...homework Kristin Kopicki MIS510 Boeing Case Study Due: 10/15/14 1. Why did Boeing adopt the radical change approach for designing and developing the 787 Dreamliner? What were the risks? In your opinion, was it a good move? Defend your choice. Boeing adopted the radical change approach for designing and developing the 787 Dreamliner because they were in competition with Airbus and needed a new approach in which they could use innovation to stand out upon their competitiors. Boeing was looking to reduce manufactur- ing costs and development times. Boeing took an aggressive approach to apply their techniques. There was not enough time to fully establish the project or to even communicate with vendors. The project was delayed mainly because of their global supply chain network. Boeing did not have the necessary technology to fulfill the needs of the 787 Dreamliner which unfortunately caused it to have many delays and problems. In my opinion, this was not a very good decision. It was a financial burden to the company and caused unnecessary stress on the company as a whole. They were left with no choice but to make up for the losses to airlines that purchased the 787 Dreamliner. Kristin Kopicki MIS510 Boeing Case Study Due: 10/15/14 1. Why did Boeing adopt the radical change approach for designing and developing the 787 Dreamliner? What were the risks? In your opinion, was it a good move? Defend your choice. Boeing adopted the radical change approach...
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...Executive summary Boeing was founded in 1916 in Seattle, Washington and became one of the World’s largest and leading manufacturers in making commercial and military aircrafts. The company has been involved in acquiring international firms and making strategic alliances with many aerospace pioneers in the past. Some of the big acquired and merged aerospace companies are Hughes Space and Communications, North American Aviation, McDonnell Douglas, Rockwell International and Jappesen (Boeing, 2012). The purpose of this report is twofold and accordingly the report is divided into two parts. The first part consists of a critical evaluation of the internal and external business environments of Boeing to find out to at what extent Boeing is strategically fit with its current business environment. In the second part, an improvement strategy will be recommended to the company to effectively manage its supply chain practices after critically reviewing the feasibility, acceptability and suitability of the strategy. Contents Executive summary 1 Introduction to Boeing 787 Dreamliner 3 (PART A) 4 S.W.O.T analysis of Boeing 787 Dreamliner 4 Strengths: 4 Weaknesses: 5 Opportunities: 6 Threats: 6 Boeing 787 Dreamliner competitiveness 7 Business model of Boeing Dreamliner 787 9 B787 SYSTEMS AND EQUIPMENT: 9 MANUFACTURING/QUALITY: 9 Design and features of Boeing 787 Dreamliner: 10 Strategic alliance of Boeing 787 Dreamliner 12 Challenges posed by the business...
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...Boeing 787 Dreamliner Coursework submitted School of Mechanical, Aerospace and Civil Engineering Section 1: Goal and scope The Boeing 787 Dreamliner project was launched by Boeing in 2004 in response to the global need for more fuel-efficient airplanes. The goal of the company was to design and create such an airplane. The brand new commercial jet was planned to consume less fuel while at the same time maintaining the same cruise speed as today's fastest twin-aisle aircraft and covering the same and even higher range of flight (Boeing). The project was to be completed by the end of 2008 when the first deliveries to several airlines were due to. Section 2: Project strategy, rationale and competition The project appeared as a result of the long-term mission of Boeing to satisfy its customers worldwide by providing them with more reliable, more efficient product. As already stated, the Dreamliner would give Boeing's customers this efficiency, reliability and safety - features that are crucial not only for the company and for the airlines, but also for the passengers. There were two other reasons that made this project so important for Boeing. One was the fact that the Dreamliner would come to replace the old 767 - an airplane of the same size, but which consumes considerably more fuel than the 787 was planned to. The other reason was the substantial profit that the company had expected to make after developing, executing and delivering the product. The orders placed...
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...The Boeing 7E7 ‘Dreamliner’ Case #3 Section 1, Group 8 Introduction: The Boeing 787 Dreamliner case provides us with a brief background of Boeing’s business through the end of the 1990’s, and how company management recognized the importance of reinventing their core business in order to remain competitive in the consumer air travel segment. We learned how in-depth of a process it can be to successfully design and produce a new airplane with revolutionary technology and high-tech manufacturing requirements. Boeing struggled with these aspects of the plane, and as we learned, greatly underestimated the amount of time and money that the project would require. 1.) A: Boeing and Airbus both issued corporate reports regarding the demand for aircraft in different segments going forward. Despite differences in the overall outlook in terms of segment popularity and the exact volumes of aircraft to be required by the market, both reports were very obviously positive. The main differences between the reports were seen in Boeing’s willingness to forecast for the increased popularity of mid-range aircraft, versus Airbus’ decision to place a higher weight on the importance of international-scale jetliners. Boeing predicted demand over 20 years would call for “5,437 intermediate twin-aisle airplanes; and 889 747-size or larger airplanes” (Boeing’s 2003 Current Market Outlook). Airbus’ predictions were shifted toward the larger aircraft segments, citing “3,842 twin-aisle aircraft;...
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...Global Partnering: The Boeing 787 Dreamliner Story? VERSION 1.2 This case was prepared using publicly available information by Sveinn Vidar Gudmundsson, Professor, Toulouse Business School, France. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2015 S V Gudmundsson, Toulouse, France. Global Partnering: The Boeing 787 Dreamliner Story? C28-1-2015-1.1 "In retrospect, our 787 game plan may have been overly ambitious, incorporating too many firsts all at once -- in the application of new technologies, in revolutionary design-and-build processes, and in increased global sourcing of engineering and manufacturing content." Boeing CEO, Jim McNerney Speech in the Wings Club of New York on November 11, 2014 When giants learn to dance The world's second-largest commercial aircraft-maker, Boeing a Chicago-based aerospace giant, was founded in 1916 in Seattle by William Boeing. In 2013 the company earned $86.623 billion in combined sales for defense and commercial aircraft divisions. The U.S. aerospace industry achieved $273 billion in sales in 2013.1 All told, Boeing and its subsidiaries employ 168,000 (160.000 in 2009) people. Boeing is the 24th largest U.S. employer, including private companies and government. Boeing, with almost half of its workforce located in Seattle, was adamant that modern economics dictate a new strategic model for the company,...
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...DEVRY Development of Boeing 787 Dreamliner Course Project II Prepared for: Professor James Hiegel Project Risk Management Course PM595 Prepared by: Muzammil Qurashi February 19, 2012 [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Table of Contents Introduction Page 3 Sources of Construction Project Risk Page 4 Systems to Address Construction Project Risk Page 6 Catastrophic Failure Fault Tree Page 8 Discussion of Fault Tree Page 8 Fault Tree One Page 10 Discussion of Fault Tree One Page 10 Fault Tree Two Page 11 Discussion of Fault Tree Two Page 11 Conclusions Page 14 Works Cited Page 15 Introduction Boeing Commercial Airplanes' launched the 787 Dreamliner, a super-efficient airplane in order to meet the growing needs and preferences of an international audience across the globe. An international team of top aerospace companies is building the airplane, led by Boeing at its Everett, Wash. facility near Seattle (Boeing.com), According to Boeing’s statement, t\he 787-8 Dreamliner will carry 210 - 250 passengers on routes of 7,650 to 8,200 nautical miles (14,200 to 15,200 kilometers), while the 787-9 Dreamliner will carry 250 - 290 passengers on routes of 8,000 to 8,500 nautical miles (14,800 to 15,750 kilometers)....
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...INTERNATIONAL STRATEGY 601 DUE DATE : July 23 2007 TABLE OF CONTENTS INTRODUCTION OF BOEING AND AIRBUS 4 THE SIMILARIES BETWEEN AIRBUS AND BOEING 4 THE DRIVERS OF GLOBAL STRATEGY 4 COST DRIVERS 4 MARKET DRIVER 5 ALLIANCE STRATEGY 5 Exhibit 1. The Global Product Division Structure at European Aeronautic Defense & Space Company (EADS) 7 Exhibit 2. The 7E7 Structures Work Shares 8 Exhibit 3. The partners in producing the components of A380 project 8 Exhibit 4. The Partners in Producing The Components of Boeing 787 Project 9 TURN THE PROBLEMS OF AIRBUS INTO THE ADVANTAGES OF BOEING 11 Exhibit 5. The orders and delivery of Airbus and Boeing for five years 11 Exhibit 6. The Value Chain 12 STRATEGIC CHOICE IN A GLOBAL MARKET 13 ADAPTATION AND DIFFERENTIATION TO BE SUCCESSFUL 13 DEMAND CONDITION 13 Exhibit 7. Compare between Boeing 787 Dreamliner families and Airbus 14 CONCLUSION 16 APPENDICES 17 Appendix 1. The Airbus A380 Orders 17 Appendix 2. The Boeing 787 Orders 18 REFERENCES 19 INTRODUCTION OF BOEING AND AIRBUS “Boeing is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military” (About Us: Boeing in Brief). It was established by William Boeing in 1916 in Seattle, Washington. Its international headquarters now...
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...planning team, a company can and will fail at being successful. Planning is a very important part of any company, but the Boeing Corporation makes planning a focus of everyday operation. The Boeing Corporation is an aerospace company that produces satellites, commercial and military aircrafts, weapons, launch systems, weapons, advanced information and communication systems and also performance-based logistics and training. The Boeing Corporation has so many divisions in the company that it is divided into two business units. One of the most interesting aspects of the company is that is a major service provider to NASA. The Boeing Corporation operates and Space Shuttle and International Space Station. The company has key programs for space exploration in more than one location. The locations include, but not limited to Alabama, California, Florida, and Houston. The Boeing Corporation employs nearly one hundred and sixty thousand employees both in the United States and overseas. Because the Boeing Corporation is so huge, there is need to produce new innovating ideas in order to head off the competition. This organization is faced with challenges daily on what and how to produce the products that will fit the needs of the consumer. The Boeing 787 Dreamliner is the perfect example of the future product in which the company is currently building. “The Boeing 787 Dreamliner is said to be the world’s first mostly composite commercial airplane that will use 20 percent less fuel per passenger...
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...& Manufacturing Engineering IE466: Concurrent Engineering Individual Homework #1 – Boeing 787: The Dreamliner Boeing 787: The Dreamliner Case Study (download from Angel) During the past decade, Boeing watched as their competitor, Airbus, launched several new and very successful aircraft. In 2004, Airbus surpassed Boeing in commercial airplanes delivered and future orders placed. This is the first time that Boeing has ever lost its leading market share. The 787 is the first new airplane that Boeing has introduced to the market in a decade. This case study examines how the 787 is strategically transforming Boeing’s approach to aircraft design and development, and Boeing itself. Questions for Boeing 787 Dreamliner Case Study 1. Is the 787 appropriately positioned in the marketplace with a high likelihood of success? Why or why not? The Boeing 787 is in fact positioned in the marketplace with a high likelihood of success. The 787 has a good design, and the aircraft is designed in a way that is tailored to its customer. Composed of a new material composite, the aircraft has a lighter weight and higher fuel efficiency than any other aircraft. The aircraft also made sure the composite materials are non-corroding so that the aircraft lasts longer. It has a unique feature both for cargo and passengers. The seats/cabins are bigger, and new technology is installed for the entertainment of passengers. The aircraft also offers a variety of interchangeable...
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...Interrupted at Boeing By Christopher Drew, New York Times News Service Sure, outsourcing converts fixed costs into variable costs, as sound theory suggest. The question is: how much is too much? Did Boeing get it right with the Dreamliner? [pic] In Boeing’s cavernous plant here, temporary scaffolding rises alongside several of the first 787 Dreamliners ever to be built. Workers climb steel steps to slip everything from wiring to hydraulic systems into some of the planes. In other bays, crews operate giant tools that help shape parts of wings being built for older-model 747s, 767s and 777s. Staccato blasts ring out from air-powered rivet guns. Cranes hoist finished wings and fuselage sections onto the assembly floor. The scene is one of disciplined industry on a gigantic scale. But the fact remains that the scaffolding for the Dreamliners should never have been needed. The wings and major sections of the fuselage were supposed to arrive fully fitted from outside suppliers and simply be snapped together. But the suppliers were at first too overwhelmed to install all the systems. Boeing says that they have since come up to speed, and that it should be able to wheel away the scaffolding soon. The reverberating effects of Boeing’s outsourcing missteps have taken a huge toll. The Dreamliner — the first passenger plane to be made mainly with light plastic composites — is now more than two years late and still awaits its first flight tests. [pic] Boeing acknowledges that...
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...| | | | | | | | | | | | | | | | ------------------------------------------------- Dynamics of Strategy * Evaluation of external business environment of Boeing * A critical assessment of the strategic resource capability (strategic fit) * Provide detailed recommendations after assessment of the feasibility, acceptability and suitability of Boeing * A detailed implementation plan NOTE: SEE APPENDICES FOR DETAILED ANALYSISFor Assignment or Dissertation Help, Please Contact: | Muhammad Sajid Saeed+44 141 4161015Email: tosajidsaeed@hotmail.comSkype ID: tosajidsaeed | | TABLE OF CONTENTS 1. INTRODUCTION------------------------------------------------------------------------------------- 03 2. VISION, MISSION, GOALS, AND OBJECTIVES ----------------------------------------------- 03 3. STRATEGIC ANALYSIS ----------------------------------------------------------------------------- 04 3.1 INTERNAL ANALYSIS -------------------------------------------------------------------- 04 3.1.1 RESOURCE-BASED VIEW ---------------------------------------------------- 04 3.1.2 VALUE CHAIN ANALYSIS ----------------------------------------------------- 06 3.1.3 FINANCIAL ANALYSIS --------------------------------------------------------- 07 3.2 EXTERNAL ANALYSIS -------------------------------------------------------------------- 08 3.2.1 PEST ANALYSIS ---------------------------------------------------------------- 08 3.2.2 PORTER’S FIVE FORCES...
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...COMPANY BACKGROUND The Boeing Corporation is amongst the most significant companies on the globe. Rivaled only simply by European huge Airbus from the aerospace industry, Boeing can be a head in study, design as well as manufacture connected with industrial aircraft airliners, with regard to industrial, commercial as well as military services shoppers. Irrespective of taking pleasure in immense accomplishment in it is marketplace as well as owning an industry that entirely understands design fineness, it is crucial with regard to Boeing to guarantee carried on expansion through reliable method ingredients as well as setup avoiding dropping at the rear of in marketplace share to help shut as well as returning competitors. STRATEGY ANALYSIS AND CHOICE The main objective of Boeing's method would be to review your industrial jet industry, to be aware of your requirement which is provide, and also to produce a remedy that may match that segment. Currently, you'll find only two key people from the worldwide marketplace: Boeing as well as Airbus. Boeing will be well known because "free market" safe bet, whilst Airbus signifies your "not-so-free" approach from the European Union's sorted as well as authorities backed competitors in so-called proper markets" (Boeing Businesses Evaluation Paper). As a result, it will be important that administrators evaluation your strategy's setup, help to make concurrent modifications as well as continue being over technical developments so as to take...
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...Boeing is considered as the biggest airline manufacturer and the most commercially successful. During the 1990s, Boeing began developing a new plane that would be more efficient therefore their solution was the development of the Boeing 787 Dreamliner that was intended to change its way commercial airline work. However the engineering, financial, and most importantly the ethical challenge faced by the Boeing 787 Dreamliner nearly crippled the company. After two fires on two different planes, one on Nippon air which is the commercial aircraft company belonging to the Japanese Government and the other on American airways which was due to the new lithium ion battery that was not firstly sufficiently tested to determine the safety and secondly,...
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...------------------------------------------------- INTRODUCTION This case discusses the history of Boeing and salient forces affecting the global aircraft industry, along with the key strategic issues driving Boeing’s competitive strategies. Boeing and Airbus dominate the global aircraft industry, but have very different visions of the future of commercial air travel. Consequently, the strategies they have devised to manage the competitive environment are disparate. The case provides a unique opportunity to explore these differences, how functional strategies support the overall competitive strategy, and the critical decisions now faced by both competitors. The objective of the case study is to evaluate current industry conditions and to make corrective recommendations to improve Boeing’s strategy. The shortcomings of the company’s functional strategies should also be examined in search of measures to improve organizational performance. * Compare the two competitor's strategies. Based on the industry environment, what conclusions can be drawn? * Since Boeing made its decision to pursue a product strategy based on the point-to-point airline business model, what new market conditions have developed? What impact are they likely to have on the company’s success? * Evaluate the pros and cons of Boeing's outsourcing strategy. Is there adequate support for the company's decision to "offload" parts production? * Consider the status of commercial...
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...This paper will evaluate the Boeing Company’s business strategy and global competitiveness plan, an internal assessment of the Boeing Company will be presented using the SWOT analysis, and the external environment will be assessed via an external scenario evaluation. The company’s organizational structure will be presented, and the organization’s business process will be discussed utilizing the tools of business process design, as well as any potential ethical issues that may impact the traditional management functions of the company will be identified and preventative measures will be presented. Business Strategy & Global Competitiveness Plan: Business Strategy & Global Competitiveness Plan: Boeing’s international strategy focuses on mutually beneficial partnerships. Around the globe, Boeing is developing partnerships that benefit its customers, business partners and local economies. In return, the company is strengthened by growing sales and tapping the best technologies the world has to offer. According to the Boeing company’s 2010 annual report, sales outside the United States accounted for 41 percent of Boeing’s revenue. That number is expected to increase significantly over the next few years. More than 80 percent of the Boeing Commercial Airplanes’ backlog is for jetliners ordered by non-U.S. customers. International sales are rapidly increasing as a portion of Boeing Defense, Space & Security’s total revenue. Shep Hill, Boeing International president, said...
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