...Advertising can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people (Kotler, Cunningham, & Keller, 2008). Successful advertisements build an appetite in consumers through viewing, listening, and reading. Advertising also gives the consumer the necessary instructions to fulfill those needs that were created. Since there are so many goods and services available, organizations must use convincing approaches in their advertisements to increase the chances that ad budgets will have a positive return. There should be a specific communication task and achievement level to be accomplished with a specific audience in a specific period of time which is called an advertising objective or goal (Kotler et al., 2008). This paper is written to compare and contrast a product offered by Marriott International Incorporated through the advertising platforms of traditional, tradigital, or digital. It will also recommend the advertising type that is most effective and offer an investigation into the return on investment (ROI). Advertising media platforms can be categorized into three different types: traditional, tradigital, and digital. Traditional advertising is what most people think of when talking about advertising or marketing and includes the “usual” venues for media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards (“Types of Advertising,” n.d.). Traditional advertising medias are...
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...Immigrants seeking for the “life, liberty, and the pursuit of happiness” () which America has however their nation doesn't. Immigrants are willing to leave their country, risk their life, and dignity to become part of America, but is it worth it? These immigrants never get to see their family, are constantly being taken advantage of and will never be seen as part of American no matter how hard they work these are some reasons why the journey to America is not worth it. Furthermore the journey to America is not worth it, despite any potential benefits since Immigrants desert their families to go to America with the broken guarantee that they will return. In the book Enrique's journey, Sonia Nazario uncovers the account of a single parent named Lourdes that left her children Enrique and...
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...…………………………………………………………………………….…. 4 Background………………………………………………………………………………. 4-5 Literature Review…………………………………..…………………………………... 5-6 Research Question………………………………………………………………………. 6 Discussion and Conclusions………………….………………………………………… 6-7 Recommendations ………………………………………………...........................…... 7 References ……………………………………………………………………………….... 8 Abstract This report describes the theory behind selecting an effective celebrity endorser to match the brand identity and to enhance the brand image for an emerging health-focused restaurant chain - Sproutworks. Industry expertise is an important criteria of selecting the right endorser to represent the brand. Matching the right type of celebrity personality with the brand idetity is another crucial factor in determining the succsess of the endorsement strategy. The unique feature of the Chinese consumer, as previous research suggests is that the personal life such as values, morality, social position, marital status, etc; of the celebrity is often considered to be among the top priorities in the eyes of the consumer and has direct effect on brand evaluation. Further the report aims to analyse the effects of implementing celebrity endorsement and makes suggestions on how it impacts the brand image and the company as a whole. Introduction In the modern world most big companies choose the brand "face" among celebrities as the effective marketing communication strategy. Smaller companies also tend to invite the “stars” to participate...
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...Running Head: STUDENT PAPER EXAMPLE This is an Example of an APA Style Student Paper Gregory White, Ph.D. National University Abstract This sample paper provides National University students with an example of what features of APA style they are expected to use when writing student papers. The required features do not require several features required by APA style for papers that report original research or that propose a research project. Students who follow the guidelines embodied in this sample paper are much more likely to receive better grades from National University professors than those who ignore the guidelines. The guidelines in this example are based on the sixth edition of the Publication Manual (American Psychological Association, 2010). This is an Example of an APA Style Student Paper This sample paper presents most elements of American Psychological Association (APA) style that your instructors will expect you to follow when writing papers for National University 9sychology courses (American Psychological Association, 2010). You will use this format for longer papers such as literature reviews, expository and narrative essays, as well as for shorter papers in which you are required to write just a few pages of commentary on some reading, assigned exercise, or class activity. In all cases your instructor will tell you if an assignment requires full APA style as outlined in this paper. In almost all cases, you should use appropriate grammar...
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...1Top of Form Visit Ben & Jerry's Homemade Ice Cream website. After studying the information contained within this website, assess Ben & Jerry's record on meeting social responsibility goals? How does this company meet its discretionary responsibilities? Give examples of social responsibility actions taken by Ben & Jerry's, and outline them in a brief synopsis. Do you think that more businesses should adopt their strategy? Why, or why not? Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment." Reply Quote Bottom of Form Message Unread Mark as Unread Message Not Flagged Set Flag 5 days ago Avery Coleman Email Author Avery's response to the Unit III Discussion Board COLLAPSE Top of Form Parent Post Ben & Jerry use Archie Carroll’s theory on business regarding being socially responsible. The company has an excellent record on being socially responsible. The company has several organizations and programs they contribute and donate to. The company meets its discretionary responsibilities by supporting same sex marriages, the growing peace-building movement, and supporting holding elected leaders more accountable to the people. They also support fair trade. This ensures small farmers in developing countries can compete and thrive in the global economy ("Ben & Jerry's", 2014). Ben & Jerry’s is also social responsible. They support mandatory genetically...
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...other “terrorists” have been arrested and detained at a prison at Guantanamo Bay in Cuba. This raises the question of whether they are being detained legally or not. One issue is the concept of habeus corpus. This essay will briefly outline the war on terror and demonstrate the concept of habeus corpus and what it means for detainees at Guantanamo Bay. The War on Terror may have begun with the bombings of two US embassies in East Africa in the countries of Kenya and Tanzania in 1998. At the time, it was uncertain who caused the attack or why it happened. “Two bombs with a single message: don't forget the world's superpower still has enemies, secret, violent and determined. America is ever a target, its embassies and installations abroad inviting symbols of its power See, say the bombers, despite your enormous wealth and strength, we can still inflict a great hurt” (McGreary, 1998). This message suggested that there was more terror on the horizon. The author remembers this well as he went to Kenya in 1998 and returned from his trip two days before the US Embassy was bombed there. Many Americans may have forgotten about these attacks when, three years later, the United States was attacked on its own soil. The Al Qaeda terrorist organization, whose leader was Osama Bin Laden, hijacked four airplanes on September 11, 2001. Two of those airplanes were flown into the Twin Towers in New York City, NY. One other airplane was flown into the Pentagon in Washington, DC. The other...
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...Chapter I Introduction What is Computer? Let us begin with the word ‘compute’. It means ‘to calculate’. We all are familiar with calculations in our day to day life. We apply mathematical operations like addition, subtraction, multiplication, division. and many other formulae for calculations. Simpler calculations take less time. But complex calculations take much longer time. Another factor is accuracy in calculations. So man explored with the idea to develop a machine which can perform this type of arithmetic calculation faster and with full accuracy. This gave birth to a device or machine called computer. The computer we see today is quite different from the one made in the beginning. The number of applications of a computer has increased, the speed and accuracy of calculation has increased. You must appreciate the impact of computers in our day to day life. Reservation of tickets in Air Lines and Railways, payment of telephone and electricity bills, deposits and withdrawals of money from banks, business data processing, medical diagnosis and weather forecasting are some of the areas where computer has become extremely useful. What is Information System? An information system (IS) or application landscape is any combination of information technology and people's activities that support operations, management, and decision making. In a very broad sense, the term information system is frequently used to refer to the interaction between people, processes, data, and technology...
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...III. General Company Description Mission Statement: Adap-Tec Clothing’s mission is to offer quality name brand adaptive clothing apparel in an assortment of sizes and styles to accommodate all varying body styles and shapes. Goals and Objectives: * Create a shopping environment that caters to the apparel needs of the disabled of all ages. * To earn 80% marketing share and become the number one store in the Central Valley area. * To have a customer base of a 1,000 by the end of the first operating year. * To achieve a positive net profit by the end of the first year. * To be an active and vocal member in the community supporting the special need population. Values: * Showing respect towards everyone * Focusing on honesty and fairness at every level of business * Providing high quality brand clothing for all the disabled population * Pursing and supporting community growth Business Philosophy: Our company is built on values and principles of helping each other and treating business partners, employees, and customers with fairness and respect. Our major market group will focus on the disabled population of all ages in the Central Valley area. To help support the needs of all the disabled population and better assist them. The apparel industry is in a high growth for business helping and accommodating the needs of disabled people. We will help create new accommodations to those that need special accommodations varying in...
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...CHAPTER 1 PROJECT BACKGROUND 1.1 Introduction The simple approach Open Data File for Input soon became fraught with all kinds of problems that needed to be addressed. Computer system vendors needed to be able to support the critical needs of a growing and evolving market place that supported the data processing needs of organizations in all fields of human endeavor1. So an innovation comes up – database and DBMS - as a remedy to these huge crises. A database is a collection of related files that are usually integrated, linked or cross-referenced to one another. The advantage of a database is that data and records contained in different files can be easily organized and retrieved using specialized database management software called a database management system (DBMS) or database manager. A database management system is a set of software programs that allows users to create, edit and update data in database files, and store and retrieve data from those database files all using a DBMS2. It consists of a combination of pre-written software programs controlling the following functions of a database: Storage; Organization; Management; Update; and Retrieval of data. A DBMS is categorized according to the data types and structures in use. It accepts and processes data requests from an application program, and responds by instructing the operating system to access and transfer the relevant data. With a DBMS in use, it is easier for an organization to make alterations to their...
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...Internal and External Factors Influencing the Development of Gender Identity Lanita Doub Liberty University COUN 502-Human Growth & Development Laura Rolen August 11, 2012 Internal and External Factors Influencing the Development of Gender Identity Gender identity is defined as "the perception of oneself as male or female", ( Feldman, 2011). Gender is established by the time a child reaches his or her preschool years. "By the age of two, children consistently label themselves and those around them as male or female" (Feldman, 2011). Preschoolers are very rigid in their beliefs about gender-appropriate behavior. These beliefs become more pronounced by the age of five years. By age seven years the beliefs are still there, although less rigid. Preschooler's ideas of stereotypical behavior are compared to those of traditional adults. Preschoolers develop a gender schema, "a cognitive framework that organizes information relevant to gender"(Feldman, 2011). For example, a preschool boy may refuse to wear makeup in a school play because he knows that makeup is for girls only. In 1966, Lawrence Kohlberg proposed a cognitive-developmental theory, which explains the rigidity of preschoolers as their understanding of gender, and gender appropriate behavior (Feldman, 2011). Shuvo Ghosh states that the development of gender identity "clearly begins in the intrauterine stage". He attributes this to hormone production...
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...Amos Darowksi BIB329NA Prof. Jeffrey Garcia The Signs of the Messiah The central theme of the Old Testament Holy Books is the coming of the Messiah and the establishment of the Kingdom of God among people. Despite their great antiquity, the Old Testament prophecies have in no way lost their actuality. They help the believing person to understand their faith more deeply and fully. To the unbelieving person, they serve as proof of the existence of God and His participation in human life. Just the fact that the prophets could prophesy the occurrences of the future, with such accuracy and with such detail, hundreds and thousands of years in advance, gives witness that God spoke through them. The goal of the Old Testament prophecies was to prepare the Jews, and through them all of mankind, for the coming of the Savior of the world, so that when He came, He could be recognized and they would believe in Him. However, the task of the prophets was difficult for several reasons. First of all, the Messiah was to be not only a great person, but at the same time God. For this reason, the prophets were faced with the task of revealing the Godly nature of the Messiah, but in such a way, that it did not give rise to polytheism, to which ancient people were so prone, Jews included. Secondly, the prophets had to show that the work of the Messiah would consist not only of the external improvements of living conditions but more importantly the goal of His coming into the world...
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...is presented in a stage. It is divided into acts and each act has many scenes. 4. Legends. These are fictitious narratives, usually about origins. 5. Fables. These are fictitious and they deal with animals and inanimate things who speak and act like people and their purpose is to enlighten the minds of children to events that can mold their ways and attitudes. 6. Anecdotes. These are merely products of the writer’s imagination and the main aim is to bring out lessons to the reader. 7. Essay. This expresses the viewpoint or opinion of the writer about a particular problem or event. 8. Biography. This deals with the life of a person which may be about himself, his autobiography or that of others. 9. News. This is a report of everyday events in society, government, science and industry, and accidents, local and national events. 10. Oration. This is a formal treatment of a subject and is intended to be spoken in public. It appeals to the intellect, to the will or the emotions of the audiences. II. Poetry There are three types of poetry:...
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...Keep simple and polite! Good morning teachers and friends, I, Ahmad Khairi Hafiz as the President of the Environment Club would like to talk about”How to Protect the Environment” First of all, each one of us can start by not littering. We should throw our rubbish into the rubbish bin instead of anywhere we like. Once I went strolling at a park nearby my house but was dissapointed at the sight of rubbish.I saw many empty cans and plastic wrappers lying around.They do not only spoil the beautiful park but they are the best breeding place for aedes mosquitoes. Another way of protecting our environment is by keeping our rivers clean. We can play our role by not throwing rubbish into the rivers. Meanwhile the factories can stop dumping their toxic waste into them. Plastic wrappers which made up 80 percent of the rubbish can endanger the fish and other aquatic lives while toxic waste can kill them. We, human will consequently suffer as we rely on the rivers for food and water. Moreover, farmers should avoid open burning in their farming practice because it polutes the air.Open burning can lead to haze which contains poisonous gases such as carbon dioxide and sulphur dioxide. These gases can cause many serious diseases. Children who breathe the polluted air may suffer from asthma and some people may even suffer from rashes and eye-diseases. Finally, we can practice the 3R; Reuse, Reduce and Recycle. Every household should aim at reducing the amount of rubbish thrown.To...
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...Business Proposal: A Social Media Policy DeVry University – Keller Graduate School of Management MGMT 550: Managerial Communication Professor Wilborn April 2015 EXECUTIVE SUMMARY The business report assesses and justifies a proposal and application of a new social media policy in order to improve business operational efficiencies, save resources, increase revenue, improve customer satisfaction, increase social responsibility and enhance the brand image of the Stone Goose Durable Medical Equipment Company. An analysis of the company's performance and business attitudes in terms of social media application revealed the following facts: * Sustainable social media implementation consequently transforms into the improvement of overall performance patterns in terms of communications and marketing strategies. * The social potential of Facebook and Pinterest allows enhancing the brand image of the company, therefore affecting the total revenue. * Marketing techniques need to be implemented to reinforce the enhancement provided by the application of social networks. The following literature offers an analysis of the implementation of social media and vital marketing techniques as the key elements of the new social media policy for a modern company. As modern companies like the Stone Goose Durable Medical Equipment Company, represent a new segment entering the Internet communication and marketing patterns, therefore the suggested modifications are based primarily...
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...ENGLISH ONLY COURT CASES INVOLVING THE U.S. WORKPLACE: THE MYTHS OF LANGUAGE USE AND THE HOMOGENIZATION OF BILINGUAL WORKERS’ IDENTITIES KARI GIBSON University of Hawai‘i Title VII of the 1964 Civil Rights Act protects against discrimination in employment on the basis of race, color, sex, religion and national origin. However when the judicial system has examined English only workplace policies in light of Title VII, it has generally determined that such policies are not discriminatory if an employee is able to speak English. Although plaintiffs have argued that language is inextricably linked to national origin and cultural identity, the courts have stated that the use of a language other than English is detrimental to the morale of monolingual English speakers and a single language is necessary to ensure workplace harmony and proper management. This paper examines the court cases where English Only workplace policies have been challenged, and identifies the prevalent myths and ideologies held by businesses and the courts about language use, identity, and bilingual speakers. Through the process of homogeneism, linguistic diversity is rejected as monolingual English speakers are able to create and enforce rules that favor themselves as they construct the identity of “American” in their own image. Language is a central feature of human identity. When we hear someone speak, we immediately make guesses about gender, education level, age, profession, and place of origin....
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