...Introduction At LA fitness gym, individuals can achieve their fitness goals with the assistance of the skilled and motivated instructors. It has eighty gyms all over the UK and has multiple health club locations (LA Fitness 2011, pp.1). Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet. This is the reason why we have proposed a business idea of introducing a chain of restaurants in LA fitness gyms across United Kingdom. The name which has been proposed for the restaurant is LA Cuisine, and the restaurant would provide healthy food that contains would supplement required for a healthy diet. Moreover, a variety of meals would be available in the menu to suite all type of workouts and individuals. The four main offerings which will be made are mentioned below. 1. Protein booster - ideal for body builders 2. Slim fast meal –ideal for people who want to lose weight 3. High crab meal - ideal for people who do endurance training 4. Low low meals - ideal for people who want to acquire a lean body and muscle definition Moreover, advice will also be provided to the customers in order to counsel them with regards to the best meal that would suit their...
Words: 1770 - Pages: 8
...Proposal [Name of Writer] [Name of Institution] Marketing Proposal Marketing Proposal 2 Introduction At LA fitness gym, individuals can achieve their fitness goals with the assistance of the skilled and motivated instructors. It has eighty gyms all over the UK and has multiple health club locations (LA Fitness 2011, pp.1). Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet. This is the reason why we have proposed a business idea of introducing a chain of restaurants in LA fitness gyms across United Kingdom. The name which has been proposed for the restaurant is LA Cuisine, and the restaurant would provide healthy food that contains would supplement required for a healthy diet. Moreover, a variety of meals would be available in the menu to suite all type of workouts and individuals. The four main offerings which will be made are mentioned below. 1. 2. 3. 4. Protein booster - ideal for body builders Slim fast meal –ideal for people who want to lose weight High crab meal - ideal for people who do endurance training Low low meals - ideal for people who want to acquire a lean body and muscle definition Moreover, advice will also be provided to the customers in...
Words: 1786 - Pages: 8
...Operations Management Module MBA7061 October 2014 Module Resource Book Operations Management Module Aims: This module provides a comprehensive introduction to Operations Management as practised in organisations. It provides an overview of key aspects of operations management from both manufacturing and service sectors’ perspective within modern organisations. The module considers operations strategy in the broadest sense. The broad aims of the module are: * To develop and introduce and develop a critical understanding operations management for modern organisations in a variety of sectors of activity; * To consider operations strategy in its broadest sense and relate this to the internal management and organisation of the production of goods and services within organisations in different sectors of the economy; * To examine how to organise resources and operations, and how to improve them using a variety of quality tools and techniques and process improvement activities; * To consider the organisation in its wider context; examining how inputs on the supply side can be managed and improved, and on the demand side how customers, and customer satisfaction can be understood. Module Status: Core Module run in Semester 2 of the Masters in Business Management Programme and is credit rated at 20 M level credits. Teaching Staff: Mr. Hadi Matarhmatar@mubs.edu.lbTel: 01740050 | Learning Outcomes: After successfully completing the module...
Words: 4803 - Pages: 20
...Mascot Name Changes Assignment 1) a) In the article by King and Springwood (2000), “Fighting Spirits: The Racial Politics of Sports Mascots”, the authors go into detail about how “whiteness” (at Ole Miss) and “redness” (at Florida State) have been used to create a controversial symbol of power that has produced a racial discrepancy between opposing races taking offense to the mascot used by both schools. In the case of Florida State University, the school has developed a mascot (Chief Osceola) that portrays the American Indian as an aggressive savage. “When Osceola leads the FSU football players onto the field, he signifies armed resistance, bravery, and savagery, and his appearance builds on the prevailing understandings of Indianness that construct Native Americans as aggressive, hostile, and even violent” (King and Springwood [2000], p. 285). This portrayal of savagery is at the heart of the arguments by native Indians to remove their names from colleges using their image as a motivational and war-like incentive. I have never viewed the mascots of colleges as being an offensive form of racial disparity, but this article made me view this issue from the other side and opened my eyes as to why groups of people may be offended by how their name is being represented to the public. For example, I grew up an avid sports fan, but history never really caught my interest. Therefore, my view of the American Indian is distorted from the reality of their true image because...
Words: 1769 - Pages: 8
...In the article The Case Against High-School Sports, Amanda Ripley argues that high schoolers are cherishing sports rather than focusing on the importance of academics. I personally agree with Ripley's claim in that I believe high school sports have become the main focus when compared to education across the United States and in neighboring countries. Studies show that huge amounts of time and money are being spent on high-school sports in the US while other countries are reporting better high-school-graduation rates than we are. Stated by Ripley, “When I surveyed about 200 former exchange students last year, in cooperation with an international exchange organization called AFS, nine out of 10 foreign students who had lived in the U.S. said that kids here cared more about sports than their peers back home did” (Ripley). I believe that eliminating sports would improve academic performance, bring about future economic benefits, and strengthen school funding. Paying less attention to high-school sports would definitely improve academic performance within the whole student body. It seems obvious, but school should be a place for people to learn and grow towards success. Additional activities such as clubs and even sports distract one from performing well in school. If sports can...
Words: 695 - Pages: 3
...media as “dirtbags,” that they have hot tempers and dramatic personalities in the clubhouse and dugout. In many cases, media depicts Latinos as those minorities who would have been given the opportunities as managers or general managers if not for the host of Latino players on their ball clubs, who do not understand English. Yet, former/current managers such as Tony LaRussa, Lou Piniella, Tommy Lasorda, Dusty Baker, Mike Scioscia, Mike Matheny, and Joe Maddon speak/spoke Spanish fluently as managers. Therefore, Manny Acta, Fredi Gonzalez, Ozzie Guillen, etc., Latin American natives, are...
Words: 1790 - Pages: 8
...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Topic: deadline: saved: Page count: Singapore Tourism Marketing Strategy Evaluation Marketing Management 8th of August 8. August 2011 30 excluding Layout Version Version V1.0 date 8.08.2011 changes Turn- it in Version responsible Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. 2. Executive Summary ................................................................................................................. 6 Situational Analysis.................................................................................................................. 7 2.1. Market Summary .......................................................................................................... 7 Target Markets Evaluation.............................................................................. 7 2.1.1. 2.1...
Words: 2012 - Pages: 9
...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Singapore Tourism Marketing Strategy Evaluation Topic: Marketing Management deadline: 8th of August saved: 8. August 2011 Page count: 30 excluding Layout Version Version date changes responsible V1.0 8.08.2011 Turn- it in Version Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. Executive Summary ................................................................................................................. 6 2. Situational Analysis.................................................................................................................. 7 2.1. 2.2. SWOT......................................................................................................................... 13 2.2.1. Strengths................
Words: 2012 - Pages: 9
...___________________________________________________________________________ Ojaman University Basketball Case Study Report Project Report submitted to Cardiff Metropolitan University In partial fulfilment for the award of the degree of MASTER OF PROJECT MANAGEMENT By: Mazen Al Oud (Cardiff: st20080272, BAL: 20140217) Word Count: 5,909 Under the Guidance of: Mr. Hadi Mattar January 2015 _______________________________________________________________________________ Executive Summary This report presents an analysis and evaluation of decisions taken by the Ojaman University management and the data presented by the heads of departments in the university. Methods and tools of operations management are used to analyse results and to assess decisions. Data analysis shows gaps in the information provided by the management team; some information was insufficient and some important information was neglected. The report describes improvement areas that require further investigation and remedial actions by the university management. The report also shows that some of the analysis conducted by the university management has limitations, mainly related to information about supply chain management, ticketing profits, additional overhead, consumables, quality standards, specifications and staff salaries. Contents Executive Summary .............................................................................................................. 2 Forecasting and Strategic...
Words: 6757 - Pages: 28
...Polocies ACCOUNTING POLICIES & PROCEDURES FOR THE PHENIX CITY BOARD OF EDUCATION TABLE OF CONTENTS INTRODUCTION 4 ACCOUNTING REGULATIONS FOR SCHOOLS 5 ACCOUNTING POLICIES AND PROCEDURES FOR HANDLING SCHOOL FUNDS 7 LEGAL COMPLIANCE GUIDELINES 9 PUBLIC FUNDS 10 NON-PUBLIC FUNDS 11 PUBLIC AND NON-PUBLIC FUNDING 12 RECEIPTING MONEY 14 DEPOSIT POLICY 15 BANK ACCOUNT 15 ACCEPTANCE OF CHECKS 16 MASTER RECEIPT BOOK 16 TEACHER RECEIPT BOOKS 17 REFUNDS 19 CHILD NUTRITION PROGRAM DAILY DEPOSITS 19 RETURNED CHECKS 20 SCHOOL INCOME 21 STUDENT FEES 22 DONATIONS AND VOLUNTARY CONTRIBUTIONS 23 FUNDRAISERS 24 COMMISSIONS AND VENDING 26 CONCESSIONS 27 ADMISSION/TICKET SALES 29 TRANSFERS 31 BETWEEN ACTIVITIES 32 BETWEEN LOCAL SCHOOL AND ACCOUNTING OFFICE 32 JOURNAL ENTRIES 34 JOURNAL ENTRIES 35 PURCHASES 36 REQUISITIONS AND PURCHASE ORDERS 37 BID LAW 38 EXPENDITURES 39 CHECK PROCEDURES 40 CHECKS ISSUED TO ACCOUNTING OFFICE 40 INVOICES 41 PURCHASING CARD PROGRAM 42 GENERAL GUIDELINES AND PROCEDURES FOR CARD USAGE 43 RECORD KEEPING AND RECONCILIATION 46 MONTH END CLOSE 47 MONTH END CLOSE 48 YEAR END CLOSE 49 CALENDAR YEAR END 50 FISCAL YEAR END 50 FIXED ASSETS 51 OBJECTIVES OF THE FIXED ASSET POLICY 52 DEFINITIONS 52 PROCEDURES 53 PAYROLL 57 EMPLOYEE COMPENSATION 58 SALARY ADMINISTRATION 58 MINIMUM WAGE AND OVERTIME...
Words: 21174 - Pages: 85
...BEYOND THE COFFEE CUP A Quantitative Study on Planet Coffee Measuring Customer Satisfaction, Brand Response, and Brand Relationship ADV2103 Market Research and Brand Insights Bashar Sulaiman Hadeel Sakkijha Henrique Esper Jsajm Quino Olabode Bode-George December 8, 2015 Brand Management Program Algonquin College of Applied Arts & Technology Ottawa, Ontario Table of Contents Executive Summary ........................................................................................................................ 3 Background of the Study ................................................................................................................ 4 The Brand Equity Problem & Research Purpose ............................................................................ 5 Research Target (Sampling Plan) ................................................................................................... 7 Research Methodology &Approach ............................................................................................... 7 Secondary Research Summary ....................................................................................................... 8 Primary Research Findings ........................................................................................................... 10 Customer Satisfaction ............................................................................................................... 12 Brand Response & Relationships...
Words: 7022 - Pages: 29
...College Athletics: Deserving of More Compensation Western Governor’s University There has been a buzz in college athletics, as of late, about a topic that has been around since the National Collegiate Athletic Association (NCAA) put restrictions on amateur athletes. Is education enough compensation for representing a college in sport, and should an amateur athlete be allowed contractual representation? The NCAA and their affiliated schools hide behind the word “amateur”, while making billions of dollars from revenue generated from student-athletes and their likeness. When presenting my research we will dive into certain aspects of compensation not offered, and how the NCAA exploits young men and women through their no pay rules. Maybe outright paying kids is not the answer, but with all the outcry and settlements out of court, it appears that something more must be offered. Amateurism. (2014). NCAA.org. Retrieved from http://www.ncaa.org/amateurism says to qualify as amateur, “an athlete is not permitted to: sign contracts with any professional team, receive salary for participating in athletics, collect prize above actual and necessary expenses, play with professionals, tryout/practice/compete with a professional team, accept benefits from an agent or perspective agent, agree to be represented by an agent, and delay initial full-time collegiate enrollment to participate in organized sports competition.” So, before young athletes can start their...
Words: 1624 - Pages: 7
...Australian Fruit Juice Industry Report Executive Summary The purpose of this report was to examine the Australian Fruit Juice industry. Research for this report included the IBISWorld Fruit Juice Drink Manufacturing report. The Australian Fruit Juice industry consists of 56 wide ranges of beverages including flavoured water, iced tea, and fruit drink and fruit juice, with 4 major companies representing 71.5% share. The industry had an annual growth of 1.1% in 2008-13, businesses profited over $106.2m creating the industry revenue of $2.0 billion. The major findings indicate the importance of correct advertising and labelling of fruit juice this ensures that no legal matters are taken against the business, how black-label brands hold a 10% share of the market holding a threat to other business with the ability to charge lower prices and committing more shelf space to their own fruit juices and how important it is for business to follow customer trends as they hold the purchasing power. The report also compares and contrasts Boost Juice Bars and Spring Valley Juice marketing strategies, recommending that Boost Juice Bars continue on with their strong marketing mix and Spring Valley focus on their customer trends and target market. The report also recommends the industry swap to BPA free plastic bottles to better enhance their brand and health and safety of their consumers. Table of Contents 1. Introduction …………………………………………………………………………………3 2. Fruit Juice Industry Overview...
Words: 4923 - Pages: 20
...Table of Contents 1 The Ethical Issue – Whether to Pay NCAA Football Student-Athletes 3 1.1 The Case For Maintaining the Current System - Not Paying NCAA Football Student-Athletes 4 1.2 The Case For Paying NCAA Football Student-Athletes 6 1.3 Conclusion 11 1.4 References 13 The Ethical Issue – Whether to Pay NCAA Football Student-Athletes Top college football programs make hundreds of millions of dollars in revenues each year, all without having to pay the people who actually play the game. Is it ethical for colleges to not pay their football stars for playing their hearts out on the field, building popular branding images for themselves and their school, and for the collective big-money earnings and prestige that often comes to their schools? Or is indirect payment to these players in the form of a free undergraduate education and college degree through an athletic scholarship sufficient enough? In the 2012 NFL season, 1,947 players played in at least one game. Of those, 62% attended college at one of the five “power conferences” in the U.S., and only one of those players did not attend college at all.[i] Donald Remy, the NCAA chief legal officer has said, “The NCAA’s rules do not force athletes who wish to be professionals to enroll in school,”[ii] yet premier NCAA schools clearly offer the best path to fulfilling these hopeful football players’ dreams. Nevertheless, despite the more opportunistic path of attending a Division...
Words: 4619 - Pages: 19
...A)…………………………………2 Internal (Refer to appendices B)………………………………….4 Segmentation Analysis (Refer to appendices C, D, & F)……………..6 Strategic Alternatives (Refer to Appendices F, G, & H)……………….9 Alternative 1…………………………………………………………9 Alternative 2………………………………………………………..10 Alternative 3………………………………………………………..11 Recommendation………………………………………………………...12 Implementation (Refer to appendices I)……………………………….13 Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like...
Words: 3721 - Pages: 15
