| |Curtin Business School |
| |School of Management |

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CONVENER : Professor SAMIR CHATTERJEE

STUDENT NAME : PHAN CAM TU

ID NUMBER : 13785882

UNIT TITLE : DYNAMICS OF INTERNATIONAL STRATEGY 601

DUE DATE : July 23 2007

TABLE OF CONTENTS

INTRODUCTION OF BOEING AND AIRBUS 4

THE SIMILARIES BETWEEN AIRBUS AND BOEING 4

THE DRIVERS OF GLOBAL STRATEGY 4

COST DRIVERS 4

MARKET DRIVER 5

ALLIANCE STRATEGY 5

Exhibit 1. The Global Product Division Structure at European Aeronautic Defense & Space Company (EADS) 7

Exhibit 2. The 7E7 Structures Work Shares 8

Exhibit 3. The partners in producing the components of A380 project 8

Exhibit 4. The Partners in Producing The Components of Boeing 787 Project 9

TURN THE PROBLEMS OF AIRBUS INTO THE ADVANTAGES OF BOEING 11

Exhibit 5. The orders and delivery of Airbus and Boeing for five years 11

Exhibit 6. The Value Chain 12

STRATEGIC CHOICE IN A GLOBAL MARKET 13

ADAPTATION AND DIFFERENTIATION TO BE SUCCESSFUL 13

DEMAND CONDITION 13

Exhibit 7. Compare between Boeing 787 Dreamliner families and Airbus 14

CONCLUSION 16

APPENDICES 17

Appendix 1. The Airbus A380 Orders 17

Appendix 2. The Boeing 787 Orders 18

REFERENCES 19

INTRODUCTION OF BOEING AND AIRBUS

“Boeing is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military” (About Us: Boeing in Brief). It was established by William Boeing in 1916 in Seattle, Washington. Its international headquarters now