...Bobby Lynch Professor LaPointe English Composition I 14 February 2016 New, Again: The Power of Packaging and its Effect on Consumer Expectations The package containing the video game Madden NFL ’16 contains a single striking image on the front and a plethora of words and pictures on the back. The front contains an action shot of wide receiver Odell Beckham Junior making a one-handed grab, set against the backdrop of a full stadium almost drowned out by the bright lights illuminating it. It has the EA Sports logo in almost the dead center, covering part of Beckham’s body, under which the title is printed across the image in shiny silver lettering. The NFL logo appears four times in this one image; twice on patches on the uniform of Odell Beckham, once in the title of the game, and a final time on a holographic sticker stuck to the front of the game. In the top left corner there is a small image advertising a new game mode called Draft Champions. It contains the Draft Champions logo with the words “All-New Fantasy Mode” surrounding it. On the bottom left is the ESRB rating, E for everyone. All of this is within the parameters of the box, which contains green trim and says Xbox One at the top. The back is much busier, with three separate action shots of football players in various positions. The largest image is a cornerback in a celebratory pose, under which it says, “Your Draft. Your Fantasy.” It then goes on to describe the all new Draft Champions mode, highlighting...
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...2.3 SWOT Analysis, Part 1: Opportunities and Threats ULMA Packaging needs to consider the following opportunities and threats within the UK packaging and manufacturing sector before investing in this market. Opportunities: * International demand for packaging machinery is predictable to rise by 4.7% annually through 2014; * US-manufactured equipment is perceived as being poorly adapted to the UK, which gives the European technical standards an edge; * Favourable fixed investment environment worldwide; * Developments in the global market for packaging equipment; * Demand for packaging machinery in food market is growing. Threats: * Overcapacity through cost reduction; * Exiting unprofitable businesses; * Present competitors, including domestic, German, and Italian suppliers, occupy well-established market positions and have sunk costs in creating brand awareness; * Tough penetration rates of primary packaging machinery brands in the UK installed base direct to synergies for future purchasing and bargaining. 2.4 Competitors analysis: Source: WPO, 2008. Any new company that seeks to establish itself in the UK manufacturing and packaging sector faces tough competition from two main groups of competitors: A. Domestic producers; B. German producers. Domestic producers: The UK’s own suppliers maintain a very dominant position due to several reasons. One of the reasons is that they enjoy a long-standing relationship with their...
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...independent operated company build over 30 years ago. Like many other sawmills in BC, Treetop takes raw logs and cuts them into building grade lumber to sell. This amounts to about 60% of the product. The other higher grade logs are developed into premium grade products. The lumber industry is a highly competitive market with companies needing to set themselves apart from each other through finishing, packaging and looks of the products when they ready for sale. Treetop employs over 180 hourly paid employees, 16 supervisors and support staff and 1 General Manager. The company is divided into 6 departments including Sawmill, Boom, Planning, Shipping, Maintenance and Packing. Symptoms Customers Complaints The first observable sign that something has gone wrong is that there are complaints from customers about the looks and packaging of the finished products. It has also been reported that customers have stopped buying from Treetop and have moved on to the competitors. Westboard Co, the marketing agency hired to promote Treetop and their products, encourages and sponsors monthly packaging quality awards. Ratings are based on how the lumber is piled, where the bands and dunnage are placed, how neatly the stencil and seal are applied, the stencil’s accuracy and how neatly and tightly the plastic wrap is attached. During the first few years, Treetop received top quality awards and in the months that they did not win top awards, high ratings were received. In the last few years ratings...
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...Within the span of a generation, San Miguel Beer would become an icon among beer drinkers. By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown colony. | | Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and among the top 10 beer brands in the world. While brewing beer is the company’s heritage, San Miguel subsequently branched out into the food and packaging businesses. From the original cerveza that first rolled off the bottling line, San Miguel Corporation has since expanded its portfolio to produce a wide range of popular beverage, food and packaging products which have–for over a century–catered to generations of consumers’ ever changing tastes. It has also diversified into heavy industries including power and other utilities, mining, energy, tollways and airports. The Company’s manufacturing operations extend beyond the Philippines to Hong Kong, China, Indonesia, Vietnam, Thailand and Malaysia. Its products are exported to major markets around the world. Continuing a tradition of product quality, San Miguel is capitalizing on its unique strengths in brands and distribution to weave its products more deeply into the fabric of everyday life. Not just in the Philippines but in the Asia-Pacific region.World Class PartnersSan Miguel’s partnerships with major international...
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...MahnoorNaeem (6114) Acknowledgments First and for most we are grateful to Almighty Allah for giving us the strength and wisdom to work on this project and bring it to completion. We would also like to thank our Strategic Management teacher Ms. Tasneem Fatima, who motivated us throughout the semester and made the preparation of this report possible. Furthermore the information which has been compiled and presented in this report was gathered with the kind cooperation of Mr. Imran Quddus, the marketing Manager at Tri-Pack and we are extremely grateful for his assistance. Table of Contents Acknowledgments 3 Information and History of Tri-Pack 5 Company Hierarchy 6 The Flexible Packaging Industry: An Overview 7 Global Flexible Packaging Industry: 7 Pakistan’s Flexible Packaging Industry 7 Vision and mission 9 Evaluation of Vision and Mission statements 10 Input Stage Matrices 12 1. Porter’s Five Forces Model 12 2. PEST Analysis 13 3. External Factor Evaluation (EFE) Matrix 14 4. The Competitive Profile Matrix (CPM) 16 5. The Internal Factor Evaluation (IFE) Matrix 18 Matching Stage Matrices 20 1. Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix 20 2. Space Matrix 22 3. Boston Consulting Group (BCG) Matrix 24 4. The Internal External Matrix 26 5. The Grand Strategy Matrix 27 Evaluation Stage Matrix 29 1. Quantitative Strategy Planning Matrix (QSPM) 29 Discussion and Conclusion 32 Bibliography 34 Annexure 35 ...
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...alcoholism. These problems include drunken driving and binge drinking which are great inhibitors of health and wellbeing. Economical Because of government restrictions more beer volumes are being sold through supermarkets than on premises, despite this sale volumes continue to rise with the introduction of premium brands onto the market. Large supermarkets reduce their prices to attract more buyers and yield a higher turnover in an effort to achieve economies of scale. Other marketing strategies like mergers and acquisitions are being used by leading brewers to gain more control of the market. Brewers prices are influenced by their production costs most specially packaging costs which are high for example Heineken would have sell their beer at a higher price because they are more affected by the increase in packaging costs. Social Consumer tastes and preferences are changing. In an effort to become healthier wines are more popular and demand for premium brands has increased. This can also be because customers like the taste of something different like the exotic imported beers. There is also a rise in levels of home...
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...the second step of the competitive research and analysis processes. The goal of this research is to gain information about the packaging industry and it’s external factors such as main competitors and external stakeholders. First as an introduction, Temple-Inland’s industry is defined and explained in regards to it’s remote environment, the paper packaging industry. The industry will be explained in relation to time frame and geographic scope of Temple-Inland’s operations. Next, external issues are identified that affect the paper packing industry and Temple-Inland itself. In order to identify these external issues, a STEEP analysis has been used to illustrate the most relevant remote factors. 12 factors will be examined and each fall under the category of socio-cultural factors, technology, economy, ecology and political regulatory forces. Each one of these factors is assessed and then appropriately placed into an Issues Priority Matrix based on its impact on the company and significance of the factor in the industry. Subsequently, Porter’s five forces will be used as another analytical tool that identifies the structural characteristics that determine Temple-Inland’s competitiveness and profitability in the packaging industry. The forces that will be analyzed include competitors and rivalry, suppliers and relative power, buyers and relative power, possible new entrants and barriers to enter/exit, substitute products or threat of substitutes, and other significant stakeholders...
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................................................................................ 3 14.2.2. Where SI Problems Happen ........................................................................................................ 3 14.2.3. SI In Electronic Packaging.......................................................................................................... 4 14.3. SI Analysis.......................................................................................................................................... 5 14.3.1. SI Analysis in the Design Flow................................................................................................... 5 14.3.2. Principles of SI Analysis............................................................................................................. 7 14.4. SI Issues in Design.............................................................................................................................. 9 14.4.1. Rise Time and SI......................................................................................................................... 9 14.4.2. Transmission Lines, Reflection, Crosstalk.................................................................................. 9 14.4.3. Power/Ground Noise................................................................................................................. 10 14.5. Modeling and...
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...streamlining and broadening its business portfolio, reshaping and redefining the very nature of its core businesses. While the company has significantly expanded its participation in its core business of food, beverage and packaging through regional acquisitions and integration, it has also made inroads into the power, mining, petroleum, infrastructure and telecommunication industries. San Miguel Corporation operates in beverages, food, packaging, fuel and oil, power, mining, and infrastructure businesses in the Philippines and internationally. The Beverage segment produces and markets alcoholic and nonalcoholic beverages. The Food segment is involved in the feeds production; poultry and livestock farming; processing and sale of poultry and meat products; processing and marketing of refrigerated and canned meat products; manufacturing and marketing of flour products, premixes and flour-based products, dairy-based products, breadfill, desserts, and cooking oil; and importation and marketing of coffee and coffee-related products. The Packaging segment is engaged in the production and marketing of packaging products. It is also involved in crate and plastic pallet leasing, polyethylene terephthalate bottle filling graphics design, packaging research and testing, packaging development and consultation, and contract...
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...QUALITY AND SPECIFICATION Condition: New Type: SUV Fuel: Diesel Gear Box: Automatic Made In: Japan Steering: Left Drive: AWD Brand Name: TOYOTA Place of Origin: Japan Model: LANDCRUISER 200 Year: 2014 EXTERIOR COLORS: WHITE PEARL, BLACK, DARK GREY, SILVER METALLIC, BEIGE INTERIOR COLORS: SHELL / GREY ARTICLE 3. QUANTITY ARTICLE 4: PRICE 4.1 Unit Price 4.2 Total price: 4.3 Invoicing: based on actual net weight of the shipment upon the inspection at loading port Packaging Detail: 02 UNITS IN 40" THRU SEA FREIGHT ARTICLE 1: COMMODITY toshiba wall mounted split air conditioner ARTICLE 2. QUALITY AND SPECIFICATION Condition: New Brand Name: BAOHUA Place of Origin: Guangdong China (Mainland) Use: Room Power Source: Electrical Power Type: AC Type: Split Wall Mounted Air Conditioners Cooling/Heating: Cooling/Heating Certification: CB,CE,EMC,EMF,RoHS Capacity (btu): 30000 COP: 2.9 EER: 2.8 Power (W): 2950 Voltage (V): 220 Model Number: KFR-30 name: toshiba wall mounted split air conditioner color: white brand: BAOHUA OR OEM voltage: 220V/110V compressor: hitachi, toshiba, mitsubishi, sanyo etc. connection pipe: copper/aluminue control: remote control capacity: 9000-36000btu warranty time: 2 years ARTICLE 3. QUANTITY 100 000 MT more or...
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...Functions of retailing From the customer point of view, the retailer serves him by providing the goods that he needs in the required assortment, at the required place and time. 1. Arranging Assortment:manufacturers usually make one or a variety of products and would like to sell their entire inventory to few buyers to reduce costs. Final consumers, in contrast prefer a large variety of goods and services to choose from and usually buy them in small units. 2. Breaking Bulk: to reduce transportation costs, manufacturer and wholesalers typically ship large cartons of the products, which are then tailored by the retailers into smaller quantities to meet individual consumption needs 3. Holding stock: Retailers maintain an inventory that allows for instant availability of the product to the consumers. It helps to keep prices stable and enables the manufacture to regulate production. 4. Promotional support: small manufacturers can use retailers to provide assistance with transport, storage, advertising, and pre- payment of merchandise. The Retailer also serves the manufacturers by 1. Accomplishing the function of distributing the goods to the end users 2. Creating and Managing a channel of information from manufacturer to the consumer 3. Act as a final link in the distribution chain 4. Recommending products where brand loyalty is not strong or for unbranded products. The Role of the Retailer by Pride Scott Wright while the companies profiled...
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...Sahiwal. Contents Mission, Vision and Values: 1 Values 2 Mission 1 Vision 1 Quality 3 Uniqueness 4 Be the Brand 5 Safety 6 Introduction 7 Company 7 Product 7 Features of the product 8 Market or consumer trends 8 Target market 9 Performance dimensions 9 Primary characteristics 9 Secondary features 10 Product reliability 10 Durability 10 Style of packaging 10 Design 10 Price 10 Packaging 10 Large Size 11 Small size 11 Sachet 11 Personality and values 12 Lemon 12 Refreshing 12 Anti-bacterial 12 Advertisement 13 How we will make our brand strong 13 Strategies 13 Penetration strategy 13 Pull and push strategies 14 Creating circle of influence 14 SWOT Analysis 15 Financial plan 16 Mission, Vision and Values Mission “Our mission is to provide best utensils protector to our customers that bring cleanliness and convenience to use at the same time. The health and safety in use is our foremost priority” Vision “Cleanliness is the cornerstone of discipline and the trademark of our success. We believe in the power of our brand to improve the quality of people’s lives and in doing the right thing. As our business grows, so do our responsibilities” Values ‘Cherish’ recognizes that in today’s highly competitive market providing excellent service is not sufficient to satisfy customers and ensure their loyalty. Our goal is to convert the customer’s interaction with our company into a thoroughly...
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...Literature Review Green manufacturing is a manufacturing measure that produces minimal waste and pollution. This is done through product and process design. With modifications to the production or manufacturing process of an organization, the entire process will release lesser toxic waste or use lesser energy. Green manufacturing addresses process redundancy, ergonomics, and cost implications due to faulty methods of producing goods (Balan, 2008). A good example of faulty methods of producing goods would be the mining of gold. The mining of gold involves the release of mercury from waste rock when it is exposed to normal temperatures because the evaporation point for mercury is a lot lower than normal metals (Engle MA, Gustin MS, Zhang H, 2001) Once in the atmosphere, it can be deposited in soils and waters, hence causing harm to the environment or the people who would later drink from the water. The Clinton White House defined green manufacturing as a process that reduces human and ecological tasks, enhances, cost effectiveness, improves process efficiency, and creates products and processes that are environmental friendly and benign (President, 1995). Having this stated, green manufacturing is a process that improves productivity, competitiveness, and profitability. The benefits of having a green manufacturing process in an organization’s production are immeasurable. While it may be tough and expensive to implement a greener technology in a production, green technology...
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...Table of Contents Page 1) Executive Summary 2 2) Introduction 3 History & Background 3 3) Situational Analysis 3 Vision Statement 3 Mission Statement 4 4) Environment Analysis 5 PESTEL Analysis 5 Porter’s Five Forces Analysis 9 SWOT Analysis 11 5) Focus Strategy 13 6) Grand Strategy 13 Expansion 13 Related Diversification 13 7) Conclusion 13 8) References 14 1.0 Executive Summary Business Strategy is the direction and future goal set for a business to achieve the competitive advantages which unique tailored with the available resources within an organization to the rapidly changing environment to achieved their objective. (Johnson & Scholes, 2002) More precisely the strategy involved in the following finding: * Identify the external environmental that give impact to an industry * Identify the internal environment that gives impact on competition and profitability * Evaluate the new opportunity from current and new market * Assess the industry life cycle and forecast future changes in industry * Identify Critical Success Factors This paper report transcript the introduction of the company Atlantic Zeiser (the numbering machine company in the old days) and its subsidiary operation...
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...of the market leader Pantene dropped from 22.50% to 20.00%. Nielsen, the market leader of Global market research industry, was hired by P&G, to identify the cause of this downfall and come up with a strategy to regain market share. Shampoo Industry Key Drivers of Shampoo Market Porters five forces for the Shampoo market 1. Threat of new entrants – High Due to products being introduced on benefit basis, it is easier for an entrant to make place within the market with some differentiated quality. The yearly growth in shampoo market increased from 10 % 2012 to 14 % in 2014. 2. Bargaining Power of supplier – High With the availability of so many products in the market with market leaders like Sunsilk, Pantene, Head and Shoulders. Also, rural market which is untapped is targeted by the market leaders for much higher market share. 3. Bargaining power of the Buyer – Higher Every segment has more than one product from more than one firm. There is a little reluctance on switching product, but the similar prices reduce this effect and the buyers mostly switch to other similar product from other brand. 4. Threat of Substitute Product: High Due to the entry of herbal products into the market, it has becoming increasingly difficult for the firms. People switch over to the herbal products because of medicinal issues. Also, in rural parts, Mehandi is preferred over the shampoos. 5. Competitive Rivalry: High With the increase in products from every firm...
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