...very accepted in the Philippine market because of its quality, reliability, and design with a reasonable price. When someone purchases a Toyota Altis, they bought an “indicator of success”. The buyers of the Altis want to show that he/she has made a mark in his/her company or business. It is also a favorite of companies to issue to their executives not only for transportation, but also to carry the good image of their company and executives. The instrument we observed is the specification flyer of the 2013 Toyota Altis. In the front side of the flyer, the Toyota Altis is depicted going at a fast speed with notable colors of red, black and grey in the background. The top left side has the classic combination of the brand name and their tagline “moving forward” and at the top right, a certain technology named “dual VVT-i” is highlighted. At the bottom left, the Corolla Altis is paired with the words, “Sophistication + Thrills”. The back side of the flyer is where all the specifications of the car is shown. There are also images of the available color-ways and notable new features. After observing the flyer of the Toyota Altis, we have indicated the Toyota Altis is at the social level of Maslow’s Hierarchy of Needs and that it is a shopping good because the The Toyota Altis 2 flyer depicts the Altis in a very confident slanted angle with blurred backgrounds showing it is...
Words: 2193 - Pages: 9
...entertainment has been driven by several firms. However, none have been as influential as Netflix, building a service from the ground up that supports millions of different viewing opportunities for its subscribers in a variety of markets. Netflix however is not immune to rapidly changing marketplace in which it shares strong competitive competition. Multiple companies including; Apple, Amazon, Hulu, RedBox and others bring new options to the table for the consumer and place Netflix in the carious position to continuously rethink and develop its marketing strategies if it wishes to stay on top of the competition. This paper looks at several areas surrounding Netflix current market strategy and how it will likely fair against its competition moving forward. Along with looking at the current market strategy of the company focus will also be paid to Netflix’s past failures and success and the potential for continued success in the future. Keywords: Competition, Competitive Advantage, Marketing Strategy Netflix Case Study In 1998, Netflix CEO Reed Hasting, along with software executive Marc Randolph officially opened Netflix for business. Hasting and Randolph realized the potential opportunity and perceived growth that the DVD market would have on the US entertainment sector. Further they were able to capitalize on DVD’s smaller size, in comparison to VHS, and developed an approach to deliver the new entertainment media to consumers via rent-by-mail service. While the DVD was...
Words: 1962 - Pages: 8
...Developing Strategic Capabilities Group 1 – Phase 2 Report Overall Situation: As the world’s largest toy company, Mattel is a seasoned veteran within the industry. It is well known for brands like Barbie, Fisher Price, American Girl, and Hot Wheels and, moreover, new product lines like Max Steel and Monster High have quickly found success. Despite its command of the toy industry, Mattel faces competition from companies like Hasbro, JAKKS Pacific, and LEGO. Nonetheless, Mattel is poised for continued growth through expansion and investment into developing markets like Latin America, Russia, China, and India and, further, through its acquisition of smaller, more specialized companies. Mattel must better monitor its product quality and brand image in these developing markets and, moreover, strive to better deliver on its vision and promise of creating the future of play. Issues: • Vision: Mattel has a strong vision, “creating the future of play” and despite successful toys, does not necessarily deliver on the “future” element of that vision. • Technology: Mattel has its “toys and dolls” tradition but needs to successfully integrate technology moving forward; this is an extension of the above issue. Fig., 2. • Competition: As with most consumer goods, shoppers are looking for the next “it” thing. Thus, Mattel will continue to face tough competition from rivals and new entrants. Fig., 10. • Economy: As with any economic downturn, sales have struggled. Figs., 5, 9. • Image: In 2007...
Words: 4373 - Pages: 18
...This report examines the beer brand, Bud Light owned by Anheuser-Busch InBev LLC. For a brand to be successful, it must get a feel for the needs and trends that exist within its own marketing environment. The Bud Light brand was created to target the young adult, specifaclly male demographic and exists as a convenience product in a “recession resistant” industry. As the brand moves forward it must consider natural and technological advancements available. Although, the brand has grown around the always changing social trends of its consumers, and must keep this into consideration when moving forward. Furthermore, the brand must understand the full market including its competition and understand the brands’ specific positioning within the entire beer industry. This report details Bud Light’s history, development, and foundation of the company. This will be determined by analyzing the full spectrum of the marketing channel, beginning at the internal analysis of the...
Words: 480 - Pages: 2
...Puma PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel, and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. PUMA has a very unique strategy because it uses a focused differentiation approach. PUMA is considered to be one of the world’s leading Sports Brands, but does not make products for all sports. Instead, it focuses on soccer and running mainly, but also golf, motorsport, and cricket. PUMA has come up with a new marketing strategy going forward. From PUMA’s official website it states, “PUMA will be the Fastest Sports Brand in the World.” This simplified mission will result in a single brand purpose and a single consumer message. PUMA will be: “Forever Faster”. This new tag line was launched for 2014 and it reflects the 65 years of history of making fast product designs...
Words: 659 - Pages: 3
...Abstract . 3M Corporation History of the 3M Corporation What started off as a small company in the Lake Superior Town of Two Harbors, Minnesota in the year 1902 – 3M has grown into a worldwide corporation with companies in over 60 countries. Things seemed bright in June 1902, when Two Harbors attorney John Dwan drew up articles of incorporation and added his $1,000 to that of other charter board members, meat market owner Hermon Cable, Dr. J. Danley Budd, the city’s leading physician, and Duluth and Iron Range Railroad executives William McGonagle and Henry Bryan (3M Corporation, 2015). The five men set out looking for the next new product. They wanted to mine a certain type of mineral deposit (Corundum) to use as an adhesive for grinding-wheels. Corundum was in demand as the premier abrasive for grinding wheels, sandpaper and other items to polish, shape, sharpen and decorate items produced by America’s increasingly industrialized economy. This new source of corundum was greeted jubilantly; the only other North American source was in Ontario. The problem – one that surfaced after the company had incurred a large start-up debt – was that the corundum was not there on Lake Superior’s Minnesota north shore. What was there was anorthosite, which is useless as an abrasive (Bishop, 2005). So within a couple of years of its founding, 3M had tons of mineral for sale, no customers and was all but bankrupt. When mining turned out to be of little use and a failed attempt with mineral...
Words: 2949 - Pages: 12
...Can soups be a healthy snack in Bangladesh?? Can soups be a healthy snack in Bangladesh? With the winter season coming up Brand Managers at Unilever want to further strengthen Knorr in Bangladesh. But the most important question that remains for them is how they make top end unhealthy evening snackers consume soup instead of the shingara, samosas and burgers of the world. It has been 9 months since Unilever launched Knorr Soups and entered into the savory category. Given the size of the soup industry in Bangladesh, Unilever has placed a lot of emphasis on Chicken Mushroom and Chicken Ginger and the vegetarian variant Tomato. Each pack contains enough soup to serve two people. Knorr was launched with the most important proposition – the establishing the Knorr brand in the minds of consumers and pave a way for the entry of other product extensions in the future. Soup was launched at a time when a market, although small, was growing consumers at a were rapid pace, where the experience of real ingredients in its soups. Knorr soups contain real bits of chicken and vegetables that could be both visibly seen as well as tasted during experiencing goodness of soup at their homes and including it as a part of a more regular diet. The market was predominantly run by Nestlé’s Maggi brand which owned almost the complete market. Knorr was launched after extensive market research into the soup habits of Bangladeshi consumers. A qualitative research was also done on different...
Words: 2248 - Pages: 9
...Toyota Corporation: Launching of Prius rf Executive summary 1994 was the backdrop to a critical decision Hiroshi Okada had to make. When to launch Prius? He knew the buyer value TMC had created, fuel efficiency and an environmentally friendly car. The 1990s proved to be challenging for the auto industry, and especially the Japanese automakers. The hybrid powertrain segment seemed very unattractive in the short-term, but seemed to have great potential and attractiveness moving forward into the new millennium. TMC was trying to leverage its core strengths to be the first in this market. Although innovation in the industry is very imitable, Toyota wanted to develop a technology which was difficult to replicate going forward giving it a sustainable competitive advantage. Its reputation of product efficiency and dependability was on the line. Background In the 1980s and 90s, the auto industry was a very global competitive market, which saw considerable consolidation. By 1994 the top 12 automakers accounted for 80% of the global market. The mid-1990s was a difficult time especially for the Japanese automakers. Toyota Motor Corporation, Nissan, and Honda saw profits decline with TMC losing its strong domestic market share it captured in 1980. A combination of a strengthening Yen and a soft domestic market were primary contributing factors. The auto-manufacturing climate in 1994 The governmental and regulatory challenges faced by automakers caused their innovation...
Words: 1182 - Pages: 5
...Hostess Bankruptcy Case What happened? Almost three years ago, Hostess Brands Inc., creator of iconic American products including Ding Dongs, Ho Hos, Suzy Q’s, Dolly Madison Zingers, Drake’s Ring Dings, Wonder Bread and Twinkies, decided it could no longer survive in the new Atkins-crazed marketplace with its bloated pension funds and financial issues.1 In November 2012, the company filed Chapter 11 bankruptcy to receive permission from the government to close its business and sell off its assets.2 The deal was accepted by the bankruptcy courts and a judge then agreed to hand over all the Hostess Brands foods to different buyers.3 This was not the snack food company’s first bankruptcy. During the 2004–2009 bankruptcy period, Hostess closed nine of its 54 bakeries and more than 300 outlet stores. In addition, Hostess’ work force declined from 32,000 to 22,000 employees. The company also dropped some regional brands and operating agreements, such as the agreement to produce Sunbeam Bread for the northeastern U.S.4 Why did it happen? A major reason behind the bankruptcy was Hostess’ failure to adapt its product lines to changing consumer tastes when their market shares started decreasing a decade ago.5 Company owners should have adapted more to consumer taste shifts and added new products. It also could have kept its high-performing products, such as the popular Twinkie, but reinvented other products, such as Wonder Bread, to be more natural with added nutritional...
Words: 1251 - Pages: 6
...1.0 Company Profile Haleeb foods came in to existence in the year 1986 by producing the first product labelled as Haleeb Milk. Ever since its beginning Haleeb Foods has been producing quality products for its consumers. Haleeb as a company has not merely been concentrating on the product itself but they have been engaged in making efforts to bring out innovative and creative packaging for the products that they offer. Haleeb foods have undergone numerous ventures in their 27 years of existence. To enlighten the achievements for Haleeb foods we can highlight the product launches that they have been making occasionally to fully capture the market and to satisfy the evolving needs and preferences of the consumers of Pakistan. Taking forward from what they produced first, in the year 1997, Haleeb foods produced Haleeb Asli Desi Ghee, followed by Haleeb Cream and Candia Skims Milk Powder in the year 1998, followed by Candia Skims Milk Liquid Powder. The above stated examples depict how Haleeb Foods has been concentrating not only on concentric diversification but also they have been trying to capitalize on the opportunity of product category extension. In the year 2000, Haleeb Foods launched Tropico Juice Drink and Haleeb Dairy Queen followed by Haleeb N’rish instant full cream milk powder, followed by Candia Tea Max Dairy Whitener, Haleeb Butter, Haleeb plain...
Words: 3136 - Pages: 13
...2015 Fast Moving Consumer Goods: IN AFRICA NAME: DENATA BALYAGATI STUDENT NO: 213570712 INTRODUCTION This paper aims at firstly creating an overview of what constitutes as a fast moving consumer goods industry, from which we conduct an analysis for such goods within the African continent in attribution to Unilever; one of the leading fast moving consumer goods companies. Fast moving consumer goods (FMCG) also known as consumer packaged goods (CPG) form one of the biggest industries in the world, there are many facts for this; 1.) Strong companies are behind this industry, they gain dominance through the big brands they establish i.e. products that are recognised and preferred by consumers 2.) The FMCG industry is characterised by fast changes and evolution, this is evident in the pace at which products move in the shelves of retail shops and innovative changes in products themselves 3.) The resilience of the FMCG industry during the recession whilst other company’s weathered is because consumers still need their products for their daily activities 4.) The FMCG industry is focused with offering what consumers want and need these are demands that can never be fully fulfilled because of changing preferences. This guarantees business. (Reckitt Benckiser Group plc, 2015) The rise in the presence of FMCG companies in Africa can be attributed to the fact that nine of the 20 fast growing economies are from the African continent; Mozambique, Zambia, Nigeria to mention but a...
Words: 2284 - Pages: 10
...Demand Estimation Trevor Shipp 23 July 2015 Managerial Economics Dr. Juliet U Elu Introduction Today we will be examining our tactics in how we have become the leading brand in providing low-calorie, microwavable frozen foods. We have collected data from approximately 26 supermarkets across the country for the month of April. The firm will attempt to pinpoint an estimate of our consumer demand to aid us in making our next move. First, we will compute the elasticities of all independent variables in our demand regression equation: QD= -5200-42P+20Px+5.2I+0.2A+0.25M. Those independent variables include quantity demanded, price of our product, price of the competitor’s product, income, advertising expenditures, and microwave oven sales. We will determine what is the best short and long-term pricing strategies moving forward as well as determine if we should cut our prices. The firm will identify all factors that could potentially impact our business both positively and negatively in terms of both demand and supply for our low-calorie, frozen microwavable food. Elasticities of Independent Variables In order to accurately estimate the consumer demand for our low-calorie, frozen microwavable food, we must first find the elasticity of each of the independent variables listed. However, before we can find elasticity, we must first determine the quantity demanded. We are told that the price of our product is 500 cents for a 3-pack (P). Our income based on the standard...
Words: 1481 - Pages: 6
...own or license and market more than 500 non - alcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. They own and market four of the world's top five non-alcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing their trademarks, sold in the United States since 1886, are now sold in more than 200 countries. They make branded beverage products available to consumers throughout the world through the network of Company-owned or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers — the world's largest beverage distribution system. Of the approximately 57 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to us account for more than 1.8 billion servings. Some of the Coca – Cola Products II. Coca – Cola’s Vision, Mission, And Values Our Mission * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Our Vision * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. * Partners: Nurture...
Words: 1798 - Pages: 8
...are no longer required to leave the comfort of their homes to order some of their favorite products. Businesses have been required to map out their plans for the future both strategically, and financially. Strategic planning involves an organization to do an honest and truthful analysis of where it is in the business. This required studies of various data from a number of sources to include customers, investors, and employees. Once this data is gathered and analyzed, the organization can begin moving into the financial planning phase. The financial planning phase consists of the organization determining how it will push itself forward to ensure it still able to provide customers what they require. Both the strategic and financial planning portions require each other to operate and keep an organization moving forward. In recent years, the advent of the Keurig coffee brewing system has provided customers a way of ordering and enjoying their favorite brands of coffee without having to leave the comfort of their homes. Many coffee industry leaders such as Dunkin Donuts have enthralled themselves into the “K” cup business as a way to meet the needs off...
Words: 505 - Pages: 3
...Title: Members of championship Westbrook baseball team avoid jail time for post-victory vandalism By: Brogan, Beth, Bangor Daily News (ME), Sep 03, 2013 Database: Newspaper Source Plus ------------------------------------------------- Members of championship Westbrook baseball team avoid jail time for post-victoryvandalism Sept. 03--PORTLAND, Maine -- Twelve Westbrook High School athletes who vandalized South Portland fields and golf carts after winning the state baseball championship in June will avoid jail time, Cumberland County District Attorney Stephanie Anderson announced Tuesday. Following the June 15 victory, some 17- and 18-year-old members of the Westbrook varsity baseball team celebrated at a South Portland home and then headed to the nearby Wainwright Field Athletic Complex off Highland Avenue. The teens took golf carts from a storage building, drove them over fields and returned them after causing $6,000 in damage, according to a release. Garbage cans and lacrosse goals were tipped over and beer cans were left throughout the storage building and fields. There were no witnesses to the crime, but rumors that a Westbrook High School sports team was behind the vandalism prompted a media report. Two weeks later, according to Anderson, lawyer Sarah Churchill contacted Westbrook police to say 12 individuals "wanted to take responsibility for their actions and make amends." According to Anderson's office, attorneys, prosecutors and Westbrook police reached an...
Words: 595 - Pages: 3
