...Brazil – Country Report Introduction The country has been expanding its presence in international financial and commodities markets, and is one of a group of four emerging economies called the BRIC countries. Although struggling with social inequality and infrastructural deficits we think that Brazil is already a great world power. Also what attracted us to Brazil as a case study for this report is it’s exotic character. Not many people really know the extent of Brazil’s recent growth and improvements in social security and in overcoming poverty. We expect the labor force and operational costs to be low, like in the other emerging countries like China. However we take in to consideration higher costs involving security and bureaucracy. Chapter 1 – Short presentation of the country The Federative Republic of Brazil is the largest country in both South America and the Latin America Region. It is the world's fifth largest country, both by geographical area and by population, with over 193 million people. It is the largest Lusophone country in the world, and the only one in the Americas. Bounded by the Atlantic Ocean on the east, Brazil has a coastline of 7,491 km. It is bordered on the north by Venezuela, Guyana, Suriname and the French overseas region of French Guiana; on the northwest by Colombia; on the west by Bolivia and Peru; on the southwest by Argentina and Paraguay and on the south by Uruguay. Numerous archipelagos form part of Brazilian territory, such as Fernando...
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...Brazil Brazil is one of South America’s most influential and powerful Countries, and leading its cause to become one of the world’s most influential counties. Brazil is one of the BRICS countries. BRICS refers to Brazil Russia India China and South Africa becoming economic figures due to their newly advanced economic development. Much of brazil’s increase in wealth comes down to the vast amount of natural resources in the country such as Iron ore a resource craved by many large manufacturing nations, furthering this Brazil has recently been able to capitalise on their offshore oil resources allow them to become self-sufficient for energy an area where they previously struggled and relied heavily on other nations. Gross National Income (GNI) refers to the level of economic activity produced in a country in any one year. Since 2007 Brazils GNI per capita (per person) has nearly doubled, from $6,100 in 2007 to $11,630 in 2012 with a yearly rise around currently around 5% very much likely to continue. (data from http://data.worldbank.org/country/brazil ) This increase in both GNI and GNI per capita shows Brazils continuing success and development. Brazil currently have a GDP (Gross Domestic Product) of $2.45 trillion meaning its ranked 6th in the world charts a massive growth of a once mass poverty stricken undeveloped country (data from http://www.statisticbrain.com/countries-with-the-highest-gdp/ ). The main cause of the GNI increased levels along with its vast levels of natural...
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...NATURA The eco and customer friendly company. Table of Contents Introduction: 3 The Natura Concept: 3 Products: 4 Competitors: 4 Biodiversity: 5 Production and Operation: 6 Social Responsibility: 6 Financials: 7 Conclusion: 8 Introduction: Natura, a Brazilian based company was founded in 1969, by Luiz Seabra and later partnered with Guilherme Leal and Pedro Pasos. Today, as a public company since 2004, Natura is a leading manufacture and marketer in the skin care, solar filters, cosmetics, perfume, and hair products (Natura). Natura sold in Latin America and France is looking to enter the U.S. markets once they stabilize after the recession (Azevedo). The Natura Concept: Unlike many other companies within the personal care industry, Natura takes a position in promoting inner beauty and self-esteem. In 1992, Natura implemented the Truly Beautiful Women Campaign, focusing on women with healthy levels of self-esteem as possessing “true beauty” instead of the traditional focus on outer beauty and age (Natura). Natura prides itself in its strong research and development efforts and its use of ordinary women rather than supermodels in their advertisements (Natura). Since Natura conception in 1969, they have made it their focus to positively effect the environment, consumers, and the universe, and based off of this belief: “We have been fundamentally committed to conducting our business with consideration for environmental...
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...Brazil is a huge country, with millions of people there is no surprise that the crime rate is as high as it is. Currently crime rates in Brazil is one of the countries biggest issues. Brazil is the 5th largest country in the world, as well as the largest country in South America, and it shares a border with every country in South America except Chile and Ecuador. The fact that Brazil shares its border with so many different countries makes it much more simple for crime to happen. Especially when it shares a border with three of the world’s largest cocaine producers Bolivia, Peru, and Columbia. Crime in Brazil is said to be inevitable, no matter where someone goes they’re most likely subject to witness some type of crime from a simple theft,...
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...| | Demographics Brazil is the largest country in South America that specializes in agriculture mining, and the manufacturing service, however, the Brazilian Aftermarket is one that is on the rise. Brazil is the 5th largest country in the world that is home to 205 million people, with the majority of the people living along the coast. The median age is 30.7 with 43.7% of the population being in the 25-54 year range. More than half of Brazil’s population, 53% is considered to be the middle class, however, poverty levels still remain high. The United States, on the other hand, is the third most populous country with 322 million people. Depending on the location, and class model used, the middle class can constitute anywhere from 25%-66% of American households. The median age is also a little higher than that of Brazil’s at 36.8 years (The World Factbook , 2015). The Market Brazil has a very large market with many positive advantages. The nation’s highly protected economy offers limited opportunities for significantly increased exports. The United States shipped $1.1 Billion in auto parts exports to Brazil in 2014. The International Trade Administration ranked Brazil as the 23 best market for original equipment parts and 27 for aftermarket products through 2020. For most firms seeking access to the Brazilian Market, it is through the supply chains of vehicle assemblers or large parts firms that are already producing in the market. Brazil is the fourth largest auto...
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...TABLE OF CONTENTS EXCUTIVE SUMMARY 2 1.0 INTRODUCTION 3 2.1 Economic Outcome of London 2012 4 2.2 Brazil- Getting Ready to Shine 4 2.3 Exploiting the Opportunity 4 2.3 Porters Five Force and PESTEL analysis 5 2.4 SWOT ANALYSIS OF THE BRAZILIAN LUXURY SECTOR 6 3.1 THE PLAN 7 3.2 OBJECTIVES OF THE PLAN 7 4.1 Justification Of The Plan 8 4.2 EXPERIENCE REALMS MODEL 9 4.2 THE BRAND IDENTITY PRISIM 11 5.1 PRICE AND PRODUCT 13 5.2 TIME FRAME AND LOCATIONS 14 5.3 IN-STORE EVENT 14 6.1 THE BUDGET 15 6.2 IMPLEMENTATION ISUUES 17 7.0 CONCLUSION 18 APPENDIX 1 19 APPENDIX 2 20 APPENDIX 3 ...
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...even though it’s more common in tropical rainforests. Countries with significant deforestation currently or in the recent years include Brazil, Indonesia, Thailand, and parts of Eastern Europe. Though deforestation has increased rapidly in the last fifty years, it has been known to be practiced through history. Deforestation is typically done to make more land available for housing and urbanization and cattle ranching. Most of the logging industry that contributes to deforestation is done illegally, as reports from the World Wildlife Fund state. Common methods include burning trees and clear cutting, which is the controversial practice of complete removal of a given area of forest. In Brazil, you will find the Amazon rainforest. It is 5.7 million square kilometers and the largest continuous rainforest in the entire world. Since 1970, one sixth of the Amazon has been cleared mainly for ethanol production and cattle. While techniques like slash-and-burn provide a short term boost in agricultural production, rainforest soil is typically very thin and does not support this type of agriculture over the long term. Michigan State University professor and expert on land use change in the Brazilian Amazon, Robert Walker, said that “probably 80 to 90 percent of all cleared land in the region is attributable to some form of pasture or ranching. Brazil has historically had the distinction of serving as the world’s leader for deforestation. During the last...
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...Deforestation Of the Amazon This assignment will be focused on the topic of deforestation in Amazon (mainly located in Brazil). For this topic I picked three articles from newspapers. I decided to choose this topic because I have always been interested in the Amazon and its beauty. It’s still fascinating for me how there is people (tribes) living in the Amazon forest when I cannot picture myself without technology living in a rural environment. I’ve also been always interested in the way they live and communicate among them so the fact that we have deforestation taking place there makes me so sad because it is something so beautiful and unique. The first article is mainly about the consequences of deforestation of the Amazon forest in America. In this article it is stated that a complete deforestation of the Amazon could result in a reduction of twenty per cent of rain and snowfall. This doesn’t sound scary but the real problem is that according to the Princeton University (located in New Jersey) who came up with this report, it also means that this reduction would lead to water and food shortages and great risk of forest fires. The reason behind these shortages is because due to the change that would happen in the snowpack of Sierra Nevada which is the main source of irrigation for California’s Central Valley which consequently would affect the food/water supply not only for California but the entire United States. Also, a naked Amazon could contribute to a weather cycle...
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...Brazil is amongst the leading developing nations and has sustained a decent economic growth for years (Alfaro & White, 2013). This commodity boom gave rise to the country’s export. However, the “Custo Brasil” was harming domestic manufacturing, while foreign opportunities threatened to overwhelm Brazilian marketplaces. The Custo Brasil has become the biggest factor in declining competitiveness of the country followed by poor infrastructure and undeveloped education system. According to Alfaro & White (2013), “poor infrastructure further hindered national growth.” In 2009, Brazil’s (2013) investment-to-GDP ratio dropped causing some analysts to suspect that weak infrastructure investment would be a future “bottleneck to growth.” Under the leadership of Dilma Rouseff, Brazil’s economic growth had gone stale and Rouseff’s administration battled to get the best balance between reducing inflation, maintaining exchange rate, and enhancing the competition of its exports. The government expenditures (2013) consume more than 40 percent of gross domestic product (GDP). Its overall pace of regulatory reform had slowed and the ax burden is much heavier than other emerging economies. It could be government corruption, insecurity of private property rights, or it’s dependent on commodity exports. Rouseff and her administration worked to improve competitiveness by addressing the issue of improving infrastructure. Its strategy was the public-private partnership aiming to provide jobs...
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...Full Service Travel in Brazil Explore the World LLC Team C: MGMT 598 International Business Professor Wendy Finlay December 15, 2013 Table of Contents 1.0 Executive Summary3 2.0 Country Factors3 2.1 Political and Legal4 2.2 Economic4 2.3 Cultural5 3.0 Competition6 4.0 Market Opportunity9 5.0 SWOT Analysis: Implications12 5.1 Strengths12 5.2 Weaknesses14 5.3 Opportunities15 5.4 Threats16 6.0 Business Objectives16 7.0 Strategic Thrust17 8.0 Tactics19 8.1 Human Resources19 8.1.1 Recruiting and Staffing19 8.1.2 Training and Development20 8.1.3 Performance Management21 8.1.4 Compensation & Rewards21 8.2 Financial Risks22 8.3 Products and Services23 8.4 Pricing24 8.5 Promotion25 8.6 Distribution27 9.0 Measurement of Results28 Global Business Strategy: Full Service Travel in Brazil 1.0 Executive Summary Explore the World LLC desires to create a concierge, high-end travel agency/experience in Brazil. Our new office will be located in a place yet to be determined in Brazil and we are thinking of transportation, accommodations, private guided tours, cultural lessons, and language lessons. Essentially, the business plans to make the experience more than just seeing the sights, but experiencing the culture and lifestyle as a whole. This service can be used by both business and vacation travelers. In addition to direct personal service we will have a website to allow people to survey our offerings...
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...BRIC is an acronym standing for Brazil, Russia, India and China. Although can be categorized by importance of countries, it would be CIRB which is China, India, Russia and Brazil. The BRIC are both the fastest growing and largest emerging markets economies. These four countries encompass more than quarter of the world’s land area and in 2009 accounted for more than 40% of world’s population, 40% of the world’s foreign exchange reserves and 25% of world’s GDP. The states, which were earlier, accepted to consider as developing countries of Third world, promptly become economic giants of the new world. BRIC: Brazil, Russia, India and China – four markets everyone with the unique features, but thus unites them the potential generated by changes in political systems of these countries. As a result of these changes there was a consumer demand, which is formed by 43% of the population of the whole world. In roughly developing countries of BRIC there are five of the ten largest cities of planet where concentrated the huge amount of capital and millions of consumers who are aspiring up on social and economic ladder. The term BRIC was included into a business lexicon in 2003 after the economist of Goldman Sachs investment bank Jim O'Neill described future economic picture of the world. In his opinion, by 2050 the economic capacity of these four countries will allow them to become dominating economies, and to surpass in scales not only economy of the USA, but also economy of all of the...
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...UNIVERSITY OF LA VERNE La Verne, CA Group Assignment: Panda Express Prepared by 05/21/2014 College of Business and Public Management Department of Business Administration Business overview In 1973, Andrew Cherng opened the first Panda inn in Pasadena, one of America's great ethnic melting pots. In 1983, He realized that Southern California offered an excellent market for fast food. So he launched Panda Express and opening the first Panda Express in a mall in Glendale, California. It proved to be a very successful beginning because the Panda Express was one of the few quick-service restaurants with full-service concept. The early Panda Express was usually located in shopping malls, but eventually they spread into other spots. They first in its home base of Southern California, then eastwardly, to the Western states of Nevada, Arizona, Colorado, and Utah and eventually to the East Coast. In 2007, Panda opens its 1000th location in Pasadena and achieves 1 billion in revenue. In 2013, Panda Express achieves with 23,000 employees and over 1600 stores in 51 States and abroad. ("Cherng. A," 2012). Panda’s annual sales is about 9.2 millions. Panda Express Motivation of Expanding Panda Express has already enter into the foreign market-Mexico in 2011. Until now, it has the Canada and Mexico foreign market. Panda Express has the goal that becoming the largest and a leader in the quick-service Asian restaurant and inspire everyone to better their lives. Panda Express...
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...Institute of Professional Education and Research, Bhopal Business Environment Report on BRIC 2050 India performance and status Submitted To: Submitted By: Prof. (Dr.) Resham Chopra Bharat Naryani Priyank Ajmera BRIC BRIC are the acronym used to refer to the combination of the four biggest emerging-market countries: Brazil, Russia, India and China. According to Wikipedia BRIC (Brazil, Russia, India, and China) is a coalition of regional and superpowers reportedly proposed by Russian President Vladimir Putin. Predictions & Projections: Economists argued that, given sound political decision-making and good luck, the BRIC economies together could become larger than those of the world’s six most developed countries in less than 40 years. i.e BRIC economies of Brazil, Russia, India and China together would be larger than G6 (G7 excluding Canada) in USD in less than 40 years. Of the current G6, only the US and Japan may be among the six largest economies in US dollar terms in 2050. It is projected that the Brics to account for close to 40 per cent of global GDP by 2050 and to have become four of the world’s top five economies. It is projected that the Brics’ rise in absolute terms will push them up to the top of the global leaderboard, in per capita GDP their performance will not be quite so impressive. Reasons why India will rise: 1) Manufacturing productivity will drive growth. It’s performance will improve due to globalisation and increased competition...
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...Ventakaramany Individual Research Project McDonalds in Brazil November 24th 2013 McDonalds Introduction McDonald's is a company responsible for an international fast-food chain, being the second largest network in the world in the area, just behind Subway network. The term also refers to the brand of this company, which transcends and reveals inserted in contemporary mass culture. The network was founded in April 1955 in Illinois, USA. It currently sells about 190 burgers per second in the world, with a new store being opened every ten hours. Between 1955 and 1993, its 14,000 stores sold 80 billion sandwiches. Alongside brands like Coca-Cola McDonald's is considered one of the most widespread international symbols of capitalism. Its most famous product is the sandwich known as Big Mac. (http://pt.wikipedia.org/wiki/McDonald's) Arcos Dorados, the largest McDonald's franchise in the world, added profit of nearly $ 20 million in the third quarter of this year. In Brazil, the network operation achieved sales of 444.5 million dollars, similar to that achieved a year earlier amount. The Brazilian market represented, between the months of July to September, 44% of total company revenues, which totaled revenues of $ 1 billion in the period, up 6.2% compared to 2012. Currently, Arcos Dorados has almost 2,000 restaurants, 2,157 dessert centers and 344 McCafé units operating in 20 countries where it operates. In Brazil, the network has 762 units functioning. The company said...
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...Brazilian market for Crosswell International (U.S.). Crosswell’s president and CEO, Hector Lans, is convinced that Precious Ultra Thin Baby Diapers will be a big seller in Brazil. In their role as brokers for Crosswell, the Mathieuxs have been exploring a number of different distribution channels in the Brazilian market. To date, the distributor response to Precious diapers has been enthusiastic, particularly in light of Precious diapers’ superior quality compared to locally manufactured alternatives. The problem, however, is the price. Brazilians base many purchasing decisions — at least in regard to disposable diapers — on cost, not on quality. The Mathieuxs find that distributors do not believe they can compete in the market with the relatively high prices offered by Crosswell, even with higher quality diapers. After much debate over how to improve the price competitiveness of Precious diapers, the Mathieuxs believe they may have found a solution. Their proposal is to combine extended credit terms to local distributors with Brazil’s high domestic interest rates to effectively lower the diapers’ price to Brazilian consumers. The Brazilian Diaper Market Until the latter part of the 1980s, most Brazilians had never heard of a disposable diaper, and not surprisingly, the disposable hygiene market in Brazil was virtually non-existent. By 1995, however, the personal care market was booming. This growth was largely a result of new-found economic stability and a growing middle...
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