matters w h a t year y o u were b o r n if y o u want to b e a S i l i c o n Valley billionaire, G l a d w e l l a r g u e s , a n d it matters w h e r e y o u w e r e b o r n if y o u want to b e a s u c cessful p i l o t . T...
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...ALSO BY MALCOLM GLADWELL The Tipping Point To my parents, Joyce and Graham Gladwell Introduction The Statue That Didn’t Look Right In September of 1983, an art dealer by the name of Gianfranco Becchina approached the J. Paul Getty Museum in California. He had in his possession, he said, a marble statue dating from the sixth century BC. It was what is known as a kouros—a sculpture of a nude male youth standing with his left leg forward and his arms at his sides. There are only about two hundred kouroi in existence, and most have been recovered badly damaged or in fragments from grave sites or archeological digs. But this one was almost perfectly preserved. It stood close to seven feet tall. It had a kind of light-colored glow that set it apart from other ancient works. It was an extraordinary find. Becchina’s asking price was just under $10 million. The Getty moved cautiously. It took the kouros on loan and began a thorough investigation. Was the statue consistent with other known kouroi? The answer appeared to be yes. The style of the sculpture seemed reminiscent of the Anavyssos kouros in the National Archaeological Museum of Athens, meaning that it seemed to fit with a particular time and place. Where and when had the statue been found? No one knew precisely, but Becchina gave the Getty’s legal department a sheaf of documents relating to its more recent history. The kouros, the records stated, had been in the private collection of a Swiss physician named Lauffenberger...
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...relate to debates in Research Methods. 10 Chapter Overview 10 1.2 Introduction 10 1.3 The nature of business research 11 1.4 What kind of business problems might need a research study? 14 1.5 What are the key issues in research methods we need to understand? 16 1.6 Questions for self review 23 1.7 References for this chapter 23 1.1 2 Putting the problem into context: identifying and critically reviewing relevant literature 25 2.1 Chapter Overview 25 2.2 How does literature relate to research? 25 2.3 what kinds of literature should we search for? 26 2.4 Effective literature searching 29 2.5 Critical analysis of literature 32 www.sylvania.com We do not reinvent the wheel we reinvent light. Fascinating lighting offers an infinite spectrum of possibilities: Innovative technologies and new markets provide both opportunities and challenges. An environment in which your expertise is in high demand. Enjoy the supportive working atmosphere within our global group and benefit from international career paths. Implement sustainable ideas in close cooperation with other specialists and contribute to influencing our future. Come and join us in reinventing light every day....
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...ENTREPRENEURSHIP PROJECT BRAND RIVALRIES Name of the school : SHARJAH INDIAN SCHOOL NAME OF THE STUDENT : DAN K. JOHN CLASS : XII-E CBSE ROLL NO. : ACADEMIC YEAR : 2012-2013 TEACHER IN CHARGE : MR. JAMES THOMAS INDEX SL. NO. | TITLE | SOURCE OF THE PROJECT | PAGE NO. | SIGN OF THE TEACHER | 1 | Acknowledgement | - | | | 2 | Brand RivalryAn INTRODUCTION | www.wikipedia.org | | | 3 | PepsiAn Introduction | www.wikipedia.org | | | 4 | Pepsi the history | www.wikipedia.orgwww.pepsiarabia.com | | | 5 | Products Of Pepsi | www.wikipedia.org | | | 6 | Coca-Cola An Introduction | www.wikipedia.org | | | 7 | Coca-Colathe history | www.cocacola.com | | | 8 | Products Of Coca-Cola | www.wikipedia.org | | | 9 | Pepsi Vs Coca-Cola A Comparison | www.versus.com | | | 10 | Pepsi Vs Coca-Cola THE COLA WAR | www.slideshare.netwww.scribd.com | | | 11 | Pepsi Vs Coca-Cola Which Cola brand is the Better Investment? | - | | | 12 | Pepsi Vs Coca-Cola PRESENCE IN INDIA | www.infobarrel.com | | | 13 | Pepsi Vs Coca-Cola Marketing | www.google.com | | | 14 | Pepsi Vs Coca-Cola Advertising Strategies | www.google.com | | | 15 | Pepsi Vs Coca-Cola Conclusion | - | | | 16 | BIBLIOGRAPHY | - | | | ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals...
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...Organizational Context: Design and Culture Organizational Context: Reward Systems 5 31 57 88 EVIDENCE-BASED CONSULTING PRACTICES A major component of the evidence-based theme of this text and the link to practice are these part openers from the world-famous Gallup Organization. Gallup draws from its internationally recognized survey science and cadre of internal and external researchers (e.g., the author of this text and a Nobel Prize winner in behavioral economics are Gallup Senior Scientists), publishes its findings in the top academic journals such as Journal of Applied Psychology and provides this evidenced-based perspective and representative practices for each text part. Gallup is the recognized world leader in the measurement and analysis of human attitudes, opinions, and behavior, building on over three-quarters of a century of success. Gallup employs many of the world’s leading scientists in management, economics, psychology, and sociology. Gallup performance management systems help organizations maximize employee productivity and increase customer engagement through measurement tools, management solutions, and strategic advisory services. Gallup’s 2000 professionals deliver services on-site at client organizations, through the Web, at Gallup University’s campuses, and in 40 offices around the world. Gallup has subsidiary operations in 20 countries, covering 75 percent of the world’s GNP. Gallup clients include top-performing organizations such as Toyota, Marriott, Wal-Mart...
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