1.0 Slogan and Motto
3.1 Slogan
“A Little Joy in Every Bite”
“A Little Joy in Every Bite”

Figure 2: Slogan of My Book Cafe Our slogan as above stressed on the word ‘Joy’. This is to convince the customers that the foods and books offered in our café are the good ones that can assist them in leading a good life. Through this slogan, we can gain a positive first impression of the café and the impression will be even stronger when they experience our services that really reflect the slogan. This will ensure the good news about our café to be spread throughout the neighborhood to attract more customers.
3.2 Motto Figure 3: Motto of My Book Cafe
Figure 3: Motto of My Book Cafe
“Be true in giving your Best”
“Be true in giving your Best”

In My Book Café, we enhance a good moral value in our workers. We encourage their behavior to be true in whatever circumstances that they might face, be it gives advantages or disadvantages to themselves. Our workers are well-trained to gives their best in serving the customers. We implement a culture to always smile to customers, give them a helping hand to search for their books, and always entertain client’s requests. Therefore, we inspire the workers with a motto to ‘Be true in giving your best’ to ensure they commit their works in accordance to this motto. This will eventually give good impression of our café to the customers and establish a network of long-lasting loyal customers.

ORGANIZATIONAL CHART

CAFE EXECUTIVE MANAGER

DATO’ NURUL SHAFINAZ BINTI ZAINAL

CAFE EXECUTIVE MANAGER

DATO’ NURUL SHAFINAZ BINTI ZAINAL

CAFE MANAGER – BOOKS, FOODS AND BEVERAGES
DATO’ SITI NUR AISHAH BINTI MD AMIN
CAFE MANAGER – BOOKS, FOODS AND BEVERAGES
DATO’ SITI NUR AISHAH BINTI MD